The impact of subjective recognition experiences on recognition heuristic use: A multinomial processing tree approach

The recognition heuristic (RH) theory states that, in comparative judgments (e.g., Which of two cities has more inhabitants?), individuals infer that recognized objects score higher on the criterion (e.g., population) than unrecognized objects. Indeed, it has often been shown that recognized options are judged to outscore unrecognized ones (e.g., recognized cities are judged as larger than unrecognized ones), although different accounts of this general finding have been proposed. According to the RH theory, this pattern occurs because the binary recognition judgment determines the inference and no other information will reverse this. An alternative account posits that recognized objects are chosen because knowledge beyond mere recognition typically points to the recognized object. A third account can be derived from the memory-state heuristic framework. According to this framework, underlying memory states of objects (rather than recognition judgments) determine the extent of RH use: When two objects are compared, the one associated with a “higher” memory state is preferred, and reliance on recognition increases with the “distance” between their memory states. The three accounts make different predictions about the impact of subjective recognition experiences—whether an object is merely recognized or recognized with further knowledge—on RH use. We estimated RH use for different recognition experiences across 16 published data sets, using a multinomial processing tree model. Results supported the memory-state heuristic in showing that RH use increases when recognition is accompanied by further knowledge.     

The use of recognition information and additional cues in inferences from memory

Goldstein and Gigerenzer's (2002) "Recognition Heuristic" (RH) was tested for its empirical validity in an experimental paradigm with induced recognition of objects. RH claims that upon inferring which of two objects (e.g., cities) scores higher on a criterion (e.g., city size), a recognized object will be chosen over an unrecognized one, if the recognition is a valid predictor of the criterion without considering additional object information. Trying to avoid potential shortcomings of former studies, we (a) used the city population task, (b) provided additional cue information only for recognized cities, and (c) had participants draw inferences from memory. Participants learned city names and additional information about some cities. They also learned that recognition and the additional information were valid predictors of the criterion "city size". In a subsequent decision phase, the additional information about the cities in memory strongly affected the inferences, suggesting that recognition information is clearly integrated into judgments, but by no means in a non-compensatory fashion that would dominate every other cue.     

Remembering and knowing: Two means of access to the personal past

The nature of recollective experience was examined in a recognition memory task. Subjects gave “remember” judgments to recognized items that were accompanied by conscious recollection and “know” judgments to items that were recognized on some other basis. Although a levels-of-processing effect (Experiment 1) and a picture-superiority effect (Experiment 2) were obtained for overall recognition, these effects occurred only for “remember” judgments, and were reversed for “know” judgments. In Experiment 3, targets and lures were either preceded by a masked repetition of their own presentation (thought to increase perceptual fluency) or of an unrelated word. The effect of perceptual fluency was obtained for overall recogrntion and “know” judgments but not for “remember” judgments. The data obtained for confidencejudgments using the same design (Experiment4) indicated that “remember”/”know” judgments are not made solely on the basis of confidence. These data support the two-factor theories of recognition memory by dissociating two forms of recognition, and shed light on the nature of conscious recollection.     

On the binary quality of recognition and the inconsequentiality of further knowledge: two critical tests of the recognition heuristic

The recognition heuristic is claimed to be distinguished from notions of availability and fluency through its categorical or “binary” treatment of information and the “inconsequentiality” of further knowledge to inferences based on recognition. Using the city‐size task of Goldstein and Gigerenzer ( 2002 ) we demonstrate that: (1) increasing the validity of other information in the environment decreases the reliance on recognition; (2) cities that are both recognized and have other information known about them (e.g. they have a soccer team) are chosen more often than those which are simply recognized; and (3) there is a negative correlation between the time taken to identify a city and the proportion of times it is selected as the larger of a pair. None of these results is predicted by the process model of the recognition heuristic. The implication of the results for the distinction between the recognition, availability and fluency heuristics is discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

Strategy use in question-answering: Memory strength and task constraints on fan effects

The time taken to recognize a studied fact increases as a function of the number of other previously studied facts sharing concepts with the test fact. The phenomenon, known as the “fan effect,” has been shown to disappear and sometimes even reverse itself when the set of facts are thematically related. The shift from interference toward facilitation occurs only when subjects can use a plausibility-like strategy. In this experiment, subjects learned variously sized sets of rehted facts about fictitious people. Subjects were asked to make either recognition judgments (“Did you study this fact?”) or consistency judgments (“Is this fact consistent with what you studied7”). Subjects made these judgments both the day the material was acquired and 2 days later. The research reported here supports the hypothesis that, with delay, there is a shift in tendency toward more use of the plausibility strategy, away from the careful strategy of searching for an exact match that produces the fan effect. The plausibility strategy produced either a speedup with greater fan or an increase in error rates when the strategy was inappropriate. Plausibility effects were larger at a delay, in both reaction time and error patterns, regardless of whether subjects were asked to make consistency judgments or recognition judgments. Also as predicted, response times became faster as the tendency to adopt the plausibility strategy without first trying direct retrieval increased.     

Nonmetric tests of ratio vs. subtractive theories of stimulus comparison

Theories of stimulus comparison were tested by examining ordinal properties of data obtained with six scaling tasks. Subjects judged simple “ratios” or “differences” of stimulus pairs constructed from a factorial design. In four additional tasks, the same judges also compared relations between pairs of stimulus pairs, judging “ratios of ratios,” “ratios of differences,” “differences of ratios,” and “differences of differences.” The data were consistent with a subtractive theory, which asserts that two stimuli are compared by subtraction, regardless of the task, but that judges can compare two stimulus differences by either a ratio or a difference. All six tasks could be related by the subtractive theory using a single set of scale values. Other simple theories, including the theory that “ratio” judgments can be represented by a ratio model, could not reproduce the six rank orders (of the six sets of data) using a single set of scale values.     

Choosing what to choose from: Preference for inclusion over exclusion when constructing consideration sets from large choice sets

Decision making is a two‐stage process, consisting of, first, consideration set construction and then final choice. Decision makers can form a consideration set from a choice set using one of two strategies: including the options they wish to further consider or excluding those they do not wish to further consider. The authors propose that decision makers have a relative preference for an inclusion (vs. exclusion) strategy when choosing from large choice sets and that this preference is driven primarily by a lay belief that inclusion requires less effort than exclusion, particularly in large choice sets. Study 1 demonstrates that decision makers prefer using an inclusion (vs. exclusion) strategy when faced with large choice sets. Study 2 replicates the effect of choice set size on preference for consideration set construction strategy and demonstrates that the belief that exclusion is more effortful mediates the relative preference for inclusion in large choice sets. Studies 3 and 4 further support the importance of perceived effort, demonstrating a greater preference for inclusion in large choice sets when decision makers are primed to think about effort (vs. accuracy; Study 3) and when the choice set is perceived as requiring more effort because of more information being presented about each alternative (vs. more alternatives in the choice set; Study 4). Finally, Study 5 manipulates consideration set construction strategy, showing that using inclusion (vs. exclusion) in large choice sets leads to smaller consideration sets, greater confidence in the decision process, and a higher quality consideration set.     

Comparing pluralities

What does it mean to compare sets of objects along a scale, for example by saying “the men are taller than the women”? We explore comparison of pluralities in two experiments, eliciting comparison judgments while varying the properties of the members of each set. We find that a plurality is judged as “bigger” when the mean size of its members is larger than the mean size of the competing plurality. These results are incompatible with previous accounts, in which plural comparison is inferred from many instances of singular comparison between the members of the sets (Matushansky &; Ruys, 2006). Our results suggest the need for a type of predication that ascribes properties to plural entities, not just individuals, based on aggregate statistics of their members. More generally, these results support the idea that sets and their properties are actively represented as single units.     

Perceptual encoding in comparative judgments of race

Ss made comparative judgments along the black-white racial dimension using opposite response sets (“Which is blacker?” or “Which is whiter?”). Three classes of pictures were used: B (black),W (white), and M (racially mixed). I or the BM judgments. “Which is whiter?” took significantly longer. The MW and BW judgments showed no difference between response instructions. Analysis of the stimuli showed that skin tone was not the primary perceptual attribute used in racial encoding. The observation of a funnel effect in the judgment latencies is shown to be consistent with other research demonstrating the effect of response set in comparative judgments Further. the results support sociological observations about the cultural use of the linguistic labels “black” and “white”     

Effects of context on recollection and familiarity experiences are task dependent

The influence of test context on reports of recollection and familiarity depends on how these subjective recognition experiences are conceptualized and measured. Bodner and Lindsay (2003) found that critical items elicited more remember judgments but fewer know judgments in a less (vs. more) memorable context. In contrast, Tousignant and Bodner (2012) found that independent ratings of recollection and familiarity were both higher in a less memorable context. We replicated the dissociative pattern with judgments using recollect/familiar labels (Experiment 1), and in a novel R/F/B task that added a “both” option to eliminate the mutual exclusivity between the recollect and familiar options (Experiment 2). Adding a “guess” option eliminated these context effects (Experiment 3), however whether allowing guesses “cleans up” or “desensitizes” recollection and familiarity judgments remains unclear. Determining which task variants provide appropriate measures of subjective recognition experiences will require an examination of additional dissociations and triangulation with other measures.     

Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice

A recent stream of research has demonstrated that the relative preference ordering among any two alternatives is influenced by the context or the set of alternatives under consideration. A parallel stream of research has suggested that judgments of similarity or perceived distance also vary with the composition of the stimulus set. In this paper, we suggest that context-induced violations of invariance in preference and in similarity judgments are based on changes in the underlying cognitive representation. Using the case of attraction effect as our example, we demonstrate experimentally that (i) similarity or the distance between two brands changes as a function of new brand introduction and (ii) rather precise predictions can be made as to the pattern of changes in the distance between brands and changes in preference ordering. Furthermore, the effect of context on similarity judgment patterns allows us to identify new effects on preference for previously untested location of new brands, providing additional support for the claim that preference and similarity judgments involve common processes.     

Effects of valence and framing in decision making II: Estimating subjective weighting1

Abstract: In comparison between choice options, judgments of “How much better is a preferred option?” and “How much worse is a less preferred option?” may differ in their magnitudes. Such discrepancies are called “valence effects.” Previously, Yamagishi and Miyamoto (1996) observed systematic positive valence effects (“Better” exceeding “Worse”) in the domain of gains and systematic negative valence effects (“Worse” exceeding “Better”) in the domain of losses. The current experiment used the directions of valence effects as a tool to assess the decision maker's interpretation of choice tasks under the “framing effect” ( Tversky & Kahneman, 1986 ). Preferences under the framing effect switch from certain options in the domain of gains to uncertain options in the domain of losses. This study examined whether preferences for certain options were associated with positive valence effects, whereas preferences for uncertain options were associated with negative valence effects. Moreover, conditions under which preference reversals under the framing manipulations ceased to occur were examined. The effects of valence showed that framing effects ceased to occur when decision makers maintained consistent task interpretations as pertaining to gains or to losses. Most importantly, the pattern of subjective weighting under the valence effects was consistent with previous explanation of valence effects ( Yamagishi & Miyamoto, 1996 ). Possibilities for extending the current findings to understanding related psychological phenomena are discussed.     

The schema provokes a disparity of false recollection between actions and objects in an everyday scene

We explored the effect of the schema on recognition memories and subjective experiences for actions and objects in an everyday scene. At first, participants watched slides of a man cooking in a kitchen. The man performed schema‐consistent actions, and schema‐consistent objects were left. After watching the slides, participants completed a recognition test, a remember/know test, and a Perception/Thought/Emotion/Context questionnaire. We confirmed three main results. First, participants made more false recognitions for schema‐consistent distracters than for schema‐inconsistent distracters with more “remember” judgments accompanied by perceptual, thought, and contextual details, and with more “know” judgments. Second, participants made more false recognitions for schema‐consistent object distracters than for schema‐consistent action distracters. Third, participants more frequently recognized schema‐consistent action targets than schema‐consistent object targets with more “remember” judgments. Both action memory and object memory were reconstructed under the schema, provoking false recognitions for schema‐consistent distracters. However, the memories of schema‐consistent action targets were so recollective that they could prevent false recognitions for schema‐consistent action distracters.     

Do different metamemory judgments tap the same underlying aspects of memory?

We compared the predictions from several kinds of metamemory judgments (on the same set of items), both in terms of their predictive accuracy and in terms of the commonality of predictions. Undergraduates made judgments about the ease with which they could learn each item in a list (ease-of-learning judgments); then they learned every item, either to a minimal criterion of learning or with overlearning, and made judgments about how well they knew each item (judgments of knowing); finally, they returned 4 weeks later for a retention session and made feeling-of-knowing judgments on every time they could not recall, after which a recognition test assessed predictive accuracy. Ease-of-learning judgments had the least predictive accuracy. Surprisingly, however, the recognition of nonrecalled items was predicted equally well by judgments of knowing (made 4 weeks earlier) as by feeling-of-knowing judgments (made immediately prior to recognition). Moreover, those two kinds of judgments were only weakly correlated with each other, which implies that they do not tap memory in the same way.     

Recognition memory and introspective remember/know judgments: Evidence for the influence of distractor plausibility on “remembering” and a caution about purportedly nonparametric measures

One popular technique in the study of human recognition memory involves the elicitation of remember and know judgments and the attribution of those judgments to qualitative states of memory retrieval. An alternative view, reviewed here, implicates quantitative, but not qualitative, differences in evidence as the basis for those two judgments. That theory makes two clear and testable predictions: that of criterion shifts in "remembering" and that of isodiscriminability across different response sets. In this experiment, the makeup of the distractor set in a recognition test is shown to influence overall recognition criterion and also rates of "remember" responses. The second portion of the article demonstrates how A' is a poor choice of a measure to test the prediction of isodiscriminability. When this measure is corrected (Equation 7) to make it more consistent with current knowledge about the receiver-operating characteristic in recognition memory, it reveals that there is no difference in discriminability between "remember" and all positive responses.     

The judgment-choice discrepancy: Noncompatibility or restructuring?

The study examines the relative merits of a noncompatibility and a restructuring explanation of the recurrent empirical finding that a prominent attribute looms larger in choices than in judgments. Pairs of equally attractive options were presented to 72 undergraduates who were assigned to six conditions in which they performed (1) only preference judgments or choices, (2) preference judgments or choices preceded by judgments of attractiveness of attribute levels, or (3) preference judgments or choices accompanied by think-aloud reports. The results replicated the prominence effect for choices, but a prominence effect was also found for preference judgments. In accordance with the restructuring explanation, the think-aloud protocols indicated that options were more often restructured in choices than in preference judgments. However, restructuring could not explain the prominence effect observed for preference judgments. A modified compatibility hypothesis is offered as an alternative explanation.     

Measurement and the mental map

In order to test between subtractive and ratio theories of stimulus comparison, judges were asked to estimate “ratios” and “differences” of easterliness and westerliness of U.S. cities. “Difference” judgments fit the subtractive model, and “ratio” judgments fit the ratio model. However, “ratios” and “differences” were monotonically related, contrary to the theory that judges compute both relations on a common scale. Results are consistent with the theory that there is but one operation for both “ratios” and “differences.” To assume that the single operation is a ratio requires the complex interpretation that easterliness and westerliness are nonlinearly related. A simpler interpretation is provided by a subtractive theory, in which all four types of judgments are monotonically related to subjective differences on a single cognitive map.     

Units of phonological recoding of word-like stimuli used by children and adults

Third-grade, sixth-grade, and coUege-age subjects performed a “same”-“different” task, using a phonological identity criterion for visually presented pseudowords. Consistent with Krueger’s (1978) model of single-glance “same”-“different” judgments, judgments of phonologically matching stimuli were made more quickly and less accurately than were judgments of phonologically nonmatching stimuli, and error rates and RTs were longer for phonologically similar nonmatching pairs than for phonologically dissimilar nonmatching pairs. It was concluded that subjects of all ages tested could process phonologically recoded information in a holistic fashion, and the implications of these conclusions with respect to reading processes are discussed.     

动作操作与怪异性对联结记忆的影响

被试操作任务（SPT）编码后的记忆成绩通常优于语词任务（VT）编码后的记忆成绩,此类现象被称为SPT效应。本研究考察动作与物体之间已有的联结程度对联结再认的SPT效应的影响。学习阶段,被试使用SPT与VT编码识记日常动作短语（动作与物体配对,如“切西瓜”）和怪异动作短语（如“种锤子”）;测试阶段,要求被试区分“旧”、“重组合”和“新”短语。结果发现,当识记日常动作短语时,SPT条件的联结再认成绩显著高于VT条件的成绩,但是,当识记怪异动作短语时,SPT条件与VT条件的联结再认成绩无显著差异。此外,仅在VT而非SPT条件,怪异动作短语的联结再认成绩显著高于日常动作短语的成绩。研究结果表明,动作操作和刺激材料的怪异性均可促进动作与物体的联结记忆,但是两者不能对联结记忆产生叠加的促进作用。