Difference in the Formation of Attitude Toward Nuclear Power

Determinants of attitudes toward nuclear power in Japan were assessed in a March 1999 survey. The results suggested that persons with interest in and knowledge about nuclear power judged its acceptability on the basis of their perceptions of the sufficiency of electric power and the risks of nuclear power, whereas persons with no interest in and knowledge of nuclear power did not respond on this basis. Although both types of respondents based acceptability on their trust in nuclear power operation and their perception of efficiency, the influence of perception of efficiency on acceptability was stronger for the interested and knowledgeable respondents than for the others. These results partially support the elaboration likelihood model or dual process theory.     

态度改变：说服策略研究的回顾与展望

态度是社会心理学研究的重要领域,近年来研究者发现通过说服可以改变个体的态度,所以态度的说服策略成为一个研究的重点。说服包括了陈述论据和事实,推理,做结论和说明所推荐行为方式的积极效果,所有的一切都是为了使受众相信并且按照这种行为方式行事。本文沿着历史的脉络,从不同的角度阐述了各种说服策略的理论解释及其实验研究,并在此基础上叙述了说服策略未来研究趋势。     

说服效应的理论模型、影响因素与应对策略

说服效应是指面临说服性信息时, 个体态度发生转变并影响其决策行为的一种现象, 该现象普遍存在于政治选举、生活消费及商业广告等领域, 具有重要的应用价值。说服效应的两个主要理论模型包括双加工模型和自我功效理论。信息源的可信度、情绪、信息框架、社会网络、事件卷入度等是影响说服效应的主要因素。说服效应的应对策略包括公开承诺和自我控制。未来的研究应该从说服效应的产生根源、特征成分及应用领域等方面进行深入地探讨。     

Book Reviews

Books reviewed:
Deborah Welch Larson, Anatomy of Mistrust: U.S. Soviet Relations During the Cold War
M. Rejai and K. Phillips, with W. L. Mason, Demythologizing an Elite: American Presidents in Empirical, Comparative, and Historical Perspective
Daniel Chirot and Anthony Reid (eds.), Essential Outsiders: Chinese and Jews in the Modern Transformation of Southeast Asia and Central Europe
C. N. Macrae, C. Stangor, and M. Hewstone (eds.), Stereotypes and Stereotyping
Kenneth R. Hammond, Human Judgment and Social Policy: Irreducible Uncertainty, Inevitable Error, Unavoidable Injustice
Blema S. Steinberg, Vamik D. Volkan, Normal Itzkowitz, and Andrew W. Dod, Shame and Humiliation: Presidential Decision Making on Vietnam and Richard Nixon: A Psychobiography
Hugh Gusterson, Nuclear Rites: A Weapon Laboratory at the End of the Cold War
Wolfgang Mieder, The Politics of Proverbs: From Traditional Wisdom to Proverbial Stereotypes
Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody, Political Persuasion and Attitude Change
Daniel Bar-Tal and Ervin Staub (eds.), Patriotism in the Lives of Individuals and Nations
Robert S. Robins and Jerrold M. Post, Political Paranoia, the Psychopolitics of Hatred
Bernard Weiner, Judgments of Responsibility: A Foundation for a Theory of Social Conduct
Avner Falk, A Psychoanalytic History of the Jews
Barbara Rearden Farnham, Franklin Delano Roosevelt and the Munich Crisis
H. D. Forbes, John Daniel Cash Ethnic Conflict: Commerce, Culture and the Contact Hypothesis and Identity, Ideology and Conflict: The Structuration of Politics in Northern Ireland     

Book Reviews

Luc Boltanski, Distant Suffering: Morality, Media and Politics
Stephen Frosh, The Politics of Psychoanalysis: An Introduction to Freudian and Post-Freudian Theory
Dennis Chong, Rational Lives: Norms and Values in Politics and Society
Zsolt Enyedi and Ferenc Erös, Authoritarianism and Prejudice: Central European Perspectives
Stephanie Riger, Transforming Psychology: Gender in Theory and Practice
V. M. Bekhterev, Suggestion and Its Role in Social Life
Ian Glynn, An Anatomy of Thought: The Origins and Machinery of the Mind
David O. Sears, Jim Sidanius, and Lawrence Bobo (eds.), Racialized Politics: The Debate About Racism in America
Philip A. Klinkner with Rogers M. Smith, The Unsteady March: The Rise and Decline of Racial Equality in America     

Book Reviews

Books reviewed: Rose McDermott, Risk-Taking in International Politics Yaacov Y. I. Vertzberger, Risk Taking and Decisionmaking: Foreign Military Intervention Decisions Meredith W. Watts, Xenophobia in United Germany: Generations, Modernization, and Ideology Tom R. Tyler, Robert J. Boeckman, Heather J. Smith, and Yuen J. Huo, Social Justice in a Diverse Society Fritz Redlich, Hitler: Diagnosis of a Destructive Prophet Alexander L. George and Juliette L. George (eds.), Presidential Personality and Performance Norman N. Nie, Jane Junn, and Kenneth Stehlik-Barry, Education and Democratic Citizenship in America Arthur Lupia and Mathew D. McCubbins, The Democratic Dilemma: Can Citizens Learn What They Need to Know?     

Book Reviews

Sudhir Kakar, The Colors of Violence: Cultural Identities, Religion, and Conflict
Paul Kivel Uprooting Racism Benjamin P. Bowser and Raymond G. Hunt (eds.), Impacts of Racism on White Americans, Second Edition
Michael S. Lund, Preventing Violent Conflicts: A Strategy for Preventive Diplomacy
Marc Howard Ross, The Management of Conflict: Interpretations and Interests in Comparative Perspective
Amos Kiewe (ed.), The Modern Presidency and Crisis Rhetoric
Sarah Sanderson King and Donald P. Cushman (eds.), Political Communication: Engineering Visions of Order in the Socialist World
Donald P. Green and Ian Shapiro, Pathologies of Rational Choice     

Book Reviews

John T. Haworth Work, Leisure and Well-being Owen Hargie The Handbook of Communication Skills Richard Lepsinger and Anntoinette D. Lucia The Art and Science of 360° Feedback Kevin Murphy Individual differences and behavior in organizations     

Book Reviews

Books Reviewed:
Daniel Chirot and Martin E. P. Seligman (eds.), Ethnopolitical Warfare: Causes, Consequences, and Possible Solutions
David Patrick Houghton, U.S. Foreign Policy and the Iran Hostage Crisis
Yoram Peri (ed.), The Assassination of Yitzhak Rabin
Peter Suedfeld (ed.), Light from the Ashes: Social Science Careers of Young Holocaust Refugees and Survivors     

Book Reviews

Books reviewed in this article: James Arnt Aune, Selling the Free Market: The Rhetoric of Economic Correctness Daniel Bar–Tal, Shared Beliefs in a Society: Social Psychological Analysis Francis A. Beer, Meanings of War & Peace Joseph R. Blaney and William L. Benoit, The Clinton Scandals and the Politics of Image Restoration Ronald A. Heifetz and Marty Linsky, Leadership on the Line: Staying Alive Through the Dangers of Leading John R. Hibbing and Elizabeth Theiss–Morse (eds.), What Is It About Government That Americans Dislike? Jacob Shamir and Michal Shamir, The Anatomy of Public Opinion Joseph B. Underhill–Cady, Death and the Statesman: The Culture and Psychology of U.S. Leaders During War     

Book Reviews

Books reviewed:
John Ryder, Interpreting America: Russian and Soviet Studies of the History of American Thought
Maria Pia Lara, Moral Textures: Feminist Narratives in the Public Sphere     

Book Reviews

Books reviewed: Ronald Hayman, A Life of Jung Mario Jacoby, Jungian Psychotherapy and Contemporary Infant Research: Basic Patterns of Emotional Exchange P. Pietikainen, C. G. Jung and the Psychology of Symbolic Forms Sigmund Freud, The Interpretation of Dreams A New Translation by Joyce Crick. Ana-Maria Rizzuto, Why Did Freud Reject God? A Psychodynamic Interpretation T. Ogden, Reverie and Interpretation: Sensing Something Human Christopher Bollas, The Mystery of Things Douglas Kirsner, Unfree Associations: Inside Psychoanalytic Institutions      

网络广告的心理传播效果及其理论探讨

网络广告现已得到众多商家的重视与青睐。研究发现, 网络广告的心理传播效果明显受到广告自身特点(如网络广告的形式、互动性、情感元素、产品类型)、受众状态(如受众的期待、卷入度、先前经验、性别)、以及网络环境等因素的影响。学者们利用修正的精细加工可能性模型、互动广告模型、网络广告心理效果模型等对该类广告效应进行理论解释。但现有研究也依然存在一些问题, 如影响因素有待拓展、研究方法有待创新、因变量指标有待规范、理论总结不力等。     

Covariance structure analysis of ordinal ipsative data

Data are ipsative if they are subject to a constant-sum constraint for each individual. In the present study, ordinal ipsative data (OID) are defined as the ordinal rankings across a vector of variables. It is assumed that OID are the manifestations of their underlying nonipsative vector y, which are difficult to observe directly. A two-stage estimation procedure is suggested for the analysis of structural equation models with OID. In the first stage, the partition maximum likelihood (PML) method and the generalized least squares (GLS) method are proposed for estimating the means and the covariance matrix of A_cy, where A_c is a known contrast matrix. Based on the joint asymptotic distribution of the first stage estimator and an appropriate weight matrix, the generalized least squares method is used to estimate the structural parameters in the second stage. A goodness-of-fit statistic is given for testing the hypothesized covariance structure. Simulation results show that the proposed method works properly when a sufficiently large sample is available.This research was supported by National Institute on Drug Abuse Grants DA01070 and DA10017. The authors are indebted to Dr. Lee Cooper, Dr. Eric Holman, Dr. Thomas Wickens for their valuable suggestions on this study, and Dr. Fanny Cheung for allowing us to use her CPAI data set in this article. The authors would also like to acknowledge the helpful comments from the editor and the two anonymous reviewers.     

名人广告效果的制约因素研究述评

系统回顾了影响名人广告效果的因素,指出名人广告的效果受名人可信度的影响,名人可信度包括吸引力、专业性与可靠性3个要素,专业性与可靠性对名人广告的效果具有积极的影响,吸引力对广告效果的影响受名人与商品的一致性以及消费者的精细加工水平的制约,精细加工可能性模型与意义迁移模型进一步说明了名人广告对消费者产生影响的具体过程,在名人广告中名人形象与商品形象的一致性是影响广告效果的决定性因素。     

Power of the likelihood ratio test in covariance structure analysis

A procedure for computing the power of the likelihood ratio test used in the context of covariance structure analysis is derived. The procedure uses statistics associated with the standard output of the computer programs commonly used and assumes that a specific alternative value of the parameter vector is specified. Using the noncentral Chi-square distribution, the power of the test is approximated by the asymptotic one for a sequence of local alternatives. The procedure is illustrated by an example. A Monte Carlo experiment also shows how good the approximation is for a specific case.This research was made possible by a grant from the Dutch Organization for Advancement of Pure Research (ZWO). The authors also like to acknowledge the helpful comments and suggestions from the editor and anonymous reviewers.     

Constructing a covariance matrix that yields a specified minimizer and a specified minimum discrepancy function value

A method is presented for constructing a covariance matrix Σ*₀ that is the sum of a matrix Σ(γ₀) that satisfies a specified model and a perturbation matrix,E, such that Σ*₀=Σ(γ0) +E. The perturbation matrix is chosen in such a manner that a class of discrepancy functionsF(Σ*₀, Σ(γ₀)), which includes normal theory maximum likelihood as a special case, has the prespecified parameter value γ₀ as minimizer and a prespecified minimum δ A matrix constructed in this way seems particularly valuable for Monte Carlo experiments as the covariance matrix for a population in which the model does not hold exactly. This may be a more realistic conceptualization in many instances. An example is presented in which this procedure is employed to generate a covariance matrix among nonnormal, ordered categorical variables which is then used to study the performance of a factor analysis estimator. We are grateful to Alexander Shapiro for suggesting the proof of the solution in section 2.     

内隐社会态度的矛盾现象研究

内隐社会态度的矛盾指个体可同时存在对同一对象内隐的积极的和消极的评价。研究采用1AT方法,证明内隐社会态度存在着矛盾现象,并探索这种现象存在的证据,并试图整合态度作为“预存评价”和“背景依赖性结构”的观点．以探讨内隐社会态度的本质。