On the replicability of the affective priming effect in the pronunciation task

Bargh, Chaiken, Raymond, and Hymes (1996) and Hermans, De Houwer, and Eelen (1994) showed that a valenced target word is pronounced faster after the presentation of an affectively related prime word than after the presentation of an affectively unrelated prime word. This finding is important because it provides crucial evidence for the hypotheses that stimulus evaluation (a) is goal-independent and (b) facilitates the encoding of stimuli that have the same valence. However, recent studies indicate that the affective priming effect is not a reliable finding in the standard pronunciation task. We report the results of a nearly exact replication of Bargh et al.'s (1996) Experiment 2. In line with previous replication studies, we failed to detect the affective priming effect.     

The effects of the concreteness of differently valenced words on affective priming

This study aimed to determine whether affective priming is influenced by the concreteness of emotional words. To address this question, we conducted three experiments using lexical decision-priming task. In Experiment 1, positive-abstract (PA) and positive-concrete (PC) words were used as primes to examine the effect of the concreteness of positive words on affective priming, and in Experiment 2, negative-abstract (NA) and negative-concrete (NC) words were used as primes to examine the effect of the concreteness of negative words on affective priming. Results showed that participants responded faster to affectively congruent-abstract trails than incongruent-abstract trails in PA prime conditions, but for PC or negative word (NC and NA) prime conditions, there were no differences between the response times of congruent trails and incongruent trails. To examine the reliability of the priming effects observed in Experiments 1 and 2, we set up a neutral condition as a baseline in Experiment 3, through which we confirmed the difference in the affective priming effect between positive and negative primes in a concrete–abstract dimension. PA words were found to have the tendency to possess more emotional load and facilitate affective association between the prime and the target. The study finding suggests that aside from arousal and valence, the concreteness of positive words also has an impact on affective priming effect.     

The positivity proportion effect: A list context effect in masked affective priming

In the evaluative decision task, participants decide whether target words denote something positive or negative. Positive and negative prime words are known to engender so-called affective priming effects in this task. Primes were sandwich masked, and the proportion of positive to negative target words was manipulated. In Experiment 1, prime valence and positivity proportion interacted, so that primes of the less frequently presented target valence caused larger priming effects. Experiment 2 rendered an explanation of this interaction in terms of response bias unlikely, Experiment 3 ruled out a peripheral locus of the effect, and Experiment 4 ruled out an account in terms of stimulus repetition. The effect is explained by means of an attentional bias favoring the rare kind of valence.     

Effects of prime task on affective priming by facial expressions of emotion

Priming of affective word evaluation by pictures of faces showing positive and negative emotional expressions was investigated in two experiments that used a double task procedure where participants were asked to respond to the prime or to the target on different trials. The experiments varied between-subjects the prime task assignment and the prime-target interval (SOA, stimulus onset asynchrony). Significant congruency effects (that is, faster word evaluation when prime and target had the same valence than when they were of opposite valence) were observed in both experiments. When the prime task oriented the subjects to an affectively irrelevant property of the faces (their gender), priming was observed at SOA 300 ms but not at SOA 1000 ms (Experiment 1). However, when the prime task assignment explicitly oriented the subjects to the valence of the face, priming was observed at both SOA durations (Experiment 2). These results show, first, that affective priming by pictures of facial emotion can be obtained even when the subject has an explicit goal to process a non-affective property of the prime. Second, sensitivity of the priming effect to SOA duration seems to depend on whether it is mediated by intentional or unintentional activation of the valence of the face prime.     

Attention to primes modulates affective priming of pronunciation responses

In studies on affective priming of pronunciation responses, two words are presented on each trial and participants are asked to read the second word out loud. Whereas some studies revealed shorter reaction times when the two words had the same valence than when they had a different valence, other studies either found no effect of affective congruence or revealed a reversed effect. In the present experiments, a significant effect of affective congruence only emerged when filler trials were presented in which the prime and target were identical and participants were instructed to attend to the primes (Experiment 2). No effects were found when participants were merely instructed to attend to or ignore the primes (Experiment 1), or when affectively incongruent filler trials were presented and participants were instructed to ignore the primes (Experiment 2).     

About the impact of automaticity in the minimal group paradigm: evidence from affective priming tasks

Two experiments examined whether novel, minimal ingroups are automatically associated with positive affect while outgroups do not elicit such positive evaluative default. Participants were assigned to social categories in a typical minimal group setting and subsequently administered a masked priming task, i.e. prime words were not consciously recognized. Following either the presentation of a priori positive or negative words or the presentation of the group labels, participants classified adjectives with regard to their valence (positive/negative). In Experiment 1, a standard affective priming paradigm was realized with response latencies as dependent measures; in Experiment 2, a response window technique was used, with errors as crucial measure. In both studies, significant affective congruency effects emerged similarly for standard primes and category labels, indicating ingroup bias on an implicit level. Copyright © 1999 John Wiley & Sons, Ltd.     

Affective priming with subliminally presented pictures.

Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately preceded positive or negative target pictures (Experiment 1) or words (Experiments 2 & 3). Evaluative categorization responses to these target stimuli were significantly influenced by the valence of the prime. First, it was demonstrated that high anxious participants were selectively slowed when the subliminally presented prime was negative (Experiments 1 & 2). Second, the affective congruence between primes and targets also exerted an influence on the responses, but in a direction that is opposite to what is typically observed in affective priming research. These reverse priming effects are situated within a series of recent similar findings, and implications for theories of affective priming are discussed.     

Semantic priming of person recognition: Categorial priming may be a weaker form of the associative priming effect

An interactive activation and competition account (Burton, Bruce, & Johnston, 1990) of the semantic priming effect in person recognition studies relies on the fact that primes and targets (people) have semantic information in common. However, recent investigations into the type of relationship needed to mediate the semantic priming effect have suggested that the prime and target must be close associates (e.g., Barry, Johnston, & Scanlan, 1998; Young, Flude, Hellawell, & Ellis, 1994). A review of these and similar papers suggests the possibility of a small but non-reliable effect based purely on categorial relationships. Experiment 1 provided evidence that when participants were asked to make a name familiarity decision it was possible to boost this small categorial effect when multiple (four) primes were presented prior to the target name. Results from Experiment 2 indicated that the categorial effect was not due to the particular presentation times of the primes. This boosted categorial effect was shown to cross domains (names to faces) in Experiment 3 and persist in Experiment 4 when the task involved naming the target face. The similarity of the pattern of results produced by the associative priming effect and this boosted categorial effect suggests that the two may be due to the same underlying mechanism in semantic memory.     

Priming effects on the N400 in the affective priming paradigm with facial expressions of emotion

We studied the effect of facial expression primes on the evaluation of target words through a variant of the affective priming paradigm. In order to make the affective valence of the faces irrelevant to the task, the participants were assigned a double prime–target task in which they were unpredictably asked either to identify the gender of the face or to evaluate whether the word was pleasant or unpleasant. Behavioral and electrophysiological (event-related potential, or ERP) indices of affective priming were analyzed. Temporal and spatial versions of principal components analyses were used to detect and quantify those ERP components associated with affective priming. Although no significant behavioral priming was observed, electrophysiological indices showed a reverse priming effect, in the sense that the amplitude of the N400 was higher in response to congruent than to incongruent negative words. Moreover, a late positive potential (LPP), peaking around 700 ms, was sensitive to affective valence but not to prime–target congruency. This pattern of results is consistent with previous accounts of ERP effects in the affective priming paradigm that have linked the LPP with evaluative priming and the N400 with semantic priming. Our proposed explanation of the N400 priming effects obtained in the present study is based on two assumptions: a double check of affective stimuli in terms of valence and specific emotion content, and the differential specificities of facial expressions of positive and negative emotions.     

Automatic evaluation of body-related images

An affective priming task was used to determine whether females automatically evaluate body-related images, and to establish whether this is moderated by appearance schematicity, thin internalisation, body dissatisfaction, and dietary restraint. In a within participants design, the valence congruence of the prime and target pairs was manipulated, as was the interval between them. Undergraduate females (N=87, Experiment 1 and N=72, Experiment 2) individually selected colour images as the primes. Each prime was presented briefly, followed by a target word which the participant judged as "good" or "bad". The dependent variable was response latency to the target word. Automatic evaluation was evident; responding to congruent pairs was faster than responding to incongruent pairs. The individual difference variables were not related to automaticity. The findings suggest that brief encounters with body-related images are likely to produce automatic affective responses in young women irrespective of body-related concerns.     

Priming of semantic classifications by novel subliminal prime words

Four experiments demonstrate category congruency priming by subliminal prime words that were never seen as targets in a valence-classification task (Experiments 1, 2, and 4) and a gender-classification task (Experiment 3). In Experiment 1, overlap in terms of word fragments of one or more letters between primes and targets of different valences was larger than between primes and targets of the same valence. In Experiments 2 and 3, the sets of prime words and target words were completely disjoint in terms of used letters. In Experiment 4, pictures served as targets. The observed subliminal priming effects for novel primes cannot be driven by partial analysis of primes at the word-fragment level; they suggest instead that primes were processed semantically as whole words contingent upon prime duration.     

Investigating the mechanisms underlying affective priming effects using a conditional pronunciation task

Recently, using a conditional pronunciation task, De Houwer and Randell (2004) reported evidence of affective priming effects only when pronunciation depended on the semantic category of targets. Although these findings support the notion that spreading of activation is the mechanism underlying affective priming effects, an explanation in terms of postlexical mechanism could not be ruled out. To clarify this point, we conducted two experiments in which nouns for both the to-be-pronounced as well as the not-to-be pronounced targets were used and all stimuli were affectively valenced words. In Experiment 1, the to-be-pronounced targets were object-words, and the not-to-be-pronounced targets were person-words, whereas in Experiment 2, the instructions were reversed. Results of experiment 1 showed affective priming effects only when pronunciation of target words was conditional upon their semantic category. Most importantly, affective priming effects were observed for both object-words (Experiment 1) and person-words (Experiment 2). These results are compatible with a spreading activation account, but not with a postlexical mechanism account of affective priming effects in the pronunciation task.     

错误归因的叠加效应：发生于情感还是语义过程？

错误归因是指将某个效应的来源错认为是其它来源。研究采用修改的、双启动词的情感错误归因程序（AMP）范式,考察了错误归因的叠加效应以及该效应发生于情感还是语义过程。结果表明：(1)经典的AMP范式下,不论是情感启动词还是语义启动词都可以引发错误归因反应。(2)双启动词AMP范式下,先后出现的情感启动词产生了错误归因的叠加效应。（3）双语义启动词AMP范式下,没有发现错误归因的叠加效应。说明双启动词AMP范式下错误归因的叠加效应只发生于情感过程。     

Leading,but not trailing,primes influence temporal order perception: further evidence for an attentional account of perceptual latency priming

Presenting a masked prime leading a target influences the perceived onset of the masking target (perceptual latency priming; Scharlau & Neumann, in press). This priming effect is explained by the asynchronous updating model (Neumann, 1982; Scharlau & Neumann, in press): The prime initiates attentional allocation toward its location, which renders a trailing target at the same place consciously available earlier. In three experiments, this perceptual latency priming by leading primes was examined jointly with the effects of trailing primes in order to compare the explanation of the asynchronous updating model with the onset-averaging and the P-center hypotheses. Experiment 1 showed that an attended, as well as an unattended, prime leads to perceptual latency priming. In addition, a large effect of trailing primes on the onset of a target was found. As Experiment 2 demonstrated, this effect is quite robust, although smaller than that of a leading prime. In Experiment 3, masked primes were used. Under these conditions, no influence of trailing primes could be found, whereas perceptual latency priming persisted. Thus, a nonattentional explanation for the effect of trailing primes seems likely.     

Spatial frequency filtered images reveal differences between masked and unmasked processing of emotional information

High and low spatial frequency information has been shown to contribute differently to the processing of emotional information. In three priming studies using spatial frequency filtered emotional face primes, emotional face targets, and an emotion categorization task, we investigated this issue further. Differences in the pattern of results between short and masked, and short and long unmasked presentation conditions emerged. Given long and unmasked prime presentation, high and low frequency primes triggered emotion-specific priming effects. Given brief and masked prime presentation in Experiment 2, we found a dissociation: High frequency primes caused a valence priming effect, whereas low frequency primes yielded a differentiation between low and high arousing information within the negative domain. Brief and unmasked prime presentation in Experiment 3 revealed that subliminal processing of primes was responsible for the pattern observed in Experiment 2. The implications of these findings for theories of early emotional information processing are discussed.     

The influence of intention on masked priming: a study with semantic classification of words

Unconscious perception is commonly described as a phenomenon that is not under intentional control and relies on automatic processes. We challenge this view by arguing that some automatic processes may indeed be under intentional control, which is implemented in task-sets that define how the task is to be performed. In consequence, those prime attributes that are relevant to the task will be most effective. To investigate this hypothesis, we used a paradigm which has been shown to yield reliable short-lived priming in tasks based on semantic classification of words. This type of study uses fast, well practised classification responses, whereby responses to targets are much less accurate if prime and target belong to a different category than if they belong to the same category. In three experiments, we investigated whether the intention to classify the same words with respect to different semantic categories had a differential effect on priming. The results suggest that this was indeed the case: Priming varied with the task in all experiments. However, although participants reported not seeing the primes, they were able to classify the primes better than chance using the classification task they had used before with the targets. When a lexical task was used for discrimination in experiment 4, masked primes could however not be discriminated. Also, priming was as pronounced when the primes were visible as when they were invisible. The pattern of results suggests that participants had intentional control on prime processing, even if they reported not seeing the primes.     

Backward affective priming: Even when the prime is late, people still evaluate

It is well-established that affective stimuli can prime congruent evaluations if they precede the target within a short time interval, i.e., forward affective priming. The present research examines whether similar effects occur if affective primes succeed target presentation, i.e., backward affective priming. Experiments 1 found short-lived, yet reliable backward affective priming. Experiment 2 found parallel forward affective priming in the same paradigm. Experiment 3 found forward and backward affective priming in a within-subjects design. Comparison with neutral primes suggested that the observed effects were mainly due to interference. Backward affective priming is a robust phenomenon that may reflect a rapid and continuous evaluation of environmental stimuli.     

Identity primes produce facilitation in a colour naming task

Five experiments examined associative or identity priming effects in a colour-naming task with colour-neutral words. In Experiment 1, subjects instructed to read the prime silently showed no associative priming effect but a colour-naming facilitation with identity priming. In Experiment 2, the typical associative priming interference in colour naming was demonstrated in subjects recalling the prime word, but not in subjects reading the prime silently, whereas associative primes facilitated word naming regardless of the prime response requirement. The remaining studies investigated the colour-naming facilitation observed with identity primes. Experiment 3 showed no effects on the facilitation of colour naming from varying the letter case of a silently read prime. Experiment 4 showed facilitation when subjects recalled the prime, and a target frequency effect, with faster colour-naming latencies for high- and medium- than low-frequency targets. In Experiment 5, there was no facilitation for naming the colour of target words paired with non-word primes differing in their initial letter from the target. Taken together, the results suggest that the facilitation of colour naming following identical primes reflects faster target word recognition, whereas the associative priming interference reflects an attentional effect.     

Robust affective priming effects in a conditional pronunciation task: Evidence for the semantic representation of evaluative information

Based on the hypothesis that information about the valence of words is encoded in a semantic system, we predicted that the match between the valence of a prime and the valence of a target word will influence the pronunciation of the target only if and to the extent that pronunciation is semantically mediated. In line with this prediction, we found affective priming effects (faster pronunciation when prime and target had the same valence than when they had a different valence) only when participants were instructed to read words but not nonwords (Experiment 1) or words that were not names of occupations (Experiment 2). Priming was not significant when participants were asked to read white but not red words (Experiment 1) or words that did not have a frame around them (Experiment 2).     

No evidence for subliminal affective priming with emotional facial expression primes

The present study investigated whether facial expressions of emotion presented outside consciousness awareness will elicit evaluative responses as assessed in affective priming. Participants were asked to evaluate pleasant and unpleasant target words that were preceded by masked or unmasked schematic (Experiment 1) or photographic faces (Experiments 1 and 2) with happy or angry expressions. They were either required to perform the target evaluation only or to perform the target evaluation and to name the emotion expressed by the face prime. Prime-target interval was 300 ms in Experiment 1 and 80 ms in Experiment 2. Naming performance confirmed the effectiveness of the masking procedure. Affective priming was evident after unmasked primes in tasks that required naming of the facial expressions for schematic and photographic faces and after unmasked primes in tasks that did not require naming for photographic faces. No affective priming was found after masked primes. The present study failed to provide evidence for affective priming with masked face primes, however, it indicates that voluntary attention to the primes enhances affective priming.