The subliminal mere exposure effect does not generalize to structurally related stimuli.

R.F. Bornstein (1994) questioned whether subliminal mere exposure effects might generalize to structurally related stimuli, thereby providing evidence for the existence of implicit learning. Two experiments examined this claim using letter string stimuli constructed according to the rules of an artificial grammar. Experiment 1 demonstrated that brief, masked exposure to grammatical strings impaired recognition but failed to produce a mere exposure effect on novel structurally related strings seen at test. Experiment 2 replicated this result but also demonstrated that a reliable mere exposure effect could be obtained, provided the same grammatical strings were presented at test. The results suggest that the structural relationship between training and test items prevents the mere exposure effect when participants are unaware of the exposure status of stimuli, and therefore provide no evidence for the existence of implicit learning.     

Unconscious learning. Conditioning to subliminal visual stimuli

The role of consciousness in Pavlovian conditioning was examined in two experiments in which visually masked neutral words were used as the conditioned stimuli (CS) and an electric shock as the unconditioned stimulus (US). The inter-stimulus interval (ISI) was established individually. A detection threshold was used in Experiment 1 and an identification threshold in Experiment 2. The primary dependent variable was the skin conductance response (SCR). Results showed that the conditioned response (CR) was acquired by 58% of participants who perceived stimuli above the identification threshold, 50% of participants who perceived stimuli below the detection threshold, and 11% of participants who perceived stimuli below the identification threshold, but above the detection threshold. These results suggest that consciousness of the CS-US contingency is not a necessary condition for acquiring a CR of the autonomous nervous system (ANS).     

Napping promotes inter-session habituation to emotional stimuli

The effects of a daytime nap on inter-session habituation to aversive visual stimuli were investigated. Healthy young adult volunteers viewed repeated presentations of highly negative and emotionally neutral (but equally arousing) International Affective Picture System (IAPS) photographs during two afternoon sessions separated by 2.5h. Half of the photographs were shown at both sessions (Repeated Sets) and half differed between sessions (Novel Sets). For each stimulus presentation, evoked skin conductance response (SCR), heart-rate deceleration (HRD) and corrugator supercilii EMG response (EMG), were computed and range corrected using respective maximum session-1 responses. Following each presentation, subjects rated each photograph on dimensions of pleasantness and arousability. During the inter-session interval, Nap subjects had a 120-min polysomnographically monitored sleep opportunity, whereas Wake subjects watched a non-stimulating video. Nap and Wake subjects did not differ in their subjective ratings of photographs. However, for Repeated-Set photographs, Nap subjects demonstrated greater inter-session habituation in SCR and EMG but a trend toward lesser inter-session habituation in HRD. These group differences were absent for Novel-Set photographs. Group differences across all measures were greater for negative stimuli. Occurrence of SWS during the nap was associated with greater inter-session habituation of EMG whereas occurrence of REM was associated with lesser inter-session habituation of SCR to negative stimuli. Sleep may therefore promote emotional adjustment at the level of somatic responses. Physiological but not subjective inter-session habituation to aversive images was enhanced by a daytime nap.     

Affective and cognitive reactions to subliminal flicker from fluorescent lighting

This study renews the classical concept of subliminal perception (Peirce & Jastrow, 1884) by investigating the impact of subliminal flicker from fluorescent lighting on affect and cognitive performance. It was predicted that low compared to high frequency lighting (latter compared to former emits non-flickering light) would evoke larger changes in affective states and also impair cognitive performance. Subjects reported high rather than low frequency lighting to be more pleasant, which, in turn, enhanced their problem solving performance. This suggests that sensory processing can take place outside of conscious awareness resulting in conscious emotional consequences; indicating a role of affect in subliminal/implicit perception, and that positive affect may facilitate cognitive task performance.     

Effects of experienced disgust on habituation during repeated exposure to threat-relevant stimuli in blood-injection-injury phobia

Despite growing evidence implicating disgust in the etiology of blood-injection-injury (BII) phobia, the relevance of disgust for exposure-based treatment of BII phobia remains largely unknown. Individuals with BII phobia were randomly assigned to a disgust (view vomit videos) or neutral activation (view waterfall videos) condition. They were then exposed to 14 videotaped blood draws, during which fear and disgust levels were repeatedly assessed. Participants then engaged in a behavioral avoidance test (BAT) consisting of exposure to threat-relevant stimuli. Examination of outcome comparing the identical first and last blood-draw clips revealed that fear and disgust toward blood draws was significantly reduced in both groups. Disgust levels were also found to be more intense for the video stimuli relative to fear levels whereas the opposite was true for BAT stimuli. Contrary to predictions, the disgust induction did not enhance reductions in negative responses to the target video or reduce behavioral avoidance. Growth curve analyses did show that individuals with BII phobia exposed to the disgust induction showed greater initial fear levels during repeated exposure than those in the neutral condition. However, this effect was not consistently observed across different analytic approaches. Changes in fear during exposure were also found to be independent of changes in disgust but not vice versa, and greater initial fear levels during repeated exposure to threat was associated with fear and disgust levels during the BAT. The implications of these findings for conceptualizing the role of disgust in etiology and treatment of BII phobia are discussed.     

Resistance to extinction following habituation to behaviourally disruptive novel stimuli

Three experiments tested the prediction, derived from generalized frustration theory (Amsel, 1972), that habituation to behaviourally disruptive stimuli increases resistance to extinction in the runway. In each experiment, rats received initial consistent reinforcement (CRF) training and then either continued CRF (Groups C), partial reinforcement (PRF) training (Groups P), or CRF accompanied by presentations of a novel tactile, tone, or obstacle stimulus (Groups D) in Experiments 1-3, respectively. PRF increased resistance to extinction whether non-reinforcement disrupted behaviour (Experiment 1) or not (Experiments 2 and 3). The tactile and obstacle stimuli very substantially disrupted behaviour, and the tone produced a modest disruption of behaviour. All subjects habituated to the disruptive effects of these stimuli, but Group D was not more resistant to extinction than Group C in any experiment. The results suggest that non-reinforcement has unique stimulus properties, a consequence of which is that habituation to other sources of disruptive stimulation does not promote responding to non-reinforcement in extinction.     

Simulation of the filtering role of habituation to stimuli

In the context of a medium-term study designed to integrate the simulation of different types and processes of learning-such as classical, operant, and some cognitive types--one must start with other more elementary ones that are facilitators of the more complex types and processes. Of special interest is habituation, owing to the filtering out of irrelevant stimuli, which means that the simulated agent does not have to respond to them. This paper presents two difference functions constructed to computationally simulate the characteristics that define habituation. The behavior of these functions is described, as are differences arising from stimulus intensity and interstimulus intervals. Results are compared with existing empirical data.     

Effect of subliminal stimuli on consumer behavior: negative evidence.

The study corrected methodological weaknesses found in previous experiments designed to test the contentions of motivational research theorists that subliminal stimulation can affect buying behavior. The words "Hershey's Chocolate" were presented to a group of 18 experimental Ss below a forced-choice detection threshold. The 19 control Ss had a blank slide superimposed over the same background media. In a highly controlled buying situation neither experimental nor control Ss purchased Hershey's products, but on comparable chocolate products, the experimental Ss bought 5 and the control Ss, 3. A second study tested 15 experimental and 12 control Ss with the stimulus presented just below a recognition threshold. No experimental Ss bought Hershey's; two control Ss did. No support was found for the claims of motivational research theorists.     

Newborn habituation to visual stimuli: a sex difference in novelty detection

Thirty-six newborn human infants were repeatedly exposed to one of two visual stimuli, a four-square or 144-square black and white checkerboard target, until a set criterion of habituation was demonstrated, as measured by a decrement in visual fixation time. When the habituation criterion was reached, independent groups of Ss were either presented with the same target or with a target of either moderate or large discrepancy from the standard habituation stimulus. Results indicated that (1) there was habituation of visual attention, which replicated previous findings, and suggests that some infants soon after birth are capable of storing simple visual information, and (2) following habituation female infants displayed greater recovery of attention than male infants when the moderate stimulus change was introduced.     

Extraversion and the orienting reaction habituation rate to visual stimuli

Eysenck's (1967) proposal that introversion is characterized by increased levels of activity in the cortico-reticular loop was treated in a series of experiments which compared high, middle, and low extraversion groups on the basis of OR habituation rate to visual stimulation. Generally, introverts were observed to have longer OR habituation rates to chromatic and word stimulation than extraverts as evidenced by cardiac, electrodermal, and vasomotor indices of habituation rate, a result which endorses Eysenck's hypothesis. Results are also discussed from the standpoint of individual differences in autonomic response.     

Investigating the dynamics of affect: Psychological mechanisms of affective habituation to pleasurable stimuli

Affective habituation (i.e., reductions in stimulus-evoked affective reactions as a result of previous exposure) may serve a functional purpose. However, little is know about the psychological mechanisms underlying this process. To elucidate the characteristics of affective habituation, two experiments that examined affective reactions to repeated exposures of pleasurable stimuli were conducted. Results of these experiments indicated that habituation trajectories are characterized by linear decreases in affect. Results also demonstrated that habituation can be slowed by the introduction of novel stimuli (i.e., “novelty effects”), effects that are dimensional (rather than taxonic) in nature. Experiment 2 demonstrated that habituation is mediated by conceptual rather than perceptual processes. Depressed and anhedonic individuals were not more susceptible to habituation in either experiment. The current findings and previous theorizing suggest that habituation may be an important component of an adaptive affective processing system that promotes effective responses to salient stimuli and prevents compulsive reward-seeking behavior.

Attention allocation and habituation to anger-related stimuli during a visual search task

A substantial amount of data has accumulated demonstrating that emotionally disordered subjects are prone to bias their attention toward threatening, emotionally relevant stimuli. Little attention has been reserved for the study of cognitive processes involved in anger arousal. In the present study, we investigated whether mood-congruent attentional biases could be demonstrated in subjects of varying levels of trait anger using a visual search task. This task also assessed whether mood-congruent biases diminished with repeated exposure to specific emotion stimuli. To investigate state-trait interaction effects, a naturalistic, anger-inducing insult was administered to half the subjects. There was a positive relation between participants' level of trait anger and their degree of mood-congruent attentional bias toward anger-related cues only after an insult. As predicted, this effect diminished across blocks of trials. Aggr. Behav. 24:399–409, 1998. © 1998 Wiley-Liss, Inc.     

Affective synesthesia: Extracting emotion space from simple perceptual stimuli

Several experiments and reanalyses of archival data were performed in which sets of common emotions were mapped onto visual and auditory perceptual stimuli of varying degrees of complexity. Subjects showed reliability across several different experimental paradigms and diverse stimulus sets. Furthermore, the results were reducible to a two-dimensional emotion space of valence and activity, after the work of Osgood, Succi, and Tannenbaum (1957). The perceptual locus of an aesthetic stimulus in this two-dimensional space is hypothesized to provide a first approximation to how the synesthetic qualities of a percept provide a basis for emotional responses to such stimuli. More generally, this direct mapping of percept onto emotion provides an interesting conundrum for theories of emotion research.The author acknowledges support for this research from the ADAMA training grant, MH14257, Quantitative Methods for Behavior Research, University of Illinois, Department of Psychology. The work originated in conversations with Gerry Clore, whose encouragement and ideas were invaluable. Research assistant Kaarin Ryan provided invaluable help and ideas in the initial stages of this research. This paper is dedicated to Ned, Jeff, and Gordon.