The role prioritization model: How communal men and agentic women can (sometimes) have it all

Men and women are persistently associated with breadwinning and caregiving roles and related stereotypes. A role prioritization model (RPM) is presented that accounts for the conditions under which penalties and benefits arise due to perceived fulfillment or neglect of communal/caregiving roles (typically associated with women) and agentic/breadwinning roles (typically associated with men). Our model makes unique contributions to understanding gender stereotyping and negative evaluations for stereotype violation (i.e., backlash). First, behaviors suggesting low prioritization of one's traditional gender role—when women appear to neglect caregiving and men neglect breadwinning—produce particularly harsh judgments. Second, behaviors indicating successful balancing of role prioritization (e.g., men who augment breadwinning with communal behavior and women who augment childrearing with agentic behavior) allow avoidance of backlash. The RPM is useful for organizing existing research on gendered perceptions and for understanding perceptions of men and women who violate gender norms to create greater gender equality.     

Social role effects on gender stereotyping in Germany and Japan

Social role theory postulates that gender stereotypes are restrained for men and women observed in the same social role. Cultural differences in the valuation of communal attributes might moderate this effect. To examine this possibility, 288 participants (144 German, 144 Japanese) estimated the communal and agentic attributes of an average man or woman described in a male‐dominated role, a female‐dominated role, or without role information. We hypothesized and found that in Germany and Japan, participants perceived men as more agentic than women without role information and as similarly agentic in the same role. However, for communion, German and Japanese participants reacted differently. German participants perceived women as more communal than men without role information and in male‐dominated roles and perceived men as more communal than women in female‐dominated roles. Japanese participants perceived all targets as similarly communal, regardless of role or gender, suggesting that communion is generally expected in Japan.     

Women’s Ideals for Masculinity Across Social Contexts: Patriarchal Agentic Masculinity is Valued in Work,Family, and Romance but Communal Masculinity in Friendship

The present study explores women’s ideals for masculinity in different social contexts (work, family/romance, and friendship) and compares how traditional (agentic) and non-patriarchal (communal) masculinity are valued in each context. Survey data were collected from one international (N = 159) and three South African samples (Ns = 86, 100, 161) of women. Results show that although women value patriarchal ideals for masculinity, agentic and communal versions of masculinity are valued differently across contexts. Specifically, traditional agentic versions of masculinity were most valued in the contexts most important to the long-term production of viable identity (family/romance and work). It was only in friendship that non-patriarchal communal masculinity was consistently idealized over traditional agentic masculinity. The results are discussed in relation to hegemonic masculinity (HM) and system justification theory (SJT). Congruent with SJT, women idealized versions of masculinity that may not be in their own or their group’s best interests, but in line with HM, the results emphasized the fluidity of masculinity and that the same individual can simultaneously idealize different versions of masculinity depending on the context. Because stereotypes are both explanations for the status quo and warrants for behaving in one way or another, these collective ideals for masculinity and contextual boundaries may be important obstacles to achieving gender equity.     

Communality sells: The impact of perceivers' sexism on the evaluation of women's portrayals in advertisements

Portrayals of women in advertisements have a significant impact on the maintenance of gender stereotypes in society. Therefore, the present research investigates the effectiveness of communal and agentic female characters in advertisements as well as the question how evaluations of such characters are influenced by perceivers' sexist attitudes toward women. Results show that communal female advertising characters are evaluated more favorably than agentic ones and that these evaluations predict advertising effectiveness. Benevolent sexism predicts more positive evaluations of communal female advertising characters (studies 1 and 2). Moreover, hostile sexism predicts less positive evaluations of agentic female advertising characters when it is assessed under time pressure (Study 2). Implications of these findings for the perpetuation of gender stereotypes in advertisements and in society are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Getting along or ahead: Effects of gender identity threat on communal and agentic self‐presentations

When faced with a threat to gender identity, people may try to restore their gender status by acting in a more gender‐typical manner. The present research investigated effects of gender identity threat on self‐presentations of agentic and communal traits in a Swedish and an Argentine sample (N = 242). Under threat (vs. affirmation), Swedish women deemphasized agentic traits (d [95% CI] = ?0.41 [?0.93, 0.11]), Argentine women increased their emphasis on communal traits (d = 0.44 [?0.08, 0.97]), and Argentine men increased their emphasis on agentic traits (d = 0.49 [?0.03, 1.01]). However, Swedish men did not appear to be affected by the threat regarding agentic (d = 0.04 [?0.47, 0.55]) or communal traits (d = 0.23 [?0.29, 0.74]). The findings are to be considered tentative. Implications for identity threat research are discussed.     

How sex puts you in gendered shoes: sexuality-priming leads to gender-based self-perception and behavior

Scripts for sexual behavior dictate that women be submissive and tender and that men be assertive and dominant, reflecting the stereotypical view of women as communal and of men as agentic. Six experiments tested the hypothesis that exposure to sexuality cues causes men's and women's momentary self-perceptions and concomitant behavior to become more gender-typical. Using both pictorial and verbal prime materials that were presented both supraliminally and subliminally, we found that sex-priming strengthened gender-based self-perceptions (i.e., faster self-categorization as a woman or man; Study 1), heightened identification with one's own gender (Study 2), increased gender self-stereotyping (Study 3), and elicited greater submissiveness in women's behavior and greater assertiveness in men's behavior (Studies 4 and 5). These findings indicate that sex-priming causes self-perception and social behavior to become "attuned" to gender stereotypes. Study 6 demonstrated that these sex-priming effects can be eliminated by modern gender role primes. The potentially detrimental effects of sex-priming and possible countermeasures are discussed.     

Agentic and Communal Personality Traits: Their Associations with Depression and Resilience among Transgender Women

Research reports the perpetuation of communal traits by transgender women, possibly to affirm their core gender identity. Transgender women in the United States are nearly 6 times more likely than the general population to experience significant depressive symptoms. Studies among non-transgender individuals in the United States demonstrate that agentic traits are associated with less depressive symptoms, while studies on communal traits are more inconsistent in their association with indicators of depression. Our study’s central objective was to examine the associations of agency and communion with depression and resilience (i.e., personal competence and acceptance of self and life) among transgender women living part-time and full-time in the female gender role. Participants in the United States were recruited through online and offline purposive sampling. One hundred and twenty-two transgender women (primarily Caucasian; ages ranging from 22 to 75) completed a web-based questionnaire. Results indicated that agentic and communal traits were significantly associated with decreased symptoms of depression and increased levels of resilience. One component of resilience – acceptance of self and life – mediated the relationship between agentic/communal traits and depression, however, for communal traits this pattern was only found for transgender women living in the female role full-time. There were no significant differences on depressive symptoms and one component of resilience - personal competence – among transgender women living full-time compared to transgender women living in the female role part-time. Transgender women living full-time in the female gender role reported higher levels of agentic/communal traits and acceptance of self and life compared to those living part-time in the female gender role. Our findings are discussed in the context of mental health among transgender women.     

Gender‐of‐author differences in study design of older adult friendship surveys

This research extends literature documenting gender differences in choice of quantitative or qualitative methods by examining whether men and women make different decisions regarding study design within one type of quantitative method—survey research. The population consists of 117 surveys (1960–1999) of older adults about friendship. We find that the use of communal methods, especially by women scholars, increased over time, and researchers who are women are more likely to use “communal” survey methods than researchers who are men. The gender difference in use of communal methods is not necessarily explained by essential differences between men and women or even by gender differences in commitment to feminist research as previous scholars have argued; rather, it is possibly explained by structured differences in access to resources to do agentic research.     

Gender Differences and Similarities in Strategies for Managing Conflict with Friends and Romantic Partners

Using hypothetical vignettes, we investigated the extent to which gender differences in conflict-management strategies depended on the relationship context of a same-gender friendship vs. a romantic relationship. Associations between conflict-management strategies, goals and gender-typed traits also were assessed. Men (131) and women (203) undergraduate students (19–25?years) from a state university in the Mid-Atlantic region of the United States participated. To assess expressive and instrumental personality traits, participants completed the Personal Attributes Questionnaire (PAQ; Spence and Helmreich 1978). Participants also rated their endorsement of communal and agentic goals and strategies for managing hypothetical conflicts presented in the “Peer Conflict Management Questionnaire.” This questionnaire, created for the purposes of this study, consisted of 4 vignettes that portrayed hypothetical conflicts with a friend and a romantic partner. Results showed that women were more likely than men to endorse communal strategies when managing conflict with a same-gender friend, but not with a romantic partner. Women were more likely than men to endorse agentic strategies for managing conflict with a romantic partner, but not with a same-gender friend. For conflicts with a same-gender friend, communal goals, but not expressive traits or gender, predicted communal strategy endorsement. For conflicts with a romantic partner, gender and agentic goals predicted agentic strategies; instrumental traits did not. Implications for understanding consequences of gender-typed relationship processes are discussed. The contextual specificity of gender differences and similarities are emphasized.     

Role relevant sex typing and opportunity in agentic and communal domains1

The hypothesis associating psychological androgyny with greater personal adjustment has recently been contradicted in several studies in which masculine individuals, regardless of gender, generally appeared to be better adjusted than either androgynous or feminine persons. In the present research, five studies involving 363 subjects tested the hypothesis that such data may reflect a culture that values and differentially rewards agentic (masculine) characteristics and competencies in both men and women while taking communal (feminine) characteristics somewhat for granted. Subjects evaluating candidates for agentic roles preferred masculine candidates (regardless of gender). Masculine and androgynous persons were preferred for a communal role, while feminine persons were almost never chosen for either agentic or communal roles.     

Left–right ideological differences in system justification following exposure to complementary versus noncomplementary stereotype exemplars

The capacity for victim‐derogating stereotypes and attributions to justify social inequality and maintain the status quo is well known among social scientists and other observers. Research conducted from the perspective of system justification theory suggests that an alternative to derogation is to justify inequality through the use of complementary stereotypes that ascribe compensating benefits and burdens to disadvantaged and advantaged groups, respectively. In two experimental studies conducted in Poland we investigated the hypothesis that preferences for these two routes to system justification would depend upon one's political orientation. That is, we predicted that the system‐justifying potential of complementary versus noncomplementary stereotype exemplars would be moderated by individual differences in left–right ideology, such that left‐wingers would exhibit stronger support for the societal status quo following exposure to complementary (e.g., “poor but happy,” “rich but miserable”) representations, whereas right‐wingers would exhibit stronger support for the status quo following exposure to noncomplementary (e.g., “poor and dishonest,” “rich and honest”) representations. Results were supportive of these predictions. Implications for theory and practice concerning stereotyping, ideology, and system justification are discussed. Copyright © 2008 John Wiley & Sons, Ltd.     

Malleability in communal goals and beliefs influences attraction to stem careers: evidence for a goal congruity perspective

The goal congruity perspective posits that 2 distinct social cognitions predict attraction to science, technology, engineering, or mathematics (STEM) fields. First, individuals may particularly value communal goals (e.g., working with or helping others), due to either chronic individual differences or the salience of these goals in particular contexts. Second, individuals hold beliefs about the activities that facilitate or impede these goals, or goal affordance stereotypes. Women's tendency to endorse communal goals more highly than do men, along with consensual stereotypes that STEM careers impede communal goals, intersect to produce disinterest in STEM careers. We provide evidence for the foundational predictions that gender differences emerge primarily on communal rather than agentic goals (Studies 1a and 3) and that goal affordance stereotypes reflect beliefs that STEM careers are relatively dissociated from communal goals (Studies 1b and 1c). Most critically, we provide causal evidence that activated communal goals decrease interest in STEM fields (Study 2) and that the potential for a STEM career to afford communal goals elicits greater positivity (Study 3). These studies thus provide a novel demonstration that understanding communal goals and goal affordance stereotypes can lend insight into attitudes toward STEM pursuits.     

Sex and sex role effects on achievement strivings: Dimensions of similarity and difference

Models of gender differences in achievement were examined to explore their accuracy and redundancy Self-reports of successes and failures of females and males were content analyzed The eight dimensions postulated by Bakan (1966, agentic-communal), Stem and Bailey (1973, task-social), Kipins (1974, other-directed, inner-directed), and Veroff (1977, impact-process) were collapsed into only two dimensions using factor analysis A domain dimension was used to consider the task (agentic) vs social (communal) nature of the achievement activities that were undertaken A performance evaluation dimension referred to whether people used intrinsic (inner-directed, process) or extrinsic (other-directed, impact) factors in evaluating their performance Analyses using measures of sex role identification, and the stereotypic masculinity or femininity of subjects’ achievements suggested (1) Sex role stereotypes are intimately related to the domains of achievement goals, however, women and men did not differ in the kinds of activities (domains) that they reported, and (2) women (intrinsic) and men (extrinsic) differed in how they defined success and failure, but these performance evaluation styles were not strongly related to sex role identification     

Battle of the sexes: gender stereotype confirmation and reactance in negotiations.

The authors examined how gender stereotypes affect negotiation performance. Men outperformed women when the negotiation was perceived as diagnostic of ability (Experiment 1) or the negotiation was linked to gender-specific traits (Experiment 2), suggesting the threat of negative stereotype confirmation hurt women's performance relative to men. The authors hypothesized that men and women confirm gender stereotypes when they are activated implicitly, but when stereotypes are explicitly activated, people exhibit stereotype reactance, or the tendency to behave in a manner inconsistent with a stereotype. Experiment 3 confirmed this hypothesis. In Experiment 4, the authors examined the cognitive processes involved in stereotype reactance and the conditions under which cooperative behaviors between men and women can be promoted at the bargaining table (by activating a shared identity that transcends gender).     

Framing gender differences: Linguistic normativity affects perceptions of power and gender stereotypes

When unknown groups and equal status groups are compared by contrasting one group (“the effect to be explained”) against another (“the linguistic norm”), the group positioned as the norm is sometimes perceived as more powerful, more agentic, and as less communal. Such perceptions may contribute to status‐linked stereotypes, as group differences are spontaneously described by positioning higher‐status groups as the linguistic norm. Here, 103 participants considered gender differences in status to be larger and more legitimate and applied gender stereotypes more readily upon reading about gender differences in leadership that were framed around a male rather than a female linguistic norm. These effects did not generalize to 113 participants who read about gender differences in leisure time preferences framed around either norm. Jointly, these results suggest that the effects of linguistic framing on perceived group status and power and on group stereotypes generalize to domains where there are real differences in status, and contexts in which higher‐status groups are the default standard for comparison. Copyright © 2011 John Wiley & Sons, Ltd.     

Testing the GRIP: An Empirical Examination of the Gender Roles Inhibiting Prosociality Model

Although men and women help others, there are systematic gender differences in the type of helping they perform. Consistent with traditional gender roles and stereotypes, men typically help in agentic ways, and women typically help in communal ways. Drawing on the Theory of Planned Behavior, the Gender Roles Inhibiting Prosociality model predicts that gender stereotypes about gender-inconsistent helping create negative attitudes, restrictive subjective norms, and low self-efficacy that undermine helping intentions, which, in turn, reduce engagement in gender-inconsistent helping contexts. Across three studies (N?=?1,355), we find empirical support for the hypothesized model: When asked to imagine engaging in a gender-inconsistent (vs. gender-consistent) helping scenario, participants anticipated feeling worse, expected others to judge them more negatively, and reported decreased self-efficacy beliefs, and these factors predicted lower intentions to engage in gender-inconsistent helping. Critically, behavioral intentions explained some of the variance in gender-inconsistent helping during the following month. Internal meta-analyses of the differences between gender-consistent and -inconsistent helping on attitudes, subjective norms, self-efficacy, and behavioral intentions across studies revealed small-to-medium average effect sizes (ds?=?0.16—0.47). These results have the potential to inform interventions aimed at increasing helping in all its forms.

     

The big two dictionaries: Capturing agency and communion in natural language

Four studies developed and validated two dictionaries to capture agentic and communal expressions in natural language. Their development followed the Linguistic Inquiry and Word Count (LIWC) approach (Study 1) and we tested their validity with frequency-based analyses and semantic similarity measures. The newly developed Agency and Communion dictionaries were aligned with LIWC categories related to agency and communion (Study 2), and corresponded with subjective ratings (Study 3), confirming their convergent validity. Very low or absent correspondence between proposed dictionaries and unrelated LIWC categories demonstrated their discriminant validity (Study 2). Finally, we applied both dictionaries to language used in advertisements. In correspondence to gender stereotypes, male-dominated jobs were advertised with more agentic than communal words, and female-dominated jobs with more communal than agentic words (Study 4). Both dictionaries represent reliable tools for quantifying agentic and communal content in natural language, and will improve and facilitate future research on agency and communion.