Alcohol Consumption and the Theory of Planned Behavior: An Examination of the Cognitive Mediation of Past Behaviorid

This study examined the predictive power of the theory of planned behavior (TPB) in explaining alcohol consumption in 3 prospective samples of students ( Ns = 178. 176. and 159). Generally, the TPB performed well. with attitudes, subjective norms and perceived behavioral control (PBC) explaining between 28% and 46% of the variability in intentions. Intentions and PBC explained between 12% and 50% of the variability in behavior. Measures of self-identity as a "drinker" and past behavior contributed to predictions of intentions over and above the contribution of attitudes. subjective norms. and PBC. Measures of past behavior but not self-identity consistently contributed to predictions of behavior over and above the contributions from intentions and PBC. The direct relationship between past behavior and intention and between past behavior and behavior (independent of the TPB variables or self-identity) could not be attributed to common method variance.     

Theories of reasoned action and planned behavior as models of condom use: a meta-analysis

To examine how well the theories of reasoned action and planned behavior predict condom use, the authors synthesized 96 data sets (N = 22,594) containing associations between the models' key variables. Consistent with the theory of reasoned action's predictions, (a) condom use was related to intentions (weighted mean r. = .45), (b) intentions were based on attitudes (r. = .58) and subjective norms (r. = .39), and (c) attitudes were associated with behavioral beliefs (r. = .56) and norms were associated with normative beliefs (r. = .46). Consistent with the theory of planned behavior's predictions, perceived behavioral control was related to condom use intentions (r. = .45) and condom use (r. = .25), but in contrast to the theory, it did not contribute significantly to condom use. The strength of these associations, however, was influenced by the consideration of past behavior. Implications of these results for HIV prevention efforts are discussed.     

The Process by Which Relative Autonomous Motivation Affects Intentional Behavior: Comparing Effects Across Dieting and Exercise Behaviors

A motivational model integrating self-deter-mination theory and the theory of planned behavior was tested in two samples for exercise and dieting behavior respectively. Relative autonomous motivation from self-determination theory was hypothesized to predict intentions to exercise or diet via the mediation of attitudes and perceived behavioral control (PBC) from the theory of planned behavior. It was also expected that attitudes and PBC would predict actual levels of exercise and dieting behavior via the mediation of intentions. Relations in the proposed model were expected to be invariant across the behaviors. Two samples of participants (N = 511) completed measures of the autonomous motives, attitudes, subjective norms, PBC, and intentions with respect to exercise and dieting behavior. Four weeks later, participants self-reported their behavior. Structural equation models supported the replicability of the proposed model in both behaviors. Findings supported the majority of the hypothesized effects in the proposed model across the two health behaviors. However, four effects were significantly different across the two behaviors: the effect of autonomous motives on intentions, subjective norms and PBC on intentions, and intentions on behavior. Findings extend knowledge of the processes by which psychological antecedents from the theories affect health behaviors integral to the maintenance of energy balance.

An Analysis of the Effects of Occupational Variables on Child bearing Intentions

Recent studies have indicated that the relationship between family size and occupational variables (e.g., work status, occupation, total number of years worked, career decisions) may be influenced by a number of different variables. The present study uses Fishbein's Theory of Reasoned Action to analyze the effects of different occupational variables on the beliefs, attitudes, and subjective norms that underlie intentions to have a child (within the next 3 years). Consistent with the theory, occupational variables were significantly related to childbearing intentions only if they were related to attitudes toward having a child and subjective norms. Furthermore, these latter relationships were themselves dependent upon relations between the occupational variables and underlying beliefs, evaluations, and motivations to comply. As expected, different occupational variables influenced intentions in different ways. Thus, Fishbein's theory allows a means for identifying the loci of effects of occupational variables on childbearing intentions. Finally, the two components of the model were sufficient to predict childbearing intentions; in general, occupational variables did not contribute to prediction of childbearing intentions over and above childbearing attitudes and subjective norms.     

The diagnosticity of individual data for model selection: Comparing signal-detection models of recognition memory

We tested whether the unequal-variance signal-detection (UVSD) and dual-process signal-detection (DPSD) models of recognition memory mimic the behavior of each other when applied to individual data. Replicating previous results, there was no mimicry for an analysis that fit each individual, summed the goodness-of-fit values over individuals, and compared the two sums (i.e., a single model selection). However, when the models were compared separately for each individual (i.e., multiple model selections), mimicry was substantial. To quantify the diagnosticity of the individual data, we used mimicry to calculate the probability of making a model selection error for each individual. For nondiagnostic data (high model selection error), the results were compatible with equal-variance signal-detection theory. Although neither model was justified in this situation, a forced-choice between the UVSD and DPSD models favored the DPSD model for being less flexible. For diagnostic data (low model selection error), the UVSD model was selected more often.     

Fitting a Thurstonian IRT model to forced-choice data using Mplus

To counter response distortions associated with the use of rating scales (a.k.a. Likert scales), items can be presented in a comparative fashion, so that respondents are asked to rank the items within blocks (forced-choice format). However, classical scoring procedures for these forced-choice designs lead to ipsative data, which presents psychometric challenges that are well described in the literature. Recently, Brown and Maydeu-Olivares (Educational and Psychological Measurement 71: 460–502, 2011a) introduced a model based on Thurstone’s law of comparative judgment, which overcomes the problems of ipsative data. Here, we provide a step-by-step tutorial for coding forced-choice responses, specifying a Thurstonian item response theory model that is appropriate for the design used, assessing the model’s fit, and scoring individuals on psychological attributes. Estimation and scoring is performed using Mplus, and a very straightforward Excel macro is provided that writes full Mplus input files for any forced-choice design. Armed with these tools, using a forced-choice design is now as easy as using ratings.     

Swayed by the music: sampling bias towards musical preference distinguishes like from dislike decisions

This study investigated the interaction between sampling behavior and preference formation underlying subjective decision making for like and dislike decisions. Two-alternative forced-choice tasks were used with closely-matched musical excerpts and the participants were free to listen and re-listen, i.e. to sample and resample each excerpt, until they reached a decision. We predicted that for decisions involving resampling, a sampling bias would be observed before the moment of conscious decision for the like decision only. The results indeed showed a gradually increasing sampling bias favouring the choice (73%) before the moment of overt response for like decisions. Such a bias was absent for dislike decisions. Furthermore, the participants reported stronger relative preferences for like decisions as compared to dislike decisions. This study demonstrated distinct differences in preference formation between like and dislike decisions, both in the implicit orienting/sampling processes prior to the conscious decision and in the subjective evaluation afterwards.     

Subjective sampling distributions and the additivity of estimates

Abstract.— Previous studies of sampling distributions have been conducted almost exclusively under the assumption that persons behave in accordance with the "fundamental convention" of probability, i.e. that the sum of all probability estimates will equal 1. When this assumption was tested by asking subjects to give "unrestricted" probability estimates of all possible outcomes of samples from a given population, a general tendency of overestimation made the sum of all probabilities exceed 1 to a considerable extent. The subjective sampling distributions appeared to be unaffected by sample size ( N=5 or 10) and number of outcomes, and were flatter than the corresponding "objective" sampling distributions.     

The Importance of Attitudes in the Prediction of College Students' Intentions to Drink

Fishbein's (1967, 1980) theory of reasoned action was used to test the relative importance of attitudes and subjective norms in predicting undergraduate students' intentions to perform 3 different types of social drinking actions: avoiding drinking, drinking enough to get a slight buzz, and drinking enough to get drunk. A multiple regression paradigm was used to determine the relative effectiveness of attitudes and subjective norms in predicting intentions to perform each of the 3 drinking behaviors. Although attitudes were consistently found to be better predictors of intentions than were subjective norms, the strength of the attitude-intention relation varied widely across the 3 actions. In particular, the attitude-intention correlation was strongest for "drinking enough to get drunk." Findings also suggest that subjective norms, previous behavior, and perceived behavioral control are not important variables for predicting this behavior.     

Factors Influencing Ethical Intentions Among Future Accounting Professionals in the Caribbean

Ethical decision-making is an important function among accountants. This paper sought to determine the factors influencing the ethical intentions of future accounting professionals. Specifically, this study tested the applicability of the theory of reasoned action (TRA), theory of planned behavior (TPB) and the extended model of the theory of planned behavior (ETPB) in predicting accounting students’ intentions to act unethically (breaching confidentiality and charging expenses). Data was collected via a survey questionnaire from 298 accounting students at a Caribbean university. Results revealed that the independent variables (attitudes, subjective norms, perceived behavioral control and moral obligation) significantly predicted students’ intentions to breach confidentiality and charge personal expenses. Our findings show that the ETPB is a good predictor of ethical intentions among future accounting professionals.     

Factors Predicting Intention to Enroll in a Philosophy of Life Course

This research examined factors predicting university students' intentions to enroll in a philosophy of life course. One hundred and ninety subjects participated in two surveys. The first was qualitative, identifying factors students considered in forming intentions, but without ranking the factors. The second study used a quantitative model to predict student intentions from their beliefs about the course, themselves, and other people. The model was based on Ajzen's theory of planned behavior, a theory that successfully predicts many different behaviors. Analysis was done using partial least squares, a robust structural equation modeling technique. The results show that students focused primarily on personal outcomes from the course. They wanted the course to help them understand life and themselves. To a lesser extent, students' perceptions of other people's views affected their intentions, especially the opinions of parents, friends, and religious people. Some students thought all beliefs are subjective, and discussing them would be pointless. Recommendations are given for designing and promoting philosophy of life courses.     

Self-Control and the Self-Regulation of Dieting Decisions: The Role of Prefactual Attitudes,Subjective Norms,and Resistance to Temptation

This article investigates cognitive and motivational decision processes in the pursuit of dieting goals and implements the theory of trying in a field study. The theory of trying is an extension of the theory of planned behavior and investigates the effects on intentions of (a) 3 prefactual attitudes (attitudes toward success, failure, and the process of goal striving), (b) subjective norms, and (c) perceived behavioral control (i.e., resistance to temptation). Dieting decisions of 609 adult women were studied. Perceived behavioral control in the form of resistance to temptation was found to interact with subjective norms to influence intentions, and the 3 forms of prefactual attitudes had additive effects on intentions.     

Frequency, probability, and prediction: easy solutions to cognitive illusions?

Many errors in probabilistic judgment have been attributed to people's inability to think in statistical terms when faced with information about a single case. Prior theoretical analyses and empirical results imply that the errors associated with case-specific reasoning may be reduced when people make frequentistic predictions about a set of cases. In studies of three previously identified cognitive biases, we find that frequency-based predictions are different from-but no better than-case-specific judgments of probability. First, in studies of the "planning fallacy, " we compare the accuracy of aggregate frequency and case-specific probability judgments in predictions of students' real-life projects. When aggregate and single-case predictions are collected from different respondents, there is little difference between the two: Both are overly optimistic and show little predictive validity. However, in within-subject comparisons, the aggregate judgments are significantly more conservative than the single-case predictions, though still optimistically biased. Results from studies of overconfidence in general knowledge and base rate neglect in categorical prediction underline a general conclusion. Frequentistic predictions made for sets of events are no more statistically sophisticated, nor more accurate, than predictions made for individual events using subjective probability.     

Stimulus and response prediction in choice reaction time: Free vs. forced reactions

Verbal predictions were combined in a 1:many mapping in order to analyze the contribution of response preparation to both stimulus and response prediction effects in choice reaction time (RT). Using a three-stimulus, two-response task in which two of the stimuli were mapped 1:1 to separate responses (forced-choice) and the third stimulus was mapped to both responses (free-choice), response frequencies and latencies were compared in two experiments. The results indicated that (1) free-choice response selections were not influenced by forced-choice stimulus predictions; (2) free-choice RTs were reduced only when the free-choice stimulus was correctly predicted; (3) free-choice responses were generally consistent with the response predicted, but RT did not depend on response prediction; (4) on forced-choice trials, the RT difference between correct and incorrect predictions was similar for stimulus and response predictions; and (5) under no-prediction conditions, no difference was found between free and forced RTs. A stimulus anticipation component was the only apparent contribution to the stimulus prediction effect, while the response prediction data suggest some prior response selection with no associated decrease in latency     

Studying, Practicing, and Mastering: A Test of the Model of Goal-Directed Behavior (MGB) in the Software Learning Domain

The present study tested the model of goal-directed behavior (MGB). The model proposes that behavioral intentions to perform instrumental behaviors are primarily motivated by desires to perform the acts. In turn, desires mediate the effects of attitudes, subjective norms, perceived control, and anticipated emotions on intentions. Construct validity for MGB variables is assessed, and the predictive utility of the MGB is compared with that of the theory of planned behavior (TPB). College students ( N = 102) provided measures for MGB and TPB variables while participating in a training program to use statistical software. We focused on two goal-related instrumental behaviors: studying handbooks and practicing with the package. The results show that the MGB accounts for a greater proportion of variance in intentions and instrumental behaviors than does TPB. Although desires mediate most of the effects of other predictors on intentions to perform the instrumental behaviors, it is proposed that when the behavior is normatively relevant, or when self-efficacy appraisals play a major role, subjective norms and perceived behavioral control may directly affect intentions.     

Life structure decisions: Factors related to career-marriage priorities in college youth

The present research conceptualizes life structure, or the pattern of life, as the ordering of priorities among competing alternatives. Intentions to emphasize career, marriage, or both were investigated for college students. Variations in these intentions were seen as resulting from differences in two classes of variables: (a) the perceived consequences of emphasizing the alternative; and (b) perceived normative pressures. A subjective probability model of the relationship between beliefs and behavioral intentions was used as a framework for determining the importance of these factors. The considerations identified as most likely to have a direct impact on life structure dealt primarily with interpersonal relations, particularly marriage and family. In general, the data suggested that the subjective probability model may be useful for further understanding of life structure decisions.     

Seat Belt Attitudes, Habits, and Behaviors: An Adaptive Amendment to the Fishbein Model

One hundred thirty-four introductory psychology students participatcd in a longitudinal study of seat belt usage. The model of Fishbein and Ajzen was tested, as was the construct of habit within this context. Multiple regression analyses supported the basic Fishhein and Ajzen model predictions. Attitudes and subjective norms predicted intentions, which in turn predicted behavior. Furthermore, habit predicted behavior better than intention. The following nonspurious relationships were observed in cross-lagged panel correlation tests: influence from subjective norm to intention, influence from intention to attitude, influcnce from attitude to subjective norm, influence from behavior to habit, and, of course, influence from attitude to behavior. Discussion included further consideration of the Fishbein and Ajzen model, social adaptation theory, and implications for seat belt usage.     

Testing expectancy theory predictions using behaviorally based measures of motivational effort for engineers

Expectancy theory predictions were tested using a sample of engineers who had been rated on dimensions of work motivation or effort (in contrast to performance) using the behaviorally based rating scales designed by Landy and Guion (1970). It was found that the expectancy model was only weakly upheld for an older (41 or older) age subgroup, while few relationships were observed for a younger (below 41) age group. Also, the motivational behavior scales did not show any enhanced predictability when compared to a more global rating of job performance.