Rhetoric and Dialectic from the Standpoint of Normative Pragmatics

Normative pragmatics can bridge the differences between dialectical and rhetorical theories in a way that saves the central insights of both. Normative pragmatics calls attention to how the manifest strategic design of a message produces interpretive effects and interactional consequences. Argumentative analysis of messages should begin with the manifest persuasive rationale they communicate. But not all persuasive inducements should be treated as arguments. Arguments express with a special pragmatic force propositions where those propositions stand in particular inferential relations to one another. Normative pragmatics provides a framework within which varieties of propositional inference and pragmatic force may be kept straight. Normative pragmatics conceptualizes argumentative effectiveness in a way that integrates notions of rhetorical strategy and rhetorical situation with dialectical norms and procedures for reasonable deliberation. Strategic effectiveness should be seen in terms of maximizing the chances that claims and arguments will be reasonably evaluated, whether or not they are accepted. Procedural rationality should be seen in terms of adjustment to the demands of concrete circumstances. Two types of adjustment are illustrated: rhetorical strategies for framing the conditions for dialectical deliberation and rhetorical strategies for making do with limitations to dialectical deliberation.     

Image Events, the Public Sphere, and Argumentative Practice: The Case of Radical Environmental Groups

Operating from the assumption that a primary dynamic of contemporary public argument involves the use of visual images the authors explore the argumentative possibilities of the `image events' (staged protests designed for media dissemination) employed by radical ecology groups. In contextualizing their discussion, the authors offer an analysis of the contemporary conditions for argumentation by describing the character and operation of public communication, social problem creation, and public opinion formation in a mass-mediated public sphere. The authors argue that image events are a form of postmodern argumentative practice, a kind of oppositional argument that creates social controversy, and animates and widens possibilities for debate. They further suggest that image events are a postmodern form of argument involving acts of protest which deliver images as argumentative fragments. Employing the tools of traditional argument theory the authors describe how images are capable of offering unstated propositions and advancing indirect and incomplete claims in ways that function to block enthymemes and advance alternatives. In concluding, the authors discuss the implications of image events for our understanding of the public sphere and the possibilities for argumentation in a postmodern age.     

Breast cancer representations in Canadian news media: a critical discourse analysis of meanings and the implications for identity

Despite the importance of critical media work, much is to be learned about breast cancer representations within media discourses and the implications for women’s identity construction. Building on research from Australia from a discursive perspective, this article used an eclectic approach to critical discourse analysis to explore the cultural construction of breast cancer in 25 detailed stories within Canada’s two national newspapers, The Globe and Mail and the National Post. Ten images accompanying stories and 17 advertisements/public service announcements were also analyzed to contextualize discourses and subject positions/identities within the stories. Analysis of this media affords the unique opportunity to explore taken for granted assumptions and prevailing meanings about breast cancer and the implications for subjectivity. Two primary discourses were identified: a discourse of biomedicine and a discourse of healthism. Subject positions identified included “breast cancer survivor,” “the good consumer,” and the “medical expert.” The psychological, social, political, and health promotion implications are discussed.     

A contribution to the development of a psychoanalytical methodology for research into language: A systematic study of narration as an expression of sexuality

Systematic research on language has a solid starting point in Freudian hypotheses on sexuality. This theory is the semantic ground for categorising narrations and providing a basis for the research method. The author places his research in the frame of the systematisation of the Freudian theory of substitute formations in the preconscious. He affirms that these formations are influenced in a particular way by each variant of sexuality. The author proposes an inventory (in Freudian terms) of those variants of sexuality, and he affirms that they can be detected in the discourse. Five universal scenes having the status of a canon, with specific features for each of the ways in which sexuality is manifested, make up narrations. The author describes the features of each narration and provides some examples. He also examines problems related to the use of the method (the coexistence of different variants of sexuality in a single fragment of a narration and the successive steps in the use of the method). The author briefly considers some other problems: the analysis of defences, the study of words and theoretical research. Finally, he examines the validity and reliability of the method.