Differential consequences of trait inferences: a direct test of the trait-referent hypothesis

The hypothesis was investigated that when trait inferences refer to abstract behaviour labels (i.e. ‘conceited’) they act as a general interpretation frame and lead to assimilation in subsequent judgments of an ambiguous target, whereas when they refer to specific actor—trait links (i.e. ‘Peter is conceited’) the activated information is likely to be used as a scale anchor and contrast effects are more likely. Compared to previous studies investigating the consequences of trait inferences, this ‘trait-referent’ hypothesis was tested in a relatively direct way. Target judgments of participants instructed that trait-implying sentences described a ‘behaviour’ showed assimilation, whereas judgments of participants instructed that these sentences described a ‘person’ showed contrast.     

"The referents of trait inferences: The impact of trait concepts versus actor-trait links on subsequent judgments": Retraction of Stapel, Koomen, and van der Pligt (1996)

Reports the retraction of "The referents of trait inferences: The impact of trait concepts versus actor-trait links on subsequent judgments" by Diederik A. Stapel, Willem Koomen and Joop van der Pligt (Journal of Personality and Social Psychology, 1996[Mar], Vol 70[3], 437-450). This retraction follows the results of an investigation into the work of Diederik A. Stapel (further information on the investigation can be found here: https://www.commissielevelt.nl/). The Drenth Committee has found evidence of fraud, leading to the conclusion that fraud is most likely in the data supplied by Diederik A. Stapel. His co-authors were unaware of his actions and were not involved in the collection of the likely fraudulent data. (The following abstract of the original article appeared in record 1996-03014-002.) The authors investigated the hypothesis that when trait inferences refer to abstract behavior labels they act as a general interpretation frame and lead to assimilation in subsequent judgments of an ambiguous target, whereas when they refer to a specific actor-trait link they will be used as a scale anchor and lead to contrast. Similar to G. B. Moskowitz and R. J. Roman's (see record 1992-31124-001) study, participants who were instructed to memorize trait-implying sentences showed assimilation, and participants who were instructed to form an impression of the actors in these sentences showed contrast. However, exposure to trait-implying sentences that described actors with real names and were accompanied with photos of the actors resulted in contrast under both memorization and impression instructions (Experiment 1). Furthermore, contrast ensued when trait-implying sentences were accompanied with information that suggested a person attribution, whereas assimilation ensued when that information suggested a situation attribution, independent of processing goals (Experiment 2). These findings are interpreted as support for referent-based explanations of the consequences of trait inferences. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Knowledge activation after information encoding: Implications of trait priming on person judgment

It is widely assumed that traits primed after the encoding of person information do not lead to assimilation effects on the judgment of that person. The authors challenge this view by providing evidence that post-encoding trait primes can result in assimilative person judgments under certain conditions. In Experiments 1 and 2, we identify the conditions under which these assimilation effects occur. Experiment 1 shows the importance of participants’ goals during person information encoding: assimilation is observed when person information is encoded as part of a memorization goal (as opposed to an impression formation goal). The findings of Experiment 2 further reveal that the encoded person information should imply trait concepts rather than being merely vague with respect to the primed trait category. Finally, the results of Experiment 3 suggest that the obtained assimilation effect is driven by differential accessibility for prime-congruent person information.     

Moods as spotlights: the influence of mood on accessibility effects

Three studies explore the manner in which one's mood may affect the use and impact of accessible information on judgments. Specifically, the authors demonstrated that positive and negative moods differentially influence the direction of accessibility effects (assimilation, contrast) by determining whether abstract traits or concrete actor-trait links are primed. Study 1 investigated the impact of positive versus negative mood on the judgmental impact of trait-implying behaviors and found that positive moods lead to assimilation and negative moods to contrast. In Study 2, this effect was replicated in a subliminal priming paradigm. In Study 3, it was demonstrated that the type of information activated by trait-implying behaviors is indeed mood dependent, such that abstract trait information is activated in a positive mood, whereas specific actor-trait links are activated in a negative mood.     

Awareness of the influence as a determinant of assimilation versus contrast

In the present study, subjects had to generate an evaluative judgment about a target person on the basis of his behaviour that had both positive and negative implications. In a previous phase of the study that was ostensibly unrelated to the judgment task, the relevant trait categories were primed. Subsequently, half of the subjects were reminded of the priming episode. Consistent with earlier research (e.g. Lombardi, Higgins and Bargh, 1987; Newman and Uleman, 1990) that used memory of the priming events as a correlational measure, a contrast effect was found under the ‘reminding’ condition and assimilation resulted when subjects were not reminded of the priming episode. This pattern of results is interpreted as the consequence of corrective influences.     

To achieve or not to achieve? Comparative mindsets elicit assimilation and contrast in goal priming

Goal priming typically leads to goal‐consistent behavior. This uniform pattern is surprising given other types of priming effects, which have been found to be more variable. On the basis of previous research on judgment priming effects, we predicted that a comparative mindset to focus on similarities versus differences also affects the direction of goal priming. Two studies show that assimilation to a primed goal results if participants focus on similarities, whereas a focus on differences leads to contrast. In Study 1, participants induced to focus on similarities behaved more neatly after being primed with neatness rather than the goal to be carefree. For participants induced to focus on differences, the opposite pattern emerged. In Study 2, a similarity focus led to assimilation to an achievement prime, whereas a difference focus resulted in contrast. These findings highlight the importance of comparative processes in goal striving and demonstrate that assimilative goal‐priming effects are less invariable than existing research suggests. Copyright © 2012 John Wiley & Sons, Ltd.     

Mechanisms underlying priming on perceptual tests.

Four experiments examined perceptual, lexical, and conceptual processing effects in priming on word fragment completion (WFC) and perceptual identification (PID). In Experiment 1, visual words produced more priming than auditory or generated words, and pictures produced the least priming, suggesting that the effects of different encoding processes can be distinguished. In Experiments 2 and 3, Ss studied anagrams (e.g., tripocs), but only Ss instructed to think of the original words by mentally interchanging the vowels exhibited significant priming. Thus, lexical access is more important than surface similarity in priming. In Experiment 4, Ss studied compounds that either preserved the target's meaning (e.g., scotch bottle) or altered its meaning (e.g., scotch tape). Encoded meaning affected priming on WFC but not on PID, suggesting that conceptual processing plays a larger role in WFC. Overall the results suggest that priming must be understood in terms of multiple processes.     

Sources of sentence constraint on lexical ambiguity resolution

Results from a series of naming experiments demonstrated that major lexical categories of simple sentences can provide sources of constraint on the interpretation of ambiguous words (homonyms). Manipulation of verb (Experiment 1) or subject noun (Experiment 2) specificity produced contexts that were empirically rated as being strongly biased or ambiguous. Priming was demonstrated for target words related to both senses of a homonym following ambiguous sentences, but only contextually appropriate target words were primed following strongly biased dominant or subordinate sentences. Experiment 3 showed an increase in the magnitude of priming when multiple constraints on activation converged. Experiments 4 and 5 eliminated combinatorial intralexical priming as an alternative explanation. Instead, it was demonstrated that each constraint was influential only insofar as it contributed to the overall semantic representation of the sentence. When the multiple sources of constraint were retained but the sentence-level representation was changed (Experiment 4) or eliminated (Experiment 5), the results of Experiments 1, 2, and 3 and were not replicated. Experiment 6 examined the issue of homonym exposure duration by using an 80-msec stimulus onset asynchrony. The results replicated the previous experiments. The overall evidence indicates that a sentence context can be made strongly and immediately constraining by the inclusion of specific fillers for salient lexical categories. The results are discussed within a constraint-based, context-sensitive model of lexical ambiguity resolution.     

Priming Risky Choice: Do Risk Preferences Need Inferences?

The notion that subtle influences, often falling outside awareness, can bias behaviour has a strong grip on both theoretical perspectives and the public imagination. We report three experiments that examined this idea in the context of risky choice. Experiment 1 (N = 100) appeared to find evidence for an interaction whereby participants primed but not reminded of the prime showed an assimilation effect (e.g. participants primed to be risk seeking became more risk seeking) whereas those who were primed and reminded showed a contrast effect (e.g. became less risk seeking). However, two further experiments (N = 180, N = 128) failed to find any evidence for this interaction, and none of the experiments found evidence for the asymmetry in awareness predicted by an ‘unconscious’ assimilation but ‘conscious’ contrast account. The data were analysed using both Null Hypothesis Significance Testing and Bayesian methods, and the implications of the conclusions arising from each are discussed. Whatever one's statistical predilection, the results imply a reduction of confidence in the belief that risk preferences need no inferences. Copyright © 2016 John Wiley & Sons, Ltd.     

The situated person: Effects of construct accessibility on situation construals and interpersonal perception

Three studies examined the interrelationship between primed constructs, situation construal, and person perception. Previous research on priming and person perception has generally neglected the situational context. We predicted that when rich situational information is included, primed constructs can lead to assimilation effects on situation construals, which can in turn lead to contrast effects in person perceptions. Study 1 demonstrated that when situation information is included in the experimental context, primes lead to contrast in person perceptions. Study 2, employing a subliminal methodology, demonstrated that these effects could not be accounted for via previous explanations of contrast effects, such as correction-based mechanisms, that require overt recognition of the priming stimuli by the participants. Study 3 demonstrated that the contrastive effects of the priming stimuli on person perception obtained in Studies 1 and 2 are in fact due to the intervening assimilative effects of the priming stimuli on situation construal—that is, the primed constructs led to contrast effects on perceptions of the actor via their assimilative effects on perceptions of the situation in which that actor was embedded. Additionally, moderator variables demonstrated that this effect is most pronounced when the target actor’s behavior is described as relatively unambiguous or situation focus is increased.     

Directionality of affective priming: effects of trait anxiety and activation level

Among the most influential models of automatic affective processing is the spreading activation account (Fazio, Sanbonmatsu, Powell, & Kardes, 1986). However, investigations of this model by different research groups using the pronunciation task in an affective priming paradigm yielded contradictory results. Whereas one research group reported congruency effects, another obtained reversed priming effects (contrast effects), and still another found null effects. In Experiment 1, we were able to show an influence of trait anxiety on the direction of the affective priming effect. By using a multiple priming paradigm in Experiment 2, we were able to link the occurrence of reversed priming effects to increased levels of activation of affective representations. We propose that this relation might underlie the influence of trait anxiety on the direction of affective priming effects. Both experiments indicate that automatic evaluation in an affective network is substantially moderated by personality traits and activation level.     

Differential effects of priming at the encoding and judgment stage

Two experiments investigated whether the direction of priming effects depends on the processing stage at which the individual links the prime to a trait that is applicable to the evaluation of an ambiguously described target person. In line with previous research, it is hypothesized that assimilation effects will emerge when primes are processed in terms of a trait concept that is applicable to the encoding task. However, when the primes are not processed in applicable trait terms, they may still affect subsequent Judgments if the individual recalls the prime when judging the target along a trait dimension. In this case, the primes may serve as an anchor, resulting in contrast effects. Two experiments, in which subjects were primed with names of prototypically nice or hostile famous individuals under instructions that did or did not prompt subjects to process the prime in applicable trait terms, supported these hypotheses. Implications for the emergence of priming effects in everyday social interaction are discussed.     

A Story About a Stupid Person Can Make You Act Stupid (or Smart): Behavioral Assimilation (and Contrast) as Narrative Impact

Media priming refers to the residual, often unintended consequences of media use on subsequent perceptions, judgments, and behavior. Previous research showed that the media can prime behavior that is in line with the primed traits or concepts (assimilation). However, assimilation is expected to be less likely and priming may even yield reverse effects (contrast) when recipients have a dissimilarity testing mindset. Based on previous research on narrative comprehension and experience as well as research on media priming, a short-term influence of stories on cognitive performance is predicted. In an experimental study, participants (N = 81) read a story about a stupid soccer hooligan. As expected, participants who read the story without a special processing instruction performed worse in a knowledge test than a control group who read an unrelated text. Participants with a reading goal instruction to find dissimilarities between the self and the main protagonist performed better than participants who read the story without this instruction. The effects of reported self-activation and story length were further considered. Future inquiries with narratives as primes and contrast effects in media effects research are discussed.     

Priming us and them: automatic assimilation and contrast in group attitudes

Social judgment theory holds that a person's own attitudes function as reference points, influencing the perception of others' attitudes. The authors argue that attitudes themselves are influenced by reference points, namely, the presumed attitudes of others. Whereas exposure to a group that acts as a contextual reference should cause attitude assimilation, exposure to a group that acts as a comparative reference should cause attitude contrast. In Study 1, participants subliminally primed with their political ingroup or outgroup endorsed more extreme political positions than did controls. Study 2 demonstrated that prime types known to uniquely facilitate assimilation and contrast enhanced the polarization effect in the ingroup and outgroup conditions, respectively. Study 3 established an important boundary condition for whether group salience produces attitude assimilation or contrast by showing that perceived closeness to the elderly moderates the direction and strength of the group priming effect. The results suggest that the transition from assimilation to contrast occurs when a group ceases to function as a context and becomes a comparison point. Implications for social judgment theory, assimilation and contrast research, and conflict escalation are discussed.     

"Moods as spotlights: The influence of moods on accessibility effects": Retraction of Avramova and Stapel (2008)

Reports the retraction of "Moods as spotlights: The influence of mood on accessibility effects" by Yana R. Avramova and Diederik A. Stapel (Journal of Personality and Social Psychology, 2008[Sep], Vol 95[3], 542-554). This retraction follows the results of an investigation into the work of Diederik A. Stapel (further information on the investigation can be found here: https://www.commissielevelt.nl/). The Levelt Committee has determined data supplied by Diederik A. Stapel to be fraudulent. His co-author was unaware of his actions and was not involved in the collection of the fraudulent data. (The following abstract of the original article appeared in record 2008-11108-004.) Three studies explore the manner in which one's mood may affect the use and impact of accessible information on judgments. Specifically, the authors demonstrated that positive and negative moods differentially influence the direction of accessibility effects (assimilation, contrast) by determining whether abstract traits or concrete actor-trait links are primed. Study 1 investigated the impact of positive versus negative mood on the judgmental impact of trait-implying behaviors and found that positive moods lead to assimilation and negative moods to contrast. In Study 2, this effect was replicated in a subliminal priming paradigm. In Study 3, it was demonstrated that the type of information activated by trait-implying behaviors is indeed mood dependent, such that abstract trait information is activated in a positive mood, whereas specific actor-trait links are activated in a negative mood. (PsycINFO Database Record (c) 2012 APA, all rights reserved).     

Contrast and accentuation effects in category learning

This study examines the accentuation of perceived intercategory differences. In Experiment 1, 2 sets of trait adjectives were presented--a neutral set and a set of either favorable traits or unfavorable traits. Ss estimated the mean favorability of each set. The mean favorability of the neutral set was then increased or decreased by adding new traits. As predicted, the estimated mean favorability of the neutral set changed more when the set became more distinct from a contextual set than when it became more similar. In Experiment 2, estimated category means were displaced away from each other (contrast effect), and they moved even farther apart when new information increased the variability of trait favorability (accentuation effect). This change was illusory because the actual category means remained constant. Experiment 3, in which trait adjectives described members of 2 novel groups, replicated Experiment 2. The relevance of contrast and accentuation effects to the development and maintenance of differentiated intergroup perceptions is discussed.     

Seeing others through rose-colored glasses: An affiliation goal and positivity bias in implicit trait impressions

People infer traits from other people's behaviors without intention, awareness, or effort, and this spontaneous trait inference (STI) effect has been shown to be robust. The purpose of the present research was to demonstrate the flexibility of STIs despite the ubiquity. Specifically, we examined the effect of an affiliation goal on STI formation and found a positivity bias. In Experiment 1, perceivers with an affiliation goal formed more positive (versus negative) spontaneous trait inferences compared to those without this goal and those who had been primed with semantically positive, affiliation-unrelated words. Experiment 2 provided evidence that this effect was driven by a motivational state by showing that the positivity bias occurs only when a perceiver's goal to affiliate remains unfulfilled. The goal's interaction with trait valence showed focused, goal-relevant bias. These studies are the first to show that STIs form flexibly in response to perceivers' primed social goals supporting the functionality account of STIs in implicit impression formation.