The neural, evolutionary, developmental, and bodily basis of metaphor

We propose that there are four fundamental kinds of metaphor that are uniquely mapped onto specific brain “networks” and present preliterate (i.e., evolutionary, including before the appearance of written language in the historical record), prelinguistic (i.e., developmental, before the appearance of speech in human development), and extralinguistic (i.e., neuropsychological, cognitive) evidence supportive of this view. We contend that these basic metaphors are largely nonconceptual and entail (a) perceptual-perceptual, (b) cross-modal, (c) movement-movement, and (d) perceptual-affective mappings that, at least, in the initial stages of processing may operate largely outside of conscious awareness. In opposition to our basic metaphor theory (B_mT), the standard theory (S_mT) maintains that metaphor is a conceptual mapping from some base domain to some target domain and/or represents class-inclusion (categorical) assertions. The S_mT captures aspects of secondary or conceptual metaphoric relations but not primary or basic metaphoric relations in our view. We believe our theory (B_mT) explains more about how people actually recognize or create metaphoric associations across disparate domains of experience partly because they are “pre-wired” to make these links.     

Understanding metaphors: Is the right hemisphere uniquely involved?

Two divided visual field priming experiments examined cerebral asymmetries for understanding metaphors varying in sentence constraint. Experiment 1 investigated ambiguous words (e.g., SWEET and BRIGHT) with literal and metaphoric meanings in ambiguous and unambiguous sentence contexts, while Experiment 2 involved standard metaphors (e.g., The drink you gave me was a meteor) with sententially consistent and inconsistent targets (i.e., POTENT vs COMET). Similar literal and metaphor priming effects were found in both visual fields across most experimental conditions. However, RH processes also maintained activation of sententially inconsistent literal meanings following metaphoric expressions. These results do not strongly support the RH as the preferred substrate for metaphor comprehension (e.g., ), and suggest that processes in both hemispheres can support metaphor comprehension, although not via identical mechanisms. The LH may utilize sentence constraint to select and integrate only contextually relevant literal and metaphoric meanings, whereas the RH may be less sensitive to sentence context and can maintain the activation of some alternative interpretations. This may be potentially useful in situations where an initial understanding must be revised.     

Metaphoric advertisement comprehension: The role of the cerebral hemispheres

Currently little is known about how implicit processes (i.e., cognitive processes that consumers are unaware of) are utilized as consumers read metaphoric advertisements. The field of cognitive neuroscience can help marketers better understand consumers' implicit processing by examining how each cerebral hemisphere uniquely contributes during metaphoric advertisement comprehension. A right hemisphere advantage has been demonstrated during metaphoric language processing; however, it is unclear how each hemisphere of the brain processes metaphors used in advertisements. This study combines the fields of marketing and cognitive neuroscience to investigate the hemispheric processing of metaphoric advertisements. Through the use of the divided visual field paradigm, participants read metaphor, literal, or neutral slogans and responded to related target words presented to either the left visual field‐right hemisphere or the right visual field‐left hemisphere. As predicted, there was a right hemisphere advantage, compared to the left hemisphere, for metaphoric slogans. Additionally, greater facilitation was evident in the right hemisphere for literal slogans compared to metaphoric slogans. Metaphoric messages were also remembered better than literal ones. These findings provide an in‐depth account of how consumers implicitly process messages, suggesting an important role of the right hemisphere during the comprehension of both metaphoric and literal messages. Copyright © 2011 John Wiley & Sons, Ltd.     

Deriving meaning: Distinct neural mechanisms for metaphoric, literal, and non-meaningful sentences

In this study, we used a novel cognitive paradigm and event-related functional magnetic resonance imaging (ER-fMRI) to investigate the neural substrates involved in processing three different types of sentences. Participants read either metaphoric (Some surgeons are butchers), literal (Some surgeons are fathers), or non-meaningful sentences (Some surgeons are shelves) and had to decide whether they made sense or not. We demonstrate that processing of the different sentence types relied on distinct neural mechanisms. Activation of the left inferior frontal gyrus (LIFG), BA 47, was shared by both non-meaningful and metaphoric sentences but not by literal sentences. Furthermore, activation of the left thalamus appeared to be specifically involved in deriving meaning from metaphoric sentences despite lack of reaction times differences between literals and metaphors. We assign this to the ad hoc concept construction and open-endedness of metaphoric interpretation. In contrast to previous studies, our results do not support the view the right hemispheric is specifically involved in metaphor comprehension.     

Computer Understanding of Conventional Metaphoric Language

Metaphor is a conventional and ordinary part of language. An approach to metaphor, based on the explicit representation of knowledge about metaphors, has been developed. This approach asserts that the interpretation of conventional metaphoric language should proceed through the direct application of specific knowledge about the metaphors in the language. MIDAS (Metaphor Interpretation, Denotation, and Acquisition System) is a computer program that has been developed based upon this approach. MIDAS can be used to represent knowledge about conventional metaphors, interpret metaphoric language by applying this knowledge, and dynamically learn new metaphors as they are encountered during normal processing.     

Processing Conventional Conceptual Metaphors in Persian: A Corpus-Based Psycholinguistic Study

Research on the psycholinguistic processing of conceptual metaphors has produced contrasting results in recent years. There have also been criticisms that in experimental studies of metaphor processing, linguistic stimuli are mostly intuition-based and not designed objectively based on the original language use data. To address these issues, we studied the processing of conventional metaphoric expressions in Persian language using corpus data. A reading time experiment was designed to test whether conventional metaphoric expressions activated conceptual metaphors. A corpus of 50 million word tokens was used to study the conventional patterns of metaphoric expressions usages and construct experimental items. Fifty five Persian speakers read a set of scenarios containing non-conventional metaphor, conventional metaphor and non-metaphor expressions on computer and the reading times of the following novel target sentence in each condition were recorded by DMDX stimulus presenter program. Comparing mean reading times using one-way ANOVA revealed that reading target sentence after conventional metaphor scenarios had been significantly faster than non-metaphor scenarios, but slower than non-conventional scenarios. The results show that conventionality has a weakening effect on the strength of metaphoric expressions to activate conceptual metaphors.     

Metaphoric relationships: The role of feature saliency

The saliency of specific features has been given a prominent role in the comprehension and production of metaphors by some recent models of metaphoric processing. These models have been generally mute on how one could operationalize feature saliency. In the present study, four distinctive indices of feature saliency were examined: associative dominance, typicality, fluency, and imaginal distinctiveness. Participants rated 112 sentences in which the subjects and predicates were linked as in a nominal metaphor. The judged metaphor goodness of these sentences was predicted by only one measure of feature saliency, i.e., the typicality of the shared feature. Typicality of the feature associated both to the sentential predicate (vehicle) and to the subject (topic) was shown to be related to goodness ratings even when the effects of the other saliency measures were partialed out. Manipulation checks based on (1) having people produce a common feature for each sentence and (2) having people rate the reverse relationship for metaphoric goodness both indicated the importance of the shared feature. Cognitive processes suggested by these data were discussed.This research was supported by a grant (A7040) from the Natural Sciences and Engineering Research Council of Canada.     

Brighten up: Smiles facilitate perceptual judgment of facial lightness

The metaphoric expression ‘bright smile’ may reflect the actual judgment of facial lightness under varying emotional expressions. The present research examined whether people in fact judge smiling faces as perceptually brighter than frowning faces. Four studies demonstrated that participants believed smiling faces were brighter compared to frowning faces in a binary choice task and in an absolute judgment task. The results suggest that emotional expressions (i.e., smiles and frowns) can bias judgments of facial brightness in ways consistent with the metaphor. Among other implications, such results suggest that stereotypes about darker-skinned individuals may be attenuated by smiles.     

汉语隐喻理解时程的ERPs研究

摘 要 本研究使用ERPs技术考察隐喻句与本义句理解时程的异同,以研究汉语隐喻的理解机制。以句尾范式向被试随机呈现本义句、熟悉隐喻句、新奇隐喻句及错误义句各50句,被试的任务为判断每句话是否有意义。结果显示：两种隐喻句诱发的N400波形与头皮分布情况和本义句无明显差异,且两种隐喻句诱发的N400波幅高于本义句。本研究结果证明汉语隐喻义和本义理解的认知机制类似,支持隐喻理解的平行加工假说,且加工隐喻义需要耗费更多的认知资源。     

The role of working memory in the metaphor interference effect

Participants took longer to judge that metaphors (e.g., an insult is a razor, memory is a warehouse) were literally false than to judge that scrambled sentences (e.g., an insult is a warehouse) were false. This result is the metaphor interference effect (MIE). It demonstrates that metaphor processing is automatic. In this experiment, we found that the magnitude of the MIE is predicted by working memory (WM) capacity, with higher WM yielding a smaller MIE. This suggests that although metaphor comprehension is automatic, the early processing of metaphors is controllable by executive mechanisms. We relate our results to Kintsch’s (2000, 2001) predication model. Specifically, we suggest that mechanisms of WM influence metaphor processing by affecting the effectiveness of the construction-integration process that identifies common properties between topics and vehicles. WM also influences the speed with which meanings are identified as literal or figurative.     

Observing spontaneous metaphor in children

The study considered whether apparent metaphors are a frequent part of child language and whether the child recognizes the metaphoric relation created. Seventy-three nursery and kindergarten children (2 to 6 years of age) were observed for one or two half-hour periods of free play. Naturally occurring utterances in unconventional uses were recorded. The children were then questioned about their possible metaphoric creations to determine their awareness and understanding of their utterances. Results suggest that metaphoric processes exist quite early in development, as exemplified by a high frequency of spontaneous metaphor in the free play of young children. The semantic extensions were often deliberate and used appropriately. On some occasions the child was able to articulate the rationale for the verbal substitution. The content and cognitive features of the figures are discussed. Several hypotheses are offered for the developmental trend of decline in frequency of metaphor use with age.     

Structure-mapping in metaphor comprehension

Metaphor has a double life. It can be described as a directional process in which a stable, familiar base domain provides inferential structure to a less clearly specified target. But metaphor is also described as a process of finding commonalities, an inherently symmetric process. In this second view, both concepts may be altered by the metaphorical comparison. Whereas most theories of metaphor capture one of these aspects, we offer a model based on structure-mapping that captures both sides of metaphor processing. This predicts (a) an initial processing stage of symmetric alignment; and (b) a later directional phase in which inferences are projected to the target. To test these claims, we collected comprehensibility judgments for forward (e.g., "A rumor is a virus") and reversed ("A virus is a rumor") metaphors at early and late stages of processing, using a deadline procedure. We found an advantage for the forward direction late in processing, but no directional preference early in processing. Implications for metaphor theory are discussed.     

Kill the Song—Steal the Show: What Does Distinguish Predicative Metaphors From Decomposable Idioms?

This study examined the semantic processing difference between decomposable idioms and novel predicative metaphors. It was hypothesized that idiom comprehension results from the retrieval of a figurative meaning stored in memory, that metaphor comprehension requires a sense creation process and that this process difference affects the processing time of idiomatic and metaphoric expressions. In the first experiment, participants read sentences containing decomposable idioms, predicative metaphors or control expressions and performed a lexical decision task on figurative targets presented 0, 350, and 500 ms, or 750 after reading. Results demonstrated that idiomatic expressions were processed sooner than metaphoric ones. In the second experiment, participants were asked to assess the meaningfulness of idiomatic, metaphoric and literal expressions after reading a verb prime that belongs to the target phrase (identity priming). The results showed that verb identity priming was stronger for idiomatic expressions than for metaphor ones, indicating different mental representations.     

Interpretation-based processing: a unified theory of semantic sentence comprehension

We present interpretation-based processing—a theory of sentence processing that builds a syntactic and a semantic representation for a sentence and assigns an interpretation to the sentence as soon as possible. That interpretation can further participate in comprehension and in lexical processing and is vital for relating the sentence to the prior discourse. Our theory offers a unified account of the processing of literal sentences, metaphoric sentences, and sentences containing semantic illusions. It also explains how text can prime lexical access. We show that word literality is a matter of degree and that the speed and quality of comprehension depend both on how similar words are to their antecedents in the preceding text and how salient the sentence is with respect to the preceding text. Interpretation-based processing also reconciles superficially contradictory findings about the difference in processing times for metaphors and literals. The theory has been implemented in ACT-R [Anderson and Lebiere, The Atomic Components of Thought, Lawrence Erlbaum Associates Publishers, Mahwah, NJ, 1998].     

Personality dominance and preferential use of the vertical dimension of space: evidence from spatial attention paradigms

Previous research has shown that dominant individuals frequently think in terms of dominance hierarchies, which typically invoke vertical metaphor (e.g., "upper" vs. "lower" class). Accordingly, we predicted that in spatial attention paradigms, such individuals would systematically favor the vertical dimension of space more than individuals low in dominance. This prediction was supported by two studies (total N= 96), which provided three tests involving two different spatial attention paradigms. In all cases, analyses controlling for speed of response to horizontal spatial probes revealed that more dominant individuals were faster than less dominant individuals to respond to probes along the vertical dimension of space. Such data support the metaphor-representation perspective, according to which people think in metaphoric terms, even in on-line processing tasks. These results have implications for understanding dominance and also indicate that conceptual metaphor is relevant to understanding the cognitive-processing basis of personality.     

Novel metaphors appear anomalous at least momentarily: evidence from N400

This study addresses a central question in perception of novel figurative language: whether it is interpreted intelligently and figuratively immediately, or only after a literal interpretation fails. Eighty sentence frames that could plausibly end with a literal, truly anomalous, or figurative word were created. After validation for meaningfulness and figurativeness, the 240 sentences were presented to 11 subjects for event related potential (ERP) recording. ERP's first 200 ms is believed to reflect the structuring of the input; the prominence of a dip at around 400 ms (N400) is said to relate inversely to how expected a word is. Results showed no difference between anomalous and metaphoric ERPs in the early window, metaphoric and literal ERPs converging 300-500 ms after the ending, and significant N400s only for anomalous endings. A follow-up study showed that the metaphoric endings were less frequent (in standardized word norms) than were the anomalous and literal endings and that there were significant differences in cloze probabilities (determined from 24 new subjects) among the three ending types: literal > metaphoric > anomalous. It is possible that the low frequency of the metaphoric element and lower cloze probability of the anomalous one contributed to the processes reflected in the early window, while the incongruity and near-zero cloze probability of the anomalous endings produced an N400 effect in them alone. The structure or parse derived for metaphor during the early window appears to yield a preliminary interpretation suggesting anomaly, while semantic analysis reflected in the later window renders a plausible figurative interpretation.     

Topic—vehicle interaction in metaphor comprehension

Property comparison models of metaphor comprehension assume that the topic and vehicle terms in metaphors are both understood to be referring to their conventional literal referents. In contrast, the interactive property attribution model (Glucksberg, McGlone, & Manfredi, 1997) assumes that the vehicle is understood to be referring to a metaphoric category that includes the topic's literal referent as a member. A priming paradigm was used to test the implications of these different models. Prior to interpreting a metaphor, participants read (1) the topic or vehicle concept alone, (2) a sentence ascribing a metaphor-relevant property to one concept, or (3) a sentence ascribing a metaphor-irrelevant property to one concept. All of the prime types facilitated metaphor comprehension with the exception of sentences ascribing metaphor-irrelevant properties to vehicles. The failure of these sentences (but not their topic counterparts) to facilitate metaphor comprehension is attributable to their priming an inappropriate literal interpretation of the vehicle term. These results are consistent with the claim that irrelevant information is suppressed during language comprehension (Gernsbacher, 1990) and support the interactive property attribution model.     

Computational exploration of metaphor comprehension processes using a semantic space model

Recent metaphor research has revealed that metaphor comprehension involves both categorization and comparison processes. This finding has triggered the following central question: Which property determines the choice between these two processes for metaphor comprehension? Three competing views have been proposed to answer this question: the conventionality view ( Bowdle & Gentner, 2005 ), aptness view ( Glucksberg & Haught, 2006b ), and interpretive diversity view ( Utsumi, 2007 ); these views, respectively, argue that vehicle conventionality, metaphor aptness, and interpretive diversity determine the choice between the categorization and comparison processes. This article attempts to answer the question regarding which views are plausible by using cognitive modeling and computer simulation based on a semantic space model. In the simulation experiment, categorization and comparison processes are modeled in a semantic space constructed by latent semantic analysis. These two models receive word vectors for the constituent words of a metaphor and compute a vector for the metaphorical meaning. The resulting vectors can be evaluated according to the degree to which they mimic the human interpretation of the same metaphor; the maximum likelihood estimation determines which of the two models better explains the human interpretation. The result of the model selection is then predicted by three metaphor properties (i.e., vehicle conventionality, aptness, and interpretive diversity) to test the three views. The simulation experiment for Japanese metaphors demonstrates that both interpretive diversity and vehicle conventionality affect the choice between the two processes. On the other hand, it is found that metaphor aptness does not affect this choice. This result can be treated as computational evidence supporting the interpretive diversity and conventionality views.     

Creativity, Pathology, and Family Structure: A Cybernetic Metaphor

This paper describes a cybernetic metaphor as a novel paradigm for family theory, linking aspects of cybernetic epistemology as described by Bateson ( 1 ) with the tropes, major figures of speech, as defined by the linguist Jakobson ( 25 ). Jakobson describes two operations characteristic of all human discourse at many levels of organization and abstraction: the metaphoric, linking by similarity; and the metonymic, linking by contiguity.
A cybernetic metaphor suggests a view of individuals as adaptive systems able to transform novelty into expectations ( 49 ) in one of two ways and thereby maintain a relationship with their context. Those who encounter contexts characterized by "dissonances" in structure and basic premises would adopt the metaphoric mode by finding similarities in apparent differences and thus learn to link separate domains. Those learning to orient themselves in a context of consistent basic premises and structure would adopt the metonymic mode, linking by temporal or spacial contiguity within an implicit assumed whole. Clinical examples and the literature on the families of symptomatic and creative individuals will be used as illustrations of this process of learning communicative modes.