Some Theoretical Considerations on Attitude,Arousal and Affect during Cognitive Dissonance

This article provides a general overview of cognitive dissonance research with the induced compliance paradigm. We begin by describiang how dissonance affects individuals' attitude change and address issues related to measurement of attitude. Next, we describe the arousal component of dissonance, how it has been measured and the issues that have been raised about its nature. Finally, we explore the emotional component of dissonance and review different ways for measuring and identifying the negative affect associated to dissonance. We conclude by claiming that a more intensive study of the process of dissonance, and particularly of its arousal and emotional components, will allow a more in‐depth understanding of the mental processes involved in cognitive dissonance.     

Theistic Dissonance Among Religious Jewish Holocaust Survivors: A Psychodynamic Perspective

Coining the term theistic dissonance to capture conflicted attitudes and feelings toward God, this article examines faith-based reactions to the Holocaust. The theological weltanschauung of religious Jewish Holocaust survivors is analyzed, with a particular focus on their attempts to reconcile the notion of a benevolent and caring God with their harrowing experience. Basic religious sources and contemporary literature are presented to elucidate the realm of resolutions of theistic dissonance. It is suggested that elements of defense mechanisms are adapted from the emotional into the cognitive realm, and are used by survivors to facilitate respective interpretations of God’s role during the Holocaust. Dissonance resolution is seen as being informed theologically and experientially for these victims who confronted stark challenges to their religious integrity.     

Self-consistency for low self-esteem in dissonance processes: the role of self-standards

The self-consistency revision of cognitive dissonance theory predicts that people with low self-esteem are less likely to experience dissonance arousal compared to people with high self-esteem. Two experiments investigated how the accessibility of different self-standards in the context of a dissonant act activates the consistency role of self-esteem in the process of cognitive dissonance arousal. In Experiment I, after participants wrote a counter-attitudinal essay, priming personal self-standards caused more attitude change for those with high compared to low self-esteem, whereas priming no standards or priming normative self-standards caused the same level of attitude change among both self-esteem groups. Experiment 2 showed that the self-consistency effect for low self-esteem participants only occurred among those who were high in self-certainty when personal self-standards were primed. The importance of self-standards for understanding the role of self-esteem in dissonance processes is discussed.     

Cognitive Dissonance in Groups

Cognitive dissonance theory, as originally set out by Festinger ( 1957 ), described dissonance as an intraindividual phenomenon in a social context. Much of the research on dissonance has focused on the intraindividual aspect of dissonance. The limited research that has looked at cognitive dissonance in groups has done so from a range of different perspectives. These perspectives seem to result in contradictory predictions about the role of social information on the arousal and reduction of cognitive dissonance, despite generally sharing a model of the social self based on, or consistent with, social identity theory (Tajfel, 1978 ). Thinking about how these group‐based models of cognitive dissonance fit together may better illuminate the nature of dissonance and also suggest productive avenues for research to integrate these various perspectives on dissonance.     

On the Plasticity of Self-Defense

Many qualitatively different mechanisms for regulating self-esteem have been described in the literature. These include, for example, reduction of cognitive dissonance, self-affirmation, and social comparison. The work reviewed here demonstrates that despite their differences, these mechanisms may be substitutable for one another. For example, a threat to self via cognitive dissonance can affect attempts to maintain self-esteem via social comparison. This implies that these mechanisms are serving the same, unitary goal of maintaining self-esteem. Thus, there is surprising generality or flexibility in the processes used to maintain self-esteem. Substitution of one mechanism for another may depend on the transfer of affect. The issue of substitutability across domains is briefly discussed.     

The relationship between cognitive dissonance and helping behavior

An experiment was conducted to study the relationship between cognitive dissonance and helping behavior. A counterattitudinal procedure was employed to arouse dissonance. For half of the participants, an experimental confederate entered the room and elicited an opportunity for them to offer help. In this situation, fewer subjects in the dissonance condition offered help than subjects in the no‐dissonance condition. The least helping occurred among dissonance subjects with the highest level of commitment to the counterattitudinal task. Those with a medium level of commitment offered significantly more help. Despite the fact that results in line with Festinger's cognitive dissonance theory (subjects' attitudinal change) were obtained in the no‐helping situation, in helping situations, dissonance subjects who offered help presented significantly less attitude change than those who did not offer it. This was considered to be a result of helpfulness reducing dissonance arousal.     

Physiological and cognitive effects of expressive dissonance

Emotional well-being depends in part on affect modulation. The present study extends research on emotion regulation by assessing the physiological and cognitive effects of a novel response-focused regulation strategy, termed 'expressive dissonance.' Expressive dissonance refers to the incongruence between an emotional state (e.g., sadness) and a behavioral expression (e.g., a smile). Fifty-five participants watched a series of sad film clips in which they were asked to either naturally watch or express the opposite of what they were feeling. Results suggest that persons using the expressive dissonant strategies evidenced greater sympathetic arousal and performed worse on subsequent memory tasks than persons in the natural-watch conditions.     

Dealing with dissonance: A review of cognitive dissonance reduction

This article provides an overview of research about cognitive dissonance reduction. Over the past 60 years, researchers have produced significant theoretical and empirical contributions from cognitive dissonance theory. One of the challenges that remains for dissonance theory going forward is a deeper examination of the process of dissonance reduction. I describe the various reduction strategies that have been investigated followed by models that have been proposed to understand an individual's use of dissonance reduction strategies. I then highlight a series of factors that can help us move research about dissonance reduction forward. These factors can be broadly subsumed under characteristics of the reduction mode and characteristics of the dissonance arousal. I conclude by suggesting that examination of these factors in studies that present multiple reduction modes to participants will provide a better understanding of the process of dissonance reduction.     

On the cultural guises of cognitive dissonance: the case of easterners and westerners

Cognitive dissonance and effects of self-affirmation on dissonance arousal were examined cross-culturally. In Studies 1 and 2, European Canadians justified their choices more when they made them for themselves, whereas Asian Canadians (Study 1) or Japanese (Study 2) justified their choices more when they made them for a friend. In Study 3, an interdependent self-affirmation reduced dissonance for Asian Canadians but not for European Canadians. In Study 4, when Asian Canadians made choices for a friend, an independent self-affirmation reduced dissonance for bicultural Asian Canadians but not for monocultural Asian Canadians. These studies demonstrate that both Easterners and Westerners can experience dissonance, but culture shapes the situations in which dissonance is aroused and reduced. Implications of these cultural differences for theories of cognitive dissonance and self-affirmation are discussed.     

Physiological arousal, dissonance, and attitude change: evidence for a dissonance-arousal link and a "don't remind me" effect

Two experiments replicated and extended research by Croyle and Cooper (1983) indicating that cognitive dissonance involves physiological arousal. In Experiment 1, subjects wrote counterattitudinal essays under conditions of high or low choice, and, to assess arousal effects owing to effort, with or without a list of arguments provided by the experimenter. In high-choice conditions only, and regardless of effort, subjects showed both arousal (heightened galvanic skin response) and attitude change. Arousal, however, did not decline following attitude change. The more effortful task (no arguments provided) produced increased arousal but not greater attitude change. In Experiment 2, the opportunity to change one's attitude following a freely chosen counterattitudinal essay was manipulated. As in Experiment 1, arousal increased following the essay but did not decline following a postessay attitude change opportunity. When subjects were not given an attitude change opportunity, however, arousal did decline. Thus, dissonance seems to create arousal, but attitude change sustains rather than reduces the arousal. It is suggested that if dissonance is a drive state, drive reduction typically may be accomplished through gradual cognitive change or forgetting.     

Some empirical evidence for ecological dissonance theory

Using Festinger's cognitive dissonance theory as a model, the extension to Barker's ecological theory, referred to as ecological dissonance theory, was developed. Designed to examine the motivational dynamics involved when environmental systems are in conflict with each other or with cognitive systems, ecological dissonance theory yielded five propositions which were tested in 10 studies. This summary of the studies suggests operationally defined measures of ecological dissonance may correlate with workers' satisfaction with their jobs, involvement with their jobs, alienation from their work, and to a lesser extent, workers' conflict resolution behavior and communication style.     

Torture and judgments of guilt

Although torture can establish guilt through confession, how are judgments of guilt made when tortured suspects do not confess? We suggest that perceived guilt is based inappropriately upon how much pain suspects appear to suffer during torture. Two psychological theories provide competing predictions about the link between pain and perceived blame: cognitive dissonance, which links pain to blame, and moral typecasting, which links pain to innocence. We hypothesized that dissonance might characterize the relationship between torture and blame for those close to the torture, while moral typecasting might characterize this relationship for those more distant from it. Accordingly, this experiment placed participants into one of two different roles in which people may be exposed to torture. Participants in the proximal role of prison staffer saw suffering torture victims as relatively more guilty, while participants in the relatively distant role of a radio listener saw suffering victims as more innocent.     

Why are attitude–behaviour inconsistencies uncomfortable? Using motivational theories to explore individual differences in dissonance arousal and motivation to compensate

Using cognitive dissonance theories and self-determination theory, we explored the role of individual differences in global and contextual motivational orientations on dissonance arousal processes following spontaneous attitude–behaviour inconsistencies (ABIs). Study 1 (N = 382) showed that individual differences in global motivation relate to the frequency of ABIs and dissonance arousal across important life domains. Studies 2 (N = 282) and 3 (N = 202) showed that individual differences in contextual motivation toward the environment predict the relative frequency of ABIs and the quantity and quality of proximal motivation to compensate for ABIs in that context. Autonomous motivation was associated with a tendency to compensate for ABIs to both reduce dissonance and restore self-integrity. Controlled motivation disposed individuals to reduce dissonance to protect ego-invested self-structures, and to be indifferent to non self-threatening ABIs. Amotivation left people indifferent to ABIs. Individual differences in motivational orientations could explain why ABIs are uncomfortable and motivate people to compensate differently when they face ABIs.     

Action‐Based Model of Dissonance: A Review of Behavioral,Anterior Cingulate,and Prefrontal Cortical Mechanisms

Research and theoretical developments on the theory of cognitive dissonance are reviewed. After this critical review, we present the action‐based model of dissonance, which accepts the original theory's proposal that a sufficient cognitive inconsistency causes dissonance and extends the original theory by proposing why cognitive inconsistency prompts dissonance. Finally, we present results from behavioral and physiological experiments examining predictions derived from the action‐based model. In particular, this evidence converges with recent neuroscience evidence in suggesting that the anterior cingulate cortex and left prefrontal cortical region are involved in conflict detection and resolution, respectively.     

Cognitive dissonance as a function of self-esteem and logical inconsistency

An experiment was conducted to test the importance of self-esteem in the arousal of cognitive dissonance. Recently, Aronson (1969) suggested that the reason an attitude-discrepant speech can arouse dissonance is that it is an indecent act committed by an individual who likes to think of himself as a good and decent person. Looking at counterattitudinal behavior as a discrepancy with one's self-concept rather than as a logical discrepancy between behavioral and attitudinal cognitions differs from Festinger and Carlsnuth's (1959) original notion In the experiment reported, subjects volunteered to take a personality inventory and received either neutral, very favorable, or very unfavorable feedback In this way, subjects' level of self-esteem was raised or lowered Following this procedure, subjects were induced to record a speech that was known to be discrepant with their private beliefs. They were offered either a small or a large inducement for their statements. It was predicted that, regardless of their level of self-esteem, subjects would manifest the inverse relationship between incentive magnitude and attitude change predicted by dissonance theory The major analysis of the results, and the concomitant internal analysis, generally supported the prediction With one qualification, the results were held to be consistent with Festinger and Carlsmith's version of dissonance arousal and inconsistent with the self-esteem analysis     

The effect of self-attribute relevance on how self-esteem moderates attitude change in dissonance processes

An experiment was conducted to examine the conditions under which self-esteem operates as an expectancy, as a resource, or does not influence cognitive dissonance processes. Based on the self-standards model of dissonance (Stone & Cooper, 2001), it was predicted that following a high-choice counter-attitudinal behavior: (a) priming positive self-attributes that were relevant to the discrepant behavior would cause participants with high self-esteem to report more attitude change as compared to participants with low self-esteem, (b) priming positive self-attributes that were irrelevant to the behavior would cause participants with high self-esteem to report less attitude change as compared to participants with low self-esteem, and (c) priming neutral self-attributes would eliminate self-esteem moderation of attitude change. The results of the attitude change measure supported the predictions. The discussion explores different processes by which the accessibility of cognitions about the self mediate dissonance arousal and reduction.     

Where is the “D” in dissonance?1

The experiment tested the hypothesis that cognitive dissonance has a general drive arousal component which facilitates performance on simple cognitive tasks and impairs performance on complex cognitive tasks After writing a consonant or a dissonant essay dealing with proposed changes in university parking regulations, subjects were given either a simple or a complex task (rote memory or creativity). To maximize dissonance, free choice regarding participation was deliberately emphasized, resulting in a high proportion of subjects who refused to comply with the request Data from refusers were retained and compared with data obtained from compliers Appropriate control groups were employed in order to ascertain whether the results were attributable to the process of self-selection among complier and refuser subjects The dissonance manipulation was successful subjects who wrote dissonant essays subsequently displayed more favorable attitudes toward the parking proposal Their performance on complex cognitive tasks was not unpaired, however, nor did they perform better on simple cognitive tasks than did subjects who experienced no dissonance Subjects who refused to write dissonant essays did better on the complex task than subjects who complied in either the consonant or dissonant conditions Data from the control groups indicated that refusers did not differ from compliers in their initial attitudes toward the proposal nor in their ability to perform the complex cognitive task The results seem to be due to the facilitating effects of refusing to comply with the dissonance instructions, and suggest that the practice of eliminating subjects who refuse to comply may result in the loss of some highly informative data     

The tell-tale heart: physiological reactivity during resolution of ambiguity in youth anxiety

In the past decade, cognitive biases and physiological arousal have each been proposed as mechanisms through which paediatric anxiety develops and is maintained over time. Preliminary studies have found associations between anxious interpretations of ambiguity, physiological arousal, and avoidance, supporting theories that link cognition, psychophysiology, and behaviour. However, little is known about the relationship between youths’ resolutions of ambiguity and physiological arousal during acute stress. Such information may have important clinical implications for use of verbal self-regulation strategies and cognitive restructuring during treatments for paediatric anxiety. In this brief report, we present findings suggesting that anxious, but not typically developing, youth select avoidant goals via non-threatening resolution of ambiguity during a stressor, and that this resolution of ambiguity is accompanied by physiological reactivity (heart rate, heart rate variability, and respiratory sinus arrhythmia). We propose future empirical research on the interplay between interpretation bias, psychophysiology, and child anxiety, as well as clinical implications.     

Willing and able to fake emotions: a closer examination of the link between emotional dissonance and employee well-being

Emotional dissonance resulting from an employee's emotional labor is usually considered to lead to negative employee outcomes, such as job dissatisfaction and emotional exhaustion. Drawing on Festinger's (1957) cognitive dissonance theory, we argue that the relationship between service employees' surface acting and job dissatisfaction and emotional exhaustion is moderated by 2 aspects of a service worker's self-concept: the importance of displaying authentic emotions (reflecting the self-concept's self-liking dimension) and the employee's self-efficacy when faking emotions (reflecting the self-competence dimension). A survey of 528 frontline employees from a wide variety of service jobs provides support for the moderating role of both self-concept dimensions, which moderate 3 out of 4 relationships. Theoretical and practical implications are discussed from the perspectives of cognitive dissonance and emotional labor theories.     

Exploring generative dissonance: Inten[s]ional states and relational interruptions

There is great potential to mine social psychological theory and explore the human experience of thoughts in tension. The work in cognitive dissonance reveals how cognitive inconsistencies and the consequential aversive psychological state of dissonance may affect one's understanding of the relations between self and other, creating openings for more inclusive social boundaries. The phenomenon of the “tension state” has potential links to notions of the dialogic space, reframing cognitions and altering social relations toward new interpretations of social givens. I discuss cognitive and relational dissonance in a case study on school desegregation and raise the possibility that desegregated school settings might create opportunities for cognitive openings, new understandings, and space for solidarity. Linking the long and rich theoretical history of cognitive dissonance to critical social theory, the paper advances a related and new concept of generative dissonance. This construct underscores the interruption of cognitive cohesion and the production of new ways of thinking and new social relations. These forms of cognitive and relational rupture generate openings with embodied relational implications, creating the possibility for reframing social problems and reconfiguring human relations.