The Effect of Pedestrian Clothing in 18,000 Road-Crossing Episodes

A confederate dressed in either smart or unkempt clothing made 18,000 attempts to cross the road at legally designated crossing points. Consistent with their statutory obligation, drivers were more likely to stop than not stop for the confederate, irrespective of the latter's clothing. However, the findings reflected those of previous studies showing that drivers were more likely to stop when the confederate was dressed smartly.     

Intolerance of sexy peers: intrasexual competition among women

Intrasexual competition among males of different species, including humans, is well documented. Among females, far less is known. Recent nonexperimental studies suggest that women are intolerant of attractive females and use indirect aggression to derogate potential rivals. In Study 1, an experimental design was used to test the evolutionary-based hypothesis that women would be intolerant of sexy women and would censure those who seem to make sex too readily available. Results provide strong empirical support for intrasexual competition among women. Using independent raters, blind to condition, we found that almost all women were rated as reacting negatively ("bitchy") to an attractive female confederate when she was dressed in a sexually provocative manner. In contrast, when she was dressed conservatively, the same confederate was barely noticed by the participants. In Study 2, an experimental design was used to assess whether the sexy female confederate from Study 1 was viewed as a sexual rival by women. Results indicated that as hypothesized, women did not want to introduce her to their boyfriend, allow him to spend time alone with her, or be friends with her. Findings from both studies are discussed in terms of evolutionary theory.     

Shopping for clothes: Body satisfaction, appearance investment, and functions of clothing among female shoppers

The present study aimed to investigate the link between clothing and body experience in women of different ages. Participants were 162 female clothes shoppers between the ages of 18 and 55 who completed questionnaire measures of body image, functions of clothing, self-esteem, and enjoyment of clothes shopping. It was found that clothing was worn primarily for assurance and fashion by women of all ages. On the other hand, BMI and body dissatisfaction were related to the use of clothing for camouflage purposes and to a more negative clothes shopping experience. Both components of appearance investment were related to choice of clothes for fashion and assurance. However, the self-evaluative salience component was negatively related, while the motivational salience was positively related, to enjoyment of clothes shopping. It was concluded that although clothing is an under-researched aspect of body image, it represents an important part of women's appearance management, whatever their age.     

Clothing choices, weight, and trait self-objectification

The present study aimed to assess the link between clothing choice and aspects of body image. Participants were 112 female undergraduate students who completed a questionnaire containing a measure of clothing functions, as well as BMI, self-classified weight, and trait self-objectification. Results indicated that BMI and self-classified weight were positively correlated with the choice of clothes for camouflage. Self-objectification was positively correlated with choice of clothes for fashion, and negatively correlated with choosing clothes for comfort. It was concluded that clothing represents an important but neglected aspect of contemporary women's management of their body's appearance.     

The ontogeny of face identity; I. Eight- to 21-week-old infants use internal and external face features in identity

A paradigm was designed to study how infants identify live faces. Eight- to 21-week-old infants were seated comfortably and were presented an adult female, dressed in a white laboratory coat and a white turtle neck sweater, until habituation ensued. The adult then left the room. One minute later either she or an identically garbed confederate returned. Looking time did not increase above habituation levels when the original experimenter returned, but increased substantially when the confederate entered the room. Furthermore, internal features alone could serve as the basis of face identity. Looking times of infants who had habituated to experimenters with masked outer features of hair, ears and neck also markedly increased when a second identically dressed experimenter returned. Identity in this instance could only be based on internal facial characteristics. A second study assessed the contributions of internal and external facial features to identity. Infants were habituated to an experimenter in a short wig. One minute later they saw her again, either in the same short wig or in a long one. Alternatively, they saw a second experimenter wearing either the short wig or the long one. Infants looked longer only to the stranger wearing the long wig. Very brief looking times occurred to the familiar adult, regardless of wig, and to the stranger wearing the familiar wig. This paradigm provides an approach to discover rules used by infants of different ages to process and identify adult faces and to establish the bases of face preference.     

Imagining thin: Why vanity sizing works

Vanity sizing, the practice of clothing manufacturers, whereby smaller size labels are used on clothes than what the clothes actually are, has become very common. Apparently, it helps sell clothes—women prefer small size clothing labels to large ones. We propose and demonstrate that smaller size labels evoke more positive self-related mental imagery. Thus, consumers imagine themselves more positively (thinner) with a vanity sized size-6 pant versus a size-8 pant. We also show that appearance self-esteem moderates the (mediating) effect of imagery on vanity sizing effectiveness—while vanity sizing evokes more positive mental imagery for both low and high appearance self-esteem individuals, the effect of the positive imagery on clothing preference is significant (only) for people with low appearance self-esteem, supported by the theory of compensatory self-enhancement.Our suggestion of simple marketing communications affecting valence of imagery and consequent product evaluation have implications for many other marketing domains.     

Neuroticism in Marriage: II. The Incidence of Neuroticism (Continued)

Abstract

The purpose of the experiment was to demonstrate whether men are more aggressive when disappointed by a woman whom they like rather than dislike. First, 78 men, 19 to 24 years of age, were recruited by using a newspaper advertisement. They were then placed in one of the two conditions: They were confronted by a female confederate that they either liked or did not like; they then received either positive or negative personal evaluations by the particular confederate in relation to prose-reading tasks. Dependent measures on blood pressure, use of bogus electric shock on a person, and evaluation of the confederate were taken as measures of aggression. The following predictions were made: (a) Negative evaluations by the liked confederate would result in more aggression than by either a disliked confederate or by a liked confederate giving a positive evaluation, and (b) subjects would be more aggressive when the female confederate gave them a negative rather than a positive evaluation or when she was disliked rather than liked. Predictions were supported on all the measures of aggression.     

Helping behavior in a rural and an urban setting: professional and casual attire

This study assessed differences in helping behavior in a rural versus an urban location when directed toward either a professionally or a casually dressed woman. Convenience samples included 40 men and 40 women (10 people of each sex assigned to each condition: rural and professional, rural and casual, urban and professional, and urban and casual). A 21-yr.-old female confederate dropped an envelope near each target helper individually and recorded number of seconds for the target helper to retrieve or point out the dropped item. Analysis indicated significantly faster helping occurred in the rural than in the urban location and that men helped the confederate more often than women. No difference in frequencey of help was related to kind of attire.     

THE DISCLOSURE-LIKING RELATIONSHIP

Two experiments were conducted to investigate the effects of a perceiver's own disclosure on attraction for self-disclosing others. In Experiment 1, female undergraduates selected two topics and disclosed information on them to a confederate partner. This disclosure occurred either before or after the confederate disclosed information on three different topics that were either high or low in intimacy. Based on self-perception theory, it was predicted and found that intimacy of the subject's self-disclosure would be positively correlated with attraction for the confederate when the subject disclosed before her partner but not when she disclosed after her partner. A second prediction that subjects would be attracted toward a highly intimate partner only if they had previously disclosed was not confirmed. Instead, attraction for the confederate was greater when she had disclosed before the subject and when she had disclosed intimately. Experiment 2 varied the intimacy of the response of a partner to the subject's initial self-disclosure and whether this response dealt with the same topics or different topics. It was found that attraction was greater for an intimate than a nonintimate partner when topics for disclosure were the same. When disclosure topics were different, there was no significant difference in attraction for the intimate and nonintimate partner. Results are discussed in terms of their implications for the disclosure-liking hypothesis.     

Infant clothing: Sex labeling for strangers

Labeling an infant as a boy or girl affects behavior toward the infant. While intimates know a baby's sex label and behave consistently to the baby, strangers cannot unless given a cue. Forty-eight infants and their caretakers were observed in suburban malls to see if clothing normally provides such cues; 90% of the infants were dressed in sex-typed clothes. Girls wore or carried pink (75%), yellow, ruffles, puffed sleeves, and/or dresses. Boys wore blue (79%) and/or red. Observers were able to correctly guess the sex of “labeled” infants only. Surprisingly, simultaneous caretaker interviews revealed that parents do not spontaneously mention sex as a factor in clothing choice, nor do they feel they would be very bothered by strangers' mistaking the infant's sex.     

The Effect of the Physical Attractiveness and Role of the Helper on Help Seeking

The effects of a helper's physical attractiveness and role on help-seeking behavior were investigated here. Eighty randomly selected Smith College students were the subjects; the helpers were two confederates selected on the basis of a separately conducted photograph evaluation. The confederate was designated either as an experimenter (Role condition) or as a fellow subject (Nonrole condition). Subjects were reluctant to ask the attractive confederate for help when she was in the Nonrole condition; rather, most in this condition asked for information instead of assistance. When the confederate was unattractive, more subjects asked for help when she was in role than when she was not. Although there was a significant main effect, most of this effect appears to be accounted for by the low rate of seeking help in the Attractive, nonrole condition. Subjects took longer to communicate with the attractive confederate than with the unattractive one; further, they reported feeling more uncomfortable in the presence of the attractive helper regardless of role.     

Mean Girls: Provocative Clothing Leads to Intra-Sexual Competition between Females

This study aimed to investigate indirect aggression between females from an evolutionary perspective, considering indirect aggression as a mechanism of intra-sexual competition. Previous research suggests that females who are dressed provocatively, or appear ‘sexually available’, are more likely to be victims of indirect aggression from other females. Investigating this notion via an empirical measure and a word-selection task, this study involved a female confederate posing as a participant, who was dressed provocatively in one condition and conservatively in the other. Sixty-five females completed an intra-sexual competition scale and a word selection task in which they were able to select complimentary or derogatory phrases to describe the confederate. Making derogative comments is a common form of indirect aggression; therefore, those who selected derogatory phrases could be considered to be exhibiting indirect aggression. Consistent with our hypotheses, females in the provocative condition obtained significantly higher intra-sexual competition scores, selected more derogatory words, and less complimentary words than those in the conservative condition, indicating that females dressed provocatively are indirectly aggressed against to a greater extent than those that are not. This paper adds further support to the notion that indirect aggression is used by females as a method of intra-sexual competition, particularly towards provocatively dressed females.     

Clothing: Communication, Compliance, and Choice

This study looks at some effects of five different styles of women's clothing: Formal Skirt, Formal Pants, Casual Skirt, Casual Pants, and Jeans. There were no significant differences in compliance to a request to fill out a questionnaire made by experimenters dressed in the five clothing styles, although experimenter age and sex effects were found. Ratings of photographs of the five dress styles indicate that a model was viewed by both male and female subjects as most happy, successful, feminine, interesting, attractive, intelligent, and wanted as a friend when wearing a Formal Skirt outfit and as least so when wearing Jeans. She was also seen as more active when wearing pants as compared with a skirt. Subjects' reasons for choosing what clothing to wear did not indicate that how one will appear to others is the major factor in clothing selection. It appears that clothing does communicate something about the wearer but may influence behavior toward her primarily in the absence of other information about her status.     

The influence of heightened body‐awareness on walking through apertures

The reported study measured the ratio between aperture‐width and hip‐width that marked the critical transition from frontal walking to body rotation for male and female participants. Half of the participants of each sex wore form‐fitting lycra clothes and half loose‐fitting jogging suits. Participants wearing the form‐fitting clothing reported heightened body awareness relative to those wearing the loose‐fitting clothing. For male participants this difference was reflected in a smaller aperture‐to‐hip ratio in the form‐fitting than loose‐fitting clothing condition. That is, males walked frontally through smaller apertures when wearing form‐fitting than when wearing loose‐fitting clothing. For females there was no difference in walking action as a function of clothing style. Results are discussed in terms of the perception of action opportunities in the environment, the influence of body awareness on such perception and sex differences. Copyright © 2009 John Wiley & Sons, Ltd.     

Evaluation of a fortuitously reward other

Under the guise of an experiment on gambling decisions, subjects briefly met a confederate of the experimenter, whom they later evaluated. The major hypothesis was that the confederate would be evaluated more favorably by subjects who were told that she had received a fortuitous reward than by control subjects. The hypothesis was confirmed for female subjects only.     

A Study of Stereotyped Thinking: Affective Reactions to Persons as the Basis for Judging their Nationality

Summary

Thirty female Ss and one female confederate enrolled in introductory psychology courses participated in the experiment. Each discussion group consisted of two naive Ss and the confederate. The effect of quality of argument on eye contact and the relationship between leadership votes and eye contact were studied. It was found that (a) when the confederate gave high quality arguments she received more eye contact and more leadership votes from naive group members (t = 3.69, p < .01, t = 5.36, p < .01, respectively); (b) when ranked on a leadership questionnaire, the confederate was ranked significantly higher in the high quality condition than in the low quality condition (X ² = 41.00, p < .001); (c) the correlation between eye contact and leadership votes across quality conditions was r = .69, p < .01.     

Attribution of personal characteristics as a function of the degree of touch on initial contact and sex

The current study was designed to measure the effects of degree of touch on initial contact on interpersonal judgment. Subjects (60 male and 60 female) reporting for an experiment on interpersonal judgment were met by the experimenter and another subject. The second subject was in fact a confederate. As the subjects were introduced, the confederate responded in one of three ways: a nod of the head (no touch); a firm handshake; or a firm handshake accompanied by a squeeze on the subject's right upper arm by the confederate's left hand. Half of the subjects met a male and half met a female confederate. Subjects were then placed in separate cubicles and asked to complete the Byrne interpersonal judgment questionnaire about the person they had just briefly met. This scale has six items (intelligence, knowledge of current events, morality, personal feelings, participation in experiments, and adjustment) for same-sex pairs and four additional items for opposite-sex pairs (dating, marriage, physical and sexual attraction). The results indicated that the variations in the type of initial contact between subject and confederate resulted in several significantly different interpersonal judgments. Of particular interest was the finding that a male confederate greeting a female subject was viewed as a more acceptable marriage partner the more touch was invoved in the initial contact. A female confederate greeting a male subject was viewed as a less acceptable marriage partner the more touch that was involved. The degree of touch also affected judgments of knowledge of current events, adjustment, dating, and physical attraction. Typically, the more touch, the higher the rating for the male confederate, whereas the female confederate was typically rated highest on the nod or handshake plus the additional touch to the arm, and least when she simply shook hands. The relevance of these findings to first impressions and role stereotyping are discussed.An earlier version of this paper was presented at the Western Psychological Convention, Sacramento, 1975.This study was supported in part by a faculty research grant from the University of San Francisco.     

The effect of women's suggestive clothing on men's behavior and judgment: a field study

Numerous studies have shown that men overestimate the sexual intent of women based on their clothing style; however, this hypothesis has not been assessed empirically in a natural setting. This small field study measured the time it took for men to approach two female confederates sitting in a tavern, one wearing suggestive clothes and one wearing more conservative clothes. The behavior of 108 men was observed over 54 periods on 16 different nights in two different taverns. The time it took for the men to approach after initial eye contact was significantly shorter in the suggestive clothing condition. The men were also asked by male confederates to rate the likelihood of having a date with the women, and having sex on the first date. The men rated their chances to have a date and to have sex significantly higher in the suggestive clothing condition. Results are discussed with respect to men's possible misinterpretation that women's clothing indicates sexual interest, and the risks associated with the misinterpretation.     

Women's bust size and men's courtship solicitation

Previous studies have found that women with larger breasts than the average were considered to be more physically attractive. In these studies attractiveness was measured with the help of silhouette figures or photographs and the effect of breast size on men's behaviour was not considered. In this study two experiments were carried out in order to test the effect of a woman's breast size on approaches made by males. We hypothesized that an increase in breast size would be associated with an increase in approaches by men. A young female confederate was instructed to wear a bra that permitted her to artificially vary her breast size. In the first experiment the female confederate was instructed to sit in a nightclub for one hour whereas in the second experiment she was instructed to take a seat in a pavement area of a bar. It was found that increasing the breast size of the female confederate was associated with an increasing number of approaches by men.