Differences among medical,business, and engineering students in the intensity and direction of their affective responses to occupational concepts

A semantic differential was used to measure the affective responses of vocationally committed male students in medicine, business, and engineering to occupational concepts representing the fields of medicine, business, engineering, the clergy, and law enforcement. A factor analysis of the data indicated that the students responded to the concepts with the Evaluative, Activity, and Potency dimensions of affective meaning. It was found that the groups differed significantly in the intensity and direction of their affective responses to the occupational concepts on the Evaluative and Activity dimensions. An examination of the nature of the group differences indicated that they held different affective meanings for their respective vocational choices, and for other occupational concepts as well. The medical students responded to medicine as good, potent, and active; the business students to business as bad, potent, and active, and the engineering students to engineering as good, weak, and active. The possible relationship of affective meaning to vocational behavior was discussed.     

The structure of interests as a structure of occupational stimuli and as a structure of affective responses

The structure of interests has usually been perceived as a structure of occupational stimuli, but it can also be conceived of as a structure of the affective responses that occupational stimuli elicit, or as a structure of these stimuli embedded within the matrix of affective responses which they produce. Each of these three structural representations was examined in this study. The semantic differential technique was used to rate a set of 10 occupational stimuli with 15 bipolar scales. A factor analysis of the stimuli yielded three occupational factors called Science, Things vs. People, and Social Welfare; a factor analysis of the scales indicated that the stimuli elicited Evaluation, Potency, and Activity responses. The three dimensions of affect were then used as the axes of a semantic space within which the occupational stimuli were located according to the unique affective meaning of each. The desirability of studying the structure of interests as a structure of occupational stimuli embedded within a structure of the responses they elicited was discussed.     

Dimensions of Speech Perception: Semantic Associations in the Affective Lexicon

The affective lexicon has been explained in terms of three underlying dimensions: Evaluation, Activity, and Potency. We assessed the importance of these dimensions during online speech perception. Participants made speeded lexical decisions about emotion words that were heard in a tone of voice that was either congruent or incongruent with the word's meaning. The denotative semantic category from which words were chosen was significantly related to lexical decision times (P < 0.001). Tone of voice did not influence decision times, nor did it interact with semantic category. Regression analyses showed that lexical decision times were significantly predicted by dimension weights on Potency, and by the three-way interaction between dimension weights on Evaluation, Activity, and Potency (both P s < 0.001). The implications of this study for models of knowledge representation and perception are discussed.     

Attitudes toward Self in Suicidal Individuals*

ABSTRACT: Attitudes toward the self and other people were gathered from suicidal, psychosomatic, and normal hospitalized patients via semantic differential ratings. The data were analyzed by comparing the ratings of “Myself” and “Other People” (and their divergencies) made by the three groups of subjects on the Evaluative, Activity, and Potency factors of the semantic differential. It was found that the suicidal individuals had the (a) lowest self-appraisal, (b) highest other appraisal, and (c) greatest self-other divergency among the three groups. The effect was found to be greatest on the Potency factor giving rise to the speculations that feelings of impotency may be extremely critical for the production of suicidal activity.     

Affective impressions and memorability of color-form combinations

In this study the authors investigate how various impressions affect the recognition of color-form pairs. They performed a preliminary study, a main study of impression rating using the semantic differential method, and a recognition experiment. On the basis of the preliminary study, the authors chose 14 appropriate pairs of adjectives and 48 color and form stimuli and used them for the main study. Factor analysis of the main study extracted three factors: Activity, Potency, and Evaluation. In the recognition test, the authors found that color-form pairs with congruent impressions in Activity or Potency were more easily recognized than pairs with incongruent impressions. In contrast, pairs with incongruent impressions in Evaluation were recognized more easily than congruent pairs. These results are discussed in relation to the assumed network representations of affective impressions that have different characteristics depending on the three factors.     

Analyzing the aesthetic impressions of alexithymic Japanese students

We investigated the association between alexithymic tendencies as measured by the 20-item Toronto Alexithymia Scale and the characteristics of aesthetic impressions for words and drawings. Impressions were measured using the semantic differential technique in three groups of Japanese students (High scores n = 31, Moderate scores n = 40, and a Control group n = 182) who were presented only words (Word condition), only drawings (Drawing condition), or pairs comprising one word plus one drawing that represented the same emotional categories (Drawing/Word condition). In a factor analysis on the data from participants, three factors (Evaluation, Activity, and Potency) were extracted. Based on the factor scores, the distances among the three conditions were calculated for each of the groups. For Potency, significant group differences were found between the Drawing/Word and other conditions. In the High-scoring alexithymia group, in particular, the Potency impressions based on tactile sensation, e.g., soft-hard, blunt-sharp, were amplified regardless of stimulus condition. These results are discussed in the context of somatosensory amplification associated with alexithymia and the difficulty of distinguishing between emotion and somatic sensations.     

Behavioral and neural analyses of connotative meaning: Word classes and rating scales

Behavioral (semantic differential) and neural (Evoked Potentials, EPs) responses were related to connotative meaning. The approach was based on Osgood's semantic analyses and dimensions of Evaluation (E), Potency (P), and Activity (A). The experimental variables were (1) the semantic class of the stimulus word (E+, E-, P+, P-, A+, A-) and (2) the dimension of the semantic scale (E, P, A) which the subject used to rate the stimulus words. These variables were experimentally combined such that on each trial the subject used a designated semantic scale to judge a specified stimulus word while brain activity was recorded. Using multivariate analyses, the effects on the EPs of stimulus word class, scale dimension, and their interaction were analyzed. The EP effects of stimulus word class were similar whether the subjects were merely saying the words or rating the words on a variety of semantic scales. Different EPs were found for six word classes, three semantic scale dimensions, and the 18 groups formed by their combination. The success rates in EP identification of (1) word class and (2) scale dimension did not depend on whether these two kinds of semantic variables involved the same or different semantic dimensions. The two kinds of semantic effects in EPs were largely independent. The behavioral data supported Osgood's results and showed that our subjects were appropriately processing the semantic information. The common analyses of data from all subjects suggest the universality of the connotative EP effects across individuals. This parallels, at the neural level, the universality of the connotative dimensions found at the behavioral level by semantic differential ratings. The EP effects imply that the neural representation of meaning is similar in different individuals.     

More than E,P and A in semantic differential scales: AN ANSWER TO QUESTIONS RAISED BY S. T. M. LANE1

The present study demonstrates the separation of affective and denotative meaning systems in the semantic space by a new factor analytic technique. The data used were collected in Brazil and Hungary following standard pan-cultural procedures (Osgood et al., 1975) for semantic differential ratings on 100 heterogeneous concepts against 60 indigenous scales elicited from teen-age males in the respective language/culture communities. Results from both cultures provided evidence for dominance of affective Evaluation, Potency and Activity (E, P, A) in the indigenous factor structures. The dimensions in the “other” (Denotation) space, orthogonal to Affect, are also clearly interpretable affect-free semantic features of concepts. The simultaneous salience of these two semantic systems for most scales highlights the importance of cultural meanings of scales for each indigenous culture under study.     

Brain responses related to semantic meaning

Evoked Potentials from electroencephalogram (EEG) recording were averaged to many visually presented word stimuli whose semantic meanings were specified along Osgood's semantic dimensions of Evaluation, Potency, and Activity [Miron &; Osgood, 1966, in R. B. Cattell (Ed.), Handbook of multivariate experimental psychology, Chicago: Rand-McNally; Osgood, 1971, Journal of Social Issues, 27, 5–63; Osgood, May, &; Miron, 1975, Cross-cultural universals of affective meaning, Urbana, Ill.: University of Illinois Press]. Multivariate analyses classified the Evoked Potentials to six semantic classes with success rates more than twice chance expectation. The pattern of brain activity related to the six semantic classes was similar for (i) two sets of words, (ii) 10 subjects used to develop the analyses, and (iii) an added, new subject.     

School children's responses on a semantic differential over a 10-year span

A semantic differential scale was administered to 208 school children when they were in the second, fourth, sixth, eighth, tenth, and twelfth grades. Their perceptions towards two concepts were measured, Education (going to school) and Work (having a job). Each semantic differential scale had 15 adjective pairs and reflected the three underlying factors of Evaluative, Potency, and Activity. Because the study was conducted for 10 years (ages seven to 18), the changing cognitive developmental stages of the children were expected to influence factor analytic and reliability results. Confirmatory factor analysis, which forced the data into three factors, did not clearly identify the expected three factors, although more items loaded on the three factors with age. An exploratory factor analysis identified a trend across grades from six to four factors over time. Reliability also improved across age groups. Caution should be exercised when using the semantic differential with young children in investigations of abstract concepts.     

Vocational interests of career and homemaker oriented women

Women who had completed the SVIB-W as freshmen in college were contacted 13 to 21 years later and were classified as career (N = 236) or homemaker (N = 527) oriented on the basis of their actual work experiences. Significant differences between the groups were found on 25 of the 44 occupational scales, one of the three nonoccupational scales, and four of the 19 basic interest scales. The interests of the homemaker oriented women were more similar to the interests of women in business, nonprofessional, and home economics occupations while the interests of the career oriented women were more similar to the interests of women in the verbal-linguistic, verbal scientific, and scientific occupations. The results are discussed in terms of previous research and Holland's Occupational Classification system.     

Clarifying and measuring the concept of traditional vs. egalitarian roles in marriages

To clarify and develop a measure of the concept of traditional vs. egalitarian marriages, a 13-item scale was developed and administered to two traditional groups (N=35) and three egalitarian groups (N=51), and then to four cross-validation groups (N=52). Two distinct factors or dimensions were identified. In both analyses the traditional and egalitarian groups were significantly different on the first factor, designated “the leader,” and not on the second, socioemotional factor. Reliability and initial validity of the scale in measuring leadership in the marital dyad are thus demonstrated. However, the concept of traditional vs. egalitarian marriages either needs to be narrowed to refer to leadership only or there needs to be empirical demonstration that other dimensions can be fruitfully included.     

The structure of semantic meaning: A developmental study

According to the “Semantic Differential” the connotative meaning of words can be quantified in statistically defined dimensions where every word is uniquely located on the dimensions Evaluation (E), Potency (P), and Activity (A). We studied 249 children between 9 and 18 years of age who rated 72 German nouns on 12 bipolar adjective scales. Three age groups were compared: 9–11, 12–14, and 15–18 years. Varimax‐rotated factor analysis yielded the classical EPA dimensions that were independent of age. This indicates that the basic structure and dimensionality of the semantic space is stable. On the other hand, the connotative meaning of individual words changed with age, and it was also affected by gender. In about half of the cases boys differed in their ratings from girls. Our data confirm that the EPA structure is stable, and is not affected by age. Development of connotative meaning or emotion is reflected, however, by systematic changes of the factor scores of individual words over the 10 years span studied.     

Coping with occupational uncertainty and formal volunteering across the life span

Common wisdom suggests that individuals confronted with occupational uncertainty (e.g., job insecurity and difficulties with career planning) may withdraw from volunteering. We argue that volunteering may be useful to workers in some career stages and that stage-appropriate coping with occupational uncertainty may increase individuals' readiness to volunteer. In Study 1, we used cross-sectional and 1-year follow-up data from Germany that covered three age groups: 16–29 (N_T1 = 1253, N_T2 = 224), 30–43 (N_T1 = 1560, N_T2 = 371), and 56–75 (N_T1 = 518, N_T2 = 215). High engagement and low disengagement in coping with occupational uncertainty were associated with concurrent volunteering in the youngest group but not in the other groups. Over 1 year, high disengagement reduced the likelihood of starting volunteering in the youngest group and increased this likelihood in the oldest group. Study 2 used an independent, cross-sectional German sample that included two age groups: 20–29 (N = 326) and 30–40 (N = 367). Using a different measure of volunteering, Study 2 partly replicated the cross-sectional findings from Study 1. Results suggest that individual agency is a decisive link between occupational uncertainty and the readiness to volunteer, particularly among young labor market entrants.     

Effectiveness of a brief counseling intervention in stimulating vocational exploration

The intervention procedures used in this study, a brief report of vocational interest scores and small group sessions on vocational planning, were designed to encourage girls to consider the full range of occupations, unrestricted by sex-role stereotypes. In each of three schools, ninth-grade girls with average academic ability or above were randomly assigned to an intervention group (N = 195) and a control group (N = 195). Analyses of 1- and 3-month outcome data indicated that the intervention stimulated occupational exploration and increased congruence between occupational preferences and measured interests. Outcomes differed according to interest type, thus suggesting that certain students may need more counselor attention than others.     

The comparability of verbal and nonverbal semantic differential scales in a joint semantic space

As an alternative to the verbal Semantic Differential (SD) measure of affective meaning systems, a nonverbal instrument-the Graphic Differential (GD)-has been developed for subject populations who have difficulty in verbal ratings. However, the factor structures of the pictographic scales have never been examined in a joint-verbal and nonverbal-semantic space as to whether their structures are equivalent to the affective systems defined by the verbal markers. The present study assessed this issue by reanalyzing the French (1977) data. The results indicated that when verbal SD and nonverbal GD scales were factor-analyzed separately, the three-dimensional structures of Evaluation (E), Potency (P), and Activity (A) were recaptured in both domains. However, when they were analyzed simultaneously in a joint semantic space, only the E and A dimensions were congruent. The GD P scales carried the meanings of denotative Heaviness, rather than the affective Potency. For future investigation, suggestion was made to systematically study both the affective and denotative semantic features within the contexts of nonverbal communciations.The authors made equal contributions toward the completion of the present research.     

British semantic differential responses on world powers

Investigating stereotypes associated with world powers, 28 men and 28 women at a British university rated 24 world powers using the semantic differential. Significance tests show the relationship of the powers to concepts assumed to measure the Evaluative, Potency, and Activity factors. Three-dimensional models show the relative positioning by men and by women. Results indicate (1) general agreement between men and women; (2) superpowers close to BAD and STRONG; (3) countries associated with war and strife closer to BAD, WEAK, and PASSIVE. Comparisons were made with an American sample. The need for doing further stereotype studies over time was stressed.     

The predictive power of Holland's investigative personality type and consistency levels using the self directed search

Using the Self Directed Search (SDS), the predictability of Holland's Investigative personality type and the three levels of consistency were assessed. A sample of male Investigative subjects (N = 171) who completed the SDS as freshmen in 1970 was sent a questionnaire 4 years later. The questionnaire asked subjects to state their academic major, occupational plan upon graduation, and occupational plan 5 years hence. Hypotheses concerned the predictability over a 4-year college period of (1) one-, two-, and three-letter SDS and most recent daydream codes and (2) Holland's three levels of consistency. Results indicated that, for Investigative-type freshman males, the SDS has moderately high efficiency in predicting, 4 years later, their ultimate major and their immediate and future vocational plans. The differential predictability of Holland's three consistency levels was supported in 20 of the 27 tests applied.     

Integration of the pleasant events and activity restriction models: development and validation of a "PEAR" model of negative outcomes in Alzheimer's caregivers

This study examined an activity restriction/pleasurable activities mismatch model for psychosocial and health-related outcomes. A total of 108 spousal caregivers of patients with Alzheimer's Disease (AD) were assessed for their experience of social and recreational activities over the past month as well as their perception of how restricted they were for engaging in social and recreational activities. Participants were divided into three groups based on their reported activities and activity restriction: HPLR = High Pleasant Events + Low Activity Restriction (i.e., reference group; N = 28); HPHR/LPLR = Either High Pleasant Events + High Activity Restriction or Low Pleasant Events + Low Activity Restriction (N = 43); LPHR = Low Pleasant Events + High Activity Restriction (N = 37). We hypothesized that participants reporting low pleasant events combined with high activity restriction (LPHR) would demonstrate greater disturbance relative to other two groups in multiple outcome domains, including: (a) greater mood disturbance, (b) greater use of negative coping factors, (c) reduced use of positive coping strategies, (d) reduced report of psychological resource factors (e.g., personal mastery, self-efficacy), and (e) increased report of subjective health difficulties (e.g., sleep disturbance). Results generally supported our hypotheses, suggesting that assessment of both constructs is important for best predicting quality of well-being in AD caregivers, and potentially for establishing maximal effect in behavior therapy for caregivers.     

The positive and negative semantic dimensions of relationship satisfaction

Semantic differential items were reconfigured to assess relationship satisfaction across separate positive and negative attitude dimensions. Study 1 (N = 1,656) supported a 2‐factor model for the Positive and Negative Semantic Differential (PN–SMD), as well as its convergent, criterion‐related, and incremental validity over the 16‐item Couples Satisfaction Index (CSI; J. L. Funk & R. D. Rogge, 2007) using known correlates of relationship satisfaction as criteria. Study 2 (N = 89) replicated the convergent, criterion‐related, and incremental validity findings of Study 1 using different criterion measures, the CSI, a bipolar semantic differential measure designed for assessing relationship satisfaction, and an existing 2‐dimensional measure of relationship satisfaction. The authors demonstrated across studies that the PN–SMD captures criterion‐relevant information about ambivalence versus indifference toward the relationship—associations that are only detectable when using a 2‐dimensional satisfaction measure.