Cultural influences on Facebook photographs

Prior research in social psychology indicates that East Asians from collectivistic and interdependent sociocultural systems are more sensitive to contextual information than Westerners, whereas Westerners with individualistic and independent representation have a tendency to process focal and discrete attributes of the environment. Here we have demonstrated that such systematic cultural variations can also be observed in cyberspace, focusing on self‐presentation of photographs on Facebook, the most popular worldwide online social network site. We examined cultural differences in face/frame ratios for Facebook profile photographs in two studies. For Study 1, 200 digital profile face photographs of active Facebook users were randomly selected from native and immigrant Taiwanese and Americans. For Study 2, 312 Facebook profiles of undergraduate students of six public universities in East Asia (Hong Kong, Singapore, and Taiwan) and the United States (California and Texas) were randomly selected. Overall, the two studies clearly showed that East Asian Facebook users are more likely to deemphasize their faces compared to Americans. Specifically, East Asians living in Hong Kong, Singapore, and Taiwan exhibited a predilection for context inclusiveness in their profile photographs, whereas Americans tended to prioritize their focal face at the expense of the background. Moreover, East Asian Facebook users had lower intensity of facial expression than Americans on their photographs. These results demonstrate marked cultural differences in context‐inclusive styles versus object‐focused styles between East Asian and American Facebook users. Our findings extend previous findings from the real world to cyberspace, and provide a novel approach to investigate cognition and behaviors across cultures by using Facebook as a data collection platform.     

The role of utility value in achievement behavior: the importance of culture

Two studies tested how participants' responses to utility value interventions and subsequent interest in a math technique vary by culture (Westerners vs. East Asians) and levels of initial math interest. Participants in Study 1 were provided with information about the utility value of the technique or not. The manipulation was particularly effective for East Asian learners with initially lower math interest, who showed more interest in the technique relative to low-interest Westerners. Study 2 compared the effects of two types of utility value (proximal or distal) and examined the effects on interest, effort, performance, and process variables. Whereas East Asian participants reaped the most motivational benefits from a distal value manipulation, Westerners benefited the most from a proximal value manipulation. These findings have implications for how to promote motivation for learners with different cultural backgrounds and interests.     

Age and culture modulate object processing and object—scene binding in the ventral visual area

Behavioral differences in the visual processing of objects and backgrounds as a function of cultural group are well documented. Recent neuroimaging evidence also points to cultural differences in neural activation patterns. Compared with East Asians, Westerners’ visual processing is more object focused, and they activate neural structures that reflect this bias for objects. In a recent adaptation study, East Asian older adults showed an absence of an object-processing area but normal adaptation for background areas. In the present study, 75 young and old adults (half East Asian and half Western) were tested in an fMR-adaptation study to examine differences in object and background processing as well as object—background binding. We found equivalent background processing in the parahippocampal gyrus in all four groups, diminished binding processes in the hippocampus in elderly East Asians and Westerners, and diminished object processing in elderly versus young adults in the lateral occipital complex. Moreover, elderly East Asians showed significantly less adaptation response in the object areas than did elderly Westerners. These findings demonstrate the malleability of perceptual processes as a result of differences in cohort-specific experiences or in cultural exposure over time.     

Contemporary Studies on the Concept of Creativity: the East and the West

This article reviews contemporary studies on the concept of creativity across two cultures—Eastern (Asian) cultures and Western (American and European) cultures — by examining two bodies of literature. One is on people's implicit theories of creativity across different cultures and the other is on cross‐cultural studies of creativity. Studies on implicit theories of creativity in the East suggest that many Asians have similar but not identical conceptions of creativity to many people in the West. Cross‐cultural studies of creativity reveal that Easterners and Westerners differ, on average, in their divergent‐thinking performance and creative expressions. A view of creativity as relatively culture‐specific is presented and the appropriateness of using divergent‐thinking tests to measure creativity is discussed.     

Relationship between the internal locus of control and collective action: A comparison of East Asian and Western Countries

This study tested factors related to collective action in East Asian and Western countries. Although the social identity model of collective action (SIMCA) could explain which factors relate to collective action in Western countries, previous studies have found that some of the SIMCA variables did not predict collective action in non‐Western countries. We hypothesised that the internal locus of control would be positively related to collective action even in East Asian countries because previous studies have demonstrated that the former can positively influence proactive behaviour when factors inhibiting such behaviours exist. We analysed the 2010 World Values Survey data from seven countries (three East Asian and four Western countries). The results demonstrated that the internal locus of control was positively related to collective action more so among East Asians (Koreans, specifically those with low political interests, the Taiwanese, and Japanese people with lower income) than among Westerners. These results suggest that the internal locus of control is a key individual difference that predicts collective action in the presence of factors that inhibit such participation (e.g., cultural values, low political interest, and low income).     

Stand tall,but don't put your feet up: Universal and culturally-specific effects of expansive postures on power

Previous research suggests that there is a fundamental link between expansive body postures and feelings of power. The current research demonstrates that this link is not universal, but depends on people's cultural background (Western versus East Asian) and on the particular type of expansive posture enacted. Three types of expansive postures were examined in the present studies: the expansive-hands-spread-on-desk pose (Carney et al., 2010), the expansive-upright-sitting pose (Huang et al., 2011, Tiedens and Fragale, 2003), and the expansive-feet-on-desk pose (Carney et al., 2010). Of these postures, the expansive-feet-on-desk pose was perceived by both Americans and East Asians as the least consistent with East Asian cultural norms of modesty, humility, and restraint (Study 1). The expansive-hands-spread-on-desk and expansive-upright-sitting postures led to greater sense of power than a constricted posture for both Americans and East Asians (Studies 2a–2b). In contrast, the expansive-feet-on-desk pose led to greater power activation (Study 3) and action orientation (Study 4) for Americans, but not for East Asians. Indeed, East Asians in the expansive-feet-on-desk pose showed less power activation and action orientation than Americans in this pose. Together, these findings support a basic principle of embodiment — the effects of posture depend on: (a) the type of posture, and (b) the symbolic meaning of that posture.     

Self-concept consistency and culture: the differential impact of two forms of consistency

Self-concept consistency is viewed as central to authenticity and adjustment in Western cultures. The authors propose that the implications of self-concept consistency depend on both the cultural background of the individual and the type of consistency involved. Specifically, although consistency of the self-concept across different contexts may be less important in East Asian than Western cultures, East Asians may still benefit from consistency within specific social contexts over time (i.e., maintaining stable, distinct relational selves). Supporting these ideas, across three studies, inconsistency of trait self-perceptions across different relationship contexts was linked to lower subjective authenticity and relationship quality for European Americans but not East Asian Americans. However, inconsistency within the same relationship context over time showed similar negative associations with these outcomes in both groups. Overall, the results suggest that inconsistency may be less consequential for East Asians relative to Westerners only if it reflects culturally prescribed adjustment to different social contexts.     

Regional differences in pathogen prevalence and defensive reactions to the "swine flu" outbreak among East Asians and Westerners

Research has found that contagion-minimizing behavioral tendencies are amplified in pathogen-prevalent regions. We investigated whether reactions to the "swine flu" outbreak of 2009 were stronger among East Asians than Westerners, populations residing in regions that now enjoy comparable advances in healthcare but that are characterized by relatively high and low historical pathogen prevalence, respectively. In a survey, East Asians reported greater concerns about infection, especially from foreigners. Analyses of international air travel data around the time of the outbreak provided corroborating evidence: Immediately following the outbreak, airports in the Asia-Pacific region lost more international traffic relative to their Western counterparts, and East Asian airlines reported greater declines in international traffic compared to Western airlines. These differences are unlikely to reflect objective threat posed by swine flu (whose casualties were concentrated in the Americas); rather, they appear to reflect culturally adapted behavioral patterns forged and sustained by regionally variable levels of pathogen prevalence.     

Which should you use,intuition or logic? Cultural differences in injunctive norms about reasoning

Past research has shown that tendencies to engage in holistic and analytical reasoning are differentially encouraged by East Asian and Western cultures. But little is known about cultural differences in the perceived value of analytic versus intuitive reasoning. In Study 1, Koreans and Americans ranked the importance of traits including ‘intuitive’ and ‘logical’ in work and family contexts. In Study 2, Euro‐Canadians and East‐Asian‐Canadians read scenarios of intuitive versus rule‐following business decisions. Relative to Western participants, East Asians rated intuitive reasoning as more important and reasonable than analytic reasoning. Implications for the epistemic status of reasoning modes, culture's effect on values about reasoning, and multiculturalism are discussed.     

Cultural differences in neural function associated with object processing

Behavioral research suggests that Westerners focus more on objects, whereas East Asians attend more to relationships and contexts. We evaluated the neural basis for these cultural differences in an event-related fMRI study. East Asian and American participants incidentally encoded pictures of (1) a target object alone, (2) a background scene with no discernable target object, and (3) a distinct target object against a meaningful background. Americans, relative to East Asians, activated more regions implicated in object processing, including bilateral middle temporal gyrus, left superior parietal/angular gyrus, and right superior temporal/supramarginal gyrus. In contrast to the cultural differences in object-processing areas, few differences emerged in background-processing regions. These results suggest that cultural experiences subtly direct neural activity, particularly for focal objects, at an early stage of scene encoding.     

跨文化的实证法学研究：文化心理学的挑战与贡献

跨文化的实证法学研究把文化心理学的理论突破和心理学的实证方法引入到对法学基本原理的研究之中。文化心理学研究中发现的东西方文化在价值定向、道德判断和思维方式等方面的差异能够给跨文化实证法学研究带来重要的启示。在对一些重要法律问题的认识上, 例如法律中的因果关系和责任的判定、合同形成以及纠纷调解等方面, 跨文化心理学研究已经发现了显著的跨文化差异, 这些差异可能会影响到不同文化背景的人对法的认识、法的建设以及法律的应用。我们认为跨文化的实证法学研究不仅可以为法学研究提供一条新的研究路径, 更主要的是还可以为中国法学研究的国际化和国际法律纠纷提供理论指导。     

Within-person changes in the structure of emotion: the role of cultural identification and language

This study explored the within-person dynamic organization of emotion in East-Asian Canadian bicultural individuals as they function in two cultural worlds. Using a diary design, we examined under what conditions their emotional structure resembles that of Westerners or that of East Asians. As predicted, when these bicultural individuals identified with a Western culture or had recently spoken a non-Asian language, their positive and negative affect were inversely associated. When they identified with an Asian culture or interacted in an Asian language, this inverse association disappeared. This study shows that as bicultural individuals identify and communicate with members of one or the other cultural group, they may adopt a culturally congruent phenomenology, including a distinct affective pattern.     

Differences in Fear of Isolation as an explanation of Cultural Differences: Evidence from memory and reasoning

Previous research suggests that members of East Asian cultures show a greater preference for dialectical thinking and sensitivity to context information than do Westerners. We suggest this difference is rooted in a greater chronic Fear of Isolation (FOI) in East Asians than in Westerners. To support this hypothesis, we manipulated FOI in a group of Westerners and assessed their relative preference for dialectical proverbs and sensitivity to context. For cross-cultural validation of our hypothesis, we assessed the relationship between chronic levels of FOI and dialectical reasoning in Koreans. Consistent with our proposal, both experimentally primed FOI (Experiment 1A and 2) and chronic levels of FOI (Experiment 1B) were positively related to relative preference for dialectical proverbs. This effect was independent of participants’ level of negative mood (Experiment 2). A third experiment showed that sensitivity to context was affected by FOI in a manner consistent with previous studies of cultural differences (Experiment 3).     

It is our destiny to die: The effects of mortality salience and culture‐priming on fatalism and karma belief

The current study explores whether Asians use culture‐specific belief systems to defend against their death anxiety. The effects of mortality salience (MS) and cultural priming on Taiwanese beliefs in fatalism and karma were investigated. Study 1 showed that people believe in fatalism and karma more following MS compared with the control condition. Study 2 found that the effect of MS on fatalism belief was stronger when Taiwanese were exposed to an Eastern cultural context than to a Western cultural context. However, a matched sample of Western participants did not show increased fatalism belief after either a West‐ or East‐prime task. The present research provides evidence that Asians may use some culture‐specific beliefs, particularly fatalism belief, to cope with their death awareness.     

Cultural mediators of self-reported social anxiety

East Asians generally endorse higher social anxiety than do Westerners. Widely used measures of social anxiety, however, may not account for different social values across cultures. Drawing from Korean (n=251) and Euro-Canadian (n=250) community samples, this study used a cross-sectional design to examine the relationship between ratings of social anxiety and beliefs and self-views typically found in East Asian cultures. Results indicated that independent self-construal and identity consistency, views of the self that are typically associated with Western cultures, fully mediate the ethnic difference on self-reported social anxiety. Moreover, two indicators of East Asian views of the self in social contexts (interdependent self-construal and self-criticism) were partial mediators. Overall, the data suggest conceptualizations of pathological social anxiety may need to be revised to be useful for studying individuals in East Asian cultures.     

"Express yourself": culture and the effect of self-expression on choice

Whereas self-expression is valued in the United States, it is not privileged with such a cultural emphasis in East Asia. Four studies demonstrate the psychological implications of this cultural difference. Studies 1 and 2 found that European Americans value self-expression more than East Asians/East Asian Americans. Studies 3 and 4 examined the roles of expression in preference judgments. In Study 3, the expression of choice led European Americans but not East Asian Americans to be more invested in what they chose. Study 4 examined the connection between the value of expression and the effect of choice expression and showed that European Americans place greater emphasis on self-expression than East Asian Americans, and this difference explained the cultural difference in Study 3. This research highlights the importance of the cultural meanings of self-expression and the moderating role of cultural beliefs on the psychological effect of self-expression.     

In search of East Asian self-enhancement

A meta-analysis of published cross-cultural studies of self-enhancement reveals pervasive and pronounced differences between East Asians and Westerners. Across 91 comparisons, the average cross-cultural effect was d = .84. The effect emerged in all 30 methods, except for comparisons of implicit self-esteem. Within cultures, Westerners showed a clear self-serving bias (d = .87), whereas East Asians did not (d = -.01), with Asian Americans falling in between (d = .52). East Asians did self-enhance in the methods that involved comparing themselves to average but were self-critical in other methods. It was hypothesized that this inconsistency could be explained in that these methods are compromised by the "everyone is better than their group's average effect" (EBTA). Supporting this rationale, studies that were implicated by the EBTA reported significantly larger self-enhancement effect for all cultures compared to other studies. Overall, the evidence converges to show that East Asians do not self-enhance.     

Cultural differences in affective forecasting: the role of focalism

The impact bias in affective forecasting-a tendency to overestimate the emotional consequences of future events-may not be a universal phenomenon. This prediction bias stems from a cognitive process known as focalism, whereby predictors focus attention narrowly on the upcoming target event. Three studies supported the hypothesis that East Asians, who tend to think more holistically than Westerners, would be less susceptible to focalism and, consequently, to the impact bias. In Studies 1 and 2, Euro-Canadians exhibited the impact bias for positive future events, whereas East Asians did not. A thought focus measure indicated that the cultural difference in prediction was mediated by the extent to which participants focused on the target event (i.e., focalism). In Study 3, a thought focus manipulation revealed that defocused Euro-Canadians and East Asians made equally moderate affective forecasts.     

Social anxiety among East Asians in North America: East Asian socialization or the challenge of acculturation?

North American research has consistently reported higher social anxiety among people of Asian heritage compared to people of Western heritage. The present study used a cross-national sample of 692 university students to explore explanatory hypotheses using planned contrasts of group differences in social anxiety and related variables. The East Asian socialization hypothesis proposed social anxiety would show a linear relation corresponding to the degree of exposure to East Asian cultural norms. This hypothesis was not supported. The cultural discrepancy hypothesis examined whether bicultural East Asian participants (residing in Canada) would endorse higher social anxiety in comparison to unicultural participants (Western-heritage Canadians and native Koreans and Chinese). Compared to unicultural participants, bicultural East Asian participants reported higher social anxiety and depression, a relation that was partially mediated by bicultural participants' reports of lower self-efficacy about initiating social relationships and lower perceived social status. Overall, the results suggest higher reports of social anxiety among bicultural East Asians may be conceptualized within the context of cultural discrepancy with the mainstream culture.