Automatic semantic association between emotional valence and brightness in the right hemisphere

Positive words (e.g., faith) were recognised better when presented in white fonts than in black fonts, whereas the opposite was true for negative words (e.g., enemy). A neural basis for this type of association between emotional valence and brightness was investigated using a visual half-field paradigm. Positive and negative words were presented in black or white fonts and presented to the left visual field–right hemisphere (LVF–RH) or right visual field–left hemisphere (RVF–LH) in a word valence judgement task (i.e., positive vs. negative). A cross-over interaction between emotional valence and brightness was observed; valence judgements were facilitated when a positive word appeared in white and when a negative word appeared in black. This interaction was qualified by a higher-order interaction. The cross-over interaction appeared only for LVF–RH trials, suggesting that the right hemisphere was responsible for the association between emotional valence and brightness.     

Automatic semantic association between emotional valence and brightness in the right hemisphere

Positive words (e.g., faith) were recognised better when presented in white fonts than in black fonts, whereas the opposite was true for negative words (e.g., enemy). A neural basis for this type of association between emotional valence and brightness was investigated using a visual half-field paradigm. Positive and negative words were presented in black or white fonts and presented to the left visual field-right hemisphere (LVF-RH) or right visual field-left hemisphere (RVF-LH) in a word valence judgement task (i.e., positive vs. negative). A cross-over interaction between emotional valence and brightness was observed; valence judgements were facilitated when a positive word appeared in white and when a negative word appeared in black. This interaction was qualified by a higher-order interaction. The cross-over interaction appeared only for LVF-RH trials, suggesting that the right hemisphere was responsible for the association between emotional valence and brightness.     

On the generality of the affective Simon effect

In affective Simon studies, participants are to select between a positive and negative response on the basis of a nonaffective stimulus feature (i.e., relevant stimulus feature) while ignoring the valence of the presented stimuli (i.e., irrelevant stimulus feature). De Houwer and Eelen (1998) showed that the time to select the correct response is influenced by the match between the valence of the response and the (irrelevant) valence of the stimulus. In the affective Simon studies that have been reported until now, only words were used as stimuli and the relevant stimulus feature was always the grammatical category of the words. We report four experiments in which we examined the generality of the affective Simon effect. Significant affective Simon effects were found when the semantic category, grammatical category, and letter-case of words was relevant, when the semantic category of photographed objects was relevant, and when participants were asked to give nonverbal approach or avoidance responses on the basis of the grammatical category of words. Results also showed that the magnitude of the affective Simon effect depended on the nature of the relevant feature.     

Automatic vigilance for negative words in lexical decision and naming: comment on Larsen, Mercer, and Balota (2006)

An automatic vigilance hypothesis states that humans preferentially attend to negative stimuli, and this attention to negative valence disrupts the processing of other stimulus properties. Thus, negative words typically elicit slower color naming, word naming, and lexical decisions than neutral or positive words. Larsen, Mercer, and Balota analyzed the stimuli from 32 published studies, and they found that word valence was confounded with several lexical factors known to affect word recognition. Indeed, with these lexical factors covaried out, Larsen et al. found no evidence of automatic vigilance. The authors report a more sensitive analysis of 1011 words. Results revealed a small but reliable valence effect, such that negative words (e.g., "shark") elicit slower lexical decisions and naming than positive words (e.g., "beach"). Moreover, the relation between valence and recognition was categorical rather than linear; the extremity of a word's valence did not affect its recognition. This valence effect was not attributable to word length, frequency, orthographic neighborhood size, contextual diversity, first phoneme, or arousal. Thus, the present analysis provides the most powerful demonstration of automatic vigilance to date.     

Freeze or flee? Negative stimuli elicit selective responding

Humans preferentially attend to negative stimuli. A consequence of this automatic vigilance for negative valence is that negative words elicit slower responses than neutral or positive words on a host of cognitive tasks. Some researchers have speculated that negative stimuli elicit a general suppression of motor activity, akin to the freezing response exhibited by animals under threat. Alternatively, we suggest that negative stimuli only elicit slowed responding on tasks for which stimulus valence is irrelevant for responding. To discriminate between these motor suppression and response-relevance hypotheses, we elicited both lexical decisions and valence judgments of negative words and positive words. Relative to positive words (e.g., kitten), negative words (e.g., spider) elicited slower lexical decisions but faster valence judgments. Results therefore indicate that negative stimuli do not cause a generalized motor suppression. Rather, negative stimuli elicit selective responding, with faster responses on tasks for which stimulus valence is response-relevant.     

But for the bad, there would not be good: Grounding valence in brightness through shared relational structures

Light and dark are used pervasively to represent positive and negative concepts. Recent studies suggest that black and white stimuli are automatically associated with negativity and positivity. However, structural factors in experimental designs, such as the shared opposition in the valence (good vs. bad) and brightness (light vs. dark) dimensions might play an important role in the valence-brightness association. In 6 experiments, we show that while black ideographs are consistently judged to represent negative words, white ideographs represent positivity only when the negativity of black is coactivated. The positivity of white emerged only when brightness and valence were manipulated within participants (but not between participants) or when the negativity of black was perceptually activated by presenting positive and white stimuli against a black (vs. gray) background. These findings add to an emerging literature on how structural overlap between dimensions creates associations and highlight the inherently contextualized construction of meaning structures.     

The Extrinsic Affective Simon Task

A modified version of the Implicit Association Test (IAT) is described that is based on a comparison of performance on trials within a single task rather than on a comparison of performance on different tasks. In two experiments, participants saw white words that needed to be classified on the basis of stimulus valence and colored words that were to be classified on the basis of color. On trials where the colored word referred to a positive target concept (e.g., "flowers," "self"), performance was superior when the correct response was the response that was also assigned to positive white words. The reverse was true on trials where the colored word represented a negative target concept (e.g., "insect"). This variant of the IAT is less susceptible to nonassociative effects of task recoding and can be used to assess single and multiple attitudes.     

Perceptual dimensions differentiate emotions

Individuals often describe objects in their world in terms of perceptual dimensions that span a variety of modalities; the visual (e.g., brightness: dark–bright), the auditory (e.g., loudness: quiet–loud), the gustatory (e.g., taste: sour–sweet), the tactile (e.g., hardness: soft vs. hard) and the kinaesthetic (e.g., speed: slow–fast). We ask whether individuals use perceptual dimensions to differentiate emotions from one another. Participants in two studies (one where respondents reported on abstract emotion concepts and a second where they reported on specific emotion episodes) rated the extent to which features anchoring 29 perceptual dimensions (e.g., temperature, texture and taste) are associated with 8 emotions (anger, fear, sadness, guilt, contentment, gratitude, pride and excitement). Results revealed that in both studies perceptual dimensions differentiate positive from negative emotions and high arousal from low arousal emotions. They also differentiate among emotions that are similar in arousal and valence (e.g., high arousal negative emotions such as anger and fear). Specific features that anchor particular perceptual dimensions (e.g., hot vs. cold) are also differentially associated with emotions.     

What's the use of being happy? Mood states, useful objects, and repetition priming effects

Two experiments involving 99 undergraduate participants sought to examine the influence of mood states on encoding speed within lexical decision and pronunciation tasks. Mood states were measured naturalistically in Experiment 1 and manipulated in Experiment 2. Stimuli consisted of nouns representing useful (e.g., food) and nonuseful (e.g., lint) objects. Mood states had no implications for initial encoding speed. However, when the same words were presented a 2nd time (i.e., repeated), happy individuals displayed a tendency to encode useful words faster than nonuseful ones. Thus, mood states influenced repetition priming on the basis of stimulus valence. The authors propose that happiness sensitizes individuals to useful or rewarding objects, which in turn creates a stronger memory trace for such stimuli in the future.     

Automatic influence of arousal information on evaluative processing: Valence–arousal interactions in an affective Simon task

Previous research showed that evaluation speed is faster for negative stimuli that are high in arousal and for positive stimuli that are low in arousal. The present study investigated whether arousal and valence analogously interact in automatic stimulus evaluations, i.e., if stimulus valence is irrelevant for the task. One sample of participants switched randomly between an evaluation task and an affective Simon task that assessed stimulus evaluations indirectly. Another sample completed a pure Simon task. In all conditions, the influence of affective stimuli on task performance was enhanced when valence and arousal were congruent (i.e., high-arousing negative and low-arousing positive stimuli) than when both stimulus dimensions were incongruent (i.e., low-arousing negative and high-arousing positive stimuli). These findings suggest that evaluative implications of stimulus arousal and valence are automatically inferred even when stimulus evaluation is irrelevant for the task at hand.     

Processing emotional category congruency between emotional facial expressions and emotional words

Facial expressions are critical for effective social communication, and as such may be processed by the visual system even when it might be advantageous to ignore them. Previous research has shown that categorising emotional words was impaired when faces of a conflicting valence were simultaneously presented. In the present study, we examined whether emotional word categorisation would also be impaired when faces of the same (negative) valence but different emotional category (either angry, sad or fearful) were simultaneously presented. Behavioural results provided evidence for involuntary processing of basic emotional facial expression category, with slower word categorisation when the face and word categories were incongruent (e.g., angry word and sad face) than congruent (e.g., angry word and angry face). Event-related potentials (ERPs) time-locked to the presentation of the word–face pairs also revealed that emotional category congruency effects were evident from approximately 170 ms after stimulus onset.     

Processing emotional category congruency between emotional facial expressions and emotional words

Facial expressions are critical for effective social communication, and as such may be processed by the visual system even when it might be advantageous to ignore them. Previous research has shown that categorising emotional words was impaired when faces of a conflicting valence were simultaneously presented. In the present study, we examined whether emotional word categorisation would also be impaired when faces of the same (negative) valence but different emotional category (either angry, sad or fearful) were simultaneously presented. Behavioural results provided evidence for involuntary processing of basic emotional facial expression category, with slower word categorisation when the face and word categories were incongruent (e.g., angry word and sad face) than congruent (e.g., angry word and angry face). Event-related potentials (ERPs) time-locked to the presentation of the word-face pairs also revealed that emotional category congruency effects were evident from approximately 170 ms after stimulus onset.     

The influence of spatial representation on valence judgements: An event-related potential study

The present study used event-related potentials (ERPs) to explore the nature of space-valence congruency effects. We presented participants with up or down arrows at the centre of the screen and then asked participants to identify whether the following target words had the emotional valence. The target words included positive emotional words (e.g., “happy” and “delight”), negative emotional words (e.g., “sad” and “depressive”) and neutral words (e.g., “history” and “country”). Behavioural data showed that the positive targets were identified faster when they are primed by up arrows than when primed by down arrows, whereas the negative targets were identified faster when they are primed by down arrows than when primed by up arrows. The ERP analysis showed larger P2 amplitudes were found in the congruent condition (i.e., the positive targets following up arrows or the negative targets following down arrows) than in the incongruent condition (i.e., the positive targets following down arrows or the negative targets following up arrows). Furthermore, larger N400 amplitudes were found in the incongruent condition compared with the congruent condition. Moreover, larger LPC amplitudes were found in the congruent condition compared with the incongruent condition. Therefore, in addition to replicating the space-valence congruency effects in a neutral/emotional judgement task, our study also extended previous studies by showing that spatial information modulates the processing of the emotional words at multiple stages.     

Source memory that encoding was self-referential: the influence of stimulus characteristics

Decades of research suggest that encoding information with respect to the self improves memory (self-reference effect, SRE) for items (item SRE). The current study focused on how processing information in reference to the self affects source memory for whether an item was self-referentially processed (a source SRE). Participants self-referentially or non-self-referentially encoded words (Experiment 1) or pictures (Experiment 2) that varied in valence (positive, negative, neutral). Relative to non-self-referential processing, self-referential processing enhanced item recognition for all stimulus types (an item SRE), but it only enhanced source memory for positive words (a source SRE). In fact, source memory for negative and neutral pictures was worse for items processed self-referentially than non-self-referentially. Together, the results suggest that item SRE and source SRE (e.g., remembering an item was encoded self-referentially) are not necessarily the same across stimulus types (e.g., words, pictures; positive, negative). While an item SRE may depend on the overall likelihood the item generates any association, the enhancing effects of self-referential processing on source memory for self-referential encoding may depend on how embedded a stimulus becomes in one’s self-schema, and that depends, in part, on the stimulus’ valence and format. Self-relevance ratings during encoding provide converging evidence for this interpretation.     

Connection between the evaluation of positive or negative valence and verbal responses to a lexical decision making task]

Evaluation of the positive or negative valence of a stimulus is an activity that is part of any emotional experience that has been mostly studied using the affective priming paradigm. When the prime and the target have the same valence (e.g. positive prime and positive target), the target response is facilitated as a function of opposing valence conditions (e.g. negative prime and positive target). These studies show that this evaluation is automatic but depends on the nature of the task's implied response because the priming effects are only observed for positive responses, not for negative responses. This result was explained in automatic judgmental tendency model put forth by Abelson and Rosenberg (1958) and Klauer and Stern (1992). In this model, affective priming assumes there is an overlap between both responses, the first response taking precedence as a function of the prime-target valence, and the second response one that is required by the task. We are assuming that another type of response was not foreseen under this model. In fact, upon activating the valence for each of the prime-target elements, two preliminary responses would be activated before the response on the prime-target valence relationship. These responses are directly linked to the prime and target evaluation independently of the prime-target relationship. This hypothesis can be linked to the larger hypothesis whereby the evaluative process is related to two distinct motivational systems corresponding to approach and avoidance behaviour responses (Lang, Bradley, & Cuthbert, 1990; Neuman & Strack, 2000; Cacciopo, Piester & Bernston, 1993). In this study, we use the hypothesis that when a word leads to a positive valence evaluation, this favours a positive verbal response and inversely, a negative valence word favours a negative response. We are testing this hypothesis outside the affective priming paradigm to study to what extent evaluating a word, even when it is not primed, activates both motivational systems and consequently, positive verbal responses for approach and negative responses for avoidance. To validate this hypothesis, we are re-using both versions of the lexical decision task proposed by Wentura (2000). The classic version leads participants to a positive response for words, and the modified version leads to a no response. This experiment, carried out with thirty-two participants, measures the influence on response time of two experimental factors, the intrasubject valence of words (positive and negative) and the inter-subject factor (yes and no responses to words). Results show an interaction between the type of response and word valence. It is temporally more onerous to give a no response to positive words than to negative words. This result confirms that there is a direct relation between the evaluation of a valence stimulus and the response to this stimulus, a relation that had up to now been essentially observed with motor behaviours, and more rarely with verbal responses. We propose integrating the existence of this link between evaluation and verbal response (yes and no) in interpreting the effects of affective priming.     

Watch out! That could be dangerous: valence-arousal interactions in evaluative processing

Seven studies involving 146 undergraduates examined the effects of stimulus valence and arousal on direct and indirect measures of evaluative processing. Stimuli were emotional slides (Studies 1 to 6) or words (Study 7) that systematically varied in valence and arousal. Evaluative categorization was measured by reaction times to evaluate the stimuli (Studies 2, 3, and 7), latencies related to emotional feelings (Study 3), and incidental effects on motor performance (Studies 4 and 5). A consistent interaction was observed such that evaluation latencies were faster if a negative stimulus was high in arousal or if a positive stimulus was low in arousal. Studies 1, 6, and 7 establish that the findings are not due to stimulus identification processes. The findings therefore suggest that people make evaluative inferences on the basis of stimulus arousal.     

What's up? Emotion-specific activation of vertical space during language processing

The relationship between language processing and vertical space has been shown for various groups of words including valence words, implicit location words, and words referring to religious concepts. However, it remains unclear whether these are single phenomena or whether there is an underlying common mechanism. Here, we show that the evaluation of word valence interacts with motor responses in the vertical dimension, with positive (negative) evaluations facilitating upward (downward) responses. When valence evaluation was not required, implicit location words (e.g., bird, shoe) influenced motor responses whereas valence words (e.g., kiss, hate) did not. Importantly, a subset of specific emotional valence words that are commonly associated with particular bodily postures (e.g., proud → upright; sad → slouched) did automatically influence motor responses. Together, this suggests that while the vertical spatial dimension is not directly activated by word valence, it is activated when processing words referring to emotional states with stereotypical bodily-postures. These results provide strong evidence that the activation of spatial associations during language processing is experience-specific in nature and cannot be explained with reference to a general mapping between all valence words and space (i.e., all positive and negative words generally relate to spatial processing). These findings support the experiential view of language comprehension, suggesting that the automatic reactivation of bodily experiences is limited to word groups referring to emotions or entities directly associated with spatial experiences (e.g., posture or location in the world).     

The effect of orthographic and emotional neighbourhood in a colour categorization task

This study investigated whether and how the strength of reading interference in a colour categorization task can be influenced by lexical competition and the emotional characteristics of words not directly presented. Previous findings showed inhibitory effects of high-frequency orthographic and emotional neighbourhood in the lexical decision task. Here, we examined the effect of orthographic neighbour frequency according to the emotional valence of the higher-frequency neighbour in an emotional orthographic Stroop paradigm. Stimuli were coloured neutral words that had either (1) no orthographic neighbour (e.g. PISTIL [pistil]), (2) one neutral higher-frequency neighbour (e.g. tirade [tirade]/TIRAGE [draw]) or (3) one negative higher-frequency neighbour (e.g. idiome [idiom]/IDIOTE [idiotic]). The results showed that colour categorization times were longer for words with no orthographic neighbour than for words with one neutral neighbour of higher frequency and even longer when the higher-frequency neighbour was neutral rather than negative. Thus, it appears not only that the orthographic neighbourhood of the coloured stimulus words intervenes in a colour categorization task, but also that the emotional content of the neighbour contributes to response times. These findings are discussed in terms of lexical competition between the stimulus word and non-presented orthographic neighbours, which in turn would modify the strength of reading interference on colour categorization times.     

Abstracts

Slower colour-naming reaction times (RTs) for negatively valenced Stroop words (e.g. SELFISH printed in green ink) than for positively valenced words (e.g. TOLERANT printed in blue ink) have been taken as evidence of an automatic vigilance mechanism that directs attention towards undesirable events and objects. These findings were replicated when words were shown at fixation but not when they were shown away from the locus of fixation. The failure of negative word valence to capture spatial attention is compared with the capture that has been found with angry and threatening facial expressions. From an ecological view of social perception both findings are unsurprising. Unlike words, facial expressions have evolved to provide the species with adaptively important information.     

Implicit Attitudes Toward Arab-Muslims and the Moderating Effects of Social Information

Three studies examined the relative valence and strength of implicit attitudes toward Arab-Muslims using the Implicit Association Test (IAT) while exploring the moderation of such implicit effects. Studies have suggested that repeated exposure to information associating members of a social group (e.g., Arab-Muslims) with evaluative attributes (e.g., terrorism) might create automatic attitudes toward them. Consistent with this notion, the IAT results indicated strong implicit preference for White over Arab-Muslim, whereas the magnitude of such a bias was substantially diminished when assessed by explicit measures (Study 1). It is also interesting to note that participants exhibited implicit preference for Black over Arab-Muslim when measured by the IAT, whereas no difference was found between the 2 groups in stimulus familiarity and in explicit attitudes (Studies 2 and 3). However, such implicit effects were moderated when participants were exposed to positive information about Arab-Muslims (Study 3). Theoretical and practical implications of these findings are further discussed.