Fat, full, and happy: effects of food deprivation, external cues, and obesity on preference ratings, comsumption, and buying intentions.

This study reassesses the relative influence of internal and external cues on the behavior of obese and normal individuals. Specifically, the effects of external cues and food deprivation on preference ratings, consumption, and buying intentions were tested for overweight and normal subjects. Obese subjects were more reactive than normals to external cues as indicated by their eating more and intending to buy more food after viewing food slides as opposed to scenery slides. However, their behavior also changed in response to food deprivation, becoming more negative. The obese showed lower food consumption, lower buying intentions, and lower ratings of both food and nonfood slides in the empty condition compared to the full condition.     

Incentive properties of sucrose and saccharin under different deprivation conditions

In Expt 1 it was found that hungry rats developed a 100% preference for 8% sucrose over water in a maze-choice situation, whereas thirsty rats developed no preference. When deprivation conditions for the two groups were reversed the pattern of preference relations also reversed. In a 2nd experiment nondeprived rats developed a preference for either 8% sucrose or 0.2% saccharin over water while thirsty Ss did not develop a preference for either of these over water. The results are discussed in terms of incentive theory.     

Color preference and food choice among children

The effects of color on children's food choices were investigated. Subjects were 120 children who were equally distributed among each of the combinations of age (5 vs. 9 years old), sex (male vs. female), food type (3 types of candies), and color (red, green, yellow, and orange) in a counterbalanced, factorial, analysis-of-variance design with repeated measures on subjects. A significant main effect for color indicated that children preferred foods that were red, green, orange, and yellow, in that order. Interpretation of this main effect was not interfered with by main effects or interaction terms involving age, sex, or food type, which served as alternative rival hypotheses.     

Perceived stimulus complexity and food preference development

The importance of perceived complexity, a "collative property" as defined by [Berlyne, D. E. (1967). Arousal and reinforcement. In Nebraska symposium on motivation (pp. 1-110). University of Nebraska Press], to the dynamic development of preference was investigated. Eighty-six female and 82 male subjects rated their liking for and various collative properties of seven very similar orange drinks that differed only in perceived complexity as a result of adding small quantities of other flavours. This was done before and after giving each subject extended experience of one of the drinks, each being used equally often for this purpose. As predicted by the theory of [Dember, W. N., & Earl, R. W. (1957). Analysis of exploratory, manipulatory and curiosity behavior. Psychological Review, 64 (2), 91-96] exposure to a stimulus with a slightly higher complexity than an individual subject's optimally preferred level of perceived complexity, caused an upwards shift in that level, whereas exposure to a less complex stimulus had no such effect. Changes in the appreciation of the drinks predicted by the theory were also observed.