Hunts,Heinz, and Fries Priming ‘Ketchup’: The Effects of Lexicality on Brand Name–Product Associations and Brand Memory

Brand names should be memorable and easy to associate with the product. The present study investigated how brand name lexicality affects accessibility in memory. In Experiment 1, participants completed a primed lexical decision task (LDT) in which primes were real‐word brands (RWB; e.g., SATURN), nonword brands (NWB; e.g., KIA), or semantic associates (e.g., TIRE) and targets were product categories (e.g., car). NWB primes resulted in equivalent priming as semantic primes and were recalled more than RWBs in a free‐recall task. In Experiment 2, participants completed an unprimed LDT or brand decision task (BDT). In LDT, high NWB error rates reflected greater familiarity. In BDT, many RWBs were not recognized as brands. In Experiment 3, a primed BDT with brand names as targets indicated that NWBs and RWBs are equally primed by a related category label. Overall, NWBs appear to be more familiar and memorable, possibly because of distinctiveness. Copyright © 2015 John Wiley & Sons, Ltd.     

The benefits of collective responsibility: How ingroup reputation concern motivates prosociality in intergroup contexts

Collective responsibility processes have been investigated from the perspectives of the outgroup (e.g., collective blame) and the ingroup (e.g., collective guilt). This article extends theory and research on collective responsibility with a third perspective, namely that of the individual actor whose behavior triggers the attribution of collective blame. Four experiments (n = 78, 118, 208 and 77, respectively) tested the hypotheses that collective responsibility processes influence the individual actors' appraisals, emotions and behavior. The possibility of collective blame for their individual action prompted more prosocial behavior among participants (Experiment 1). Participants also experienced more ingroup reputation concern and in turn more negative emotions (Experiment 2–4) for a past wrongdoing if it could reflect negatively on the ingroup in the eyes of outgroups. The increased negative emotions then motivated participants to improve the ingroup's image (Experiment 4). The effects were moderated by perceived ingroup entitativity, in that activating collective blame increased ingroup reputation concern and negative emotions only for ingroups perceived as highly entitative (Experiment 3).     

A friend is a present you give to your “Self”: Avoidance of intimacy moderates the effects of friends on self-liking

The current research proposes that thinking about friends improves feelings about the self and does so differentially depending on avoidance of intimacy. Based on previous findings that individuals who avoid intimacy in relationships (avoidant individuals) contrast their self-concepts with primed friends whereas those who pursue intimacy in relationships (non-avoidant individuals) assimilate their self-concepts to primed friends [Gabriel, S., Carvallo, M., Dean, K., Tippin, B. D., & Renaud, J. (2005). How I see “Me” depends on how I see “We”: The role of avoidance of intimacy in social comparison. Personality and Social Psychology Bulletin, 31, 156-157], we predicted that friends who embody negative aspects of self would lead avoidant individuals to like themselves more, whereas friends who embody positive aspects of self would lead non-avoidant individuals to like themselves more. A pretest determined that good friends were seen as more similar to positive and ideal aspects of the self, whereas friends about whom participants had more mixed feelings (ambivalent friends) were seen as more similar to disliked and feared aspects of the self. Four experiments supported the main hypotheses. In Experiment 1, non-avoidant individuals like themselves more when good friends were primed. In Experiment 2, avoidant individuals like themselves more when ambivalent friends were primed. In Experiment 3, non-avoidant individuals liked themselves better after thinking about a friend’s positive traits, whereas avoidant individuals liked themselves better after thinking about a friend’s negative traits. In Experiment 4, all individuals under self-esteem threat strategically brought friends to mind who would help them like themselves more.     

Positivity can cue familiarity

Given that familiarity is closely associated with positivity, the authors sought evidence for the idea that positivity would increase perceived familiarity. In Experiment 1, smiling and thus positively perceived novel faces were significantly more likely to be incorrectly judged as familiar than novel faces with neutral expressions. In Experiment 2, subliminal association with positive affect (a positively valenced prime) led to false recognition of novel words as familiar. In Experiment 3, validity judgments, known to be influenced by familiarity, were more likely to occur if participants were in happy mood states than neutral mood states. Despite their different paradigms and approaches, the results of these three studies converge on the idea that, at least under certain circumstances, the experience of positivity itself can signal familiarity, perhaps because the experience of familiarity is typically positive.     

Perceived self–other differences in persuasibility: The effects of interpersonal and group-based similarity

Two experiments examined the effects of interpersonal and group-based similarity on perceived self–other differences in persuasibility (i.e. on third-person effects, Davison, 1983). Results of Experiment 1 (N=121), based on experimentally-created groups, indicated that third-person perceptions with respect to the impact of televised product ads were accentuated when the comparison was made with interpersonally different others. Contrary to predictions, third-person perceptions were not affected by group-based similarity (i.e. ingroup or outgroup other). Results of Experiment 2 (N=102), based on an enduring social identity, indicated that both interpersonal and group-based similarity moderated perceptions of the impact on self and other of least-liked product ads. Overall, third-person effects were more pronounced with respect to interpersonally dissimilar others. However, when social identity was salient, information about interpersonal similarity of the target did not affect perceived self–other differences with respect to ingroup targets. Results also highlighted significant differences in third-person perceptions according to the perceiver's affective evaluation of the persuasive message. © 1998 John Wiley & Sons, Ltd.     

The Color of Safety: Ingroup Associated Colors make Beer Safer

Individuals display high levels of trust and express feelings of safety when interacting with social ingroup members. Here, we investigated whether cues related to ingroup membership would change perceptions of the safety of alcohol. Participants were exposed to images of beer in either a standard can or a can featuring the colors of their university (i.e., ‘fan cans’). We hypothesized that exposure to fan cans would change perceptions of the risks of beer drinking. Results showed that participants exposed to fan cans rated beer consumption as less dangerous (Experiment 1), were more likely to automatically activate safety-related mental content after unconscious perception of beer cues (Experiment 2), and viewed their ingroup's party practices as less dangerous (Experiment 3). These results provide evidence that ingroup-associated colors can serve as a safety cue for alcohol, which may in theory perpetuate alcohol-related risk-taking, already a cause for concern on college and university campuses.     

Apparent reversals of a rotating mask: a new demonstration of cognition in perception.

A mask of a face rotated about its vertical axis of symmetry can appear to oscillate rather than rotate. Do stimulus features (e.g., shape) or cognitive factors (e.g., differential familiarity with convex and concave views of faces) explain this new illusion? In Experiment 1, differential familiarity was varied across stimuli by using familiar and unfamiliar objects rotating at 4 rpm and within stimuli by showing the objects upright and inverted. True motion was seen more with unfamiliar objects than with familiar objects and more with an inverted mask than with an upright mask. The results of Experiment 2, which was done with static views, suggest that the upright and inverted masks present similar structure to the visual system. In Experiment 3, the objects were shown rotating at 8 rpm; the results are similar to those of Experiment 1. These experiments favor a differential familiarity account of this illusory motion. Cognitive constraints on perceived motion and perceived rigidity are discussed.     

False recognition across meaning,language, and stimulus format: Conceptual relatedness and the feeling of familiarity

Four experiments examined contributions of conceptual relatedness and feelings of familiarity to false recognition. Participants first studied lists of unrelated items (e.g., table, lock) followed by a recognition test with three types of items: (1) studied items (e.g., table), (2) semantically related lures (e.g., key), and (3) unrelated lures (e.g., cup). Participants falsely recognized more related than unrelated lures when the stimuli were words (Experiment 1A) and pictures (Experiment 1B), when the studied items and related lures differed in language (Experiment 2), and when they differed in perceptual format (Experiment 3). In Experiment 4, an attribution manipulation, designed to make feelings of familiarity nondiagnostic for memory judgments, eliminated the false-recognition effect obtained in Experiment 3. Overall, the study suggests that conceptual relatedness produces false recognition even in the absence of shared perceptual surface features between study and test items, and it does so by generating feelings of familiarity.     

Apparent reversals of a rotating mask: A new demonstration of cognition in perception

A mask of a face rotated about its vertical axis of symmetry can appear to oscillate rather than rotate. Do stimulus features (e.g., shape) or cognitive factors (e.g., differential familiarity with convex and concave views of faces) explain this new illusion? In Experiment 1, differential familiarity was varied across stimuli by using familiar and unfamiliar objects rotating at 4 rpm and within stimuli by showing the objects upright and inverted. True motion was seen more with unfamiliar objects than with familiar objects and more with an inverted mask than with an upright mask. The results of Experiment 2, which was done with static views, suggest that the upright and inverted masks present similar structure to the visual system. In Experiment 3, the objects were shown rotating at 8 rpm; the results are similar to those of Experiment 1. These experiments favor a differential familiarity account of this illusory motion. Cognitive constraints on perceived motion and perceived rigidity are discussed.     

Coalition or derogation? How perceived discrimination influences intraminority intergroup relations

Five studies explored how perceived societal discrimination against one's own racial group influences racial minority group members' attitudes toward other racial minorities. Examining Black-Latino relations, Studies 1a and 1b showed that perceived discrimination toward oneself and one's own racial group may be positively associated with expressed closeness and common fate with another racial minority group, especially if individuals attribute past experiences of discrimination to their racial identity rather than to other social identities (Study 1b). In Studies 2-5, Asian American (Studies 2, 3, and 4) and Latino (Study 5) participants were primed with discrimination against their respective racial groups (or not) and completed measures of attitudes toward Black Americans. Participants primed with racial discrimination expressed greater positivity toward and perceived similarity with Blacks than did participants who were not primed. These results suggest, consistent with the common ingroup identity model (Gaertner & Dovidio, 2000), that salient discrimination against one's own racial group may trigger a common "disadvantaged racial minority" (ingroup) identity that engenders more positive attitudes toward and feelings of closeness toward other racial minorities.     

Infant perception of audio-visual speech synchrony in familiar and unfamiliar fluent speech

We investigated the effects of linguistic experience and language familiarity on the perception of audio-visual (A-V) synchrony in fluent speech. In Experiment 1, we tested a group of monolingual Spanish- and Catalan-learning 8-month-old infants to a video clip of a person speaking Spanish. Following habituation to the audiovisually synchronous video, infants saw and heard desynchronized clips of the same video where the audio stream now preceded the video stream by 366, 500, or 666 ms. In Experiment 2, monolingual Catalan and Spanish infants were tested with a video clip of a person speaking English. Results indicated that in both experiments, infants detected a 666 and a 500 ms asynchrony. That is, their responsiveness to A-V synchrony was the same regardless of their specific linguistic experience or familiarity with the tested language. Compared to previous results from infant studies with isolated audiovisual syllables, these results show that infants are more sensitive to A-V temporal relations inherent in fluent speech. Furthermore, the absence of a language familiarity effect on the detection of A-V speech asynchrony at eight months of age is consistent with the broad perceptual tuning usually observed in infant response to linguistic input at this age.     

Recurrent speech patterns as cues to the segmentation of multisyllabic sequences.

First and second language acquisition both require that speech be segmented into familiar, multiphonemic units (e.g., words and common phrases). The present research examines one segmentation cue that is of considerable theoretical interest: the repetition of fixed sequences of speech. On each trial, subjects heard repetitions ('pre-exposures') of two artificially-constructed, multisyllabic patterns that shared an embedded segment 1 or 2 syllables long (e.g., 2 shared syllables: [ga-li-SE] and [li-SE-stu]). There were 2 and 6, 4 and 4, or 6 and 2 repetitions of the two patterns, randomly ordered. Subjects were then to indicate the groupings they perceived within a subsequent, longer sequence containing both of the pre-exposed patterns (e.g., [ga-li-SE-stu]). Responses varied systematically with the size of the embedded segment, the repetition frequencies of the two pre-exposed patterns, and the serial position of each pre-exposure. The results illustrate how investigations of the processing of speech patterns may contribute to an understanding of some elementary aspects of language learning.     

My people,right or wrong? Minimal group membership disrupts preschoolers’ selective trust

When preschoolers decide to trust one speaker over another, how does group membership influence their tracking of speaker reliability? In Experiment 1, 4-year-olds were assigned to arbitrary groups of no social significance (0055 and 0170) and asked to endorse novel object labels provided by two ingroup members, one of whom was reliable and the second of whom was unreliable. Children selectively trusted the more reliable informant. In Experiment 2, we asked whether ingroup status or reliability would determine children's choices and found that 4-year-olds failed to trust reliable outgroup members over unreliable ingroup members (or vice versa). Experiment 3 showed that the failure of trust in Experiment 2 was not due to the mere inclusion of both ingroup and outgroup members: children presented with a control paradigm in which the ingroup members were reliable trusted reliable ingroup members over unreliable outgroup members. Children's use of reliability as an indicator of future credibility therefore appears disrupted when outgroup status and reliability are in conflict, even when group membership is arbitrary.     

Prototypicality of arguments and conformity to ingroup norms

Social categorization is claimed to elicit a tendency to conform to ingroup norms, which may result in attitude change after exposure to information on the opinions of other ingroup members. It was hypothesized that the degree to which arguments represented ingroup norms, i.e., were prototypical, would affect their potential influence on attitudes, such that prototypical arguments would be perceived as being of higher quality and would elicit more attitude change. Moreover, prototypical arguments were expected to elicit more argument elaboration. Two experiments were designed to test these predictions. In Experiment 1 subjects were exposed to both a set of pro and a set of contra arguments, while one of the sets was allegedly prototypical of ingroup attitudes. In Experiment 2 subjects were exposed to either prototypical or a-prototypical pro or contra arguments allegedly originating from in- or outgroup. In both studies conformity to ingroup norms was observed. In addition, prototypical ingroup arguments elicited higher quality ratings in the first study. Indications of higher elaboration of prototypical ingroup arguments were found.     

Affective modulation of recognition bias

A correspondence of processing on the familiarity-novelty and positive-negative dimensions, particularly in the earliest processing stages, is proposed. Familiarity manipulations should, therefore, not only influence affective evaluations (e.g., the mere exposure effect), but affective manipulations should also bias familiarity judgments (e.g., in recognition). In Experiment 1, both previously presented and new recognition test words were primed by matching, nonmatching, positive, or negative context words. In Experiment 2, more diffuse affective states were induced during recognition test trials by contracting facial muscles that corresponded to positive and negative expressions. Particularly when participants were less aware of the familiarity and affective manipulations, corresponding effects were found. Positive affect led to a more liberal recognition bias, and negative affect led to more cautious tendencies.     

Effects of phoneme repertoire

In three experiments, listeners detected vowel or consonant targets in lists of CV syllables constructed from five vowels and five consonants. Responses were faster in a predictable context (e.g., listening for a vowel target in a list of syllables all beginning with the same consonant) than in an unpredictable context (e.g., listening for a vowel target in a list of syllables beginning with different consonants). In Experiment 1, the listeners’ native language was Dutch, in which vowel and consonant repertoires are similar in size. The difference between predictable and unpredictable contexts was comparable for vowel and consonant targets. In Experiments 2 and 3, the listeners’ native language was Spanish, which has four times as many consonants as vowels; here effects of an unpredictable consonant context on vowel detection were significantly greater than effects of an unpredictable vowel context on consonant detection. This finding suggests that listeners’ processing of phonemes takes into account the constitution of their language’s phonemic repertoire and the implications that this has for contextual variability.     

‘You can criticize because you care’: identity attachment,constructiveness, and the intergroup sensitivity effect

Criticism of one's group (e.g. nation, gender, or organization) is typically received in a less defensive way when it stems from another ingroup member than when it stems from an outsider (the intergroup sensitivity effect). We present two experiments demonstrating that this effect is driven not by group membership per se, but by the extent to which critics are perceived to be psychologically invested in the group they are criticizing. In Experiment 1 (N = 117), Australian participants were exposed to criticisms of their country from either other Australians (ingroup critics) or non‐Australians (outgroup critics). Furthermore, the ingroup critics were described as having either strong or weak attachment to their Australian identity. Ingroup critics were only received more positively than outgroup critics when they appeared to have a psychological investment in the group. In Experiment 2 (N = 96) we show how outgroup critics (Asian‐Australians) can overcome defensiveness among Anglo‐Australians by locating themselves within a shared, superordinate identity (Australian). Implications for communication within and between groups are discussed. Copyright © 2004 John Wiley & Sons, Ltd.     

Changes Over Time in the Comprehension of <Emphasis Type="Italic">He</Emphasis> and <Emphasis Type="Italic">They</Emphasis> as Epicene Pronouns

An epicene pronoun is a gender-neutral singular pronoun used in sentences when the gender of the subject is unknown or unspecified. In English, he and they are commonly-used epicene pronouns. Until recently, he has been widely accepted as being grammatically correct. However, many have argued that he is sexist because it may bias people to think about males. Two experiments were performed using a lexical decision task in which participants reacted to gendered words (e.g., aunt and uncle) after reading sentences using he, they, or unrelated epicene pronouns. We conducted the experiments 15 years apart in order to explore whether change in pronoun usage and the social significance of pronouns would be associated with different priming effects. Both experiments demonstrated that pronouns influence the processing of gendered nouns. However, in Experiment 1 they facilitated the processing of feminine nouns whereas in Experiment 2, he slowed the processing of feminine nouns. We discuss these results with respect to language change and conclude that they is a more effective epicene.     

When what you say about others says something about you: Language abstraction and inferences about describers’ attitudes and goals

According to the linguistic category model ( [Semin and Fiedler, 1988] and [Semin and Fiedler, 1991]), a person’s behavior can be described at varying levels of abstraction from concrete (e.g., “Lisa slaps Ann”) to abstract (e.g., “Lisa is aggressive”). Research has shown that language abstraction conveys information about the person whose behavior is described (Wigboldus, Semin, & Spears, 2000). However to date, little research has examined the information that language abstraction may convey about describers themselves. In this paper, we report three experiments demonstrating that describers who use relatively abstract language to describe others’ behaviors are perceived to have biased attitudes and motives compared with those describers who use more concrete language.     

Effect of consonant/vowel letter organisation on the syllable counting task: evidence from English

Recent studies in alphabetic writing systems have investigated whether the status of letters as consonants or vowels influences the perception and processing of written words. Here, we examined to what extent the organisation of consonants and vowels within words affects performance in a syllable counting task in English. Participants were asked to judge the number of syllables in written words that were matched for the number of spoken syllables but comprised either 1 orthographic vowel cluster less than the number of syllables (hiatus words, e.g., triumph) or as many vowel clusters as syllables (e.g., pudding). In 3 experiments, we found that readers were slower and less accurate on hiatus than control words, even when phonological complexity (Experiment 1), number of reduced vowels (Experiment 2), and number of letters (Experiment 3) were taken into account. Interestingly, for words with or without the same number of vowel clusters and syllables, participants’ errors were more likely to underestimate the number of syllables than to overestimate it. Results are discussed in a cross-linguistic perspective.