The Sexual Double Standard: Fact or Fiction?

In contemporary society it is widely believed that men are socially rewarded for sexual activity, whereas women are derogated for sexual activity. To determine whether a sexual double standard exists, both undergraduate (n = 144) and Internet (n = 8,080) participants evaluated experimental targets who were described as either male or female and as having a variable number of sexual partners. Targets were more likely to be derogated as the number of sexual partners increased, and this effect held for both male and female targets. These results suggest that, although people do evaluate others as a function of sexual activity, people do not necessarily hold men and women to different sexual standards.     

The Influence of Physical Appearance and Personality on the Exhibition of the Sexual Double Standard

The sexual double standard is the phenomenon whereby men are evaluated positively and women are evaluated negatively for engaging in identical sexual behavior. Although people can hold conflicting information (e.g., stereotypical vs. counterstereotypical individuating information) about other individuals, they attempt to form a consistent impression of individuals by inhibiting inconsistent information. The goal of the present study was to investigate whether individuating information about physical appearance and personality could mitigate the exhibition of the evaluations stereotypically associated with the sexual double standard. A sample of 596 participants evaluated a target person who reported having 1 or 12 sexual partners. Overall, participants evaluated highly sexually active female targets more positively than their male counterparts when the targets were either attractive and had a pleasant personality, or were unattractive and had an unpleasant personality. Results highlight the importance of the consistency of individuating information for evaluations of highly sexually active women.     

A Tale of Two Standards: An Examination of Young Adults�� Endorsement of Gendered and Ageist Sexual Double Standards

Current North American sexual standards allow women to be sexual within committed relationships but may still restrict women??s sexuality to a greater extent than men??s. We investigated whether these gender double standards interact with an age double standard that describes the elderly as less sexual than the young, to create particularly limiting sexual standards for older women. 305 Canadian undergraduates completed a 2 (target age) × 2 (target gender) × 2 (participant gender) within-subjects study measuring perceptions of younger (own age) and older (over 65 years old) men??s and women??s interest in traditional sex (e.g., cuddling, intercourse with main partner) and experimental sex (e.g., extra-relationship sex, viewing erotic materials). ANCOVAs controlling for ageist and sexist beliefs revealed the ageist double standard; the elderly were perceived to be less interested in sex overall than the young. There was also a sexual double standard; women were perceived to be more interested in traditional sex than men, and men more interested in experimental sex than women. For traditional sex, women perceived younger targets as more interested than the older targets, and women targets as more interested than men. For experimental sex, a three-way interaction showed the interplay between the sexual and ageist double standards. Elderly female targets were perceived as least interested, and young male targets as most interested. Results reinforce that the current sexual standards distinguish between sex for intimacy and sex for other reasons (e.g., pleasure) and that the standards are particularly restrictive for older women.     

Less is more: The effects of sexual experience on judgments of men's and women's personality characteristics and relationship desirability

One method available to researchers for examining sexual attitudes is to solicit evaluations of others based on information about sexual experience. Differences in expectations about appropriate sexual behavior of men and women measure the so-called sexual double standard. To test the conditions under which a sexual double standard is endorsed, 110 male and 146 female college students (94% white, 3% black, 3% all other ethnicities) responded to vignettes depicting either a male or female target as having a low or high number of past sexual partners within committed or noncommitted relationships. In general, little support for the endorsement of a sexual double standard was found. However, participants consistently made differential judgments on the basis of sexual experience: Targets described as having more permissive sexual histories received more negative evaluations than did those described as having less permissive sexual histories. Results are discussed in terms of media exploitation of sexual information and support for a relational orientation toward sexual experience.The assistance of Nor Ostrowski, Julie Hale, and Kurt Trappenberg is greatly appreciated. I am also grateful for the funding provided by the Department of Psychology to conduct this study.     

Ambivalent Sexism and the Sexual Double Standard

The sexual double standard is the notion that women are evaluated negatively and men positively for engaging in similar sexual behaviors. Because traditional, gender-based stereotypes are reflected in the attitudes that people hold towards men and women, it is likely that sexism plays a part in the manifestation of the double standard. The goal of the present study is to investigate the relationship between sexism (prejudice against individuals based on their gender) and the sexual double standard. There are two types of sexism: hostile (negative prejudice) and benevolent (positive prejudice). We hypothesized that participants displaying high levels of either type of sexism would be most likely to exhibit the sexual double standard. A US-sample of 232 undergraduates from a Southwestern university completed the Ambivalent Sexism Inventory (ASI) and the Ambivalence Towards Men Inventory (AMI) and then evaluated a hypothetical target individual who reported having zero, one or 12 sexual partners. Results show that participants’ sexist attitudes towards men and women were related to their exhibition of the sexual double standard. Specifically, men and women’s hostile attitudes towards targets of their own gender were related to negative evaluations of highly sexually active targets of the same gender, while men and women’s benevolent attitudes towards the opposite gender were related to positive evaluation of highly sexually active targets of the opposite gender. Implications of the present results and directions for future research are discussed.     

Evaluations of Sexually Active Men and Women Under Divided Attention: A Social Cognitive Approach to the Sexual Double Standard

Past research on the sexual double standard has generally shown that both men and women are evaluated similarly, not differently, for engaging in high levels of sexual activity. However, the settings in which this research has taken place may have allowed participants to devote almost all of their cognitive resources to the task of evaluating sexually active men and women. Devoting one's full attention to person evaluation may lead to individuation instead of stereotyping. This article reports a study designed to test the hypothesis that when attention is divided, people will evaluate men with many partners more favorably than women with many partners. Participants, under conditions of divided or full attention, evaluated male or female target persons with 1, 7, or 19 sexual partners. Participants in the divided attention condition exhibited a sexual double standard, whereas participants in the full attention condition did not.     

Young Adults’ Perceptions of Non-Forcible Sexual Activity: The Effects of Participant Gender, Respondent Gender, and Sexual Act

There is a gendered double standard for both sexual activity and criminal victimization, in that female sexual actors and victims are generally viewed more negatively than their male counterparts. In this study, 485 U.S. undergraduates at a large Northeastern university completed a questionnaire in which the gender of the victim and the nature of the non-forcible sexual act (sexual intercourse or oral sex) were experimentally manipulated. The provided scenarios depicted statutory rape situations, characterized by age discrepancies between the two parties. Respondents were asked to rate each of the parties on a series of questions to determine their level of condemnation for each of the parties involved. We hypothesized the existence of a sexual double standard, such that female actors would be more condemned than males. Repeated measures ANOVA indicated that respondents were more condemning of female than male victims, regardless of which act was depicted. Furthermore, male respondents were more condemning of a female perpetrator of statutory rape than of her male victim, and also more condemning of a female victim than of her male perpetrator, whereas female respondents did not differentiate between the victim and perpetrator, regardless of the depicted victim gender or sexual act. That is, whether she was depicted as the victim or perpetrator of the act, the female was more condemned than her male counterpart. Overall, female respondents were more condemning than male respondents, regardless of which act was depicted. These findings suggest the presence of a sexual double standard in perceptions of statutory rape.     

The effects of sexual permissiveness,target gender,subject gender,and attitude toward women on social perception: In search of the double standard

The sexual double standard, if held by perceivers, should result in more negative evaluations of sexually permissive females than males. Previous research on the double standard has generally ignored this normative issue, and has instead relied on self-report methods to measure personal sexual behavior and the stated limits of acceptable behavior for others. Male and female subjects, either liberal or traditional in their sex role attitudes, were exposed to a male or female target of one of four levels of sexual permissiveness. On most scales, representing a wide range of social judgments, there was no evidence of a sexual double standard. Limited evidence emerged in that male, but not female, subjects may have exhibited a double standard in their ratings of how sexual the target was. In addition, liberal males and traditional females rated female targets who had casual sex as less agreeable than comparable male targets. Despite the general absence of a double-standard effect, sexual permissiveness affected ratings such that more permissive targets were judged as less moral, less conventional, more assertive, more sexual, marginally more likable and less conforming. The findings are discussed in terms of the double standard, the effects of sexual permissiveness on social perception, and gender differences in perceiving sexuality.     

Common vs. Uncommon Sexual Acts: Evidence for the Sexual Double Standard

The lack of consistent evidence for the sexual double standard may be related to the rather benign nature of the heterosexual behaviors often studied (e.g., casual sex, premarital sex). College students from the southwestern U.S. evaluated targets who engaged in mixed-gender threesomes (where three people engage in simultaneous sexual acts; Study 1: N?=?120) and targets in a monogamous sexual relationship (Study 2: N?=?105). Evidence for the sexual double standard was found via effects of targets’ gender among those who engaged in threesomes. Targets who had monogamous sex were evaluated more favorably than the targets who engaged in threesomes. We suggest that the sexual double standard may still exist for uncommon sexual behaviors.     

The Influence of Early Experiences and Adult Attachment on the Exhibition of the Sexual Double Standard

The sexual double standard is the phenomenon whereby men and women are judged differently for the same sexual behavior. The purpose of the present study was to investigate the potential relationship between life history theory, attachment theory and the sexual double standard. Life history theory posits that one’s upbringing (e.g., quality of early relationship with one’s parents) may have implications for one’s future mating strategies, especially for women. Furthermore, adult attachment orientation often influences individuals’ feelings toward sexual behavior. To address the relationship between these variables, we had participants complete questionnaires regarding their early relationships with their parents and their current attachment regarding romantic partners. Participants then evaluated a target individual who reported having 1 or 12 sexual partners (N = 154). Results showed that female participants’ early relationships with their parents and their current attachment avoidance predicted their exhibition of the double standard. Results are discussed in the context of theoretical and empirical implications.     

Sexual Double Standard: A Review of the Literature Between 2001 and 2010

The present article is a review of 26 studies on the sexual double standard. This phenomenon consists of different rules and standards of sexual behavior for men and women. Only scientific articles reporting empirical research published between 2001 and 2010 and available online in full were included. Our review was focused on the evidence of the existence of the sexual double standard and on the methods that have been used in the studies in this field. Most studies used quantitative methods based on scales or vignette tasks with a target to be evaluated by respondents. There was greater variability of results among the 6 studies using qualitative methods. These studies employed different interview techniques, focus groups and participant observation. There were also 2 studies reporting the use of mixed methods. The results of the studies showed that the sexual double standard still can be identified nowadays, although it seems that sexual behaviors and situations influenced by this phenomenon are changing. Today, premarital sex and sexual intercourse outside of committed relationships are more accepted for both genders. However, evaluations of other facets of sexuality continue to be based on different criteria for men and women.     

How Gendered Attitudes Relate to Women’s and Men’s Sexual Behaviors and Beliefs

This study examines associations between endorsement of a sexual double standard, gender role attitudes, and sexual behaviors and beliefs. First year university students in the northeastern United States (N = 434; 52 % female; 33 % Black, 29 % Latino, 39 % White; ages 17–19) participated during their first year of college. Endorsement of a sexual double standard was associated with more conventionally gender-stereotyped sexual behaviors and beliefs, specifically, more sexual partners and fewer perceived barriers to condom use for young men, and more perceived barriers to condom use for young women. Women who were more conventional about men’s roles in society tended to use condoms less, whereas women who were more conventional about women’s roles tended to use condoms more. Men who were more conventional about men’s roles tended to have fewer sexual partners. Findings suggest the importance of examining gender’s role in sexual behaviors and beliefs by assessing multiple gendered attitudes, rather than simply considering biological sex.     

Initiation and response: The dynamics of sexual interaction

This study examines the extent to which men and women feel comfortable exercising two traditional forms of sexual power, proactive and reactive power. “Proactive power” is defined here as the ability to initiate sexual intercourse and maintain sexual autonomy and has traditionally been possessed and exercised by men. “Reactive power,” or the ability to resist or refuse sexual advances, has traditionally been possessed and exercised by women. Several studies suggest that as men and women's sexual behavior and attitudes become more permissive, a single sexual standard is more likely to exist. This study finds that men feel more comfortable than women initiating sexual intercourse and remaining sexually autonomous, while women feel more comfortable than men refusing such sexual advances. Apparently, a single sexual standard does not yet exist. This study also considers factors that affect men and women's comfortableness in using either reactive or proactive power. The implications of these findings for understanding aspects of men and women's psychological well-being and intimate relationships are discussed.     

IS SEXUAL ORIENTATION A MATTER OF CHOICE?

Ninety women in lesbian and heterosexual couples were compared on relationship values, views of same-gender and cross-gender intimate relationships, and perceived choice of sexual orientation. Both groups reported similar values, levels of self-esteem, and capacity for intimacy. The majority in both groups described their relationships with women as more emotionally and intellectually intimate than those with men. A majority of women in lesbian couples (58%) and a third of women in heterosexual couples reported choosing the orientation of their current sexual relationship. Women with male partners did not perceive major differences between homosexual and heterosexual relationships, citing sexual attraction as the primary reason they chose a male partner. In contrast, many women with female partners characterized lesbian relationships as more intimate and equal, and less gender-role stereotyped, frequently citing these characteristics, along with sexual attraction, as reasons for their relationship preference.     

The reverse double standard in perceptions of student-teacher sexual relationships: the role of gender, initiation, and power

The present study tested the prediction that male teachers are judged more harshly than female teachers for engaging in heterosexual intercourse with a student. One-hundred and eighty-seven adults (116 women, 71 men) evaluated a hypothetical newspaper article describing an alleged student-teacher relationship as part of a 2 (Gender Dyad: Male Teacher/Female Student or Female Teacher/Male Student) x 2 (Initiator: Student or Teacher) between-subjects design. As expected, a reverse sexual double standard was revealed, in which participants judged situations involving male teachers more harshly than they judged situations involving female teachers, but only when the sexual contact was teacher-initiated. Participants also believed that male students received more social benefits from the sexual contact than did female students.     

The Reverse Double Standard in Perceptions of Student-Teacher Sexual Relationships: The Role of Gender,Initiation, and Power

ABSTRACT

The present study tested the prediction that male teachers are judged more harshly than female teachers for engaging in heterosexual intercourse with a student. One-hundred and eighty-seven adults (116 women, 71 men) evaluated a hypothetical newspaper article describing an alleged student-teacher relationship as part of a 2 (Gender Dyad: Male Teacher/Female Student or Female Teacher/Male Student) × 2 (Initiator: Student or Teacher) between-subjects design. As expected, a reverse sexual double standard was revealed, in which participants judged situations involving male teachers more harshly than they judged situations involving female teachers, but only when the sexual contact was teacher-initiated. Participants also believed that male students received more social benefits from the sexual contact than did female students.     

When Sex Is on the Air: Impression Formation After Exposure to Sexual Music

The present study examines how young men and women, when primed with sexual cues in entertainment media, incorporate these cues into their first impressions of an unfamiliar target. Respondents (n = 188) were exposed to popular music either with or without sexual lyrics. Respondents in the sexual music condition recognized the sexual conveyance of that music. Respondents in the other condition rated the sexuality in their music as low. After exposure, respondents evaluated unknown targets—job applicants represented by their resumés. Sexual conveyance elevated ratings of sexual qualities attributed to the targets, suggesting sexual objectification of the targets. Sexual quality ratings then predicted evaluations of the targets’ merit, including knowledge and integrity. Although the association between sexual quality and overall merit ratings were positive for both men and women, men exhibited a significantly stronger association than women did. Findings support a postconscious automatic processing interpretation of media priming effects and corroborate prior observations that sexual media primes yield sexualized evaluations. Findings also suggest a need to measure initial affective responses to media primes, as different sexual depictions might trigger sexual thoughts with either a positive or negative connotation.     

Men's heterosocial skill and attitudes toward women as predictors of verbal sexual coercion and forceful rape

This study assessed whether men's heterosocial skill and attitudes toward women are related to verbal and physical sexual coercion in a nonincarcerated population. We predicted that heterosocially skilled men would be more likely than unskilled men to have engaged in verbal sexual coercion, whereas unskilled men would be more likely than skilled men to have engaged in physical sexual coercion (i.e., forceful rape). We expected an interaction, with this pattern holding only for men who accepted traditional gender roles or male sexual dominance; men who did not accept these attitudes were expected to be unlikely to have engaged in either verbal or physical coercion. To identify sexually coercive men, we administered questionnaires to 1152 male introductory psychology students. They completed anonymous self-report measures of (a) heterosocial skill, (b) attitudes toward women, and (c) involvement with verbal and physical sexual coercion. Results showed that heterosocially skilled men were more likely than unskilled men to have engaged in verbal sexual coercion, but heterosocial skill was unrelated to forceful rape. Men who accepted traditional gender roles or male sexual dominance were more likely than other men to have engaged in both verbal sexual coercion and forceful rape. There were no interactions. Theoretical issues and treatment implications are discussed.The authors wish to thank Gayla Goolsby, Trudi Zaplac, Diane Collinge, Shelley Davis, Gina Benedicto, and DiAnne Poehl. This paper is based on the second author's Senior Honors Thesis, done as part of the Texas A&M University Undergraduate Fellows Program, which provided funding.     

Gender’s Role in Misperceptions of Peers’ Sexual Motives

The sexual double standard influences men’s and women’s sexual attitudes and behavior, leading men and women to consider distinct sexual motives, or reasons whether or not to engage in sexual intercourse. The goal of the present paper was to document how the sexual double standard shapes perceptions of peers’ sexual motives. We build on past research by using open-ended questions and measuring perceptions of both same-gender and other-gender peers. The sample included 154 heterosexual college students (50 % female, 49 % European American, 25 % Latino American, 26 % African American) recruited via probability sampling. When we compared perceptions of men’s and women’s sexual motives, we found that participants seemed to rely on the sexual double standard. Participants were more likely to attribute a female-stereotyped motive (e.g., romantic relationship characteristics, feeling “ready”, emotional investment) and less likely to attribute a male-stereotyped motive (“easy”, arousal, physical appearance) to female peers than to male peers. However, when we compared participants’ own motives to perceptions of their peers’ motives, participants overestimated male-stereotyped motives and underestimated female-stereotyped motives in peers, regardless of peer gender, possibly in congruence with stereotypes of hookup culture. These findings demonstrate that, although individuals sometimes rely on the sexual double standard to attribute sexual motives to others, misperceptions of peers’ sexual motives may also be influenced by stereotypes of hookup culture. These misperceptions contribute to pluralistic ignorance that may influence college students’ sexual behaviors.