Sex Roles in Management: The Impact of Varying Power of Speech Style on Union Members' Perception of Satisfaction and Effectiveness

Effective management has traditionally been associated with men and masculine characteristics. In this study, I focused on manager communication, specifically the perceived effects of stereotypical gender/power speech styles. Union members viewed and rated a male and a female manager on videotape using three gender/power speech styles: stereotypical masculine (powerful), stereotypical feminine (powerless), and mixed gender/power. Union respondents judged both the male and female manager using the mixed gender/power speech style as most effective and as being associated with the most satisfied employees.     

Gender‐typing of leadership: Evaluations of real and ideal managers

This research focuses on female underrepresentation in managerial positions. Specifically, two studies examine gender‐typing for managerial roles in Spain using ratings for real and ideal managers. In addition, we analyse the existence of same‐gender bias on evaluations of the behavior of actual leaders. In the first study, 195 Spanish workers evaluate the extent to which gender‐stereotypical traits are important for becoming a successful middle manager in three conditions (female managers, male managers, and managers in general). In the second study, we explore the degree to which the behavior of real Spanish managers is gender‐typed and the existence of same‐gender bias on leadership styles – transformational, transactional and avoidant/passive – and on leadership outcomes – effectiveness, extra effort and satisfaction – from the perspective of subordinates (N = 605). Overall, the results demonstrate that masculine characteristics were rated as more important than feminine characteristics for managerial positions, and they were more often assigned to male managers than to female managers. Unexpectedly, this manager‐male association is stronger among female participants than among male participants. Our findings also demonstrate that women subordinates evaluate their same‐sex supervisors more favorably in transformational leadership, effectiveness, and extra effort. The negative consequences derived from gender‐typing managerial positions are highlighted according to the role congruity theory of prejudice toward female leaders. The positive effects of in‐group female bias on behavior ratings are also noted. The mixed implications of these results for women's advancement to leadership positions are discussed.     

Social differentiation between ‘dominant’ and ‘dominated’ groups: Toward an integration of social stereotypes and social identity

In the experiment reported here, 116 male and female adult subjects allocated the points of Tajfel's matrices to the self; an ingroup (same sex), and an outgroup (opposite sex) member, on the basis of gender stereotypical comparison dimensions, individually or in the presence of an ingroup and two outgroup members. Results show that interindividual and intergroup differentiation are associated with masculine characteristics, but not with feminine ones and that there are differences in the male and female patterns of differentiation. Results are discussed within the framework of social identity theory. A theoretical integration of social stereotypes and social identity is proposed, in order to elucidate the process of intergroup discrimination between gender categories.     

The influence of gender‐stereotyped perfumes on leadership attribution

The classification of perfumes as ‘women's’ and ‘men's’ fragrances is based on certain gender stereotypes. In two experiments, female and male participants were asked to assume the role of a manager. In Experiment 1, they read an application for the position of a junior manager written by a male or female job applicant. Application papers were prepared with a typically masculine perfume, a typically feminine perfume or no perfume at all (control group). In Experiment 2, participants conducted a job interview with a female or male applicant (a confederate) who had applied the respective perfume or no perfume. Persons with a typically masculine perfume were ‘employed’ with a higher degree of certainty compared to persons with a typically feminine perfume. Copyright © 2002 John Wiley & Sons, Ltd.     

Gender Differences in Leadership Styles as a Function of Leader and Subordinates' Sex and Type of Organization

The main purpose of this study is to investigate gender differences in leadership styles and in organizational outcome variables, together with the influence of organizational/contextual variables on leadership styles in female and male participants in Spain. The sample comprised 226 participants (35 leaders and 191 subordinates) belonging to 35 work teams. The general findings show that only 2 of the 10 tested leadership styles are different for female and male leaders. Specifically, subordinates rate female leaders as more autocratic and negotiating than men, and this evaluation varies according to the subordinates' sex. We also found that some differences in the rating of female and male leaders depend on whether the organization is stereotypically feminine or masculine.     

Television sex roles in the 1980s: Do viewers' sex and sex role orientation change the picture?

This study investigated viewer perceptions of female and male television characters as a result of viewer sex and sex role orientation. Young adult viewers (N=677) rated television characters and themselves using the Personal Attributes Questionnaire (PAQ). Viewers were classified as feminine, masculine, androgynous, or undifferentiated in their PAQ orientations. The television characters were four men and four women who shared the lead and a working relationship on crime action shows. Results indicated that viewers rated all the male characters as stereotypical masculine, but only one female character as stereotypical feminine. Viewer sex and sex role orientations did affect ratings. Viewer sex had a greater impact on the ratings of female characters than on the ratings of male characters. Female viewers tended to rate female characters as higher in instrumental and masculine traits than male viewers did. Results based on sex role orientation of the viewer were inconsistent across characters, but in general, undifferentiated viewers rated both male and female characters as low in expressive and instrumental traits compared to how androgynous viewers rated them. Further, a masculine sex role orientation appeared to block perception of expressive traits in both male and female characters.This research was supported in part by a University of Akron faculty research grant.     

When the Sales Manager is a Woman: An Exploration into the Relationship Between Salespeople's Gender and their Responses to Leadership Styles

This paper reports the results of an exploratory study comparing the responsiveness of male versus female salespersons to differing leadership styles of female sales managers. Responding triads, made up of one female sales manager and two subordinate salespersons (one male and one female), completed questionnaires assessing the managers' leadership style, the salespersons' satisfaction with supervision, and the salespersons' selling performance. Partial correlational analysis revealed gender differences in the way satisfaction with supervision and performance effectiveness related to the female managers' leadership styles. Male sales force members were most responsive to leaders who displayed individualized consideration and used a transactional style (contingent rewards or management by exception). Saleswomen preferred charismatic leaders and those who were capable of intellectually stimulating methods. The results are discussed and recommendations made for future research.     

Factors Relating to Managerial Stereotypes: The Role of Gender of the Employee and the Manager and Management Gender Ratio

Purpose  

Several studies have shown that the traditional stereotype of a “good” manager being masculine and male still exists. The recent changes in the proportion of women and female managers in organizations could affect these two managerial stereotypes, leading to a stronger preference for feminine characteristics and female leaders. This study examines if the gender of an employee, the gender of the manager, and the management gender ratio in an organization are related to employees’ managerial stereotypes.     

Bullying-victimization problems and aggressive tendencies in Spanish secondary schools students: the role of gender stereotypical traits

This paper presents data concerning culturally prescribed gender traits and their influence on bullying/victimization problems and aggressive tendencies from a wide sample of 1,654 Spanish adolescents. The aims of this study were to clarify the effect of masculine traits on male and female secondary students’ aggression, and also to explore the role of feminine traits in either the inhibition of aggression or the use of more covert forms. Results show that masculine stereotypical traits are related more strongly with bully perpetration, proneness to aggression and experience of anger and hostility in both sexes. In contrast, traditional feminine traits are negatively related with bullying perpetration and proneness to aggression. However, feminine traits are linked to male students’ victimization. Results are discussed in the light of previous findings and are taken into consideration in the design of intervention practices in secondary schools.     

ENVISIONING ONESELF AS A LEADER: COMPARISONS OF WOMEN AND MEN IN SPAIN AND THE UNITED STATES

In an examination of aspirations for leadership in the United States and Spain, male and female students envisioned themselves as a chief executive officer, vice president, or mid-level manager in an industry with a feminine image (clothing manufacturing) or a masculine image (auto manufacturing). Although men and women perceived these roles as equally positive, women perceived them as less possible and less facilitative of close relationships and gender relationships. Other gender effects included more positive perceptions of the roles by women in the feminine industry and by men in the masculine industry. Cross-nationally men perceived the roles as more positive than women did only in Spain, and U.S. students perceived the roles as more possible than Spanish students did.     

Is School Feminine? Implicit Gender Stereotyping of School as a Predictor of Academic Achievement

One cause proposed for boys’ relatively lower academic achievement is a “feminisation” of schools that might result in a lack of fit between boys’ self-concept and academic engagement. Research so far has investigated math-male and language-female stereotypes, but no school-female stereotypes. Our study tested for implicit gender stereotyping of school and its impact on boys’ achievement in N?=?122 ninth-graders from a large city in Western Germany using the Go/No-go Association Task (GNAT). Gender role self-concept and grades in math (representing an academic domain stereotyped as male) and German (domain stereotyped as female) were assessed using written questionnaires. It was found that, overall, students associated school more strongly with female than with male, and that this association of school with female was related to boys’ academic achievement. The more strongly boys associated school with female and the more they ascribed negative masculine traits to themselves, the lower their grades in German were. Boys’ academic achievement in math was unrelated to the extent to which they perceived school as feminine and themselves as masculine. Girls’ grades in both German and math were unrelated to their gender stereotyping of school. These findings emphasize the importance of fit between a student’s gender, gender role self-concept and gender stereotyping of school for academic achievement. Strategies to improve this fit are discussed.     

Gender Role Portrayal and the Disney Princesses

The popular Disney Princess line includes nine films (e.g., Snow White, Beauty and the Beast) and over 25,000 marketable products. Gender role depictions of the prince and princess characters were examined with a focus on their behavioral characteristics and climactic outcomes in the films. Results suggest that the prince and princess characters differ in their portrayal of traditionally masculine and feminine characteristics, these gender role portrayals are complex, and trends towards egalitarian gender roles are not linear over time. Content coding analyses demonstrate that all of the movies portray some stereotypical representations of gender, including the most recent film, The Princess and the Frog. Although both the male and female roles have changed over time in the Disney Princess line, the male characters exhibit more androgyny throughout and less change in their gender role portrayals.     

Gay Stereotypes: The Use of Sexual Orientation as a Cue for Gender-Related Attributes

This study investigated whether gay men and lesbians are assumed to have attributes stereotypically associated with the other gender. Participants were 110 male and female undergraduates from a private, Midwestern, U.S. university. Participants were randomly assigned to one of four conditions (i.e., gay male, lesbian, heterosexual female, heterosexual male) and rated their given target on possession of traditionally masculine and feminine occupational interests, activities, and traits. Results revealed that, despite some changes in the status of gay men and lesbians in society, stereotypes regarding sexual orientation were similar to those seen in studies conducted 20 years ago. Specifically, gay males were viewed as less masculine/more feminine than heterosexual males, and lesbians were viewed as more masculine/less feminine than heterosexual females.     

Using masculine generics: Does generic he increase male bias in the user's imagery?

Previous research has shown that experimenter-presented masculine generics can create male bias in the gender content of subjects' imagery. The present study tests experimentally whether subjects' own use of masculine generics has a similar effect on their imagery. College student subjects were induced to complete sentence fragments using masculine or unbiased generics, then asked to describe their imagery for each sentence and to give a first name to fit the person they visualized for each sentence. These dependent measures were coded for gender, and as predicted, analysis of variance showed that male bias was higher in the masculine generic condition than in the unbiased condition. Also as predicted, male subjects were more male-biased overall than were female subjects. The findings are discussed in terms of linguistic relativity (the proposition that language can shape thought), prototypicality (the most typical he is probably a man), and activation of multiple meanings (he has male-specific and gender-neutral denotations, and both may be activated even when the gender-neutral meaning is intended).     

Can societal language amendments change gender representation? The case of Norway

This study investigates the influence of stereotypical information and the grammatical masculine on the representation of gender in Norwegian by applying a sentence evaluation paradigm. In this study participants had to decide whether a second sentence containing explicit information about the gender of one of more of the characters (e.g. . . . one of the women . . . ) was a sensible continuation of a first sentence introducing a role name (e.g. The spies came out . . . ). Participants' representations were biased by the stereotypicality of the role names when reading female (e.g. nurses) and male (e.g. pilots) stereotyped role names (replicating findings from the English sample in a previous publication), but male biased when reading neutral role names (replicating findings from the French and the German samples in a previous publication).     

Effects of occupational choice and sex-role preferences on the attractiveness of competent men and women1

The present experiment assessed the impact of a person's sex role and occupational preferences on his/her social attractiveness, attractiveness as a coworker, and attractiveness to a prospective employer. Male and female subjects were provided information describing a competent male or a competent female stimulus person. Stimulus persons (SPs) were portrayed as favoring either traditionally masculine or traditionally feminine occupations, and as masculine or feminine in their sex-role preferences. As expected, both male and female SPs were seen as most socially attractive when their sex-role preferences were “gender consistent.” In contrast, subjects favored SPs who expressed masculine sex-role preferences when assessing the individual's attractiveness as a prospective employee. These findings were compared and contrasted with the results of earlier research, and the implications of sex-role deviance for males and for females were discussed.     

Gender role conflict: The interaction of gender,gender role,and occupation

One hundred forty-nine middle class individuals (69 males and 80 females), approximately 80% of whom were Caucasian, participated in the present study. The study was designed to test the hypothesis that individuals whose gender role and occupation did not match (i.e., feminine individuals in predominantly male occupations or masculine individuals in predominantly female occupations) would experience more gender role conflict than individuals whose gender role and occupation matched. The hypothesis was supported. A feminine gender role predicted higher gender role conflict in predominantly male occupations, and lower gender role conflict in predominantly female occupations than a masculine gender role. A masculine gender role predicted the lowest gender role conflict scores in predominantly male occupations, and the highest in predominantly female occupations. Furthermore, higher masculinity scores were related to greater gender role conflict for females than males in more predominantly male occupations.     

Performing Gender: A Content Analysis of Gender Display in Music Videos

This study investigated differences in gender display by male and female performers in music videos. Goffman??s (1976) conceptual framework of gender display was refined and expanded upon as a basis for analyzing 12 nonverbal displays associated with subordination, domination, sexuality, and aggression in music videos by an equal number of male and female lead performers. 34 music videos on U.S. cable stations MTV and MTV2 were divided into 30-second segments, resulting in 253 units that were coded for gender display. Findings revealed that significant gender displays primarily reinforced stereotypical notions of women as sexual objects, and to a lesser degree, females as subordinate and males as aggressive. Implications of music videos?? portrayal of stereotypical gender displays and their role in the construction and maintenance of the gender status quo are discussed.