Time to face it! Facebook intrusion and the implications for romantic jealousy and relationship satisfaction

Young people's exposure to social network sites such as Facebook is increasing, along with the potential for such use to complicate romantic relationships. Yet, little is known about the overlaps between the online and offline worlds. We extended previous research by investigating the links between Facebook intrusion, jealousy in romantic relationships, and relationship outcomes in a sample of undergraduates currently in a romantic relationship. A Facebook Intrusion Questionnaire was developed based on key features of technological (behavioral) addictions. An eight-item Facebook Intrusion Questionnaire with a single-factor structure was supported; internal consistency was high. Facebook intrusion was linked to relationship dissatisfaction, via jealous cognitions and surveillance behaviors. The results highlight the possibility of high levels of Facebook intrusion spilling over into romantic relationships, resulting in problems such as jealousy and dissatisfaction. The results have implications for romantic relationships and for Facebook users in general.     

Facebook rituals: Identifying rituals of social networking sites using structural ritualization theory

This article applies structural ritualization theory (SRT) to identify different rituals and determine their importance in the daily lives of social networking sites (SNS) users, especially Facebook users. A mixed‐methods approach of in‐depth interviews and netnography viewed through the lens of SRT allowed us to identify and analyze the types of rituals users engaged in, and how these rituals impacted users and evolved over time. During customer journeys on the SNS of Facebook, users shared daily ritual practices in distinct behavioral stages. Production and consumption of these daily rituals are important to marketers in SNS platform design for building and maintaining connectivity between users and the SNS platform.     

Facebook,self‐disclosure,and brand‐mediated intimacy: Identifying value creating behaviors

Value creating behaviors (VCBs) have not been extensively investigated within the context of social networking sites; this study highlights the importance of self‐disclosure leading to brand‐mediated intimacy as an explanation for VCBs within brand pages of social networking sites. A netnographic approach is undertaken, and the data include naturalistic observations of four Facebook brand communities. The results introduce four new VCBs and confirm that all 14 VCBs listed in previous research are practised within Facebook brand communities. This study also provides evidence of factual and emotional brand disclosures, and responses, suggesting consumer peers may be achieving a level of brand‐mediated intimacy through their exchanges. Harnessing the need for intimacy may represent an important strategic advantage to brands. It also has implications for public policy makers wishing to further understand consumer health and well‐being. Copyright © 2016 John Wiley & Sons, Ltd.     

“Transformation Tuesday”: Temporal context and post valence influence the provision of social support on social media

Social network sites (SNSs) such as Facebook have become integral in the development and maintenance of interpersonal relationships. Users of SNSs seek social support and validation, often using posts that illustrate how they have changed over time. The purpose of the present research is to examine how the valence and temporal context of an SNS post affect the likelihood of other users providing social support. Participants viewed hypothetical SNS posts and reported their intentions to provide social support to the users. Results revealed that participants were more likely to provide social support for posts that were positive and included temporal context (i.e., depicted improvement over time; Study 1). Furthermore, this research suggests that visual representations of change over time are needed to elicit social support (Study 2). Results are discussed in terms of their practical implications for SNS users and theoretical implications for the literature on social support and social media.     

Just between us: Exclusive communications in online social networks

Social media websites such as Facebook are used for relationship development and maintenance often through self-disclosure and sharing of personal information. However, not all forms of social media communication may be equally suitable for this task. This paper explores users’ norms about the appropriateness of using private vs. public Facebook messages to communicate different kinds of personal information, and the effectiveness of these types of communication in building relationships. Study 1, a survey, revealed that users endorse conflicting expectations about preferences for receiving information publicly or privately. Study 2, a field experiment testing the effects of private versus public Facebook communications on actual relationship development using participants’ own Facebook pages, suggested that private messages lead to greater closeness.     

Self‐expression and relationship formation in high relational mobility environments: A study of dual users of American and Japanese social networking sites

This study proposes that self‐expression motivation, an aspect of independent/individualistic psychological tendencies, aids in the formation of social relationships when social relationships are open and mobile. In societies characterised by high relational mobility (e.g., North America), which creates market‐like competition in social relationships, individuals must express their uniqueness and worthiness to form new social relationships. Self‐expression motivation has a relatively weak effect on relationship formation in low relational mobility societies (e.g., Japan), where social relationships are generally predetermined. This hypothesis was examined and supported through a study on dual users of two social networking sites—Facebook and Mixi (the “Facebook of Japan”). As expected, relational mobility was higher on Facebook than on Mixi. Moreover, the association between self‐expression motivation and the number of new friends met on Facebook/Mixi was more positive for Facebook than it was for Mixi. The social functionality of independent tendencies is then discussed.     

Cultural influences on Facebook photographs

Prior research in social psychology indicates that East Asians from collectivistic and interdependent sociocultural systems are more sensitive to contextual information than Westerners, whereas Westerners with individualistic and independent representation have a tendency to process focal and discrete attributes of the environment. Here we have demonstrated that such systematic cultural variations can also be observed in cyberspace, focusing on self‐presentation of photographs on Facebook, the most popular worldwide online social network site. We examined cultural differences in face/frame ratios for Facebook profile photographs in two studies. For Study 1, 200 digital profile face photographs of active Facebook users were randomly selected from native and immigrant Taiwanese and Americans. For Study 2, 312 Facebook profiles of undergraduate students of six public universities in East Asia (Hong Kong, Singapore, and Taiwan) and the United States (California and Texas) were randomly selected. Overall, the two studies clearly showed that East Asian Facebook users are more likely to deemphasize their faces compared to Americans. Specifically, East Asians living in Hong Kong, Singapore, and Taiwan exhibited a predilection for context inclusiveness in their profile photographs, whereas Americans tended to prioritize their focal face at the expense of the background. Moreover, East Asian Facebook users had lower intensity of facial expression than Americans on their photographs. These results demonstrate marked cultural differences in context‐inclusive styles versus object‐focused styles between East Asian and American Facebook users. Our findings extend previous findings from the real world to cyberspace, and provide a novel approach to investigate cognition and behaviors across cultures by using Facebook as a data collection platform.     

Social identity gratifications of social network sites and their impact on collective action participation

Collective action has been studied by social psychologists for over a century. Social network sites such as Facebook have further extended the ability of individuals to instigate social, political and organizational change, and provide a new context in which to study collective action. Drawing on social identity theory (SIT), self‐categorization theory (SCT) and uses and gratifications theory (UGT), this study explores the role of individuals’ group identification, social identity gratifications (SIG) and Facebook group use intensity on their willingness to participate in collective actions instigated through a Facebook group. Members of a Facebook group representing a cause against management completed an online survey (N = 406). Factor analyses reveal that motivations based on psychological affiliation with the group explained the most variance for Facebook group use. Moreover, compared to Facebook group use intensity, SIG were the stronger mediator between group identification and willingness to participate in collective action. The study demonstrates the utility of blending concepts from SIT, SCT and UGT to explore how socially motivated uses of the media can predict collective actions.     

Affinity to mnemonic features of social media: Antecedent and consequences

This research explores consumer loneliness and its resulting preference for mnemonic features as the psychological antecedents of social media use and studies its consequence on consumer behavior. To test our hypotheses, we conducted a survey with a large sample (N = 1307) and analyzed the data using PLS structural equation modeling method. We show that individuals with higher (vs. lower) feelings of loneliness show a lower (vs. higher) affinity to mnemonic features of social media platforms, making them more likely to use Snapchat (vs. Facebook). This effect persists after controlling for demographic factors (such as age and gender) and other known motivations behind social media choice. These two groups of social media users also exhibit different types of consumer behavior resulting from their underlying affinity to mnemonic features. Snapchat users tend to be more variety-seeking and prefer newer brands (vs. established brands) than Facebook users. Our research contributes to the literature on the adoption of social media platforms by studying an important individual difference variable and integrating the concept of mnemonic features of social media as a key driving factor in that choice. The findings can give managers essential insights into the usership of social media platforms and help them select the right platform for their social media campaigns.     

Social capital, self-esteem, and use of online social network sites: A longitudinal analysis

A longitudinal analysis of panel data from users of a popular online social network site, Facebook, investigated the relationship between intensity of Facebook use, measures of psychological well-being, and bridging social capital. Two surveys conducted a year apart at a large U.S. university, complemented with in-depth interviews with 18 Facebook users, provide the study data. Intensity of Facebook use in year one strongly predicted bridging social capital outcomes in year two, even after controlling for measures of self-esteem and satisfaction with life. These latter psychological variables were also strongly associated with social capital outcomes. Self-esteem served to moderate the relationship between Facebook usage intensity and bridging social capital: those with lower self-esteem gained more from their use of Facebook in terms of bridging social capital than higher self-esteem participants. We suggest that Facebook affordances help reduce barriers that lower self-esteem students might experience in forming the kinds of large, heterogeneous networks that are sources of bridging social capital.     

The burden of online friends: the effects of giving up Facebook on stress and well-being

People occasionally choose to cut themselves off from their online social network by taking extended breaks from Facebook. This study investigated whether abstaining from Facebook reduces stress but also reduces subjective well-being because of the resulting social disconnection. Participants (138 active Facebook users) were assigned to either a condition in which they were instructed to give up Facebook for 5 days or continue to use Facebook as normal. Perceived stress and well-being, as well as salivary cortisol, were measured before and after the test period. Relative to those in the Facebook Normal condition, those in the No Facebook condition experienced lower levels of cortisol and life satisfaction. Our results suggest that the typical Facebook user may occasionally find the large amount of social information available to be taxing, and Facebook vacations could ameliorate this stress—at least in the short term.     

Explaining the use of text-based communication media: an examination of three theories of media use

The present study examined the factors associated with individuals' use of three different text-based communication media: e-mail, cell-phone texting, and Facebook Wall postings. Three theoretical perspectives, including media richness theory, uses and gratifications, and perceived network effects, were examined. Using data from a survey of college students (N=280), the study found that the theoretical constructs from these theories play different roles when applied to different technologies. The results suggest that a simultaneous consideration of technological attributes, users' motivations, and social circumstances in which users select and use the technology is useful for fully understanding the dynamics of the selection and the use of a given technology.     

Exploring the motivations of Facebook use in Taiwan

The current study explored the motivations of online social network use among a sample of the general population in Taiwan (N=4,346). It investigated how seven different motivations to use Facebook predicted the intensity of Facebook use and content-generation behaviors on Facebook. Results showed that the motivation to use Facebook for posting and viewing status updates was the strongest predictor of Facebook intensity, while the motivation to view and share photographs was the strongest predictor of content-generation behavior on the site. Results are discussed in terms of expanding motivations to use Facebook to the study of social networking sites and other new and social media.     

Analgesic effect of Facebook: Priming with online social networking may boost felt relatedness that buffers against physical pain

Social networking sites (SNSs) are extremely popular for providing users with a convenient platform for acquiring social connections and thereby feeling relatedness. Plenty of literature has shown that mental representations of social support can reduce the perception of physical pain. The current study tested whether thinking about SNS would interfere with users’ perceptions of experimentally induced pain. Ninety‐six undergraduate Facebook users were recruited to participate in a priming‐based experiment. They were randomly assigned to one of the three study conditions (SNS prime, neutral prime, or no prime) via rating the aesthetics of logos. The results showed that participants exposed to SNS primes reported less pain of immersion in hot water than did both control groups (neutral‐ and no‐prime). Felt relatedness mediated the link between SNS primes and diminished pain perceptions. This research provides the first demonstration that thinking about SNS can lower experienced physical pain among Facebook users. Online social networking may serve as an analgesic buffer against pain experience than previously thought. The SNS‐enabled analgesia has far reaching implications for pain relief applications and the enhancement of well‐being in human‐interaction techniques.     

It’s all about Extraversion: Why Facebook friend count doesn’t count towards well-being

Social relationships are assumed to be among the most important sources of well-being. However, previous studies showing that objectively measured social network size contributes to well-being have not included personality traits. We investigated, in a sample of Facebook users (N = 4701), whether the effects of Extraversion on well-being are mediated by a larger network. Although network size was initially associated with heightened well-being, this association was rendered insignificant when Extraversion was controlled for. Extraversion had a direct positive effect on ratings of Life Satisfaction and Happiness, but none of this effect was mediated by Facebook network size. The previously reported on associations between social network size and well-being could, at least in some contexts, be an artifact of Extraversion.     

Manifestations of personality in Online Social Networks: self-reported Facebook-related behaviors and observable profile information

Despite the enormous popularity of Online Social Networking sites (OSNs; e.g., Facebook and Myspace), little research in psychology has been done on them. Two studies examining how personality is reflected in OSNs revealed several connections between the Big Five personality traits and self-reported Facebook-related behaviors and observable profile information. For example, extraversion predicted not only frequency of Facebook usage (Study 1), but also engagement in the site, with extraverts (vs. introverts) showing traces of higher levels of Facebook activity (Study 2). As in offline contexts, extraverts seek out virtual social engagement, which leaves behind a behavioral residue in the form of friends lists and picture postings. Results suggest that, rather than escaping from or compensating for their offline personality, OSN users appear to extend their offline personalities into the domains of OSNs.     

心理学视角下社交网络用户个体行为分析

以社交网络的典型代表Facebook为例, 以社交网络用户个体行为为着眼点, 从个体使用社交网络的动机、社交网络用户个体行为的主要表现及其影响因素和结果变量四个方面, 梳理国外心理学领域有关社交网络的最新研究成果。今后研究可以在社交网络用户个体行为的测量、样本代表性、线上和线下社交网络的交互作用、具体人格特质变量的预测作用以及对社交网络功能的动态考察等方面推进已有研究。     

The willingness of medical students to use Facebook as a training channel for professional habits: the case of influenza vaccination

The low acceptance of influenza vaccination by both medical students and healthcare workers (HCWs) signals the need for innovative strategies. We administered an anonymous questionnaire to 410 University of Barcelona medical students who were asked about using the Internet to find information on influenza vaccination of HCWs and about their willingness to use technical and informal Facebook pages as an information channel on this topic. Of the 410 participants, 74.1 percent were female and 58.3 percent were in the first preclinical 3-year university cycle. A total of 7.6 percent participants reported using the Internet for queries on influenza vaccination, 89.8 percent reported that they were Facebook users, and 275 (67.1 percent) would accept an invitation from the technical or informal Facebook pages. The technical Web site would be actively followed by 77, or by 30.0 percent of those who would accept the invitation and the informal site by 116 (43.6 percent of those who would accept). The marked willingness to use Facebook to obtain information on the influenza vaccination of HCWs potentially opens a new window in health education: social networks could be used to help create professional habits. Students would be more likely to engage with this type of Facebook page if the contents were informal rather than highly technical.     

The contribution of Facebook to the 2011 Tunisian revolution: a cyberpsychological insight

The influence of Facebook in social life keeps constantly growing. Recently, the communication of information has been vital to the success of the Tunisian revolution, and Facebook was its main "catalyst." This study examines the key reasons that explain Facebook's contribution to this historical event, as perceived by Tunisian Internet users. To do so, we launched this study 5 days after the fall of the regime using an online questionnaire in which participants (N=333) first rated the importance of Facebook in the Tunisian revolution and then explained the reasons for their ratings. A cluster analysis based on the Euclidean distance between the most frequent words in the participants' text corpus (6,640 words), revealed three main clusters that we interpret as follows: 1: Facebook political function, 2: Facebook informational function, and 3: Facebook media platform function. It is likely that these factors reflect the dynamic of Tunisian cyberspace and the Tunisian Internet users' collective consciousness during the revolution.     

社交网站使用能带来社会资本吗?

社交网站旨在维系和发展个体的人际关系网络,而社会资本是个体人际关系中潜在的、可获得的益处或资源,因此社交网站使用和社会资本存在密切关系。然而,有关一般性社交网站使用行为与社会资本关系的研究结果并不一致。针对不同类型使用行为的研究发现,特定类型的社交网站使用行为对特定类型社会资本有积极影响。社交网站中自我表露行为是获取社会资本的一种必要的途径,关系维持行为、资源动员请求行为、隐私保护行为等均是个体获取社会资本的有效行为策略。最后,就社会资本定义、线上线下社会资本存在覆盖等问题进行了探讨。