描述性规范提升义务献血的意愿而非行为

描述性规范指大多数人的做法对他人态度和行为的影响。本研究试图利用描述性规范改变公众的义务献血意愿和行为。研究由两个相似实验组成。实验1发现描述性规范促进了被试义务献血的意愿, 但并没有影响实际献血行为; 实验2在实验1的基础上试图通过增加短信提醒来促进义务献血行为, 但是结果同样显示描述性规范促进了被试的献血意愿而非行为。本文对此原因进行了讨论。     

Reflecting on acts of kindness toward the self: Emotions,generosity, and the role of social norms

How do people respond, in terms of emotion and behavior, when prompted to recall an act of kindness from another person? As shown in two studies of undergraduates, responses differ based on whether the kindness is seen as normative – that is, whether it follows social norms related to the relational context and one's past behavior. On the whole, normative kindnesses were linked with more positive emotion and less negative emotion than non-normative kindnesses. Those asked to recall normative kindnesses also donated more money to charity than those who recalled non-normative kindnesses, an effect partly mediated by the greater positivity of the normative stories (Study 2). These results suggest that if the goal is to increase mood or generosity, recalling normative kindnesses is a safer strategy than recalling non-normative kindnesses. Yet, some results also supported an outgroup salience hypothesis, in which recalling non-normative kindnesses increased generous motives toward strangers and enemies.     

Young children enforce social norms selectively depending on the violator's group affiliation

To become cooperative members of their cultural groups, developing children must follow their group's social norms. But young children are not just blind norm followers, they are also active norm enforcers, for example, protesting and correcting when someone plays a conventional game the "wrong" way. In two studies, we asked whether young children enforce social norms on all people equally, or only on ingroup members who presumably know and respect the norm. We looked at both moral norms involving harm and conventional game norms involving rule violations. Three-year-old children actively protested violation of moral norms equally for ingroup and outgroup individuals, but they enforced conventional game norms for ingroup members only. Despite their ingroup favoritism, young children nevertheless hold ingroup members to standards whose violation they tolerate from outsiders.     

ACQUAINTANCE RAPE: EFFECTIVE AVOIDANCE STRATEGIES

To date, research on effective rape avoidance strategies has involved media-recruited, acknowledged rape victims and avoiders, most of whom were assaulted by total strangers. In the present study, rape avoidance research was extended to a sample of acquaintance rape victims and avoiders who were located by a self-report survey that identified women who both do and do not conceptualize their assaults as rape. The study's goal was to determine whether acknowledged rape victims, unacknowledged rape victims, and rape avoiders could be discriminated by situational variables including the response strategies used in the assault. Victims and avoiders were significantly discriminated. Compared to rape victims, avoiders (1) were less likely to have experienced passive or internalizing emotions at the time of the assault, (2) perceived the assault as less violent, and (3) were more likely to have utilized active response strategies (i.e., running away and screaming). The results suggest that the major findings of existing research on stranger rape avoidance are generalizable to acquaintance rape. However, concerns are expressed over methodological limitations of research on rape avoidance from the victim's perspective.     

Making Connections in Math: Activating a Prior Knowledge Analogue Matters for Learning

This study investigated analogical transfer of conceptual structure from a prior-knowledge domain to support learning in a new domain of mathematics: division by fractions. Before a procedural lesson on division by fractions, fifth and sixth graders practiced with a surface analogue (other operations on fractions) or a structural analogue (whole number division). During the lesson, half of the children were also asked to link the prior-knowledge analogue they had practiced to fraction division. As expected, participants learned the taught procedure for fraction division equally well, regardless of condition. However, among those who were not asked to link during the lesson, participants who practiced with the structurally similar analogue gained more conceptual knowledge of fraction division than did those who practiced with the surface-similar analogue. There was no difference in conceptual learning between the two groups of participants who were asked to link; both groups performed less well than did participants who practiced with the structural analogue and were not asked to link. These findings suggest that learning is supported by activating a conceptually relevant prior-knowledge analogue. However, unguided linking to previously learned problems may result in negative transfer and misconceptions about the structure of the target domain. This experiment has practical implications for mathematics instruction and curricular sequencing.     

Challenging gender stereotypes: Theory of mind and peer group dynamics

To investigate the social cognitive skills related to challenging gender stereotypes, children (N = 61, 3–6 years) evaluated a peer who challenged gender stereotypic norms held by the peer's group. Participants with false belief theory of mind (FB ToM) competence were more likely than participants who did not have FB ToM to expect a peer to challenge the group's stereotypes and propose that the group engage in a non‐stereotypic activity. Further, participants with FB ToM rated challenging the peer group more positively. Participants without FB ToM did not differentiate between their own and the group's evaluation of challenges to the group's stereotypic norms, but those with ToM competence asserted that they would be more supportive of challenging the group norm than would the peer group. Results reveal the importance of social‐cognitive competencies for recognizing the legitimacy of challenging stereotypes, and for understanding one's own and other group perspectives.     

The effect of mood and incentives on helping: Are there some things money can't buy?

Happy, guilty, and neutral mood states were induced in participants who were then provided with an opportunity to donate blood for free, to donate in exchange for $5, or to choose between donating for free or for $5. As expected, there was a significantly higher incidence of helping when subjects felt happy and guilty as opposed to emotively neutral. Contrary to predictions, helping was unaffected by the type of incentive (donate for $5, donate for free, choose $5/free) subjects were offered in interaction with their mood state. However, the type of incentive did seem to influence the postdonation emotions of subjects: Guilty subjects who donated for money felt significantly less guilty following donation than prior to it and happy subjects felt more self-altruistic (kind and generous) following donation when they helped for free. The results are discussed in terms of Cialdini's negative state relief model (for negative moods) and the intrinsic qualities of helping (for positive moods).     

Effects of anger, guilt, and envy on moral hypocrisy

In the current article the authors examined the impact of specific emotions on moral hypocrisy, the tendency among people to judge others more severely than they judge themselves. In two studies, they found that (a) anger increased moral hypocrisy, (b) guilt eliminated moral hypocrisy, and (c) envy reversed moral hypocrisy. In particular, these findings were observed in two domains. In Study 1, participants responded to moral dilemmas describing unethical behavior and rated how acceptable it would be if others engaged in the unethical behavior, or alternatively, if they themselves engaged in the unethical behavior. In Study 2, participants were asked how much they would like to donate to research on cancer, or alternatively, how much they think others should donate. The results demonstrate that specific emotions influence moral decision making, even when real money is at stake, and that emotions of the same valence have opposing effects on moral judgment.     

The role of psychosocial factors in predicting the formalized human milk donation to nonprofit milk banks

Human milk donation is important for improving the development of preterm infants. However, despite the importance of donating the human milk, relatively little research has tested which factors predict this form of donation. This study assessed the association between the psychosocial factors and formalized milk donation to a nonprofit milk bank. This study used a cross-sectional design. Breastfeeding mothers (N = 556) completed measures assessing altruism, pride, instrumental and affective attitudes, subjective norm, perceived behavioral control, self-efficacy, anxiety, and intention to donate human milk to a nonprofit milk bank. We also assessed whether participants requested additional information about donating the human milk. Instrumental and affective attitude, subjective norm, and self-efficacy were positively associated with intention to donate milk. Self-efficacy and intention were also uniquely associated with requesting the additional information. The intention to engage in the formalized milk donation to a nonprofit milk bank appears to be more likely if women view this action as beneficial, believe significant others support the action and think they have the ability to undertake this action. Women who think they have the ability to undertake this action and are willing to donate are more likely to request additional information. These findings might inform future experimental research and campaigns on the human milk donation.     

学龄儿童的规范理解与利他惩罚的关系：从描述性到指令性倾向

研究通过有第三方的信任博弈考察6～11岁中国儿童的规范理解与利他惩罚之间的关系。结果发现：（1）6～11岁儿童对描述性规范的理解如果达到成人理解的标准,就更有可能做出利他惩罚;（2）不同规范理解与利他惩罚的关系受到年龄的调节作用,即在6～8岁儿童中,描述性规范理解可预测利他惩罚;而在9～11岁儿童中,指令性规范理解可预测利他惩罚。这提示学龄儿童的规范理解与利他惩罚之间关系的形成过程可能存在从描述性向指令性的转变倾向,与社会规范的习得过程和形成过程或有共通之处。     

The Effect of Episodic Future Thinking on Learning Intention: Focusing on English Learning Goal-Relevant Future Thinking in University Students1,2

We examined the effects of episodic future thinking related to achieving important learning goals on university students' learning intentions. Japanese university students (N = 70) participated in this experiment. Participants in the episodic future thinking condition were asked to imagine and describe events they would experience if they achieved their goals. In the semantic future thinking condition, we asked participants to describe their future selves after university graduation and rate the relevance of their future selves to their learning goals. Participants were then asked to respond to the learning intentions measures. Participants in the control condition responded to the measures of learning intentions after completing a questionnaire unrelated to future thinking. When the importance of goal attainment was high, participants in the episodic future thinking condition planned to study for significantly longer than those in the other conditions. Episodic future thinking related to achieving important learning goals strengthens learning intentions more than simple awareness of the future self and learning goals.