The effects of censorship and attractiveness of the censor on attitude change

The effects of censoring a communication, overriding the censor, and the attractiveness of the censor on the potential audience's attitude and desire to hear the communication were studied. Subjects were told that a speech which they were to have heard had been censored by a positively, negatively, or neutrally evaluated group. Some subjects were told that the experimenter had decided to override the censor and that they would hear the communication. Other subjects were told they would not hear the censored communication. The results indicated that censorship, regardless of the attractiveness of the censor, caused the potential audience to change their attitudes toward the position to be advocated by the communication and to increase their desire to hear that communication. These effects were interpreted as resulting from the arousal of psychological reactance. When the censor was overriden and the audience felt that they would hear the communication, their desire to hear it decreased. Further, subjects who had been told that a positively evaluated group had censored the speech changed their attitudes away from the position to be advocated by the communication while subjects who believed that a negative group had censored the speech changed their attitudes toward the position of the communication. These results were interpreted as evidence of cognitive balancing.     

Attitude Change in a Realistic Experiment: The Effect of Party Membership and Audience Reaction During an Interview With a Dutch Politician1

In this realistic experiment, an interview with the leader of the Liberals in the Dutch Parliament was recorded in the presence of a live audience, which reacted in a positive, negative, or neutral way. It was shown to subjects of two opposing political parties, whose attitudes were to be changed by the experimental interview. The main hypothesis, which predicted more attitude change in the positive than in the negative audience condition, could not in general be supported. The alternative audience attraction hypothesis was mainly sustained: With an audience, perceived as attractive, attitude change was greatest when the audience reacted positively and least when it reacted negatively, while for an unattractive audience the opposite effect was demonstrated.     

SELF-PRESENTATIONS OF ATTITUDES FOLLOWING COMMITMENT TO PROATTITUDINAL BEHAVIOR

Attitude statements present a particular image of the respondent to onlookers and can be tactically used for self-presentational purposes. The present study investigated the relationship between variables relevant to self-presentation and attitude statements following proattitudinal actions. Under conditions of high or low decision freedom, female subjects committed themselves to argue for a proattitudinal issue. The experimenter described the issue as either low or high in importance, and subsequent attitudes toward the issue were measured in a way which allowed low (subjects did not sign their questionnaires and placed them in a collection box) or high (subjects signed their questionnaires and handed them to the experimenter) personal association with attitude statements. A triple interaction of the variables was found on subjects'statements of personal involvement with the issue. As suggested by a self-presentation approach, subjects expressed more involvement under no-choice/low-association/high-importance conditions than under choice/low-association/high-importance conditions. Subjects who were denied personal responsibility and close association with an important action apparently increased their involvement to gain responsibility. The findings failed to support self-perception predictions of more favorable attitudes under choice rather than no-choice conditions.     

Vicarious dissonance: attitude change from the inconsistency of others

Three studies support the vicarious dissonance hypothesis that individuals change their attitudes when witnessing members of important groups engage in inconsistent behavior. Study 1, in which participants observed an actor in an induced-compliance paradigm, documented that students who identified with their college supported an issue more after hearing an ingroup member make a counterattitudinal speech in favor of that issue. In Study 2, vicarious dissonance occurred even when participants did not hear a speech, and attitude change was highest when the speaker was known to disagree with the issue. Study 3 showed that speaker choice and aversive consequences moderated vicarious dissonance, and demonstrated that vicarious discomfort--the discomfort observers imagine feeling if in an actor's place--was attenuated after participants expressed their revised attitudes.     

Audience reaction as a determinant of the speaker's self-persuasion

This paper tests effects of audience feedback on speaker attitudes. One hundred and seven male subjects with initial beliefs on both sides of an issue (women's role) were assigned to speak for or against their own position; then an “audience” provided one of three types of feedback (speaker was sincere, speaker was insincere, no feedback) in a 2 × 2 × 3 design. Subjects who received sincere feedback showed greater change in the direction of their speech than did those who received insincere feedback. No feedback treatments resulted in intermediate change. This sincere > no feedback > insincere ordering of means held for both pro- and counterattitudinal speakers and for both pretest attitudes. A main effect for pretest attitude was also obtained. Two additional control groups allow for a separate analysis of the effects of (1) preparing and delivering the speech, and (2) audience reaction to the speech.     

Effects of Positive and Negative Behavioral Feedback on Subsequent Attitude-Related Action

ABSTRACT This study examined the effect of positive and negative behavioral feedback on subsequent behavior The results indicate that positive and negative feedback concerning how well individuals have acted on their attitudinal in the past have different effects on subsequent behavior These effects are moderated by individual differences in self-monitoring and in the frequency with which an individual has acted on his or her attitude in the past–variables which can be seen as reflecting differences in the extent to which individuals see themselves as persons who act on their attitudes, either in general or in regard to a specific attitudes domain Implications of the findings for understanding the literature on labeling and on feedback about energy use are discussed, as are the practical implications for using behavioral feedback in an effort to increase attitude-related action     

Neuroticism and Attitudes Toward Action in 19 Countries

Although individuals scoring high on Neuroticism tend to avoid taking action when faced with challenges, Neuroticism is also characterized by impulsivity. To explore cognitive biases related to this costly behavior pattern, we tested whether individuals who rated themselves as higher in Neuroticism would evaluate the general concepts of action and inaction as, respectively, more negative and positive. We further investigated whether anxiety and depression would mediate and individualism‐collectivism would moderate these relations in a large international sample. Participants (N = 3,827 college students; 69% female) from 19 countries completed surveys measuring Neuroticism, attitudes toward action and inaction, depression, anxiety, and individualism‐collectivism. Hierarchical linear models tested the above predictions. Neuroticism negatively correlated with attitudes toward action and positively correlated with attitudes toward inaction. Furthermore, anxiety was primarily responsible for emotionally unstable individuals’ less positive attitudes toward action, and individuals who endorsed more collectivistic than individualistic beliefs showed a stronger negative association between Neuroticism and attitudes toward action. Researchers and practitioners interested in understanding and remediating the negative consequences of Neuroticism should pay greater attention to attitudes toward action and inaction, particularly focusing on their links with anxiety and individualism‐collectivism.     

Induced-compliance attitude change: Once more with feeling

The present study investigated the impact of the perception of emotion on attitude change in active participation situations. Subjects wrote counterattitudinal statements while their emotional experiences were independently manipulated by altering their facial expressions. Subjects who were led to experience additional negative affect changed their attitudes significantly more than did subjects who experienced no added emotional input. Conversely, subjects who were led to experience additional positive affect changed their attitudes significantly less than subjects in the other conditions. These results and their implications are discussed.     

Relational message interpretations of nonverbal matching behavior: an application of the social meaning model

The social meaning model asserts that some nonverbal behaviors have consensually recognized relational meanings within a given social community. According to this perspective, the interpretations made by encoders, decoders, and 3rd-party observers of the same nonverbal behavior should be congruent. The authors applied the model to the identification of relational message interpretations of nonverbal matching behavior. Confederates either matched or did not match the nonverbal behaviors of conversational participants while being watched by nonparticipant observers. All three nonconfederate participants provided interpretations of the confederates' relational messages. As the authors had expected, there were moderate correlations between the 3 perspectives, with observers usually providing less favorable assessments than the conversational participants. The authors also examined the influence of positive and negative stimulus behavior on relational message interpretations.     

Self-Consciousness,Self-presentation,and Performance Under Pressure: Who Chokes,and When?

Choking under pressure by persons low and high in self-consciousness was examined as a function of two sources of performance pressure: audience and performance feedback. Subjects competed with an alleged opponent on a psychomotor task while alone, before a supportive (same team) audience, or a nonsupportive (opposing team) audience. Before the critical trial, subjects learned that their team was either somewhat ahead of or somewhat behind the opposing team. Self-consciousness, audience, and feedback interacted to affect performance during the critical trial. When disappointing the audience was likely, subjects low in self-consciousness choked. Subjects high in self-consciousness tended to choke when they were told that their team had fallen behind. It is suggested that persons who are low and high in self-consciousness experience different types of performance pressure due to disparate self-presentational motives.     

Between Hippocrates and God: Ugandan mental health professional's views on suicide

A negative attitude towards suicide is generally assumed to be predominant in low-income countries. In order to understand the negative attitude in general it is necessary to look at how religion and morality influence the attitudes. Our aim in this qualitative interview study was to investigate what attitudes professional mental health workers in Uganda bear towards suicide and suicidal persons. The professionals argue for their attitude by employing religious, communal and medical ethics arguments, which draw both in a negative and positive direction. The professionals are in general unambiguously negative towards suicide and positive towards suicidal people who are mentally ill. In cases other than mental illness non-accepting attitudes surface. This is discussed against previous research showing that effective treatment of suicidal people is to be based on a trusting and accepting relationship.     

On the consistency between attitudes and behavior: Look to the method of attitude formation

A field study and a laboratory experiment were conducted to test the hypothesis that the method by which an attitude was formed is a crucial variable affecting attitude-behavior consistency. It was predicted that people who form their attitudes on the basis of direct behavioral interaction with the attitude object will demonstrate significantly greater attitude-behavior consistency than individuals whose attitudes were formed by other means. In the field study, students with direct prior experience with a housing crisis demonstrated greater consistency between their attitudes and behavioral attempts to alleviate the crisis than did students with similar attitudes but without prior direct experience. In the laboratory experiment, subjects who indicated their attitude toward a variety of puzzle types after working examples of each demonstrated greater consistency between these attitudes and subsequent behavior in a free play situation than subjects with similar attitudes formed on the basis of information given by the experimenter. It was suggested that direct behavioral experience produces an attitude which is more clearly, confidently, and stably maintained than an attitude formed through more indirect means.     

Relational Message Interpretations of Nonverbal Matching Behavior: An Application of the Social Meaning Model

Abstract

The social meaning model asserts that some nonverbal behaviors have consensually recognized relational meanings within a given social community. According to this perspective, the interpretations made by encoders, decoders, and 3rd-party observers of the same nonverbal behavior should be congruent. The authors applied the model to the identification of relational message interpretations of nonverbal matching behavior. Confederates either matched or did not match the nonverbal behaviors of conversational participants while being watched by nonparticipant observers. All three nonconfederate participants provided interpretations of the confederates' relational messages. As the authors had expected, there were moderate correlations between the 3 perspectives, with observers usually providing less favorable assessments than the conversational participants. The authors also examined the influence of positive and negative stimulus behavior on relational message interpretations.     

Videotape reconstruction of emotions and cognitions related to shyness

This study tested predictions of the self-presentational approach to situational and dispositional shyness within a broader perspective. Forty subjects who were high in self-rated dispositional shyness and 30 subjects who were low in self-rated dispositional shyness watched videotapes of their interaction with a confederate of the experimenter in various situations, including apprehension of evaluation and positive feedback provided by the confederate. The subjects' free verbal responses to particular events during these situations were content-analyzed. Compared with the group lower in shyness, the shy subjects (a) recalled more fear of social evaluation (including fear of positive evaluation) but did not more often report other kinds of fear, (b) had more negatively biased thoughts about the impression made on their partner but not more impression-related thoughts in general, and (c) showed more negatively biased reactions to the positive feedback of their partner. These results support the self-presentational view that fear of being socially evaluated is pivotal to dispositional shyness. However, some unexpected findings suggest that social evaluative situations also arouse fears of having to evaluate others; this would limit self-presentational explanations of situational shyness in these situations.     

Effects of perceived scrutiny on participant memory for social interactions

It is well known that passive audiences can impair performance on all but the simplest of tasks. The present research asked whether audience impairment effects occur as well when performers do not know, but only imagine that they are being watched, when performers are interacting with rather than merely being observed by the “audience,” and when the performance in question is one to which the audience has no access—namely, the encoding of information exchanged in a dyadic interaction. The hypothesis was that worry about being evaluated interferes with effective information processing, but only for time periods during which one of two interactants entertains distracting thoughts about the other person's possible scrutiny. To model this situation, pairs of unacquainted university students were asked to exchange opinions over a “TV phone.” On some trials one subject's image appeared on both monitors, on some trials the other subject's image appeared on both monitors, and on some trials both monitors were blank. In subsequent unanticipated recognition memory tests, participants remembered fewer of the opinions expressed during time periods when their own image was shown. This occurred even when nothing about participants' overt behavior affected the memory of observers, even when the TV images were supposedly incidental to the task, and even when the periods of scrutiny occurred at random 15-sec intervals, but the effect was limited to subjects who worry about the impression they make, and to time periods when their image was available to the other participants (not just to themselves).     

Explaining own and others' behavior in a controversial issue: animal experimentation

The authors investigated how 2 groups with different attitudes toward animal experimentation-researchers who conducted animal experiments and members of animal welfare organizations who protested against animal experiments--made attributions for the behavior of the opposing group. The 2 groups showed an actor--observer effect, mentioning more internal causes for the opponents' behavior and more external causes for their own behavior. Both groups were able to take the other's perspective, resulting in a reversed actor-observer effect. The less involved participants followed the pattern of ratings of the group whose attitudes corresponded to their own. In particular, the participants with a negative attitude toward animal experimentation rated researchers' behavior as more internally caused than did those with a positive attitude. The results illustrated how the participants formed and defended attitudes in a social context.     

Processes of Social Influence on Sampling Behavior: The Effect of Other's Positive Attitude and Receiver's Prior Experience

Studies about attitude formation have pointed out the importance of sampling behavior. When thinking about actual social interaction scenes, it may be better to consider them as attitude-updating processes between those who have already formed attitudes based on some experience. Sixty-five participants took part in the experiment, in which the other's positive attitude and the participant's own prior experience were manipulated. After participants had been presented five types of puzzles (experience: direct vs. indirect), which had been made to improve analytic ability, their attitudes towards the puzzles were measured (“pre attitude”). They were shown the other's positive attitude (inconsistent vs. consistent), and they were given 10 min of free time before “testing on their analytic ability.” The amount of time spent on each puzzle was recorded to index sampling behavior and the attitudes towards the puzzles were measured after the free time (“post attitude”). The results of analyses showed that the other's positive attitude increased sampling behavior when the participant's attitude was positive (first-ranked) and negative (fifth-ranked), and that prior experience and sampling contributed to attitude change for the first-ranked puzzle. Those who had had direct experience and those who had spent more time sampling this puzzle tended to maintain their previous positive attitude. The potential boundary conditions of social influence on sampling behavior are discussed.     

Speech pathology student clinician attitudes and beliefs towards people who stutter: A mixed-method pilot study

PurposeStuttering is a disorder of fluency that extends beyond its physical nature and has social, emotional and vocational impacts. Research shows that individuals often exhibit negative attitudes towards people who stutter; however, there is limited research on the attitudes and beliefs of speech pathology students towards people who stutter in Australia. Existing research is predominantly quantitative; whereas this mixed-method study placed an emphasis on the qualitative component. The purpose of this study was to explore the attitudes and beliefs of final year Australian speech pathology students towards people who stutter.MethodsThis mixed-method study applied the Public Opinion Survey of Human Attributes – Stuttering (POSHA-S) and semi-structured interviews to gather data from final year speech pathology students from a major university in Australia.Principal resultsThe overall qualitative findings identified that final year Australian speech pathology students exhibit positive attitudes towards people who stutter. The results also illustrated the role of education in influencing attitudes of students as well as increasing their confidence to work with people who stutter.Major conclusionThis research revealed that Australian final year speech pathology students exhibit positive attitudes towards people who stutter. They displayed an understanding that people who stutter may have acquired traits such as shyness as a response to their personal situation and environment, rather than those traits being endemic to them. Results also suggested that education can play a role in creating confident student clinicians in their transition to practice, and positively influence their attitudes and beliefs.     

On the predictive validity of attitudes: The roles of direct experience and confidence1

Previous research has demonstrated that behavior is more accurately predicted from attitudes formed via direct, behavioral interaction with the attitude object than from attitudes developed via indirect, nonbehavioral experience. The present research examined the hypothesis that the confidence with which an attitude is held may be a mediating variable in the observed relationship between the manner of attitude formation and attitude-behavior consistency. In the first experiment, it was demonstrated that subjects who formed their attitudes through direct experience held those attitudes more confidently and behaved more consistently with those attitudes than did subjects who formed their attitudes through indirect experience. In the second experiment, it was found that, regardless of the manner of attitude formation, subjects who were led to believe that they held their attitudes confidently displayed greater attitude-behavior consistency than did subjects led to believe that they held their attitudes with little confidence. Taken together, the results suggest that it may be fruitful to view confidence both as a variable which mediates the effect of the manner of attitude formation on attitude-behavior consistency and as one which, independent of how an attitude is formed, acts as a determinant of attitude-behavior consistency.     

The Influence of Social Consensus Information on Intergroup Helping Behavior

Previous research demonstrates that social consensus information (information about other people's beliefs) has a powerful influence on intergroup attitudes. The present study examined the influence of consensus information on helping behavior. White participants were provided with favorable or no consensus information about African Americans, and then we assessed their racial attitudes and their willingness to help an African American versus a White person. Replicating previous findings, we found that individuals who received favorable, as compared to no, consensus information had more favorable attitudes toward African Americans. More importantly, our results demonstrated that participants who received favorable consensus information were more likely to help an African American individual than those who did not receive consensus information. Consensus information did not influence behavior toward a White person. In understanding when and why consensus information influences stereotypes and prejudice, we hope to create a useful method to reduce negative intergroup attitudes and behaviors.