大学生网络捐助的影响因素:求助者特征的视角

以往关于捐助的心理学研究主要聚焦于现实环境中的捐助行为,以及捐助者自身特点对捐助的影响,网络环境、求助者特征对捐助影响的研究较少。本研究以大学生为被试,比较不同信息发布者情境中,网络与现实中捐助的意愿,并确定求助者的身份特征和求助信息特征对网络捐助的影响。结果发现,在捐助意愿和捐助金额方面,网络渠道高于现实渠道、熟人发布高于陌生人发布;当求助者与捐助者同为大学生时,捐助者对求助者的理性求助信息比情绪性求助信息有更强的捐助意愿和更多捐助金额。以上结果与大学生网络社会支持水平较高、处理网络信息能力较强有关。     

网络募捐中求助者的面部表情对捐助意愿的影响：有中介的调节模型

基于框架效应和共情–助人行为假说,以82名大学生为被试,通过实验探讨了网络募捐中求助者的面部表情对捐助意愿的影响,并考察了目标框架的调节作用以及共情的中介作用。结果表明：目标框架调节了求助者的面部表情对捐助者的共情和捐助意愿的影响。在积极框架下,消极面部表情对捐助者的共情和捐助意愿的积极影响显著高于积极面部表情;而在消极框架下,两种面部表情对捐助者的共情和捐助意愿的影响均无显著差异。研究还发现了有中介的调节作用模型,共情在求助者的面部表情对捐助意愿的影响中发挥中介作用,而目标框架是有中介的调节变量。     

信息加工流畅性与真实性对互联网公益捐助的影响

在互联网公益情境下,囿于人际接触与沟通的缺乏,信息成为影响人们公益参与决策的最重要的因素。本研究探讨了信息加工流畅性与真实性对个体捐助行为的影响。通过4个实验,作者发现：当求助信息真实性不明确时,人们会将信息加工流畅性作为推断信息可信度的线索：信息加工越流畅,感知信息可信度越高,进而捐助意愿越高。当求助信息真实性得到核实之后,人们会将信息加工流畅性作为推断求助者困难程度的线索：信息加工越不流畅,感知求助者的处境越艰难,进而捐助意愿越高。上述研究发现不仅丰富和拓展了信息加工流畅性对道德行为决策的影响,同时也为互联网公益情境下个人求助及平台管理实践提供参考和启示。     

真实急病情境下共情对大学生慈善捐助的影响:有调节的中介效应

基于真实急病情境,采用道德强度、道德认同、共情和慈善捐助问卷对462名大学生进行调查,探讨了共情影响大学生慈善捐助的内在机制。结果显示:(1)女生在真实急病情境下比男生更容易对主人公的不幸事件产生共情反应;大学生真实急病情境下的共情反应随年级关系的疏远而逐渐降低;(2)共情在道德强度与慈善捐助的关系中具有部分中介作用,即道德强度通过共情对慈善捐助产生间接影响;(3)道德认同对共情的中介作用具有调节效应,具体而言,相对于低道德认同的个体,高道德认同的个体表现出更多的慈善捐助,并且共情对道德强度和慈善捐助的中介效应也显著增强。研究结论对于理解慈善捐助的内在机制具有理论价值,对于慈善捐助的教育和干预具有现实启示意义。     

面部表情与捐赠者–受益者关系对网络慈善众筹捐赠行为的影响

网络慈善众筹是从在线社区获得财力捐助的行为。本研究通过3个实验,考察在线社交平台上受益者面部表情与捐赠者–受益者关系对慈善众筹捐赠行为的影响。结果发现,快乐的面部表情对捐赠金额和分享意愿的影响总体上比悲伤更大;捐赠者–受益者共有的熟人关系比陌生人关系对捐赠金额与分享意愿的影响更大;面部表情与捐赠者–受益者关系对慈善众筹的捐赠金额存在交互作用,但对分享意愿没有显著性影响。结果表明,在线社交平台的慈善众筹捐赠行为更偏好有快乐面部表情的受益者,并且更多地受到间接的、社会交换预期微弱的熟人共有关系的影响。     

风险决策框架下的求助意愿：依恋的调节作用

基于风险决策框架探讨情境紧急性和依恋类型对个体求助意愿的影响,通过亲密关系经历量表区分安全依恋和不安全依恋被试,考察他们在不同情境条件下的求助意愿及风险偏好。结果发现:(1)个体在紧急情境下的求助意愿显著高于一般情境下的求助意愿,安全依恋个体的求助意愿显著高于不安全依恋个体的求助意愿;(2)依恋安全调节情境紧急性对求助意愿的影响,安全依恋个体在一般和紧急情境下均表现为风险规避型求助,不安全依恋个体在一般情境下表现为风险规避型求助,在紧急情境下则表现为风险寻求型求助。这表明,情境越紧急,个体的求助意愿越高,且依恋安全调节个体求助方式的风险倾向。     

基于网络干预的心理健康素养提升有效性研究

研究旨在探索中国文化背景下心理健康素养干预的有效性,以及心理健康素养的提升对专业心理求助意愿、心理健康和幸福感的影响。研究采用实验组对照组前后测设计。结果表明:1.基于网络教育的干预方法能够有效提升心理健康素养,进而促进专业心理求助意愿,改善心理健康状况。但是对大学生的幸福感没有产生明显影响; 2.心理健康素养可以通过专业心理求助意愿分别影响心理健康状况和幸福感,且专业求助意愿和心理健康在心理健康素养和幸福感之间起着完全链式中介作用。总的来说,心理健康素养的有效提升不仅可以改善专业心理求助意愿,提高人们的心理健康水平,还可能增添生活幸福感。     

超文本环境下大学生自我调节学习的特征

随着计算机网络技术的出现和普及,超文本也开始逐渐成为人们阅读和学习的主要信息呈现方式。为了深入地了解大学生在超文本环境下的自我调节学习特点,采用口语报告的方法,使用修订的自我调节学习的过程模型对75名大学生进行研究。结果表明,超文本学习环境中大学生自我调节学习表现出对目标、区分有效信息、时间分配、选择新的信息资源、对情境的利用等过程的使用偏好。优生在目标、学习判断、略读过程上的使用率显著高于差生,差生在求助和无效搜索过程上的使用率显著高于优生。超文本学习环境下大学生自我调节学习存在着过程使用偏好,优差生在自我调节过程中表现出不同的使用偏好。     

授人以鱼还是授人以渔？高、低社会阶层的捐助行为差异

达则兼济天下,穷则独善其身？以往研究给出了不同答案,一个潜在原因是先前研究未能区分生存和发展两类捐助。本研究通过5项研究(N=2512)对比了高、低社会阶层在生存类和发展类捐助上的偏好差异及其潜在机制,发现在主观社会阶层上,低阶层更偏好生存类捐助,高阶层更偏好发展类捐助。导致该差异的原因是,低阶层捐助时避免受助者更差,高阶层捐助时希望受助者更好,而非高、低阶层需求关注点的不同产生的需求迁移,亦非高、低阶层长短视导向的不同产生的跨期偏好。在客观社会阶层上,研究并未得到较为稳定的发现。这对于解析现有捐助理论的争议,揭示不同阶层捐助的可变规律,助推“共同富裕”实施中慈善事业的精准化管理有参考意义。     

走出自责的阴霾——一例服刑人员现实性焦虑的个案报告

本案例中的求助者是一名因犯罪和预谋脱逃的服刑人员,由于出现不合理信念导致出现心理冲突而求助。心理咨询人员通过资料收集、症状鉴别,确定其心理问题的关键所在,就其由于现实原因导致焦虑等心理问题与求助者协商制定咨询方案,运用合理情绪疗法改变其错误认知,建立积极认知系统,成功地解决了该服刑人员的心理问题。     

Individualism–collectivism and organ donation intentions

This article investigates the impact of individualism–collectivism on a person's willingness to donate organs. In Study 1, an online survey showed that individualism–collectivism was significantly and positively associated with participants' willingness to register as organ donors while perceived benefit mediated this relationship. Study 2 demonstrated the causal effect of individualism–collectivism on organ donation intentions using a priming technique. Participants primed with collectivism were more likely to register as organ donors than those primed with individualism. Our findings provide unique insights into whether cultural values (i.e., individualism–collectivism) can predict people's organ donation intentions.     

Social exclusion and donation behaviour: What conditions motivate the socially excluded to donate?

Previous research has indicated that social exclusion can result in people becoming more focused on themselves than on others, and this may reduce their likelihood of engaging in prosocial behaviour. However, the question of how to promote prosocial behaviour in people who have experienced social exclusion remains. This study comprised two experiments that address this question in the context of donation advertising. Experiment 1 examined participants’ donation intentions after experiencing social exclusion in a ball‐passing game. Experiment 2 followed the same design as Experiment 1, except that real‐life donation behaviour was measured. Consistent with prior findings, our results indicated that those who experienced social exclusion displayed lower donation intentions (Experiment 1) and donated less (Experiment 2) than did those who did not experience social exclusion. However, when those who experienced social exclusion watched advertisements that only portrayed alienated people, they showed as much donation intent as those who did not experience social exclusion (Experiment 1) and ultimately donated more (Experiment 2). These findings indicate that social exclusion may increase an individual's tendency to help others who also are alienated.     

To Ask or Not to Ask: Enhancing Donations to Nonprofits by Soliciting Opinions Upfront,Rather than Donations

The success of non-profit organizations depends mainly on the strategies they use to recruit new donors. One common strategy is to solicit donations upfront (mostly online)—but is this indeed an effective approach? We conducted three experiments (N_total?=?1287), in which we compared an upfront appeal of that sort with one that offered prospective donors the opportunity to express their opinion about a given fundraising campaign—and then asked if they cared to donate to it. Drawing on foot-in-the-door and escalation of commitment theories, we found that soliciting an opinion (as opposed to a donation) led to greater engagement with the charity among prospective donors, as reflected by their greater willingness to read about the cause. This, in turn, encouraged them to donate. In experiment 1, we showed that the direct effect of request type on donations was mediated by the donors’ willingness to learn about the charity. In experiment 2, we showed that pairing an appeal for an opinion with a donation request was more effective than merely appealing for a donation. Finally, in experiment 3, we found that the more donors learn about a given cause, the stronger their emotional response to it, and the greater their donations to it. Further, we showed that soliciting an opinion (as opposed to a donation) made donors feel a greater connection with the organization. In sum, we propose a simple and cost-effective intervention that may help non-profit businesses become more effective.

     

Cloninger's Temperament and Character Inventory Correlates with Personality Characteristics of Organ Donation Advocates

Temperament and Character Inventory (TCI) and background questionnaire data were collected from a sample of men and women organ donation advocates (N = 362) as part of a national study to investigate their personality characteristics, temperaments, and attitudes about organ donation advocacy. Goals included identifying unique traits for advocates, and response consistency between the TCI and questionnaire. The TCI results included high scores on Cooperativeness and Self-Directedness, and low on Harm Avoidance dimensions. The questionnaire results indicated that most advocates were White, married, college-educated females, who typically spent less than 2 hr with potential donor families, were satisfied with life and job, and believed they would be in a donation position 2 years from the time surveyed. TCI and questionnaire measures were correlated for Self-Transcendence and Spirituality, Helpfulness and Job Satisfaction, and Compassion and Identification variables.     

Community Norms and Blood Donation1

It is suggested that for social psychological theory and research on helping to provide an adequate general explanation of helping, more attention must be paid to supraindividual factors. Most studies of blood donation have failed to take into account a number of factors that may influence donations at the level of the organization, community or collectivity. This study examines the possibility that specific community norms may emerge that have an influence on the donating behavior of community members. Perceived normative support was found to exist in different degrees in communities that provide different levels of behavioral support for bloodmobile visits, and persons who report a greater degree of perceived community support for donation are more likely to have donated in the past year. Implications for donor recruitment procedures are discussed.     

Donating to disaster victims: Responses to natural and humanly caused events

The effect of the cause of a disaster, i.e. whether it was perceived to be caused by human or natural factors, on willingness to donate money to disaster victims was examined. In Study 1 (N = 76), the cause of a fictitious disaster was experimentally varied. In Study 2 (N = 219), participants were asked about their views regarding donations to two real‐life disasters, one of which was perceived to be naturally caused while the other one was perceived to be caused by humans. In Study 3 (N = 115), the cause of a fictitious disaster was experimentally varied, but this time measures of the proposed psychological mediators of the effect on donations were included, namely perceived victim blame and the extent to which victims were thought to make an effort to help themselves. A measure of real donation behaviour was also added. In Study 4 (N = 196), the proposed psychological mediators were manipulated directly, and the effect of this on donations was monitored. Across all studies, more donations were elicited by naturally caused rather than humanly caused disasters. This difference was driven by a perception that the victims of natural disasters are to be blamed less for their plight, and that they make more of an effort to help themselves. Implications for theory and practice are discussed. Copyright © 2010 John Wiley & Sons, Ltd.     

Memorial Distortions in Donation Data

Abstract

In this study, participants' memory for charitable acts, including the amounts they donated to charity and the frequency of such donations, and also the processes associated with the recall of charitable acts was explored. Participants were Australian students who earned money for responding correctly to a decision-making task and then were given the opportunity to make a donation to a charity. Five weeks later they attempted to recall how much they had donated. Recall of the amount donated produced significant overestimations. A 2nd study examined estimates of donating frequency, and results suggested that the frequency of donating was overestimated. The discussion focuses on the validity of survey data on donation size and frequency and the processes associated with the recall of charitable acts.