Scent-evoked nostalgia

Declarative and non-declarative memories are thought be supported by two distinct memory systems that are often posited not to interact. However, Wagner, Maril, and Schacter (2000a) reported that at the time priming was assessed, greater behavioural and neural priming was associated with lower levels of subsequent recognition memory, demonstrating an interaction between declarative and non-declarative memory. We examined this finding using a similar paradigm, in which participants made the same or different semantic word judgements following a short or long lag and subsequent memory test. We found a similar overall pattern of results, with greater behavioural priming associated with a decrease in recognition and recall performance. However, neither various within-participant nor various between-participant analyses revealed significant correlations between priming and subsequent memory performance. These data suggest that both lag and task have effects on priming and declarative memory performance, but that they are largely independent and occur in parallel.     

The psychopathology of nostalgia

Nostalgia is distinguished from depression, of which it was originally considered a variant. It is described as a pleasurable affect involving warm memories of the past. For nostalgia to be normal, it must contain a depressive component that is related to the recognition that the past is irrevocable. In its pathological form, the mood contains only the elated aspects without the acceptance of loss, or what could be described as bittersweet sentiment. The pathological form serves mainly denial and functions like a screen affect. I have attempted to show how particular developments play a role in pathological nostalgia, namely, screen affects, ego ideal formation, and rescue and family romance fantasies. The patients that were described enlisted their nostalgic pursuits as a way of remaining close to the past. These pursuits served both a defensive function, as a way of avoiding the humiliation of oedipal and later defeats, as well as offering them instinctual gratification through fantasy.     

Fighting ageism through nostalgia

Two experiments tested whether nostalgia is a resource for fighting ageism. In Experiment 1, younger adults who recalled a nostalgic (vs. ordinary) encounter with an older adult showed a more positive attitude towards older adults, mediated by greater inclusion of older adults in the self (IOGS). In Experiment 2, these findings were replicated and extended with a subtle nostalgia manipulation. Younger adults identified an older, familiar adult, before writing about an encounter with this person that was characterized by either central (e.g., keepsakes and childhood) or peripheral (e.g., wishing and daydreaming) features of the construct of nostalgia (i.e., prototype). Participants who recalled a central (vs. peripheral) nostalgic encounter reported greater social connectedness, which predicted increased IOGS. In turn, increased IOGS was associated with a lower desire to avoid older adults. Several alternative explanations for the intergroup benefits of nostalgia were ruled out. The research established that nostalgia qualifies as a resource for combatting ageism.     

"宗教乡愁"如何可能?

宗教乡愁(religious nostalgia)是伊利亚德表述的一个重要概念.它意指对神圣的渴望,渴望回归于起源性的时间,也就是渴望回归于众神的临在,而存在于"彼时"(illo tempore)的世界里.本文沿着"宗教乡愁如何可能"的追问,试着探讨宗教认知方式的本体论根源.本文认为人的有死与有限的生存方式成就了这种本体性的根源,此外,正是宗教乡愁使人成为完全的人,获得宗教与文化意义上的生命.     

Combating the mental health stigma with nostalgia

We report research implicating nostalgia as an intrapersonal means of warding off the stigmatization of persons with mental illness. We hypothesized and found that nostalgia about an encounter with a person with mental illness improves attitudes toward the mentally ill. In Experiment 1, undergraduates who recalled an encounter with a mentally ill person while focusing on central (vs. peripheral) features of the nostalgia prototype reported a more positive outgroup attitude. This beneficial effect of nostalgia was mediated by greater inclusion of the outgroup in the self (IOGS). In Experiment 2, undergraduates who recalled a nostalgic (vs. ordinary) interaction with a mentally ill person subsequently showed a more positive outgroup attitude. Results supported a serial mediation model whereby nostalgia increased social connectedness, which predicted greater IOGS and outgroup trust. IOGS and outgroup trust, in turn, predicted more positive outgroup attitudes. We ruled out alternative explanations for the results (i.e., mood, perceived positivity, and typicality of the recalled outgroup member). The findings speak to the intricate psychological processes underlying the prejudice‐reduction function of nostalgia and their interventional potential. Copyright © 2013 John Wiley & Sons, Ltd.     

Using nostalgia to reduce prejudice toward immigrants

Based on research that points to nostalgia as a means of warding off stigmatization, this study suggests that nostalgia triggered by a past encounter with a close immigrant from the in‐group can improve attitudes toward out‐group immigrants. Focusing on immigration in Greece, 99 university students (M = 23.06, SD = 5.44) participated in the study. Participants who were induced with nostalgia reported higher social connectedness, inclusion of the out‐group in the self, out‐group trust, and positive out‐group attitude compared with participants in the control condition. The aforementioned findings demonstrated that the positive effects of nostalgia about a close in‐group member (in this case, a Greek person), who shares an identity with the out‐group (being an immigrant), can generalize to the out‐group as a whole (immigrants in general). Further implications and future directions on the use of nostalgia as a means of improving attitudes are addressed.     

权力感知对怀旧偏好的影响机制

作者考察了权力感知对消费者怀旧偏好的影响及其心理机制。通过3个实验, 作者发现低权力者比高权力者更加偏好怀旧产品或怀旧品牌, 而寻找生活意义的动机在该影响过程中起中介作用。具体而言, 权力的缺失导致个体认为自己的生活缺乏意义, 进而激发出寻找生活意义的动机。由于怀旧可以通过回忆有意义的事件和提供社会支持两条途径来帮助个体重拾生活意义, 因此低权力的消费者倾向于进行怀旧消费。这一研究发现进一步丰富了现有的权力和怀旧文献, 并对怀旧营销的设计具有重要的实践指导意义。     

Childhood brand nostalgia: A new conceptualization and scale development

This research seeks to expand the current understanding of nostalgia towards childhood as it relates to consumer brand relationships and provide a framework for better understanding the phenomenon as it appears in both academic and real‐world settings. In this paper, the authors use existing literature on nostalgia and consumer interviews to define childhood brand nostalgia as a positively valenced emotional attachment to a brand because of the brand's association with fond memories of the individual's non‐recent lived past. A scale to measure an individual's childhood brand nostalgia is developed and tested to ensure convergent, discriminant, and predictive validity. The scale is found to capture individual differences in nostalgic feelings towards a single brand, and individuals are found to have varying levels of nostalgic feelings for multiple brands across multiple product categories. This demonstrates the usefulness of this scale in determining a consumer's nostalgia towards a particular brand from their childhood. Copyright © 2016 John Wiley & Sons, Ltd.     

The power of the past: nostalgia as a meaning-making resource

In three experiments we tested whether nostalgia bolsters meaning in life relative to two other modes of autobiographical thought: imagining a desired future experience and recalling a positive past experience. In Experiment 1 participants thought about a nostalgic or desired future experience and then completed a presence of meaning scale. Thinking about a nostalgic (compared to desired future) experience increased perceived presence of meaning. In Experiment 2 we examined whether nostalgia can additionally reduce the search for meaning. Participants thought about a nostalgic, desired future or recent positive experience, and then completed a search for meaning scale. Nostalgia, relative to both comparison conditions, decreased the search for meaning. Finally we tested whether, by virtue of its capacity to increase meaning, nostalgia can mitigate threats to meaning. In Experiment 3 participants were exposed to either absurd or representational art, under the guise that they would later have to interpret its meaning, and then thought about either a nostalgic or a recent positive experience. Meaning was subsequently measured. The absurd art interpretation condition decreased the perceived presence of meaning but nostalgic reflection attenuated this effect.     

Odyssey's end: lay conceptions of nostalgia reflect its original Homeric meaning

Nostalgia fulfills pivotal functions for individuals, but lacks an empirically derived and comprehensive definition. We examined lay conceptions of nostalgia using a prototype approach. In Study 1, participants generated open-ended features of nostalgia, which were coded into categories. In Study 2, participants rated the centrality of these categories, which were subsequently classified as central (e.g., memories, relationships, happiness) or peripheral (e.g., daydreaming, regret, loneliness). Central (as compared with peripheral) features were more often recalled and falsely recognized (Study 3), were classified more quickly (Study 4), were judged to reflect more nostalgia in a vignette (Study 5), better characterized participants' own nostalgic (vs. ordinary) experiences (Study 6), and prompted higher levels of actual nostalgia and its intrapersonal benefits when used to trigger a personal memory, regardless of age (Study 7). These findings highlight that lay people view nostalgia as a self-relevant and social blended emotional and cognitive state, featuring a mixture of happiness and loss. The findings also aid understanding of nostalgia's functions and identify new methods for future research.     

Nostalgic bonding: exploring the role of nostalgia in the consumption experience

The recently awakened awareness of the past has produced a flurry of research directed towards understanding the nostalgic aspects of the human condition, towards investigating the role of nostalgia in the lives of consumers, and towards the application of such knowledge to the design of marketing strategies. With rare exceptions, however, such research has pursued a quantitative survey‐based approach to establishing the chronology‐related and personality‐driven aspects of nostalgia. To explore the nature and types of nostalgic bonding in greater depth, the present study pursues an interpretive approach to understanding the role of nostalgia in the consumption experience. Specifically, it applies a collective approach to subjective personal introspection to draw inferences concerning the key types of nostalgic experience. Copyright © 2003 Henry Stewart Publications.     

A blast from the past: The terror management function of nostalgia

According to terror management theory, people turn to meaning-providing structures to cope with the knowledge of inevitable mortality. Recent theory and research suggest that nostalgia is a meaning-providing resource and thus may serve such an existential function. The current research tests and supports this idea. In Experiments 1 and 2, nostalgia proneness was measured and mortality salience manipulated. In Experiment 1, when mortality was salient, the more prone to nostalgia participants were, the more they perceived life to be meaningful. In Experiment 2, when mortality was salient, the more prone to nostalgia participants were, the less death thoughts were accessible. In Experiment 3, nostalgia and mortality salience were manipulated. It was found that nostalgia buffered the effects of mortality salience on death-thought accessibility.     

Looking back or moving on: How regulatory modes affect nostalgia

Nostalgia is defined as the remembrance of prior experiences that are self-relevant, involve close others, and carry a predominantly positive affective tone (Wildschut et al. in J Pers Soc Psychol 91:975–993, 2006). Given nostalgia’s palliative function for coping with negative affect and self-threats (Sedikides et al. in Curr Dir Psychol Sci 17:304–307, 2008), the present research explores a psychological construct related to greater experience of nostalgia: regulatory mode. According to regulatory mode theory (Kruglanski et al. in J Pers Soc Psychol 79:793–815, 2000; Higgins et al. in Adv exp soc psychol 35:293–344, 2003), assessment is the aspect of self-regulation focused on evaluation, whereas locomotion is focused on goal progress. We hypothesized that emphasis of the assessment mode on evaluation would promote nostalgia, while emphasis of the locomotion mode on progress would prevent it. These predictions were corroborated in two studies that assessed regulatory modes as individual difference factors (Study 1) and induced them experimentally (Study 2). Implications of these findings for the self regulation process are considered.     

A prologue to nostalgia: savouring creates nostalgic memories that foster optimism

How are nostalgic memories created? We considered savouring as one process involved in the genesis of nostalgia. Whereas nostalgia refers to an emotional reflection upon past experiences, savouring is a process in which individuals deeply attend to and consciously capture a present experience for subsequent reflection. Thus, having savoured an experience may increase the likelihood that it will later be reflected upon nostalgically. Additionally, to examine how cognitive and emotional processes are linked across time, we tested whether nostalgia for a previously savoured experience predicts optimism for the future. Retrospective reports of having savoured a positive event were associated with greater nostalgia for the event (Study 1). Retrospective reports of savouring a time period (college) were associated with greater nostalgia for that time period when participants were in a setting (alumni reunion event) that prompted thoughts of the time period (Study 2). Savouring an experience predicted nostalgia for the experience 4–9 months later (Study 3). Additionally, nostalgia was associated with greater optimism (Studies 2-3). Thus, savouring provides a foundation for nostalgic memories and an ensuing optimism.     

How nostalgia infuses life with meaning: From social connectedness to self-continuity

Nostalgia increases meaning in life (MIL), but how so? In four experiments—using varied operationalizations of nostalgia, diverse populations, and complementary methodologies—we identified a serial process. We hypothesized and found, in Experiment 1, that self-continuity boosts MIL. We hypothesized and found, in Experiment 2, that nostalgia increases MIL through self-continuity. Finally, we hypothesized and found, in Experiments 3–4, that nostalgia fosters social connectedness, which plausibly heightens self-continuity, which in turn strengthens MIL. The findings clarify an intricate pathway through which nostalgia renders life more meaningful.     

The past makes the present meaningful: nostalgia as an existential resource

The present research tested the proposition that nostalgia serves an existential function by bolstering a sense of meaning in life. Study 1 found that nostalgia was positively associated with a sense of meaning in life. Study 2 experimentally demonstrated that nostalgia increases a sense of meaning in life. In both studies, the link between nostalgia and increased meaning in life was mediated by feelings of social connectedness. Study 3 evidenced that threatened meaning increases nostalgia. Study 4 illustrated that nostalgia, in turn, reduces defensiveness following a meaning threat. Finally, Studies 5 and 6 showed that nostalgia disrupts the link between meaning deficits and compromised psychological well-being. Collectively, these findings indicate that the provision of existential meaning is a pivotal function of nostalgia.     

Individual differences in nostalgia proneness: The integrating role of the need to belong

Who is the nostalgia-prone person? The ‘sociality view’ sees an individual who frequently recalls meaningful memories rich in social content. The ‘maladaptation view’ sees an emotionally unstable, neurotic individual. In four studies, we integrated these contrasting views. We hypothesized that the link between neuroticism and nostalgia proneness arises because (a) neuroticism is associated with the need to belong and (b) the need to belong triggers nostalgia, with its abundant social content. Consistent with this hypothesis, Studies 1–2 found that the correlation between neuroticism and nostalgia proneness was eliminated when controlling for the need to belong. The need to belong predicted increased nostalgia proneness, above and beyond neuroticism. Specifically, Study 2 revealed that a deficit-reduction (rather than growth) belongingness orientation predicted increased nostalgia proneness. When the role of this deficit-reduction belongingness orientation was controlled, the positive correlation between neuroticism and nostalgia disappeared. Studies 3–4 showed that experimental inductions of a belongingness deficit augmented nostalgia, providing support for its compensatory role.