Attitude importance and the accumulation of attitude-relevant knowledge in memory

People who attach personal importance to an attitude are especially knowledgeable about the attitude object. This article tests an explanation for this relation: that importance causes the accumulation of knowledge by inspiring selective exposure to and selective elaboration of relevant information. Nine studies showed that (a) after watching televised debates between presidential candidates, viewers were better able to remember the statements made on policy issues on which they had more personally important attitudes; (b) importance motivated selective exposure and selective elaboration: Greater personal importance was associated with better memory for relevant information encountered under controlled laboratory conditions, and manipulations eliminating opportunities for selective exposure and selective elaboration eliminated the importance-memory accuracy relation; and (c) people do not use perceptions of their knowledge volume to infer how important an attitude is to them, but importance does cause knowledge accumulation.     

Attitudes as stable and transparent constructions

In three studies we examined the assumption that attitudes can be based on a stable structure of individually important attributes. In the first study we examined if people are able to adequately determine what the attributes are that underlie their attitude by relating meta-attitudinal measures to more operative measures of attribute importance. The results of the operative measures corroborate the subjective ratings of importance. In the second study we examined the associative strength between the individually important attributes and the attitude object. Results indicate that priming participants with individually important attributes leads to facilitation of the overall attitudinal response, as opposed to priming them with less important attributes. This suggests a bottom-up process underlying attitude judgment. The third study shows that attitude strength can play a moderating role in this respect. Implications for research on attitude structure are discussed.     

Tracing Attitude Expressions: An Eye‐Tracking Study

Attitudes represent object evaluations, comprising complex underlying cognitive and affective knowledge structures. When people are asked to judge an object, they can use their primary response (i.e., the immediate object‐evaluation linkage) or underlying affective and cognitive knowledge structures. In many situations, a primary response satisfices, but if not, more elaboration is required. Both processes are fundamentally different but may lead to the same attitude. For monitoring underlying processes during attitude expression, we developed an innovative eye‐tracking procedure using eye‐gaze on response scale options. This procedure was applied in three studies to identify the extent to which elaboration differs for attitude objects with weak or strong, univalent or mixed object evaluations (i.e., univalent, neutral and ambivalent). In Study 1, the overall judgment preceded processing of more specific affective and cognitive linkage evaluations. In Studies 2 and 3, the order was reversed, and affective and cognitive bases were assessed prior to overall attitude outcomes. For attitude objects with strong univalent or strong mixed object evaluations, we found similar outcomes on underlying processes. For weak object evaluations, cognition was found to be more predictive and easily accessible if an overall judgment was required first; affect for these objects was more predictive if people had to elaborate on affect and cognition first. We concluded that both affective and cognitive attitudes may require substantial elaboration, albeit in different situations. Copyright © 2015 John Wiley & Sons, Ltd.     

态度结构一致性及其对态度和行为的影响

态度结构一致性指态度的情感或认知成分与总体态度的一致程度以及态度的情感与认知成分两者间的一致程度。本文介绍了结构一致性的界定和操作方法,回顾了结构一致性对态度和行为的影响,包括其在态度形成中的作用以及对态度可获得性和态度-行为关系的影响。同时指出未来研究应关注各种结构一致性的交互,将结构一致性研究推广到群体水平,并进一步应用于社会预警研究。     

A general connectionist model of attitude structure and change: the ACS (Attitudes as Constraint Satisfaction) model

A localist, parallel constraint satisfaction, artificial neural network model is presented that accounts for a broad collection of attitude and attitude-change phenomena. The network represents the attitude object and cognitions and beliefs related to the attitude, as well as how to integrate a persuasive message into this network. Short-term effects are modeled by activation patterns due to parallel constraint satisfaction processes, and long-term effects are modeled by weight changes due to the settling patterns of activation. Phenomena modeled include thought-induced attitude polarization, elaboration and attitude strength, motivated reasoning and social influence, an integrated view of heuristic versus systematic persuasion, and implicit versus explicit attitude change. Results of the simulations are consistent with empirical results. The same set of simple mechanisms is used to model all the phenomena, which allows the model to offer a parsimonious theoretical account of how structure can impact attitude change. This model is compared with previous computational approaches to attitudes, and implications for attitude research are discussed.     

Personality Variables Predict Strength-Related Attitude Dimensions Across Objects

ABSTRACT We examined personality predictors of different attitude strength-related dimensions across objects. Participants responded to questions regarding 11 attitude objects that assessed the overall evaluation of the object and the strength-related dimensions of importance, certainty, and relevance. Confirmatory factor analyses supported a 4-factor solution underlying the self-report and extremity dimensions across the 11 attitude objects, with importance and relevance and certainty and extremity loading on 2 second-order factors. The need to evaluate, need for affect, sense of coherence, dogmatism, and personal fear of invalidity were all related at the bivariate level to at least one strength-related dimension. The need to evaluate and the need for affect independently predicted variance in certainty/extremity across the attitude objects and sense of coherence and dogmatism predicted unique variance in importance/relevance across objects. Discussion focuses on the possible processes by which personality variables predict strength-related dimensions across objects.     

消费者态度满意与行为忠诚关系的一致与分离

态度满意是指消费者对产品可感知的效果与期望值之间的差异函数, 行为忠诚是指消费者重复购买的次数。本文将二者关系分作两类, 一类是低满意低忠诚、高满意高忠诚的一致性关系, 另一类是低满意高忠诚、高满意低忠诚的分离性关系, 在此基础上, 进一步介绍了相关理论研究, 主要包括线性关系和约束关系研究。文章最后指出, 未来研究应加强对态度满意的价值属性、结构一致性、社会属性等的研究, 以提高消费者态度满意对行为忠诚的预测力。     

Relationships between Facets of Job Satisfaction and Task and Contextual Performance

This study examined the relationship between job satisfaction and task and contextual performance. Specifically, it assessed this relationship for overall as well as facets of job satisfaction. Four hundred and forty‐four employees in a manufacturing plant completed measures of job satisfaction and their supervisors completed measures of task and contextual job performance. Results indicate that the relationships between overall job satisfaction and task and contextual performance were the same. However, when the facets of job satisfaction were considered, different relationships emerged. There was a stronger relationship between satisfaction with supervision and contextual performance compared to task performance. In contrast, there was a stronger relationship between satisfaction with work and task performance compared to contextual performance. Results indicated the importance of considering different facets with the job satisfaction and job performance relationship, as well as the importance of matching predictors and criteria in terms of their levels of specificity. Cette étude examine la relation entre la satisfaction au travail, la tâche et la performance en contexte. Plus spécifiquement, cette relation a étéévaluée en envisageant la relation au travail de façon globale ou selon différentes facettes. La satisfaction au travail a été mesurée auprès de 444 salariés d’une usine de fabrication, la tâche et la performance en contexte ont étéévaluées par leurs supérieurs. Les résultats indiquent que les relations entre la satisfaction au travail envisagée de façon globale, la tâche et la performance en contexte sont les mêmes. Cependant, quand on distingue les facettes de la satisfaction au travail, des relations différentes émergent. Il y a une relation plus importante entre la satisfaction envers la supervision et la performance en contexte qu’entre la satisfaction envers la supervision et la performance. En revanche, il y a une relation plus forte entre la satisfaction du travail et la performance qu’entre la satisfaction du travail et la performance en contexte. Les résultats indiquent l’importance de trouver des indicateurs et des critères qui rendent compte de ces spécificités.     

Job attachment,satisfaction, and turnover among public sector employees

This study sought (1) to compare the relative predictive powers of job attachment and job satisfaction with respect to turnover among a sample of public employees; and (2) to examine individual and job-related influences on both attitudes. It was found that attachment was a more effective predictor of turnover than overall satisfaction (or any facet of satisfaction), even when the alternative attitude was partialled out. In addition, it was found that individual employee characteristics were more strongly related to attachment than were job characteristics, while the opposite was found for satisfaction. The findings are discussed in the light of previous evidence, and implications are drawn for research in vocational behavior.     

Attitude stability and attitude strength: one is enough to make it stable

The temporal stability of attitudes toward socially relevant and irrelevant issues was examined as a function of different dimensions of attitude strength. Attitude strength was found to be a three-dimensional structure consisting of Generalized Attitude Strength (defined by amount of experience with the attitude object, certainty, importance, vested interest, frequency of thinking about the attitude object, self-reported and working knowledge); Internal Consistency (defined by evaluative-cognitive and evaluative-affective consistency); and Extremity (defined by affective and evaluative extremity). The temporal stability of an attitude was moderated by only one dimension of attitude strength. The specific dimension that moderated stability was different for different issues. Generalized Strength appeared to contribute to temporal stability of an attitude by supporting its cognitive component.     

The Effects of Nations and Organisations on Work Value Importance: A Cross-Cultural Investigation

This research examined similarities and differences in the work values of employees of three German multinational organisations across nations and across organisations. Value importance was measured by the strength of the empirical relationship between satisfaction of a job facet or value and overall job satisfaction; satisfaction of more important values is more strongly related to overall satisfaction than is the satisfaction of less important values. Comparisons of value importance across nations and organisations indicated substantial similarity, in contrast to previous research that has measured value importance with direct ratings. Implications of the results for our understanding of work values and the meaning of work in multicultural contexts are discussed.
Cette recherche étudie les points communs et les différences dans les valeurs professionnelles des salariés de trois multinationales allemandes, cela sur plusieurs pays et organisations. L'importance d'une valeur a étéévaluée à partir de la force de la relation empirique entre la satisfaction procurée par un aspect du travail ou l'une de ses valeurs et la satisfaction professionnelle globale; la satisfaction due aux plus importantes des valeurs est davantage corrélée à la satisfaction générale que ne l'est la satisfaction apportée par les valeurs périphériques. La comparaison de l'importance des valeurs dans les divers pays et organisations a mis en évidence une grande proximité en contradiction avec les recherches antérieures qui avaient mesuré l'importance des valeurs avec des évaluations directes. On expose les retombées de ces résultats pour l'étude des valeurs professionnelles et de la signification du travail dans des contextes multiculturels.     

工作满意度、情感承诺和工作投入对工作技能评价结果的影响

通过对从事人力资源管理工作的公务员、软件工程师、网络编辑和报纸广告销售人员四个职业的272名任职者调查数据的层次回归分析,文章发现控制了职业和人口统计学变量的影响之后,工作满意度、情感承诺和工作投入三个工作态度变量对工作技能的重要性和水平评价有显著影响。进一步对比发现,工作满意度对于技能的重要性和水平评价的影响效应较大。该研究对多个职业的分析结果拓展了人们对工作分析结果影响因素的认识,并对未来工作分析研究和实践有重要的启示作用     

On the automatic activation of attitudes

We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across three experiments, facilitation was observed on trials involving evaluatively congruent primes (attitude objects) and targets, provided that the attitude object possessed a strong evaluative association. In Experiments 1 and 2, preexperimentally strong and weak associations were identified via a measurement procedure. In Experiment 3, the strength of the object-evaluation association was manipulated. The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. The implications of these findings for a variety of issues regarding attitudes--including their functional value, stability, effects on later behavior, and measurement--are discussed.     

Amount of information about the attitude object and attitude-behavior consistency

The synthesis of two separate lines of inquiry--research on information integration and longitudinal studies of attitudes--prompted the hypothesis that the degree of consistency between attitudes and behavior will increase as a function of the amount of information available about the attitude object. The hypothesis was tested in three separate longitudinal studies, ranging in length from 4 days to 4 months, that investigated the following behaviors: voting for candidates for political office, voting for two social policy election initiatives, and having an influenza vaccination. In support of the hypothesis, in each study, amount of information moderated the consistency between attitudes and behavior; and the significance of this relation remained even after controlling for the effects of a number of other potential moderators, including prior direct behavioral experience with the attitude object and attitude certainty. Consistent with previous research, direct behavioral experience was also a determinant of attitude-behavior consistency, and for the behavior of having an influenza vaccination, this relation was independent of the effect of amount of information. The discussion focuses on the interrelation among moderators of attitude-behavior consistency and on the theoretical implications of the findings.     

Merleau–Ponty on the Body

The French philosopher Maurice Merleau–Ponty claims that there are two distinct ways in which we can understand the place of an object when we are visually apprehending it. The first involves an intentional relation to the object that is essentially cognitive or can serve as the input to cognitive processes; the second irreducibly involves a bodily set or preparation to deal with the object. Because of its essential bodily component, Merleau–Ponty calls this second kind of understanding 'motor intentional'. In this paper I consider some phenomenological, conceptual, and cognitive neuro–scientific results that help to elucidate and defend the distinction between intentional and motor intentional activity. I go on to argue that motor intentional activity has a logical structure that is essentially distinct from that of the more canonical kinds of intentional states. In particular, the characteristic logical distinction between the content and the attitude of an intentional state does not carry over to the motor intentional case.     

Is Involvement a Suppressor of the Job Satisfaction–Life Satisfaction Relationship?1

Previous research has demonstrated a considerable correlation between job satisfaction and life satisfaction. In addition, various researchers have hypothesized that job importance (work involvement) should be a moderator of this relationship. However, most empirical tests did not confirm this assumption. We argue that job importance cannot turn out to be a moderator because the subjective importance of work is already part of job–satisfaction judgments, a notion that has been advanced by Locke (1969) as implicit importance weighting. However, a suppressor effect can be predicted because job importance should be correlated with job satisfaction, but not life satisfaction. In a study of recently hired incumbents (N= 811) in a large German electronics company, we distinguished between job involvement and work involvement. We considered the latter, but not the former, being a measure of job importance. Work involvement, but not job involvement, turned out to be a suppressor of the relation between job satisfaction and life satisfaction.     

Antecedents of Internet Retailing Loyalty: Differences Between Heavy Versus Light Shoppers

Purpose  The purpose of this study was to explore the moderating effects of heavy versus light shoppers on antecedents of customer’s satisfaction and loyalty toward an Internet retailer. Design/Methodology/Approach  A model discusses the different mechanisms in building an effective exchange relationship with light versus heavy shoppers was developed and tested using Internet book store as the study object. With the assistance of a marketing research firm, an Internet-based survey was employed to gather information on 375 users of Internet bookstores in Taiwan. Findings  The results showed that price/value had a stronger effect on overall satisfaction for light versus heavy shoppers, while trust had a stronger effect on overall satisfaction for heavy versus light shoppers. The study also found that consumers’ irreplaceable asset generated from past transaction with a focal Internet retailer had strong effects on their loyalty responses. Implications  Understanding of the moderating role of heavy versus light shoppers on satisfaction and loyalty formation helps to advance our theoretical understanding of the different routes of satisfaction and loyalty formation for different shoppers. The results of this study can help to inform the practitioners that price may play a role in drawing light shoppers, while perceived trust of the Internet store is more important in retaining heavy shoppers. It also demonstrated the importance of building asset specificity in increasing customer loyalty. Originality/Value  This is one of the first studies to provide evidence of the moderating effects of heavy versus light shoppers on satisfaction and loyalty formation. It explained and tested empirically the different mechanisms of satisfaction and loyalty formation between two groups of consumers.     

Love,Value and Supervenience*

Abstract

People are prone to ascribe value to persons they love. However, the relation between love and value is far from straightforward. This is particularly evident given certain views on the nature of love. Setting out from the idea that what causes us to have an attitude towards an object need not be found in the intentional content of the attitude, this paper depicts love as an attitude that takes non‐fungible persons as intentional objects. Taking this view as a starting point, the paper shows why it is difficult to combine with certain views on value. The main challenge comes from the idea that value judgments are universalizable. This view squares badly with the thought that the people whom we love are irreplaceable. Introducing the idea that properties may have different functions in the intentional content of the attitude, this paper determines what precisely it is about love that makes it hard to combine with universalizability. Moreover, it suggests two ways of meeting this challenge.     

Job Satisfaction Among Married Working Women

Data from a recent national opinion survey were used to evaluate an array of work and nonwork variables in terms of their relationships to reported job satisfaction of married working women. Women's job satisfaction was found to be related to such variables as life satisfaction, age, and importance of job income but unrelated to such indices as race, educational level, occupational prestige, income level, and attitude toward women working.     

An exploratory study of determinant and indicant beliefs in attitude measurement

In the central equation of Fishbein's attitude theory the overall affect attached to an object is equated with the sum of evaluation × belief strength for the salient beliefs held by the individual concerned. Two previous studies have shown equally good prediction of attitude whether the beliefs used are those spontaneously elicited by each individual (ISB) or those most frequently elicited by the population (MSB). This result is replicated here in the context of an attitude change study. Fishbein's explanation for the efficiency, and occasional superiority, of modal sets of beliefs relative to individuals' own sets of beliefs, i.e., that MSB contain less non-salient items than ISB which result from inaccurate, forced elicitation, cannot account for the results in the present study since it is shown that a large proportion of MSB were non-salient for many of the subjects. Further, certain sets of beliefs known to be inappropriate, i.e., which were neither modally salient nor individually salient, are shown to be good predictors of attitude using the Fishbein equation. The implications of these findings for the theory and the practical use of the Fishbein technique are discussed.