Stress and the Theory of Planned Behavior: Understanding Healthy and Unhealthy Eating Intentions

Unhealthy and healthy eating intentions are predicted in a sample of 154 university students by the theory of planned behavior variables, in interaction with life stress. Specifically, subjective norms and perceived behavioral control (PBC) are shown to interact with life stress in relation to intentions to eat unhealthy foods, such that at high stress, the effects of subjective norms and PBC are attenuated. Implications are discussed for studies involving the planned behavior model and the study of life stress and unhealthy eating, for the theory of planned behavior more broadly, as well as for interventions targeting university students' eating intentions.     

The theory of planned behavior and healthy eating.

Application of the theory of planned behavior (TPB) to healthy eating in 144 health promotion clinic attendees is reported. Respondents completed self-report TPB measures after the clinic (Time 1) and 6 months later (Time 2) with a measure of perceived past behavior. Intention stability was assessed on Time 1-2 differences. Six years later (Time 3), respondents completed measures of healthy eating intentions and behavior. Intentions were predicted by attitudes, perceived behavioral control, and perceived past behavior (cross-sectionally). Healthy eating behavior (Time 3) was predicted from intentions (Time 2). As intention stability increased, intentions and perceived past behavior became stronger and weaker predictors of behavior, respectively. Implications for understanding health cognitions in long-term performance of health behavior are discussed.     

Predicting adolescent eating and activity behaviors: the role of social norms and personal agency.

Guided by the theory of planned behavior, this 2-week longitudinal study examined health behaviors in a sample of 279 adolescents. Social norms and perceived behavioral control (PBC) were tested as predictors of self-reported intentions and behaviors in 2 domains, eating and physical activity. Differentiating, as opposed to aggregating, parent and peer norms provided unique information. For PBC, the authors distinguished global causality beliefs from self-related agency beliefs and intraself (effort, ability) from extraself (parents, teachers) means. Intraself agency beliefs strongly predicted healthy intentions, whereas intraself causality beliefs had a negative influence. Patterns differed somewhat across behaviors and gender. Results highlight theoretical issues and provide potential targets for research on health promotion programs for youth.     

Social identity and the transition to entrepreneurship: The role of group identification with workplace peers

What role does social identity play in the transition from employed work to entrepreneurship? It was expected that social identity affects the cognitive processes that, according to the theory of planned behavior (TPB), underlie the formation of entrepreneurial intentions. Focusing on academic scientists' intentions to commercialize research knowledge, we investigated social identity (scientists' group identification with their workplace peers in academia) as a moderator in the TPB model. Our hypotheses were tested in a sample of 488 German scientists. The data revealed that entrepreneurial intentions were predicted by attitude, social norms, and perceived control and that group identification was negatively associated with perceived control. Multi-group structural equation modeling further showed that group identification moderated the TPB-intention link. Scientists with low group identification based their entrepreneurial intentions not so much on social norms and attitudes but on their self-initiative and control beliefs. Among scientists with high group identification, in turn, entrepreneurial intentions were mainly a function of social norms. These results, in sum, illustrate the long-neglected importance of identification with, and social cohesion within, peer groups at the workplace for the transition to entrepreneurship.     

Physically active students' intentions and self-efficacy towards healthy eating

This study investigated intentions and self-efficacy of physically active university students towards healthy eating. The application of Planned Behavior theory has shown that attitudes, intention, perceived behavioral control, and subjective norms play an important role in shaping people's behavior. 96 students, who participated in physical activities, voluntarily completed the Questionnaire for the Planned Behavior Model and the Health Behavior Questionnaire. The former examines attitudes, intentions, perceived behavioral control, and the lately added attitude strength, and role identity towards the behavior factors. The latter assesses one's efficacy expectations towards healthy eating. The regression showed strong associations between the examined variables, signifying that attitudes, perceived behavioral control, and role identity could account for one's intention towards healthy eating behaviors. On the other hand, one's self-efficacy for healthy eating could be explained from the attitudes, intention, perceived behavioral control, and attitude strength held. Overall, systematic participation in physical activities appeared to be accompanied with a relatively healthier diet, while self-efficacy had a significant association with maintaining the healthy eating behaviors. Possible interpretations, limitations, and implications for health professionals are discussed.     

Individual and Group Bases of Social Influence in Online Environments

Online social interactions in the form of collaborative browsing and recreational chatting were studied. The theory of planned behavior and an augmented theory of planned behavior with the inclusion of group norms and social identity were used to explain decision making by Indian recreational chatters (n = 176) and decision making and behavior by American collaborative browsers (n = 160) and recreational chatters (n = 157). Consistent with predictions under the theory of planned behavior, attitudes and perceived behavioral control were significant determinants of intentions, and intentions influenced behavior. Subjective norms failed to affect intentions. Group norms also proved to be important determinants in all 3 samples, and social identity was salient for American and Indian recreational chatters but not for American collaborative browsers. In tests of hypotheses, intentions were reconceptualized as we- or shared-intentions, and all variables under test contained group action as the referent, in contrast to past research, which has focused on individual action.     

Psychosocial factors as longitudinal predictors of bulimic symptomatology among female collegiate athletes

ObjectivesThis study examined the within-variable stability and prospective cross-lagged pathways between body satisfaction, negative affect, self-reported intentions to engage in dietary restraint, and bulimic symptomatology among female collegiate athletes in weight-sensitive sports.DesignThis study employed a cross-lagged longitudinal design.MethodFemale collegiate gymnasts, swimmers, and divers (n = 325) completed paper-pencil survey batteries at the beginning (Time 1) and end (Time 2) of their 5-month athletic season, including measures of body satisfaction, intentions to engage in dietary restraint, negative affect, and bulimic symptomatology.ResultsFrom Time 1 to Time 2, stability coefficients were highest for intentions to engage in dietary restraint and bulimic symptomatology. Significant cross-lagged relations revealed that Time 1 body satisfaction predicted a decrease in Time 2 negative affect, Time 1 bulimic symptomatology predicted a decrease in Time 2 body satisfaction, and Time 1 negative affect predicted a decrease in Time 2 intentions to engage in dietary restraint.ConclusionsThe relative stability of intentions to engage in dietary restraint and bulimic symptomatology suggests that certain disordered eating behaviors may become more resistant to change over the course of an athletic season and solidify while competing in college. The cross-lagged associations demonstrate the importance of targeting body satisfaction, negative affect, and bulimic behaviors when designing interventions for female collegiate athletes, and implementing such programs at the beginning of an athletic season. Risk factors for bulimic symptomatology should be examined over a time period longer than one athletic season and during transitional experiences (e.g., high school to college sports).     

Factors Influencing Ethical Intentions Among Future Accounting Professionals in the Caribbean

Ethical decision-making is an important function among accountants. This paper sought to determine the factors influencing the ethical intentions of future accounting professionals. Specifically, this study tested the applicability of the theory of reasoned action (TRA), theory of planned behavior (TPB) and the extended model of the theory of planned behavior (ETPB) in predicting accounting students’ intentions to act unethically (breaching confidentiality and charging expenses). Data was collected via a survey questionnaire from 298 accounting students at a Caribbean university. Results revealed that the independent variables (attitudes, subjective norms, perceived behavioral control and moral obligation) significantly predicted students’ intentions to breach confidentiality and charge personal expenses. Our findings show that the ETPB is a good predictor of ethical intentions among future accounting professionals.     

Distinctions Between Worry and Perceived Risk in the Context of the Theory of Planned Behavior

Worry and risk perception were integrated into the theory of planned behavior (TPB) within health and non-health domains (flossing and academic coursework, respectively). Models were estimated and replicated in 2 undergraduate samples ( n s = 191 and 309), with effects of worry and risk on intentions expected to occur primarily through attitudes. Past behavior was modeled through effects on all TPB constructs and through interactions with worry and risk. Worry positively predicted intentions and attitudes (and norms in the non-health domain) for those at the lowest levels of prior behavior. Risk perceptions negatively predicted intentions and self-efficacy (and attitudes in the health context) also for those at low levels of prior behavior. Implications for further theory development are discussed.     

The role of work habits in the motivation of food safety behaviors

The authors considered work habits within an integrated framework of motivated behavior. A distinction made between automatic and controlled action led to 2 measures of work habits: a habit strength measure reflecting the 4 characteristics of automaticity and a measure of work routines under conscious control. Workers at a turkey processing plant (N = 162) responded to an extensive survey of these work habits measures with regard to food safety. Results indicated that attitudes and subjective norms predicted food safety intentions. These intentions, along with perceived behavior control and work habits, predicted reports of food safety behaviors. A mediation analysis indicated that the work routines measure accounted for the variance in self-reported behavior and mediated any effect of the habit strength measure.     

Gay Asian Australians’ Safer-Sex Behavior and Behavioral Skills: The Predictive Utility of the Theory of Planned Behavior and Cultural Factors1

United States reports highlight that Asian Americans’ increasing HIV-infection rate results primarily from male-to-male sexual contact. Cultural factors, such as strength of identification with the Asian community, have been implicated. The ability of these and the theory of planned behavior (Ajzen, 1985) and information-motivation-behavioral skills model (Fisher & Fisher, 1992) to predict safe sex intentions and behavior were investigated among gay Asian Australians. Consistent with the theory of planned behavior, attitudes, subjective norms, and behavioral skills predicted intentions, while behavioral skills predicted current behavior. Cultural factors were related to components of the model. Notably, strength of identification with the gay community moderated the norm-intention link and was related to behavioral skills. The results suggest it is important to examine the predictors of safe sex behavior for different cultural groups.     

Self-conscious emotions and self-regulation in the promotion of condom use

Two prospective studies examined the self-regulatory role of anticipated negative self-conscious emotions (ANSCE) in the theory of planned behavior. In Study 1, 147 undergraduates reported condom attitudes, perceived norms, self-efficacy, ANSCE (shame and guilt) should they not use condoms, and intentions to use condoms during the coming 6 weeks. At a 6-week follow-up, ANSCE predicted condom use intentions and behavior and partially mediated the effect of attitudes and norms on both. Study 2 experimentally tested the social nature of self-consciousness in ANSCE; 61 female undergraduates read a scenario priming the private-self or social-self or were assigned to a no-scenario control. They reported condom attitudes, perceived control, ANSCE, condom use intentions, and a 6-week follow-up. ANSCE again predicted condom use intentions. A test of moderated mediation indicated that ANSCE influenced condom intentions more in the social-self condition than in the control condition. Implications of these findings are discussed.     

Application of the Theory of Planned Behavior to Adolescents’ Condom Use: A Panel Study1

The authors report a longitudinal study of factors determining use of condoms with new sexual partners in a representative sample of 650 German youth. Measures derived from the theory of planned behavior (Ajzen, 1985) were obtained in 2 waves separated by 1 year. Consistent with the theory, intentions to use condoms could be predicted from attitudes, subjective norms, and perceived behavioral control with respect to this behavior; and actual condom use was strongly related to intentions and perceptions of control assessed in Wave 2. Due to changes in beliefs and attitudes over time, only about 10% of the variance in reported condom use was accounted for by intentions and perceived control assessed 1 year earlier. Reported condom use was found to exert a direct effect on later intentions, unmediated by their hypothesized antecedents. Theoretical and practical implications of these findings are discussed.