On the nature of attitude–behavior relations: the strong guide,the weak follow

This study investigated the role of attitude strength as a moderator variable with regard to the direction of the relation between attitudes and behavior. The hypothesis was tested that strong attitudes guide behavior, whereas weak attitudes follow behavior in accordance with self‐perception principles. The study (N = 106) consisted of two sessions. In session 1, attitudes and attitude strength (certainty, importance, centrality) towards Greenpeace were measured. One week later, participants returned to the laboratory (session 2) and were given the opportunity to donate money to Greenpeace. After the participants' decision to donate money or not, attitudes towards Greenpeace were measured again. The results were consistent with the predictions. First, strong attitudes were more predictive of donation behavior than weak attitudes. Moreover, session 2 attitudes of weak attitude participants were influenced by their donation behavior, whereas no such effect was found among strong attitude participants. Finally, strong attitudes were also found to be more stable over time than weak attitudes. The results provide a complete overview of the moderating role of attitude strength with regard to the bi‐directional attitude‐behavior relationship. Results are discussed in the light of attitude retrieval versus attitude‐construction processes. Copyright © 2002 John Wiley & Sons, Ltd.     

Vested interest and environmental risk communication: improving willingness to cope with impending disasters

Vested interest theory (VIT), first investigated on environmental risk, suggests that the hedonic relevance of an attitude object moderates relations between attitudes, intentions, and responses to danger. Emphasizing vested interest may maximize impacts of risk communications. Study 1 (N = 215) assessed differences between inhabitants of two flood‐risk areas in Italy on past experience, risk perceptions, concerns, attitudes, and behavioral intentions. Objectively, higher risk areas' residents reported more experience, and greater perceived risk and concern, while no preparedness differences were found (both at “between cities” and “within city” levels). Study 2 (N = 444) looked at the moderating role of VIT‐based risk communication messages on the relationship between vested interest and behavioral intentions. Components of vested interest moderate attitude–intention consistency, suggesting a new method of developing effective risk announcements.     

The Pervasive Effects of Vested Interest on Attitude-Criterion Consistency in Political Judgment

The vested interest construct suggests that people act in attitudinally consistent ways on important issues of high hedonic relevance. Accordingly, vested individuals should endorse policies consistent with their attitudes. Symbolic politics holds self-interest unrelated to attitude and thus of little use. Three secondary analyses of national election data assessed the predictive utility of vested interest on policy-related issues. Consistent with expectations, Analysis 1 found vested interest to be unrelated to policy endorsement. However, Analysis 2 disclosed that vested interest significantly moderated attitude-endorsement consistency on beliefs regarding busing, health insurance, and government-guaranteed living standards. Analysis 3 investigated vested interest effects across three national election surveys and six policy issues. Without exception, vested interest significantly moderated the relationship between attitudes and policy endorsement. These results, obtained across a broad range of topics and respondents, suggest that vested interest is an important moderator of consistency between attitudes and policy endorsement.     

The impact of attitudinal ambivalence on weight loss decisions: Consequences and mitigating factors

This research takes a new look at individuals' attitudes and intentions towards losing weight. Study 1 examines the relationship among those interested in losing weight and individual self‐evaluative ambivalence on attitude towards trying to achieve a weight loss goal and the intentions to achieve the weight loss goal. For Study 2, a between‐subjects experimental design, where attitudinal ambivalence and prior outcome feedback were manipulated and self‐efficacy was measured, is conducted to examine attitude towards eating healthier and intention to change eating behaviours. Findings across the two studies show that attitudinal ambivalence about the self and the individual's abilities and motivation to change the health behaviour produces a negative relationship between health‐related attitudes and intentions. We provide implications of how self‐efficacy and the provision of outcome feedback can alleviate the negative effect and improve the individuals' intentions to try to achieve a weight loss goal. Copyright © 2014 John Wiley & Sons, Ltd.     

The moderating role of socially desirable responding in implicit–explicit attitudes toward asylum seekers

Implicit and explicit attitudes correlate under certain conditions and researchers are interested in the moderating factors of this relationship. This paper explored the role of socially desirable responding in this relationship by testing the hypothesis that impression management (IM; i.e., deliberate response modification) and self‐deceptive enhancement (SDE; i.e., positive self‐bias) play moderating roles in the relationship of implicit–explicit attitudes toward asylum seekers in Australia. Seventy‐four students responded to a battery of measures and the results revealed that IM (but not SDE) moderated this relationship to the extent that higher IM scores weakened the correspondence between implicit and explicit attitude scores. This suggests that attitudes toward asylum seekers might be susceptible to socially desirable response tendencies and in combination with the finding that IM was negatively related to explicit attitudes, it is argued that self‐presentation concerns result in the deliberate attenuation of reported negative explicit attitudes.     

The Moderating Effect of Core Self‐Evaluations on the Relationships between Job Attitudes and Organisational Citizenship Behavior

Several studies in the organisational citizenship behavior (OCB) literature have focused on the main effects of employee dispositions and job attitudes. The current study builds upon previous findings by examining whether core self‐evaluations (CSE) moderate the relationship between job attitudes and OCBs. Consistent with our hypotheses and with the notion that CSE contributes to one's general level of initiative and self‐confidence, data collected from 200 New Zealand workers found that the job attitude–OCB relationship was stronger for workers who were high in CSE than for workers who were low in CSE.     

Illusory correlation and attitude-based vested interest

The present studies test whether having a ‘vested interest’ in a particular outcome affects perceived covariation. Vested interest was defined as a function of whether Dutch university students were in favour or against the implementation of a threatening policy (receiving lectures in English as opposed to the native Dutch). In both studies subjects were told that this policy would be tried out at either their own or another comparable university, and that the university chosen would be the one with the greatest proportion of support for the plan. In Study 1 subjects (n = 151) were presented with statements expressing pro or contra attitudes and arguments to the policy. These were ostensibly derived from students at both universities but university affiliation was not indicated. In Study 2 (n = 114) similar information was provided but the statements were attributed to students from the two universities, such that there was an equal proportion of opposition/support for the plan at both universities. We hypothesized that illusory correlations would reflect the vested interest of attitude such that students opposing the policy would overestimate the proportion of opponents to supporters at their own university compared to those in favour of the policy. The results of both studies supported our hypothesis and they also revealed attitude to be a more important predictor of illusory correlation than perceived personal consequences for themselves. The prediction that illusory correlations would be weaker in Study 2 than in Study 1, because it provides less scope for bias, was not supported. The implications of these findings are discussed.     

Interpersonal chemistry through negativity: Bonding by sharing negative attitudes about others

We propose that sharing a negative—as compared to a positive—attitude about a third party is particularly effective in promoting closeness between people. Findings from two survey studies and an experiment support this idea. In Studies 1 and 2, participants’ open‐ended responses revealed a tendency to recall sharing with their closest friends more negative than positive attitudes about other people. Study 3 established that discovering a shared negative attitude about a target person predicted liking for a stranger more strongly than discovering a shared positive attitude (but only when attitudes were weak). Presumably, sharing negative attitudes is alluring because it establishes in‐group/out‐group boundaries, boosts self‐esteem, and conveys highly diagnostic information about attitude holders. Despite the apparent ubiquity of this effect, participants seemed unaware of it. Instead, they asserted that sharing positive attitudes about others would be particularly effective in promoting closeness.     

Reexamining the job satisfaction-performance relationship: the complexity of attitudes

The present article argues that organizational researchers tend to adopt an overly simplistic conceptualization and operationalization of job satisfaction (and job attitudes in general). Specifically, past research has failed to examine the affective-cognitive consistency (ACC) of job attitudes and the implications this has for the strength of the attitude and its relationship with behavior (e.g., job performance). Results from Study 1 suggest ACC is a significant moderator of the job satisfaction-job performance relationship, with those employees higher in ACC showing a significantly larger correlation between job satisfaction and performance than those lower in ACC. Study 2 replicated these findings. Implications for the study of job attitudes, limitations of the current studies, and multiple avenues for future research are discussed.     

Symbolic Politics and the Prediction of Attitudes Toward Federal Regulation of Reduced‐Exposure Tobacco Products1

The present study relies on symbolic politics theory to predict public attitudes toward the federal regulation of conventional tobacco products (a familiar attitude object) and reduced‐exposure tobacco products (a relatively novel attitude object). We predicted that attitudes toward most forms of regulation would be more strongly influenced by symbolic beliefs about the role of government in society than by self‐interested concerns, with the exception of taxation. We predicted that the financial consequences of taxation policies would be less ambiguous for those who are affected, resulting in a stronger relationship between self‐interest and policy attitudes. The results strongly supported our hypotheses, suggesting a process by which symbolic beliefs and self‐interested concerns influence attitude formation. Theoretical and policy implications are discussed.     

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT's sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with lAT‐based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to explicit and implicit measures in Black and White respondents. These were explained in terms of self‐presentation biases and system justification theory. Overall, the results demonstrate that the IAT enhances our understanding of consumer responses, particularly when consumers are either unable or unwilling to identify the sources of influence on their behaviors or opinions.     

Experiencing,caring, coping: Vested interest mediates the effect of past experience on coping behaviors in environmental risk contexts

Social psychology provides a treasure-trove of insights into adaptations that may limit the devastating effects of climate change. Vested Interest Theory may contribute to this knowledge base, suggesting that one's vested interest may significantly influence appropriate coping behaviors, as it is has been shown to enhance the relation between attitudes and self-relevant behaviors. The theory's utility is investigated in an environmental risk context. Here, we replicate previous research findings showing that citizens in high-risk areas perceived higher risk and stronger intentions to cope with it when vested interest perceptions were salient. Furthermore, the current studies investigate the behavioral effect of vested interest on coping with an environmental risk (flooding): results showed that vested interest significantly mediated the past experience–coping behaviors relationship. In Study 1’s mediation analysis (Rome and Vibo Valentia, Italy, N = 466), past experience of flood risk enhanced vested interest in flood risk, which in turn increased volunteering for flood prevention activities, thereby mitigating risk. In Study 2 (N = 391), the same mediation effect was replicated in the Timis region, a high flood risk area in western Romania. These results shed light on literature inconsistencies on this topic, providing insights for the theoretical understanding of the relationship between past experience of a given risk and related coping behaviors, possibly shedding light to the risk perception paradox. These insights may drive effective intervention strategies to enhance people's behavioral coping with environmental risks.     

Can Generalized Self‐Efficacy Overcome the Effects of Workplace Weight Discrimination?

Given that 68% of Americans are overweight or obese, research indicates that weight discrimination occurs in the workplace at each stage of the employment process, from selection to separation. Building from attribution, social exchange, and social cognitive theories, this study explores generalized self‐efficacy (GSE) as a moderator to determine if it alters the relationship between perceived weight discrimination (PWD) and the employee attitudes and behaviors of organizational citizenship behavior, organizational commitment (OC), job satisfaction (JS), and turnover intentions. Using ANOVA and moderated hierarchical regression to analyze the data, it was determined that GSE moderated the relationship between PWD and both OC and JS. Implications for practitioners and researchers are indicated.     

Hide and seek: the effects of revealing one's personal interests in intra‐ and intergroup negotiations

The present research examined the effects of information sharing about self‐interest and group membership of the negotiation partner on negotiation cognitions, behaviors and outcomes. Study 1 (n = 77) showed that in anticipation of the negotiation, participants placed more trust in an in‐group member, and were more willing to exchange information with a negotiation partner who revealed his/her self‐interest. Study 2 (n = 80) examined how these effects influenced the development of attitudes and behavior during and after the negotiation. Results showed that negotiations with in‐group members were more cooperative when they shared, rather than not shared, information about underlying self‐interest. By contrast, negotiations with out‐group members were more cooperative when they did not share, rather than shared, information about their underlying self‐interest. Copyright © 2006 John Wiley & Sons, Ltd.     

A Meta‐Analytic Investigation of the Within‐Person Self‐Efficacy Domain: Is Self‐Efficacy a Product of Past Performance or a Driver of Future Performance?

We conducted a meta‐analysis to determine whether the within‐person self‐efficacy/performance relationship is positive, negative, or null and to compare the strength of the self‐efficacy/performance and past performance/self‐efficacy within‐person relationships. The self‐efficacy/performance within‐person corrected correlation was .23 but was weak and nonsignificant (ρ = .06) when controlling for the linear trajectory, revealing that the main effect was spurious. The past performance/self‐efficacy within‐person corrected correlation was .40 and remained positive and significant (ρ = .30) when controlling for the linear trajectory. The moderator results revealed that at the within‐person level of analysis: (a) self‐efficacy had at best a moderate, positive effect on performance and a null effect under other moderating conditions (ρ ranged from –.02 to .33); (b) the main effect of past performance on self‐efficacy was stronger than the effect of self‐efficacy on performance, even in the moderating conditions that produced the strongest self‐efficacy/performance relationship; (c) the effect of past performance on self‐efficacy ranged from moderate to strong across moderating conditions and was statistically significant across performance tasks, contextual factors, and methodological moderators (ρ ranged from .18 to .52). Overall, this suggests that self‐efficacy is primarily a product of past performance rather than the driving force affecting future performance.     

The norm of self-interest and its effects on social action

Four studies investigated whether people feel inhibited from engaging in social action incongruent with their apparent self-interest. Participants in Study 1 predicted that they would be evaluated negatively were they to take action on behalf of a cause in which they had no stake or in which they had a stake but held stake-incongruent attitudes. Participants in Study 2 reported both surprise and anger when a target person took action on behalf of a cause in which he or she had no stake or in which he or she held stake-incongruent attitudes. In Study 3, individuals felt more comfortable engaging in social action and expected others to respond more favorably toward their actions if the issue was described as more relevant to their own sex than to the opposite sex. In Study 4, the authors found that providing nonvested individuals with psychological standing rendered them as likely as vested individuals to undertake social action. The authors discuss the implications of these results for the relationship between vested interest, social action, and attitude-behavior consistency.     

Social identity and the attitude–behaviour relationship: effects of anonymity and accountability

Two experiments examined the impact of anonymity and accountability on the expression of group‐mediated attitude‐behaviour consistency. In Study 1, low and high identifiers (N = 106) were exposed to an attitude‐congruent norm and provided information about their intentions under anonymous and in‐group accountable conditions. In Study 2, salience of identity was manipulated, and participants (N = 185) were exposed to either an attitude‐congruent or an attitude‐incongruent norm, and provided information on their intentions and behaviour under anonymous and in‐group accountable conditions. In both studies, accountability elicited group‐normative attitudes and behaviour among individuals for whom the group was not a salient basis for self‐definition. When the group was a salient basis for self‐definition, the expression of attitude‐consistent intentions and behaviour was greater in anonymous conditions. It is suggested that strategic effects, such as those that occur in the presence of an in‐group audience, influence displays of group‐normative attitude–behaviour consistency. Copyright © 2006 John Wiley & Sons, Ltd.     

Attitude importance as a moderator of the relationship between implicit and explicit attitude measures

The authors examined attitude importance as a moderator of the relationship between the Implicit Association Test (IAT) and explicit attitude measures. In Study 1 (N = 194), as ratings of attitude importance regarding the 2000 presidential election increased, the strength of the relationship between a Bush-Gore IAT and explicit attitude measures also increased. Study 2 provided a conceptual replication of these results using attitudes toward Coke and Pepsi (N = 112). In addition, across both studies, explicit attitude measures were better predictors of deliberative behaviors than IAT scores. In Study 3 (N = 77), the authors examined the role of elaboration as a mechanism by which attitude importance may moderate IAT-explicit attitude correlations. As predicted, increased elaboration resulted in stronger IAT-explicit attitude correlations. Other possible mechanisms by which attitude importance may moderate the IAT-explicit attitude relationship also are discussed.     

Modeling the Longitudinal Direct and Indirect Effects of Attitudes,Self‐Efficacy,and Behavioral Intentions on Practice Behavior Outcomes of Suicide Intervention Training

The purpose of this study was to use a longitudinal path analysis to test attitudes toward suicide prevention, self‐efficacy, and behavioral intentions as mediators/moderators of clinical skill development over time following suicide intervention training. Results support a direct effect of attitudes on practice behaviors and self‐efficacy, but no moderating effect. Self‐efficacy performed as a mediator of practice behaviors over time. Behavioral intention had a direct effect on practice behaviors and mediated the relationship between attitudes and practice behaviors. Implications for research and practice are discussed.