Cross‐cultural evidence of value structures and priorities in childhood

We broaden the developmental focus of the theory of universals in basic human values (Schwartz, 1992, Advances in Experimental Social Psychology) by presenting supportive evidence on children's values from six countries: Germany, Italy, Poland, Bulgaria, the United States, and New Zealand. 3,088 7–11‐year‐old children completed the Picture‐Based Value Survey for Children (PBVS‐C, Döring et al., 2010, J. Pers. Assess., 92, 439). Grade 5 children also completed the Portrait Values Questionnaire (PVQ, Schwartz, 2003, A proposal for measuring value orientations across nations. Chapter 7 in the Questionnaire Development Package of the European Social Survey). Findings reveal that the broad value structures, sex differences in value priorities and pan‐cultural value hierarchies typical of adults have already taken form at this early age. We discuss the conceptual implications of these findings for the new field of children's basic values by embedding them in the recent developmental literature.     

An empirical investigation of Garnets and Pleck's Sex Role Strain Analysis

This study is an empirical investigation of Garnets and Pleck's conceptual analysis — the Sex Role Strain Analysis — which sought to explain the contradictory findings in regard to the relationship between sex role identity and self-esteem. Garnets and Pleck (Sex Role Identity, Androgyny, and Sex Role Transcendence: A Sex Role Strain Analysis, Psychology of Women, 1979, 3(3), 270–283) argued that, while much of previous research assumed that sex role identity has a direct effect on self-esteem, the relationship between the two is actually moderated by the same-sex ideal and sex role salience. This paper adapted the model by considering the effect of sex role salience at the individual and at the cultural levels. More specifically, the revised model was tested within two societies (India and Australia) that differ markedly in the level of sex role salience at the cultural level. The results revealed that sex role salience at the cultural level is an important moderating variable. In the Indian sample, for example, the relationship between sex role ientity and self-esteem is moderated by individual's perception of the sam-sex ideal. In societies (e.g., Australia) that emphasize individuality, however, the relationship between sex role identity and self-esteem is probably moderated by other variables such as individuals' perception of the image that they desire for themselves. The implications of these findings for sex role identity research are discussed.     

Women want taller men more than men want shorter women

Physical characteristics, such as height, play an important role in human mate preferences. Satisfaction with one’s own height and one’s partner height seem likely to be related to these preferences. Using a student sample (N = 650), we show that women are not only more selective, but also more consistent, than men, in their partner height preferences. Women prefer, on average, a larger height difference between themselves and their partner (i.e. males being much taller than themselves) than men do. This effect is even more pronounced when examining satisfaction with actual partner height: women are most satisfied when their partner was 21 cm taller, whereas men are most satisfied when they were 8 cm taller than their partner. Next, using data from our sample and that of a previously published study (N = 52,677), we show that for men, height is more important to the expression of satisfaction with one’s own height than it is for women. Furthermore, slightly above average height women and tall men are most satisfied with their heights. We conclude that satisfaction with one’s own height is at least partly a consequence of the height preference of the opposite sex and satisfaction with one’s partner height.     

Preference for attractiveness and thinness in a partner: Influence of internalization of the thin ideal and shape/weight dissatisfaction in heterosexual women, heterosexual men, lesbians, and gay men

This study assesses whether characteristics of one's own body image influences preferences of attractiveness in a partner. The role of gender and sexual orientation is also considered. Heterosexual women (n = 67), lesbian women (n = 73), heterosexual men (n = 61) and gay men (n = 82) participated in an internet survey assessing attitudes towards the body and preferences of attractiveness in a partner. Men in particular were found to prefer attractive partners, regardless of sexual orientation. Weight/shape dissatisfaction was found to be a negative predictor for heterosexual men and women. For gay men, preferences were better explained by internalization and weight/shape dissatisfaction. No such associations were found in the lesbian group. Levels of weight/shape dissatisfaction and internalization of socio-cultural slenderness ideals influence expectations of thinness and attractiveness in a partner with this effect being modified by gender and sexual orientation.     

Chinese Proverb Scale: Development and validation of an indigenous measure of Chinese traditional values

The aim of this study was to develop and validate an indigenous measure of Chinese traditional values using Chinese proverbs. A sample of 363 Mainland Chinese undergraduates participated in Study 1, in which a 26‐item Chinese Proverb Scale (CPS) was developed through factor analysis on an initial pool of 118 Chinese proverbs. Four factors were clearly identified: (a) Diligence, (b) Integrity, (c) Self‐Preservation, and (d) Self‐Interest. The CPS showed satisfactory convergent validity with personal values (S. H. Schwartz, 1992, Advances In Experimental Social Psychology, San Diego, Academic Press) and social axioms (K. Leung et al., 2002, Journal of Cross‐Cultural Psychology, 33, p. 286). For incremental validity, the CPS predicted life satisfaction beyond the Big Five personality, personal values, and social axioms. In Study 2, a sample of 239 Mainland Chinese participants completed the CPS across two measurement occasions with an interval of 6 months. Longitudinal structural equation modeling (SEM) revealed the structure of the CPS was robust and invariant over time. In Study 3, a sample of 167 Chinese undergraduates from Hong Kong responded to an adapted version of the CPS. Multigroup SEM showed structural equivalence of the scale across the mainland and Hong Kong samples. The cultural origins of the factors in the CPS and future applications of the scale in various research areas are discussed.     

Partner Preferences as a Function of Gender,Age, Political Orientation and Level of Education

An important current debate concerns the originof gender differences in partner preferences. Thesedifferences have been explained both in terms ofevolutionary theory and in terms of social role theory. The present study determines the relativestrengths of both perspectives by investigating, apartfrom gender, the influence of three other importantfactors on partner preferences and for which the two approaches offer divergent hypotheses: age,political orientation and level of education of therespondent. About 95% of the participants were WhiteDutch citizens, the rest were Dutch with one or twoparents from a different ethnic background.Participants were requested to write down the mostimportant characteristics of a potential partner(open-ended format), followed by an instruction toindicate the importance of 39 pre-selected characteristics. Resultsshow that men and women have highly similar preferencesfor characteristics in a potential partner. In addition,it is demonstrated that on crucial characteristics from an evolutionary perspective (i.e.,physical attractiveness and status) significantinteractions between age, political orientation, levelof education and/or gender of the respondents emerge.Most results offer support for a social role theoryof human mate selection. It is concluded that becausegender on its own merely explains a small proportion ofthe total variance in human mate selection, it is important to include other factors, not onlyin order to facilitate our understanding of the fullcomplexity of partner preferences, but also in order tomake theoretical progress in this area.     

Young adults' partner preferences and parents' in-law preferences across generations,genders, and nations

To examine cultural, gender, and parent–child differences in partner preferences, in eight countries undergraduates (n = 2,071) and their parents (n = 1,851) ranked the desirability of qualities in someone the student might marry. Despite sizable cultural differences—especially between Southeast Asian and Western countries—participants generally ranked kind/understanding (reflecting interpersonal communion) highest, and intelligent and healthy (reflecting mental/physical agency) among the top four. Students valued exciting, attractive partners more and healthy, religious partners less than parents did; comparisons with rankings by youth in 1984 (i.e., from the parents' generation) suggested cohort effects cannot explain most parent–child disagreements. As evolutionary psychology predicts, participants prioritized wives' attractiveness and homemaker skills and husbands' education and breadwinner skills; but as sociocultural theory predicts, variations across countries/decades in gendered spousal/in-law preferences mirrored socioeconomic gender differences. Collectively, the results suggest individuals consider their social roles/circumstances when envisioning their ideal spouse/in-law, which has implications for how humans’ partner-appraisal capabilities evolved.     

The dissociation of attention deficit disorder from reading disability: A reply to Share and Schwartz

In a study recently reported in this journal (R. H. Felton, F. B. Wood, I. B. Brown, S. K. Campbell, & M. R. Harter, 1987, Brain and Language, 31, 171–184), a 2 × 2 factorial design assessed the separable impact of presence vs. absence of reading disability (RD) and attention deficit disorder (ADD) on 11 different measures of verbal processing ability, with picture vocabulary and age as covariates in the analysis. Share and Schwartz have objected to this analysis on the grounds that only the allegedly “pure” groups in the design (RD without ADD, and ADD without RD) should be compared. They then use the data in the article to compare those two groups directly, concluding that because only two of the measures were significant in a small sample t test, the hypothesis of differential cognitive impacts of ADD and RD is not supported. They further cite Chapman and Chapman (1973) to suggest that because the 11 dependent measures were not matched for discriminating power the analyses are meaningless. In this commentary we submit that the Share and Schwartz argument (1) shows serious misunderstanding of elementary statistical principles; (2) commits what we call the “Fallacy of the Pure Case”; and (3) misunderstands the Chapman and Chapman argument. Noting that our design was not intended to answer the question that bothers Share and Schwartz (that of a distinctive cognitive deficit associated with “pure” ADD) we conclude with some suggestions about the types of designs and data that would more directly speak to their question.     

Individual values and well-being: The moderating role of personality traits

This study examined the role of values, traits and their interactions for the experience of eudaimonic and hedonic well-being. First wave studies on value and well-being relationships yielded inconsistent results suggesting that these relationships are moderated by other factors, possibly by personality traits. We asked a representative sample of adult Poles (N = 1161) to report on their personality traits (according to five-factor theory), values (conceptualised by Schwartz) and well-being (hedonic and eudaimonic). Results showed, that higher Extraversion, Emotional stability, Intellect, Agreeableness and Conscientiousness were related to higher well-being, confirming and expanding claims from personality theory of subjective well-being: stable predispositions are related not only to subjective, but also to eudaimonic well-being. Values expressing Openness to change, Self-transcendence and Conservation were also positively correlated with well-being, while the role of Self-enhancement was unclear. This confirmed that growth needs expressed in Openness to change and Self-transcendence values promote well-being, but also that values expressing deficiency needs can be positively related to well-being, possibly in specific circumstances. Finally, the two levels of personality (traits and values) proved to have a joint relationship to well-being: higher Conscientiousness and Agreeableness enhanced positive relationships of Openness to change and Self-transcendence with some aspects of well-being.     

A National Survey of Genetic Counselors’ Personal Values

Personal values are motivational sources for an individual’s actions [Hitlin and Piliavin (Annual Review of Sociology 30:359–393, 2004)]. Genetic counselors’ values may influence their behaviors in clinical practice, but a profile of their personal values has not been identified empirically. In this study, 292 genetic counselors completed the Schwartz Universal Values Questionnaire (SUVQ; Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. In M. Zanna (Ed.), Advances in experimental social psychology (pp. 1–65). Boston, MA: Academic.), a widely used measure of value types, and provided information about their demographic characteristics. Results indicate that respondents highly valued benevolence, self-direction, achievement, and universalism indicating a strong pattern of concern for the welfare of others. They placed considerably less value on stimulation, tradition, and power, which reflect personal interests. Respondents who reported practicing a religion scored significantly lower on stimulation and hedonism and higher on tradition and spirituality than those not practicing; married respondents and parents scored significantly lower on stimulation and achievement; and males scored higher on power than females. The value types are described, and training and research recommendations are provided.     

Sex differences among partner preferences: Are the sexes really very similar?

The question as to what type of individual we prefer in a “romantic” partner has stimulated a long history of research, with much of the present debate centering around the issue of the sex differences in partner preferences. In the studies described in this paper, two groups of participants completed a variety of different questionnaire schedules indicating their preferences for a partner. In study 1, 216 single students demonstrated a prevailing desire for a kind, considerate, and honest partner who displayed a keen sense of humor. Consistent with the hypothesis, there were no clear sex differences evident in these results. In study 2, 76 dating agency members completed a similar schedule examining partner preferences. Here again, preferences were similar across the sexes, although men preferred the submissive and introverted partner and stressed the importance of physical appearance in a mate. The general discussion considers the implications of these findings in the light of previous research on partner preferences.     

Extraversion predicts individual differences in women’s face preferences

Extraversion is positively associated with various indices of women’s mate quality (e.g., facial symmetry and attractiveness). Since such indices are thought to predict variation in women’s preferences for masculine men, we investigated the relationships between each of the ‘Big 5’ personality factors and women’s preferences for facial masculinity. Extraversion, but not the other four personality factors, was positively correlated with women’s preferences for masculinity in men’s, but not women’s, faces. Additionally, extraversion mediated the positive relationship between women’s self-rated attractiveness and their preferences for masculinity in men’s faces, suggesting that extraversion may play a role in condition-dependent mate preferences. Unexpectedly, openness to experience was associated with women’s preferences for femininity in faces of both sexes and this association was independent of that between extraversion and women’s preferences for masculine men. This is the first study that we know of to implicate personality traits in individual differences in women’s preferences for masculine men.     

Would Confucius benefit from psychotherapy? The compatibility of cognitive behaviour therapy and Chinese values

The purpose of the present paper is to explore the conceptual compatibility between cognitive behaviour therapy (CBT) and the common values of Chinese Culture. In order to address such a question, the distinctive processes attributed to CBT (e.g., teaching of skills, emphasis on homework, cognitive processes, present/future focus), as summarized in the meta-analysis by Blagys and Hilsenroth [(2002). Distinctive activities of cognitive-behavioral therapy: A review of the comparative psychotherapy process literature. Clinical Psychology Review, 22, 671-706], and the core values of Chinese Culture, determined through an integration of The Hofstede Project, [Hofstede, G.H. (1980). Culture's consequences: International differences in work related values. Beverly Hills: Sage]. The Chinese Value Survey [Chinese Culture Connection (1987). Chinese values and the search for culture-free dimensions of culture. Journal of Cross-Cultural Psychology, 18, 143-164]. The Schwartz Value Survey [Schwartz, S.H. (1994). Cultural dimensions of values: Towards an understanding of national differences. In Kim, U., Trandis, H.C., Katiticibasi, C., Choi, S.C., & Yoon, G. (eds.), Individualism and collectivism: Theory, method and application (pp. 85-119). Thousand Oaks, CA: Sage] were used. A strong degree of compatibility between the two was found and it is argued that rather than developing new indigenized therapies, with some structural changes to the processes of CBT, this therapy can be effective for Chinese clients. It is further proposed that Chinese clients may benefit from challenging their irrational cognitions that are bound up in their strict adherence to social norms. Future recommendations for increasing the compatibility of CBT to Chinese culture are discussed.     

Gender‐role egalitarianism predicts desirable traits of potential marriage partners: A cross‐cultural comparison

We examined whether gender‐role egalitarianism predicted participants' rank‐order preferences for traits in potential marriage partners of the opposite sex, and whether gender‐role egalitarianism mediated cultural differences between participants from North America, Polynesia and East Asia. Participants completed the Sex‐Role Egalitarianism Scale and ranked the following traits in terms of their importance in choosing a potential marriage partner: kindness, physical attractiveness, social level, athleticism, creativity and liveliness. Parallel analyses for male and female participants reveal that traditional males value physical attractiveness more than egalitarian males, and that traditional females value social level more and kindness less than egalitarian females. Gender‐role egalitarianism fully mediated the effect of culture on kindness rankings, but no others. These results expand upon previous findings by accounting for individual differences regarding beliefs about traditional gender roles.     

The determinants of beliefs in human nature

This study set out to examine which of a range of ‘demographic’ factors best predicted peoples' beliefs in the heredity vs environmental determinants of specific features in human nature. Ss' sex, age, education, class, voting pattern and religion were related to their beliefs in the heredity vs environmental determinants of six human characteristics: physical characteristics, psychological skills, personality, beliefs, psychological problems and physical problems. Both univariate and multivariate analyses demonstrated the close relationship between the independent demographic variables, particularly education and voting pattern, and the dependent belief variables, particularly personality and beliefs. The literature on correlates of political beliefs was examined and related to the findings in this study.     

Predicting Safer Sex Practices: The Interactive Role of Partner Cooperation and Cognitive Factors

This study integrates aspects of cognitive and social contextual approaches to understanding the practice of safer sex. Study participants were 398 unmarried college students attending one of two institutions of higher education in Texas. As predicted, individuals who perceived more cooperation from their sexual partner to practice safer sex were significantly more likely to do so than those who saw their partners as uncooperative. Especially important, as predicted, partner cooperation also moderated the relationship between cognitive and behavioral predictors and safer sex. These moderation findings demonstrate that partner cooperation limits the range of operation of psychological factors that have been shown in previous research to play a significant role in deciding to practice safer sex.     

Factors influencing car use for commuting and the intention to reduce it: A question of self-interest or morality?

Car use for commuting contributes to various environmental and traffic problems, such as pollution and congestion. Policies aimed at reducing commuter car use will be more effective when they target important determinants of car use and willingness to reduce it. This study examined whether variables reflecting self-interest (from the theory of planned behavior [Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11–39). Berlin: Springer]) and variables reflecting moral considerations (from the norm-activation model [Schwartz, S. H. (1977). Normative influences on altruism. In L. Berkowitz (Ed.). Advances in experimental social psychology (Vol. 10, pp. 221–279). New York: Academic Press]) were able to explain self-reported car use for commuting and intentions to reduce it in a sample of Canadian office workers. Car use for commuting was mostly explained by variables related to individual outcomes (perceived behavioral control and attitudes) whereas the intention to reduce car use was mostly explained by variables related to morality (personal norms). The study also found that perceived behavioral control moderated the relation between personal norms and behavioral intentions: stronger personal norms were associated with stronger behavioral intentions, but only when perceived behavioral control was low. Some issues evoked by these results are discussed.     

Risky Sexual Behavior of Multiple Partner Relations and Women’s Autonomy in Four Countries

Existent research reveals that inequitable gender-based power in relationships and intimate partner violence contribute to HIV rates among women in the developing world. This study uses a multi-country analysis to examine women’s autonomy in negotiating safe sex practices such as having sex with a partner with no other concurrent partner to reduce the risk of HIV/AIDS in Nigeria, Kenya, Malawi, and Nepal. The Demographic Health Survey data for Nigeria (2013), Kenya (2008–2009), Malawi (2010), and Nepal (2011) provide geographical variability as well as HIV risk variables. The sample included 16,540 women aged 15–49 years who self-identified as ever married. Factor analysis for women’s autonomy was conducted based on socio-cultural theory. Logistic regression was conducted and results identified decision-making, labor force participation, and individual autonomy as women autonomy factors significantly reduced the risk for HIV infection by having one sex partner who has only one sex partner. Other women autonomy factors related to lower risk for HIV include education, place of residence, and religion. Our study indicates that effective management of HIV transmission requires addressing women autonomy factors within the context of culture.     

The role of religion in human values: a case study

By helping social norms to be internalized, values are indirectly sources of relationship behaviour. Likewise, cultural traditions, religion and language have different meanings that shape beliefs and influence social life. Thus, it seems important to revaluate the role of values in social life in a society which is extremely distinguishable in religious terms. An adaptation of Schwartz’s (1994a Schwartz, S. H. 1994a. “Studying human values”. In Journeys Into Cross‐Cultural Psychology, Edited by: Bouvy, A., Vijver, F., Boski, P. and Schmitz, P. 239–254. Amsterdam: Swets & Zeitlinger.  [Google Scholar]) value survey was used. MANOVA analysis revealed significant differences between groups in four value types and in three higher dimensions. Overall, results indicate that a combination of Schwartz’ values with insights from individualism/collectivism can be useful in contexts like Mozambique, a nation characterized by divergent religious groups, which can lead to a collision between religious viewpoints and values. Altogether, it seems most important to investigate further the historical and social influences that shape individual and communal identities with regard to questions of religion and values.     

Jealousy in response to online and offline infidelity: the role of sex and sexual orientation

The goal of the present study was to examine the emotional content and intensity of jealousy in response to different types of infidelity (both online and offline unfaithful partner behaviors) among Dutch heterosexuals (n = 191) and homosexuals (n = 121). Based on previous research (Dijkstra, Barelds & Groothof, 2010), participants were presented with ten jealousy‐evoking situations following which the intensity of two different emotional aspects of jealousy was assessed (betrayal/anger and threat). Results showed that scenarios describing a partner having sex with someone else or falling in love with someone else primarily evoked betrayal/anger‐related jealousy, whereas scenarios describing an emotional connection between a partner and someone else primarily evoked threat‐related jealousy. In addition, women experienced more jealousy than men in response to scenarios in which a partner engaged in potentially extra‐dyadic online (but not offline) behaviors. Finally, compared to same‐sex heterosexuals, homosexuals, both male and female, responded with less intense jealousy to scenarios describing a partner having sex with someone else. Implications for the treatment of (internet) infidelity are discussed.