The Perceptual Contrast Explanation of Sequential Request Strategy Effectiveness

Although previous studies of the foot-in-the-door and the door-in-the-face techniques of interpersonal influence have established the effectiveness of these sequential request strategies, communication researchers have not discovered an adequate conceptual framework for explaining their compliance-enhancing properties. The present study tests the perceptual contrast explanation for sequential request efficacy. Compared with nonsequenced critical requests (i.e., controls), substantially higher compliance with various types of requests was obtained through the use of the foot-in-the-door and the door-in-the-face techniques, but measures of underlying cognitions failed to reveal significant anchoring effects as would be predicted by a perceptual contrast model. Limitations are discussed and suggestions for future research are offered.     

The effect of the two feet-in-the-door technique on tobacco deprivation

The ‘Foot-in-the-door’ (FITD) is a well-known compliance technique that increases compliance with a request. Many investigations on this paradigm have generally used prosocial requests to test the effect of the technique. A new evaluation of the effect of the FITD technique was carried out on tobacco deprivation. A two feet-in-the-door technique in which the target request was preceded by two small target requests was used to encourage students to stop smoking for 24 h. The results were compared with two single foot-in-the- door procedures in which the final request was only preceded by one small request, as well as with a control condition using only a 24 h stop-smoking request. Results showed that the single FITD and the two feet-in-the-door procedures were effective to increase verbal compliance (accepting to stop smoking) but only the two feet-in-the-door technique significantly increased behavioural compliance (not smoking for 24 h) with the request.     

Compliance without pressure: Some further data on the foot-in-the-door technique

A replication of the Freedman and Fraser (1966) “foot-in-the-door” technique was attempted in which subjects were exposed to one of two prior requests and were then asked to comply with a larger request. The results showed that subjects receiving prior requests complied with the larger request significantly more often than did control subjects. The mechanism by which the technique operates was discussed.     

When Manipulation Backfires: The Effects of Time Delay and Requester on the Foot-in-the-Door Technique

We examined the effects of 2 variables on compliance rates within the foot-in-the-door procedure. Participants who agreed to a small request were presented with a larger request either immediately after the first request or 2 days later. The second request was presented either by the same person or by a different requester. Compared to a control group receiving only the large request, participants were more likely to agree to the second request in all experimental conditions except one. When the same requester presented the second request without delay, participants were less likely than the control group to agree to the target request. This latter condition represents a situation in which typical foot-in-the-door procedures can backfire on the requester.     

Mediating Effects of Material Payment,Social Reinforcement,and Familiarity on Foot-in-the-Door Phenomena in Thailand

Material payment, social reinforcement, and familiarity were examined as possible mediating variables in the foot-in-the-door technique in the Thai society. Female college students in Thailand were randomly assigned to one of the eight possible combinations of the above three variables (e.g., material payment-social reinforcement-familiarity; no material payment-social reinforcement-familiarity; material payment-no social reinforcement-familiarity). At first contact, subjects were asked to respond to a 10-item checklist regarding environmental concerns. Four days later the same subjects were asked to travel a few miles from the college to plant trees as part of an environmental enhancement project. Verbal compliance (agreeing to go) and behavioral compliance (showing up at the appointed time and place for transportation to the planting site) were assessed and analyzed according to the experimental condition to which each subject was assigned. Social reinforcement significantly affected both verbal and behavioral compliance, whereas neither material payment nor familiarity affected either verbal or behavioral compliance. Social reinforcement was concluded to be a mediating variable in the foot-in-the-door phenomenon.     

Acquiring Assistance from Others The Effect of Indirect Requests and Relational Intimacy on Verbal Compliance

This research examines the effectiveness of indirect requests in attaining assistance from intimate and nonintimate others. Prior research indicates that people are inclined to make requests using indirect forms. However, help-seeking research has neglected to consider request forms, and research on indirect requests has focused mainly on issues of interpretation. The results of this study indicate that the directness of a request increases request force and also interacts with relational intimacy to influence verbal compliance. Directness is more effective at eliciting verbal compliance at higher levels of intimacy. The experimental findings highlight issues concerning the definition of indirectness and also the utility of merging interpretation and compliance in language research.     

Hey Buddy,Can You Spare Seventeen Cents? Mindful Persuasion and the Pique Technique1

According to the pique technique, a target is more likely to comply if mindless refusal is disrupted by a strange or unusual request. We demonstrated the use of this technique in two experiments. In Experiment 1, passersby on a local municipal wharf were approached by a confederate panhandler who made either one of two strange requests: “Can you spare 17¢ (or 37¢)?” or made either one of two typical requests “Can you spare a quarter (or any change)?” Subjects in the strange conditions were almost 60% more likely to give money than those receiving the typical plea. In addition, a strange request piqued interest as evidenced by increased verbal inquiries about the request. Experiment 2 replicated the first experiment in a laboratory setting and provides additional evidence (via a cognitive response analysis) that strange requests piqued subjects' interest in the appeal as well as increased liking for the panhandler.     

Foot-in-the-door and door-in-the-face: a comparative meta-analytic study

The so-called foot-in-the-door and door-in-the-face techniques have been generally considered as procedures which may consistently influence others' behavior. This study compared efficiency (in terms of compliance rates with various target requests) of both techniques using meta-analysis. It is based on the accumulated studies directly comparing foot-in-the-door (n=22, subjects= 1581) and door-in-the-face (n=22, subjects= 1611) under a similar target request. Analysis indicated no significant differences in efficiency between the paradigms.     

THE CLASS SPECIFIC EFFECTS OF COMPLIANCE TRAINING WITH “DO” AND “DON'T” REQUESTS: ANALOGUE ANALYSIS AND CLASSROOM APPLICATION

Two experiments are reported in which the relationship between compliance with “do” and “don't” requests was examined with developmentally disabled children. In Experiment 1, a multiple baseline design across subjects with counterbalanced treatment conditions was used to evaluate a compliance training program composed of four phases: (a) baseline, during which no consequences were delivered for compliance, (b) reinforcement for compliance with one targeted “do” request, (c) reinforcement for compliance with one targeted “don't” request, and (d) follow-up with reinforcement on a variable ratio schedule for compliance with any “do” or “don't” request. Results of probes conducted before and after training within each condition indicated that generalized compliance occurred only with requests of the same type as the target exemplar (“do” or “don't”). In Experiment 2, these results were replicated in a classroom setting. Following collection of baseline probe data on student compliance, a teacher training program was successfully implemented to increase reinforcement of compliance first with one “do” and subsequently with one “don't” request of a target student. Results of multiple baseline probes across “do” and “don't” requests indicated that the teacher generalized and maintained reinforcement of compliance with other requests of the same type and to other students, with a resulting increase in student compliance with the type of requests reinforced. The impact of treatment on both teacher and student behavior was socially validated via consumer ratings. Implications of these findings with respect to response class formation and compliance training programs are discussed.     

The effectiveness of the door-in-the-face compliance strategy on friends and strangers

The author examined the impact of the door-in-the-face procedure on concerns about self-presentation and hypothesized that (a) when a friend made door-in-the-face requests, the procedure would increase the participant's concern about self-presentation more than would a single request and (b) when a stranger made door-in-the-face requests, the procedure would not increase the participant's concern about self-presentation more than would a single request. Either friends or strangers presented requests to the participants. Half the requests were in a door-in-the-face format, and the other half were single requests. After receiving the request(s), the participants completed measures of self-presentation concerns and compliance with the request. The results supported the hypothesis.     

I'm free but I'll comply with your request: generalization and multidimensional effects of the “evoking freedom” technique

The “evoking freedom” technique is a verbal compliance procedure that solicits someone to comply with a request by simply telling them they are free to accept or to refuse the request. The measure of the efficiency of this technique on compliance with large samples and the evaluation of its influence on various requests was tested in the first set of experiments. This technique was found to be efficient in increasing the number of people who agreed to give money to a requester, the number of smokers who agreed to give a cigarette, passersby who agreed to respond to a survey, and homeowners who agreed to buy pancakes. In the second set of experiments in which the mode of interaction between the requester and the person solicited was tested, the “evoking freedom” technique was found to be associated with greater compliance with a request addressed by mail and through face‐to‐face, phone‐to‐phone, or computer‐mediated interaction. The third set of experiments tested the effect of semantic variations of the “evoking freedom” technique and the weight of the repetition of the semantic evocation of freedom. These later experiments that used various phrases evoking the freedom to comply were found to be associated with greater compliance. Moreover, a double evocation of freedom was associated with even greater compliance than a single evocation. The importance of this technique for commitment communication is discussed.     

The Applicability of the Door-in-the Face Technique when Established Behavioral Customs Exist

The applicability of the door-in-the-face technique was tested in a monetary donation context where established behavioral standards exist, and where the target person has standards by which to judge the legitimacy of the solicitor's demand. Based on the proposition that exaggerated initial requests might discredit the solicitor and thereby halt the give-and-take process, it was expected that (a) with legitimate initial requests, the probability of compliance with a request would be greater when preceded by a larger request than if presented alone; and that (b) with illegitimate initial requests, the probability of compliance with a second request would be smaller when preceded by a larger request than if presented alone. On the national collection day for the Association for the Rehabilitation of the Mentally Handicapped, 400 subjects were asked to contribute IL 10, 15, or 20. In the experimental groups, these amounts were preceded with requests for larger sums which were judged previously by a pretest to be considered legitimate or illegitimate. In the control groups, subjects were asked to contribute the same amounts, but no larger amounts were first requested. The replicability of the door-in-the-face technique has been proven with requests for which established customs exist. However, the technique was only effective with legitimate initial requests. With initial requests that were previously judged as unreasonable, the technique had a "boomerang effect" and suppressed compliance.     

Differential Factors in the Testing of Personality: II. Differences in Maturity

ABSTRACT

The evoking freedom or “but you are free” (BYAF) technique is a social influence tactic that offers recipients the freedom to accept or decline a request. This research tested the effectiveness of the evoking freedom technique in two field experiments. Participants were asked either to complete a survey (Experiment 1) or to allow a stranger to borrow their mobile phone to make a call (Experiment 2) on an urban university campus. Half of the requests involved language that evoked freedom, and half of the requests were direct. In both experiments, results showed significantly greater compliance in the evoking freedom condition. This research extends previous work by demonstrating the effectiveness of the technique using a high-stakes request and in a culture other than that of France, where the majority of evoking freedom studies have been conducted.     

The Pique Technique: Overcoming Mindlessness or Shifting Heuristics?

An unusual request can increase compliance in situations in which the typical response to the request is refusal. This procedure, called the pique technique, is said to be effective because the unusual request causes people to give mindful consideration to it. We tested this explanation in 2 studies. Passersby were asked for either a common amount of change or 37 cents. Participants who inquired about the unusual amount were given either a specific or an uninformative reason. The pique technique increased compliance, but only when participants stopped to ask about the request. These participants gave more money, regardless of the reason provided. The findings failed to support the notion that an unusual request leads to a mindful consideration of it.     

Effects of Compliance Techniques on Spontaneous and Asked-For Helping

Abstract

American college students (N = 90) were exposed to either a foot-in-the-door (small request followed by large request) or door-in-the-face (large request followed by small request) compliance manipulation, or to a control situation, prior to an opportunity to provide either spontaneous help or asked-for help. Results showed faster helping in the asked-for condition relative to the spontaneous condition. Moreover, in the spontaneous condition, the door-in-the-face technique produced faster helping than the foot-in-the-door or control manipulations. The findings support prior contentions of distinctions between the two types of helping and imply that they operate under different mechanisms.     

Undermining Effects of the Foot-in-the-Door Technique with Extrinsic Rewards

The self-perception explanation of the foot-in-the-door technique suggests that a person who complies with a small request infers that he or she is the kind of generous individual who is more likely to comply with a larger demand. It was hypothesized that individuals who are promised a monetary reward for their compliance with a small request are not more likely to comply with a larger demand because they cannot perceive themselves as generous persons. To test this hypothesis, subjects were presented with a small request (a 5-minute telephone interview) followed, 2 or 3 days later, by a larger demand (a 25-minute telephone interview). Some of the subjects were promised a monetary reward for their compliance with a small request (pay condition) while others were not promised a reward (no-pay condition). Results showed that rate of compliance in the no-pay conditon (64.3%) was significantly higher than rate of compliance in either a no-initial-request control condition (45.0%) or the pay condition (33.3%). The difference in rate of compliance between the control condition and the pay condition was not significant.     

Behavioral momentum and stimulus fading in the acquisition and maintenance of child compliance in the home

The provision of a series of requests to which compliance is highly likely (high-probability requests) immediately antecedent to low-probability requests has been used to establish behavioral momentum of compliance. We evaluated a fading procedure for maintaining high levels of compliance obtained with high-probability requests. Fading involved a systematic reduction in the number of high-probability requests and an increase in the latency between the high- and low-probability requests. High levels of compliance for both "do" and "don't" requests were maintained for 16 weeks in a 5-year-old boy with developmental disabilities after the high-probability request sequence was faded. Similar maintenance was obtained for "do" requests in a 15-year-old girl with developmental disabilities. For this subject, however, the high-probability request sequence was ineffective with "don't" requests. When "don't" requests were phrased as "do" requests, the high-probability request sequence produced high levels of compliance to the low-probability request. High levels of compliance to these "do" requests were maintained for 16 weeks after the high-probability request sequence was faded.     

Self-Inference and the Foot-in-the-Door Technique Quantity of Behavior and Attitudinal Mediation

The purpose of this investigation was to test two aspects of the self-perception theory account of the foot-in-the-door (FITD) phenomenon. The first aspect tested was the claim that the greater the quantity of behavior associated with the initial request, the greater the likelihood of compliance with the later request. Quantity of behavior was operation-alized as (a) request size and (b) active versus passive execution, that is, whether the target person actually carried out the request or simply agreed to do so. The second aspect tested was the claim that changes in self-perception mediate the FITD effect. A field experiment was conducted to address these concerns. The results showed that a self-inference explanation is viable; however, a strict self-perception account fails because neither request size nor execution showed any correspondence to attitudinal measures or to compliance with the second request. Implications for a self-inference explanation are discussed.     

EMPLOYING TASK ARRANGEMENTS AND VERBAL CONTINGENCIES TO PROMOTE VERBALIZATIONS BETWEEN RETARDED CHILDREN1

This study investigated the effects of arranging task events for interdependence, to increase the probability of social responding. During task interdependence, the subjects, participating in dyads and a four-person group, obtained task materials (a puzzle piece) from their partner before completing their task (appropriately placing the puzzle piece). The verbal contingency required a verbal request to precede a subject's receiving a task material from his partner. The verbal contingency yoked with task interdependence made task completion contingent on the appropriate verbalization. The findings from two experiments suggested that task interdependence was sufficient to increase partner-directed verbalizations for three of the four subjects. When the verbal contingency was added, all subjects increased their requests and other verbalizations to partner. Applied to a four-person group, the verbal contingency yoked with varying levels of task interdependence correspondingly affected the pattern and level of group communications. The greater the task interdependence, i.e., the more members each subject depended on to complete his task, the more complex the social network of verbal contacts, and the higher the level of both requests and other verbalizations for the group.     

The polite wiggle‐room effect in charity donation decisions

We extend research on charity donations by exploring an everyday tactic for increasing compliance: asking politely. We consider three possible effects of politeness on charity donations: a positive effect, a negative effect, and a wiggle‐room effect where the perception of the request is adjusted to decline donating without feeling selfish. Results from six experiments systematically supported the polite wiggle‐room effect. In hypothetical donations contexts, indirect requests were judged more polite. In real donation contexts, though, indirect requests were not judged as more polite and had no consistent effect on donation decision. Rather, the decision to donate predicted the perceived politeness of the request, independently of its phrasing. Experiment 4 provided causal evidence that participants justified their donation decisions by adjusting their perception of the request. The polite wiggle‐room effect has important implications for organizations that seek to increase compliance while maintaining a positive image.