性别刻板印象之性别效应研究

1 引言 性别刻板印象(gender stereotype)是社会生活中为人们广泛接受的对男性和女性的固定看法。而人们对于典型的男性或女性是什么样子的看法,会影响我们的觉知,并在评价他人的行为时造成偏差。     

Implicit Science Stereotypes Mediate the Relationship between Gender and Academic Participation

While the gender gap in mathematics and science has narrowed, men pursue these fields at a higher rate than women. In this study, 165 men and women at a university in the northeastern United States completed implicit and explicit measures of science stereotypes (association between male and science, relative to female and humanities), and gender identity (association between the concept “self” and one’s own gender, relative to the concept “other” and the other gender), and reported plans to pursue science-oriented and humanities-oriented academic programs and careers. Although men were more likely than women to plan to pursue science, this gap in students’ intentions was completely accounted for by implicit stereotypes. Moreover, implicit gender identity moderated the relationship between women’s stereotypes and their academic plans, such that implicit stereotypes only predicted plans for women who strongly implicitly identified as female. These findings illustrate how an understanding of implicit cognitions can illuminate between-group disparities as well as within-group variability in science pursuit.     

性别刻板印象维护的心理机制

性别刻板印象对人们有着重要影响.反性别刻板的行为违背了人们对性别角色的期望和要求,人们为了维护自己的性别刻板印象会采用不同的策略来对反性别刻板的行为作出反应.文章介绍了认知过程中对反性别刻板信息的抗拒和行为反应中对反性别刻板行为的抵制功能模型,分析了人们维护性别刻板印象的心理机制,并对有关性别刻板印象维护的研究进行了评价和展望.     

Ethnicity and Gender Stereotypes of Emotion

In three studies we investigated gender stereotypes of emotions among four ethnic groups in the U.S., using persons from these groups as informants about their own groups. European Americans’ reports of stereotypes were compared to those of African Americans (Study 1), Hispanic Americans (Study 2), and Asian Americans (Study 3). The examination of group differences was interpreted based on variations across ethnicities in norms concerning emotional expression and gender roles. Overall, gender stereotypes of emotion were evident among all ethnic groups studied, but European Americans’ gender stereotypes were the most gender differentiated. For example, European American stereotypes held that men express more pride than women do, but African Americans’ stereotypes of pride for men and women did not differ. Similarly, whereas among European Americans, women were stereotyped to express much more love than men do, the gender difference was smaller among Hispanic Americans and Asian Americans. These different norms may pose challenges for inter-cultural interactions, and they point to the importance of considering both gender and ethnicity simultaneously in the study of emotions.     

Pancultural Gender Stereotypes Revisited: The Five Factor Model

Williams and Best's (1982, 1990a) cross-culturalgender stereotype data from 25 countries, previouslyanalyzed in terms of affective meanings, ego states, andpsychological needs, were re-analyzed in terms of the Five Factor Model (FFM) of personality.In each country, participants were approximately 100university students, equally divided by gender. Withresults averaged across all countries, it was found that the pancultural male stereotype was higherthan the pancultural female stereotype on Extraversion,Conscientiousness, Emotional Stability, and Openness toExperience while the pancultural female stereotype was higher on Agreeableness. Re-analysis of thestereotype data from Japan and Pakistan, which had beenfound relatively atypical in previous analyses, revealedFFM profiles generally similar to the pancultural profiles. The evaluative nature of each factoris discussed and related to the stereotypes associalization models.     

Implicit and Explicit Occupational Gender Stereotypes

This study was designed to compare implicit and explicit occupational gender stereotypes for three occupations (engineer, accountant, and elementary school teacher). These occupations represented the end points and middle of a masculine–feminine continuum of explicit occupational gender stereotypes. Implicit stereotypes were assessed using the Implicit Association Test (IAT), which is believed to minimize self-presentational biases common with explicit measures of occupational gender stereotypes. IAT results for the most gender stereotyped occupations, engineer (masculine) and elementary school teacher (feminine), were comparable to explicit ratings. There was less agreement with less stereotyped comparisons. Results indicated that accounting was implicitly perceived as more masculine than explicit measures indicate, which calls into question reports of diminishing gender stereotyping for such occupations.     

Gender Stereotypes in Japanese Television Advertisements

The aim of this study was to reveal gender portrayal types in Japanese television advertisements through content analysis. Five hundred and thirty-one adult main characters were coded for sex, age, ethnic background, credibility, role, place, dress, background, persuasion type, camera work, camera angle, product type, target, and sex of voice-over. Five types were found by performing quick cluster analysis: beautiful and wise housewives, young ladies attracting people's attention, young celebrities, middle- and old-aged people enjoying private time, and middle-aged worker bee. The first three were mainly women and the latter two were mainly men. The results indicate that in Japanese television advertisements men and women are portrayed differently, and the differences correspond with traditional gender stereotypes.     

Gender Stereotypes in Portuguese Television Advertisements

This study examined the portrayal of men andwomen in a sample of Portuguese television commercials,attempting to replicate and extend past investigationsdone in America, Australia, Britain, and Italy. The aim was to update Portuguese research andto compare findings across cultures. Three hundred andfour evening commercials were content analyzed by tworaters, one male and the other female, to check reliability. The attributes of each of theircentral figures were classified into 11 categories:gender, mode of presentation, credibility, role,location, age, argument, reward type, product type,background, and end comment. Strong evidence of differencesin the presentation of male and female characteristicswas obtained. The implications of results for thedevelopment and maintenance of gender roles arediscussed.     

Gender Stereotypes in Spanish Television Commercials

The objective of the present study was an analysis of gender stereotypes in television advertisements in Spain. For this purpose the content analysis method was used to analyze 400 advertisements broadcast during prime time over the three national television channels with the largest audience. A series of variables common to similar investigations were coded in order to allow comparisons with other countries. The data show significant gender differences for all variables. Comparison of results with those of other researchers shows that television advertising in Spain reveals gender stereotypes very similar to those found in advertising from countries with a geographic or cultural proximity.     

The Effect of Target Age on the Activation of Gender Stereotypes

Two studies investigated the impact of target age on gender stereotyping. Study 1 examined whether the attribution of gender-stereotypical traits to unfamiliar individuals varies as a function of target and participant age. Adults and children (ages 8–10 years) viewed photographs of men, women, boys, and girls and rated each pictured individual on the possession of masculine, feminine, and gender-neutral personality traits. Both adult and child participants showed evidence of gender stereotyping. The strongest level of stereotyping was seen when adults rated child targets. Adults were particularly unwilling to attribute feminine characteristics to males. Finally, participants of both ages viewed adult targets (regardless of sex) as more masculine and less feminine than child targets. Study 2 examined the generality of the latter finding. Adult participants rated traditionally masculine and feminine traits on the likelihood of possession by adults versus children. Confirming the results of Study 1, feminine traits were believed to be more childlike/less adultlike than were masculine traits. Implications for gender-role development, socialization, and measurement are discussed.     

The Relationship Between Gender Role Stereotypes and Requisite Military Leadership Characteristics

The continuing emphasis on the need to utilize fully women's leadership skills in traditionally or predominantly male environments highlights the need for understanding gender stereotypes and leadership characteristics perceived to be associated with various jobs. This study essentially replicates Schein's research (1973, 1975) to determine the extent of gender stereotypes held by military students for military leadership positions. The results indicate (1) continued disparity in men's perceptions of the similarities between women and leaders, (2) support of previous findings that women recognize similarities between women and leaders, (3) senior military students possess stronger masculine gender role stereotypes of successful officers than do students with less than 1 year of service in the military academy, (4) greater experience with being led by female leaders did not affect men's masculine gender role stereotypes of successful leaders, and (5) successful female cadet leaders perceive successful officers as having characteristics commonly ascribed to both women and men. These results are interpreted in light of previous research on gender roles and leadership, and the practical implications for meeting organizational, and individual objectives for successful utilization of women in military leadership positions are discussed.     

Confirming Gender Stereotypes: A Social Role Perspective

In this research we examined whether emotional vulnerability leads women and men to confirm gender stereotypes. Emotional vulnerability is a state where one is open to having one's feelings hurt or to experiencing rejection. Drawing on the tenets of social role theory and research related to normative expectations, we propose that emotional vulnerability leads to stereotype confirmation, as normative expectations are less risky and easier to enact than nonnormative behavior. Fifty-nine dating couples were randomly assigned to a high emotional vulnerability or low emotional vulnerability discussion with their partners. When the degree of emotional vulnerability was high men confirmed gender-stereotypes. Women's behavior, on the other hand, was not significantly affected by condition. We discuss these findings in terms of the domain in which gender-typed behaviors occur and the social pressures to act in accordance with gender norms.     

Gender,Race, and Speech Style Stereotypes

Considerable research has shown that people have stereotypical beliefs about the speech and communication style of women and men. There is less research about stereotypes of Black people's speech, and none that jointly or comparably investigates communication stereotypes as a function of both gender and race. In this study, White college students (n = 111) rated a fictional character's speech on 36 pairs of words characteristic of communication style (e.g., emotional–unemotional) and also generated dialogue for the character. Targets' race and sex were varied. Results showed that beliefs about speech style were stronger for race than gender. Black speakers, both women and men, were rated as more direct and emotional, and less socially appropriate and playful, than White speakers. The dialogue generated by participants for Black speakers was less grammatical and more profane than for White speakers. Gender effects were consistent with earlier research but suggest a weakening of stereotypes; women's speech was seen as somewhat less direct and more emotional than men's speech. Beliefs about speech and communication style are important because they may function not only to describe what is but to prescribe what should be in social interaction.     

Gender Stereotypes in Educational Software for Young Children

Children are increasingly being exposed to educational technology at school. In response to this, the International Society for Technology in Education (ISTE) drafted a set of technology standards for teachers (ISTE, 2002) that specifically states that teachers should empower all students and support diversity. This content analysis of educational software for preschoolers was designed to look at gender representations and stereotyping. The results demonstrated significantly more male characters than female characters in preschool educational software, which makes it difficult for teachers to address gender diversity and suggests that girls are not as valued as boys are. Male characters were also more likely than female characters to exhibit several masculine-stereotypical traits. In addition, female characters more than male characters exhibited counterstereotypical behaviors, yet were more gender stereotyped in appearance.     

Gender and body images: Stereotypes and realities

Body image is a multidimensional construct defined by persons' perceptions of and attitudes about their body. Although the sexes differ on some parameters of body image, the present experiment was conducted to determine the manner and extent to which the sexes are socially perceived to differ. Male and female college students (n=72) completed a standardized body-image inventory, the Multidimensional Body-Self Relations Questionnaire, in response to three counterbalanced instructional contexts—for self, for the typical male peer, and for the typical female peer. As compared with the actual, often modest, sex differences found on several body-image indices, the sexes were perceived to differ substantially on all measured aspects of body image. The stereotypical misperception of the sexes was clearly a more disparaging distortion of the body image of women than of men. The findings were interpreted in relation to possible contributing factors and directions for future research.The authors gratefully acknowledge the technical assistance of Alana Ellington, Cheryl Kissel, Albert Hunter, and Wendy Weaver in the completion of this research.     

Reducing the Effects of Gender Stereotypes on Performance Evaluations

The purpose of this research was to extend previous work on gender bias in performance evaluation. Specifically, we examined whether a structured free recall intervention could decrease the influence of traditional gender-stereotypes on the performance evaluations of women. Two hundred and forty-seven college students provided performance ratings for vignettes that described the performance of male or female college professors. Results indicated that without the intervention, raters who have traditional stereotypes evaluated women less accurately and more negatively. Conversely, the structured free recall intervention successfully eliminated these effects. The usefulness of the structured free recall intervention as a tool for decreasing the influence of gender stereotypes on performance ratings is discussed.