Information integration in price-quality tradeoffs: The effect of missing information

Support for averaging processes in information integration has relied on experimental designs in which the amount of information to be integrated was varied. The usual interpretation is that subjects balance the values of the various stimuli presented on a given trial. An alternative interpretation is that subjects may use their perceptions of the relationship between stimulus dimensions to infer the value of missing information. In the present study, subjects were asked to rate their expected satisfaction with purchases of ground beef on the basis of quality and/or price information. The responses of some subjects appeared to be based on the inference that high prices imply high quality and low prices imply low quality when no quality information is given. Other subjects appeared to assign a constant value to missing information. An averaging model that incorporates inferred as well as presented stimulus values is proposed.     

Time-course of hemispheric preference for processing contralateral relevant shapes: P1pc, N1pc, N2pc, N3pc

A most sensitive and specific electrophysiological indicator of selective processing of visual stimuli is the N2pc component. N2pc is a negative EEG potential peaking 250 ms after stimulus onset, recorded from posterior sites contralateral to relevant stimuli. Additional deflections preceding or following N2pc have been obtained in previous studies, possibly produced by specific stimulus features or specific prime-target sequences. To clarify the entire time-course of the contralateral- ipsilateral (C-I) difference recorded from the scalp above visual cortex in response to left-right pairs of targets and distracters, C-I differences were here compared between two types of stimuli and between stimuli that were or were not preceded by masked neutral primes. The C-I difference waveform consisted of several peaks, termed here P1pc (60-100 ms after target onset), N1pc (120-160 ms), N2pc (220-280 ms), and N3pc (360-400 ms). Being markedly enhanced when stimuli were preceded by the neutral primes, P1pc may indicate a response to stimulus change. Also, when stimuli were primed, N2pc reached its peak earlier, thereby tending to merge with N1pc. N3pc seemed to increase when target discrimination was difficult. N1pc, N2pc, and N3pc appear as three periods of one process. N3pc probably corresponds to L400 or SPCN as described in other studies. These observations suggest that the neurophysiological basis of stimulus-driven focusing of attention on target stimuli is a process that lasts for hundreds of milliseconds, with the relevant hemisphere being activated in an oscillating manner as long as required by the task.     

Cognitive operations associated with individual differences in affect intensity

There are wide individual differences in the characteristic intensity of affective response to the same emotion-evoking event. The processes whereby individuals come to experience strong or mild emotional responses when exposed to the same affect-provoking stimuli are still unclear. In these studies, we propose that individual differences in affect intensity are associated with certain cognitive operations used during exposure to emotion-relevant stimuli. Specifically, cognitive operations that involve personalizing, generalizing, and selective abstraction were hypothesized to discriminate subjects high and low in affect intensity. Two studies replicated support for the hypothesis that subjects high on the affect-intensity dimension engage in more personalizing/empathic and more generalizing/elaborative cognitive operations than do subjects low on the affect-intensity dimension. The same cognitive operations discriminated groups high and low in affect intensity in response to both positive and negative emotional stimuli. Also, the cognitions that discriminated subjects high and low in affect intensity occurred only in response to affective stimuli; neutral stimuli did not evoke divergent cognitive operations for these two groups. Finally, a high degree of consistency was found in the use of emotion-relevant cognitive operations across positive and negative affective stimuli.     

A critical path generalization of the additive factor method: Analysis of a stroop task

Sternberg's additive factor method was generalized to apply to tasks involving both serial and concurrent processing. The generalization is based on the critical path method of scheduling. The effects on reaction time of factors prolonging separate processes in a task are discussed; in general these effects are interactions of a simple form. Reaction times can be used to deduce, in part, the schedule of the mental processes in a task, including their order of execution. Bounds on process durations can be derived. Often there are redundant equations so the method can be easily rejected if it does not apply. A dual task experiment by Greenwald was analyzed. In the task subjects were presented with two stimuli and made a response to each under high and low compatibility conditions. Two bottlenecks in processing were located: (a) Subjects make only one decision at a time, in accordance with single channel theory, although the high compatibility condition may be an exception; (b) there is a mental process which takes longer when the stimuli conflict. The decisions about the two stimuli probably change places in the schedula when compatibility is changed.     

认知与情绪过程的脑诱发电位研究——情绪的适应性假说

本研究观测了30名女性被试在月经周期中的不同激素时相对图像刺激的情绪价值的主观评估和脑诱发电位反应。调节刺激的情绪价值的五类幻灯片分别为普通人像、婴儿像、皮肤病人像、男模特儿像和女模特儿像。实验发现只有脑诱发电位的P3成份随刺激的情绪价值和激素的时相而变化。被评为喜爱与不喜爱的图像(婴儿像和皮肤病人像)所诱发的P3波在幅度上均明显高于中性图像(普通人像)所致的P3反应。在高孕激素时相,对婴儿像和男模特儿像的P3反应高于在低孕激素时相对同类刺激的P3反应。高孕激素时相还伴有对各类图像性感程度评估值的降低。对各类图像喜爱程度的评估则随雌激素水平的上升而增高。上述实验结果表明,P3波敏感于刺激的情绪价值并反映了认知与情绪过程中受生理状态调节的适应性变化。     

Successive incrementing non-matching-to-samples in rats: An automated version of the odor span task

The odor span task is a procedure frequently used to study remembering of multiple stimuli in rodents. A large arena is used and odor stimuli are presented using scented cups. Selection of each odor is reinforced when first presented, but not on subsequent presentations; correct selections depend on remembering which stimuli were previously presented. The use of an arena setting with manual stimulus presentation makes the odor span task labor-intensive and limits experimental control; thus, an automated version of the task would be of value. The present study used an operant chamber equipped with an olfactometer and trained rats using successive conditional discrimination procedures under an incrementing non-matching-to-samples contingency. High rates of responding developed to odor stimuli when they were session-novel with low rates of responding to subsequent presentations of that odor. Additional experiments assessed variations of the procedure to determine the role of the frequency of odor presentation and the retention interval separating sample and comparison. Discrimination was impaired with long retention intervals suggesting the importance of this variable. These findings confirmed that rats differentiate between stimuli that are session-novel and those previously encountered and support the use of an automated procedure as an alternative to the odor span task.     

MEMORY PROCESSES IN DELAYED SPATIAL DISCRIMINATIONS: RESPONSE INTENTIONS OR RESPONSE MEDIATION?

Pigeons were trained on a pair-comparison task in which left versus right choices were reinforced following different sequences of two center-key stimuli. Choice accuracy was higher when retention intervals occurred after the entire sequence than when they separated the two stimuli comprising it, and this effect occurred independently of whether the initial and terminal stimuli came from the same or different dimensions. The initial stimulus from the prior trial was a source of proactive interference only in groups for which the retention interval separated the two sequence stimuli. By contrast, differential delay-interval behavior was observed only in groups for which the retention interval followed presentation of the entire sequence. These results indicate that coding processes in delayed discriminations are influenced by the location of the retention interval, and that response mediation affects retention performances if the reinforced choice can be determined prior to the interval.     

Choice As A Function Of Reinforcement Ratios In Delayed Matching-to-sample

Pigeons were studied in two experiments using a delayed matching-to-sample task. In Experiment 1, 4 subjects were exposed to a task in which the proportion of reinforcement associated with matching and nonmatching, and the overall proportion of reinforcement associated with selecting each choice, regardless of the sample stimulus, were varied. Choice was sensitive to both proportions. A least squares regression analysis showed that Wixted's (1989) proportions of reinforcement model closely fit the data from Experiment 1; however, the model failed to make accurate qualitative predictions for some test conditions. In Experiment 2, 4 subjects were exposed to a delayed matching-to-sample task in which the retention intervals and the reduction in delay to reinforcement signaled by the onset of the sample stimulus were independently varied. When the retention interval was short and when the delay-reduction value of the sample stimulus was high, the sample exerted greater control over choice; the control by the overall proportion of reinforcements for selecting each choice stimulus was correspondingly low. Conversely, when the retention interval was long and the delay-reduction value of the sample stimulus was low, the sample exerted relatively less control over choice; control by the overall proportion of reinforcements obtained for selecting each choice stimulus was correspondingly high. A signal detection analysis found that sensitivity to reinforcement varied directly with retention interval. Data were also consistent with misallocation models. No evidence was found to suggest that pigeons ignore the rate at which selecting individual choice stimuli is reinforced, as has been reported in studies with human subjects.     

Interference with short-term visual memory produced by concurrent central processing

Double-letter memory and test stimuli were used in two experiments on a speek comparison task. Faster decision times were found when memory and test stimuli were physically identical than when they were the same in name only. This finding was true even with retention intervals as long as 12 sec and even when difficult tasks filled the retention intervals. However, the decision-time advantage of physically identical comparisons was greatest when the interval was not filled with a task likely to interfere with rehearsals. High verbal subjects had a smaller advantage for the physically identical comparisons than did low verbal subjects but were affected in the same way as low verbal subjects in terms of which conditions raised the overall correct comparison times, raised the error rates, and reduced the advantage of physically identical comparisons.     

Working Memory for Temporal and Nontemporal Events in Monkeys

This is the first report that introduces appropriate behavioral tasks for monkeys for investigations of working memory for temporal and nontemporal events. Using several behavioral tests, the study also shows how temporal information is coded during retention intervals in the tasks. Each of three monkeys was trained with two working memory tasks: delayed matching-to-sample of stimulus duration (DMS-D) and delayed matching-to-sample of stimulus color (DMS-C). The two tasks employed an identical apparatus and responses and differed only in the temporal and nontemporal attribute of the stimuli to be retained for correct performance. When a retention interval between the sample and comparison stimuli was prolonged, the monkeys made more incorrect responses to short samples in the DMS-C task, suggesting “trace decay” of memory for short stimuli. However, the same monkeys showed no such increase in incorrect responses to short samples in the DMS-D task, suggesting active coding of temporal information, that is, the length of stimulus duration, during the retention interval. When variable lengths of samples were presented with a fixed retention interval, the monkeys made more incorrect responses when length differences between short and long samples were small in the DMS-D task, but not in the DMS-C task. This suggests that the codes of working memory retained in the DMS-D task were not absolute (analogical) but rather were relative (categorical) and related to differences in the duration of the samples.     

Social fear and expressive reactions to social stimuli

This study explored whether subjects high as compared to low in social fear react with a more negative emotional response, measured as facial electromyographic (EMG) activity, when exposed to social stimuli (pictures of angry and happy facial expressions). It was found that subjects who rated themselves as relatively high in public speaking fear gave larger negative facial EMG responses (Corrugator supercilii muscle activity) to angry faces than did the low fear subjects. Low fear subjects, on the other hand, gave larger positive facial EMG responses (Zygomatic major muscle activity) to happy faces than did the high fear subjects. It was further found that happy stimuli were rated as more hostile and less friendly and happy by the high fear group. Consistent with earlier findings, it was concluded that the facial EMG technique is sensitive to detecting different reactions among subjects relatively high and low in social fear.     

An increase in stimulus arousal has differential effects on the processing speed of pleasant and unpleasant stimuli

The arousal value of a stimulus influences its salience, whereby higher arousal should lead to faster processing. However, in previous research, participants consistently made faster valence judgments for low arousal, pleasant stimuli than for high arousal, pleasant stimuli. The speed of valence and arousal judgments for pictures and words were investigated in three experiments. Valence judgments were faster for low arousal than for high arousal pleasant pictures and for high arousal than for low arousal unpleasant pictures and words. Moreover, arousal judgments were faster for low arousal than high arousal pleasant and for high arousal than low arousal unpleasant pictures and words. The current research confirms that the impact of valence and arousal on processing speed does not reflect on the labels (valence versus arousal) used when recording speeded judgments. Similarly to valence, stimulus arousal interacts differentially with the evaluation of pleasant and unpleasant stimuli producing a processing advantage for high arousal, unpleasant stimuli but not high arousal, pleasant stimuli.     

Additive summation following intradimensional discrimination training

Rats were exposed to intradimensional composite stimuli presented on the response lever that varied in both light intensity and flicker rate. For all subjects, pressing the lever was reinforced when it was illuminated at a high intensity and flickered at a low rate (I + f) or when it was illuminated at a low intensity and flickered at a high rate (i + F). For half the subjects, lever responding was not reinforced when it was illuminated at a low intensity and flickering at a low rate (i + f). For the remaining subjects, lever presses were not reinforced when the lever was illuminated at a high intensity and flickered at a high rate (I + F). When the composite stimulus composed of the light intensity and flicker rates that had been associated only with reinforced responding was displayed (I + F for half the subjects and i + f for the remaining subjects), it controlled the highest response rate of all stimuli (additive summation). The results demonstrated that similar attentional processes control intra- and interdimensional composite-stimulus discriminations in a manner consistent with Weiss' (1972) analysis of summation.     

Very long-term retention of a novel

This study investigated the very long-term retention of a full-length novel originally studied as part of a university undergraduate course. One hundred and forty former students completed three tests designed to assess retention of Charles Dickens' Hard Times. Retention intervals ranged from 3 to 39 months. Subjects' responses when they were asked to report their most vivid and enduring memory of the novel were consistent with story grammar models which claim that components of a story which are higher in a hierarchy are remembered better than those lower in the hierarchy. A free recall test of the names and roles of the characters in the novel found that retention of both declined rapidly in the first few months following acquisition, that names were forgotten more quickly than roles, and that retention of both had stabilized above baseline before the longest retention interval. These data are interpreted in terms of a schema account of memory retention, in which retention of schematic knowledge (roles), but not non-schematic knowledge (names) can be mediated by abstract knowledge structures. The results of a fact verification test showed that memory for events of high importance in the novel was better than memory for events of low importance, consistent with models that suggest that texts and stories are represented hierarchically in memory. Confidence ratings also declined over time and showed that subjects generally assessed the accuracy of their responses correctly. The significant predictors of memory for the novel were retention interval and the mark obtained on a coursework essay on Hard Times.     

Neuroscientific evidence for defensive avoidance of fear appeals

Previous studies indicate that people respond defensively to threatening health information, especially when the information challenges self‐relevant goals. The authors investigated whether reduced acceptance of self‐relevant health risk information is already visible in early attention allocation processes. In two experimental studies, participants were watching high‐ and low‐threat health commercials, and at the same time had to pay attention to specific odd auditory stimuli in a sequence of frequent auditory stimuli (odd ball paradigm). The amount of attention allocation was measured by recording event‐related brain potentials (i.e., P300 ERPs) and reaction times. Smokers showed larger P300 amplitudes in response to the auditory targets while watching high‐threat instead of low‐threat anti‐smoking commercials. In contrast, non‐smokers showed smaller P300 amplitudes during watching high as opposed to low threat anti‐smoking commercials. In conclusion, the findings provide further neuroscientific support for the hypothesis that threatening health information causes more avoidance responses among those for whom the health threat is self‐relevant.     

Disruption of short-term memory for reinforcement by ambient illumination

Pigeons were trained on a delayed conditional discrimination (DCD) in which choice of one of two simultaneously presented stimuli was reinforced if the trial had been initiated by presentation of a food sample. On trials in which no sample was presented, choice of the other colour was reinforced. Illumination of the houselights during the retention interval was provided in an attempt to interfere with retention of information about the food sample which served as a conditional cue. In two experiments, retention interval illumination produced a greater disruption of DCD performance on no sample trials than on food sample trials. The finding that retention interval illumination disrupts DCD performance on no sample trials suggests that this manipulation does not affect memorial processes since there was good evidence that performance on no sample trials did not depend on remembering what happened at the outset of the trial. Furthermore, the magnitude of the disruption was larger if the illumination immediately preceded the choice stimuli than if it followed presentation of the sample stimuli. These results support the hypothesis that retention interval illumination disrupts DCD performance by interfering with discriminative control of the choice response rather than with memorial processes. In neither study did retention interval illumination impair discriminative autoshaping to keylight stimuli that immediately preceded the food sample and no sample DCD trials.     

Reinforcer frequency and restricted stimulus control.

Stimulus control was evaluated in 3 individuals with moderate to severe mental retardation by delayed identity matching-to-sample procedures that presented either one or two discrete forms as sample stimuli on each trial. On pretests, accuracy scores on one-sample trials were uniformly high. On two-sample trials, the correct stimulus (i.e., the one that subsequently appeared in the comparison array) varied unpredictably, and accuracy scores were substantially lower, suggesting that both sample stimuli did not exert stimulus control on every trial. Subjects were then given training sessions with the one-sample task and with a new set of four stimuli. For two of the stimuli, correct matching responses were followed by reinforcers on a variable-ratio schedule that led to a high reinforcer rate. For the other two stimuli, correct responses were followed by reinforcers on a variable-ratio schedule that led to a substantially lower reinforcer rate. Results on two-sample tests that followed showed that (a) on trials in which comparison arrays consisted of one high reinforcer-rate and one low reinforcer-rate stimulus, subjects most often selected the high-rate stimulus; and (b) on trials in which the comparison arrays were either two high reinforcer-rate stimuli or two low reinforcer-rate stimuli and the samples were one high reinforcer- and one low reinforcer-rate stimulus, accuracy was higher on trials with the high-rate comparisons. These results indicate that the frequency of stimulus control by high reinforcer-rate samples was greater than that by low reinforcer-rate samples. Following more training with the one-sample task and reversed reinforcement schedules for all stimuli, the differences in stimulus control frequencies on two-sample tests also reversed. These results demonstrate experimental control by reinforcement contingencies of which of two sample stimuli controlled selections in the two-sample task. The procedures and results may prove to be relevant for understanding restricted stimulus control and stimulus overselectivity.     

Forgetting of conditioned fear inhibition

Three experiments assessed retention of conditioned fear and of fear inhibition over long-term retention intervals (35 days in two experiments, 25 days in the third). Although excitatory conditioning was retained well, conditioned inhibition was not. This effect occurred when inhibition was assessed by compounding stimuli on an appetitive baseline and when it was assessed by testing cues on a baseline of unsignalled avoidance responding. Inhibition was also forgotten when the initial conditioning treatment was designed to reduce the role of possible proactive interference processes.     

Locus of inhibition in the masked priming of response alternatives

Masked prime stimuli presented immediately before target stimuli in a choice reaction task give rise to behavioral costs when the primes and the target stimuli are mapped to the same response and result in benefits when they are mapped to opposite responses. Researchers assume that this negative compatibility effect reflects inhibitory processes in the control of perceptuomotor links. The authors investigated whether the inhibition operates at the level of abstract central codes or at effector-specific motor stages. In 2 experiments (N = 8 participants in each), left or right hand or foot responses were required to target stimuli that were preceded by masked arrow primes mapped to the same response side as the target stimuli in compatible trials and to the opposite response side in incompatible trials; the primes were irrelevant in neutral trials. In Experiment 1, when the masked primes determined both response side and modality, there was no transfer of negative compatibility effects across response modalities. That finding is inconsistent with a central abstract locus of inhibition and suggests that inhibition operates at effector-specific motor stages. In Experiment 2, primes conveyed only response side information but left response modality uncertain, and negative compatibility effects were elicited for both hand and foot responses, suggesting that partially informative masked primes can trigger a parallel activation and subsequent inhibition of response processes within separate effector systems.     

Control of impulsive emotional behaviour through implementation intentions

Past research has established that people can strategically enhance or override impulsive emotional behaviour with implementation intentions (Eder, Rothermund, & Proctor, 2010). However, it is unclear whether emotional action tendencies change by intentional processes or by habit formation processes due to repeated enactment of the intention (or both). The present study shows that forming implementation intentions is sufficient to modulate emotional action tendencies. Participants received instructions about how to respond to positive and negative stimuli on evaluation trials but no such trials were actually presented. Results showed that merely intending to approach and avoid affective stimuli influenced emotional action tendencies in a modified affective Simon task in which affective valence was irrelevant. An affective Simon effect (i.e., faster reactions when the valence of the stimulus corresponded with the valence of the movement) was observed when participants intended evaluations with affectively congruent responses (i.e., positive-approach, negative-avoid); in contrast, the effect was reversed in direction when participants planned evaluations with incongruent responses (i.e., positive-avoid, negative-approach). Thus, implementation intentions can regulate implicit emotional responses even in the absence of possible habit formation processes. Implications for dual-system accounts of emotion regulation are discussed.