How to like yourself better, or chocolate less: Changing implicit attitudes with one IAT task

The current paper introduces a novel feature of implicit association tests (IATs) by demonstrating their potential to change implicit attitudes. We assume that such changes are driven by associative learning mechanisms caused by carrying out an IAT task. Currently, evaluative conditioning appears to be the only widespread paradigm for changing implicit attitudes. An IAT task could provide an alternative. In two experiments, participants initially reacted to only one IAT task. Implicit preferences subsequently assessed with different implicit measures depended on the initial IAT task. This was shown for implicit self-esteem and for implicit attitudes towards well-known candy brands. Findings are discussed in relation to task-order effects in IATs.     

Using implicit attitudes of exercise importance to predict explicit exercise dependence symptoms and exercise behaviors

Objectives“Fast” (i.e., implicit) processing is relatively automatic; “slow” (i.e., explicit) processing is relatively controlled and can override automatic processing. These different processing types often produce different responses that uniquely predict behaviors. In the present study, we tested if explicit, self-reported symptoms of exercise dependence and an implicit association of exercise as important predicted exercise behaviors and change in problematic exercise attitudes.DesignWe assessed implicit attitudes of exercise importance and self-reported symptoms of exercise dependence at Time 1. Participants reported daily exercise behaviors for approximately one month, and then completed a Time 2 assessment of self-reported exercise dependence symptoms.MethodUndergraduate males and females (Time 1, N = 93; Time 2, N = 74) tracked daily exercise behaviors for one month and completed an Implicit Association Test assessing implicit exercise importance and subscales of the Exercise Dependence Questionnaire (EDQ) assessing exercise dependence symptoms.ResultsImplicit attitudes of exercise importance and Time 1 EDQ scores predicted Time 2 EDQ scores. Further, implicit exercise importance and Time 1 EDQ scores predicted daily exercise intensity while Time 1 EDQ scores predicted the amount of days exercised.ConclusionImplicit and explicit processing appear to uniquely predict exercise behaviors and attitudes. Given that different implicit and explicit processes may drive certain exercise factors (e.g., intensity and frequency, respectively), these behaviors may contribute to different aspects of exercise dependence.     

Effects of an 8-week meditation program on the implicit and explicit attitudes toward religious/spiritual self-representations

Explicit self-representations often conflict with implicit and intuitive self-representations, with such discrepancies being seen as a source of psychological tension. Most of previous research on the psychological effects of mindfulness-meditation has assessed people’s self-attitudes at an explicit level, leaving unknown whether mindfulness-meditation promotes changes on implicit self-representations. Here, we assessed the changes in implicit and explicit self-related religious/spiritual (RS) representations in healthy participants following an 8-week mindfulness-oriented meditation (MOM) program. Before and after meditation, participants were administered implicit (implicit association test) and explicit (self-reported questionnaires) RS measures. Relative to control condition, MOM led to increases of implicit RS in individuals whit low pre-existing implicit RS and to more widespread increases in explicit RS. On the assumption that MOM practice may enhance the clarity of one’s transcendental thoughts and feelings, we argued that MOM allows people to transform their intuitive feelings of implicit RS as well as their explicit RS attitudes.     

A cross-cultural examination of implicit attitudes toward shyness in Canada and China

The goal of this research was to explore implicit and explicit attitudes about shyness in Canada and Mainland China. In Study 1, Canadian undergraduate students (N = 650) completed a newly developed online version of the Implicit Association Test (IAT) focused on shyness, as well as questionnaires about their own shyness and explicit beliefs about shyness. Results suggested that Canadian university students automatically associated shyness with negative words. In Study 2, Chinese undergraduate students (N = 290) completed a newly developed Mandarin Chinese online version of the IAT related to shyness, as well as questionnaires of their own shyness explicit beliefs about shyness. Results indicated that Chinese students also automatically associated shyness with negative words, but differences were observed in the pattern of association with participants’ own shyness. Results are discussed in terms of the implications of attitudes toward shyness in both cultures.     

On the relationship between explicit and implicit self-concept of extraversion and neuroticism

Indirect methods such as the implicit association test (IAT) could complement traditional self-report questionnaires of personality traits. However, it is unclear whether IAT scores and self-report scores of nominally the same personality trait measure the same construct or overlapping but distinct constructs. To investigate how IAT and self-report personality scores relate to each other, we conducted a web-based data collection where participants completed self-report personality questionnaires (n = 432) and IATs for extraversion (n = 393) and neuroticism (n = 385). We found that extraversion self-report and IAT scores were more strongly correlated with each other than corresponding neuroticism scores. Overall, our findings suggest that although extraversion and neuroticism self-report and implicit measures are related, they do measure distinct constructs.     

Mutual influence of implicit and explicit attitudes

Research and theory distinguish two types of attitude: automatic evaluative reactions and deliberate evaluative judgments, referred to as implicit and explicit attitudes, respectively. Although these attitudes are distinct, they may influence each other. Four studies tested whether implicit and explicit attitudes are both influenced by propositional and associative learning. We also tested whether changes in one kind of attitude mediate changes in the other. Study 1 found that propositional learning about novel individuals directly influenced explicit attitudes and indirectly influenced implicit attitudes through changes in explicit attitudes. Studies 2 and 3 replicated this finding and extended it by simultaneously demonstrating that associative learning through Evaluative Conditioning directly influences implicit attitudes and indirectly influences explicit attitudes through changes in implicit attitudes. Study 4 replicated these effects for attitudes toward familiar, rather than novel, targets. These results suggest that implicit and explicit attitudes can share common antecedents and influence each other.     

Making the illusory correlation effect appear and then disappear: The effects of increased learning

The acquisition of a negative evaluation of a fictitious minority social group in spite of the absence of any objective correlation between group membership and negative behaviours was described by Hamilton and Gifford (1976) Hamilton, D. L. and Gifford, R. K. 1976. Illusory correlation in intergroup perception: A cognitive basis of stereotypic judgments. Journal of Experimental Social Psychology, 12: 392–407. [Crossref], [Web of Science ®] , [Google Scholar] as an instance of an illusory correlation. We studied the acquisition and attenuation through time of this correlation learning effect. In two experiments we asked for participants’ judgements of two fictitious groups using an online version of a group membership belief paradigm. We tested how judgements of the two groups changed as a function of the amount of training they received. Results suggest that the perception of the illusory correlation effect is initially absent, emerges with intermediate amounts of absolute experience, but diminishes and is eliminated with increased experience. This illusory correlation effect can be considered to reflect incomplete learning rather than a bias due to information loss in judgements or distinctiveness.     

Changing explicit and implicit attitudes: The case of self-esteem

Three experiments investigated predictions concerning asymmetrical patterns of implicit and explicit self-esteem change. Specifically, we investigated the influence of knowledge about the own self that is momentarily salient as well as the influence of affective valence associated with the self in memory on implicit and explicit self-esteem. The latter was induced by evaluative conditioning, the former by directed thinking about oneself. We found that while evaluative conditioning changed implicit but not explicit self-esteem (Experiment 1), thinking about the own self altered explicit but not implicit self-esteem (Experiment 2). Moreover, in a third experiment, it could be shown that the effect of evaluative conditioning can spill over to the explicit level when participants are asked to focus on their feelings prior to making their self-report judgements (Experiment 3). Implications of our results are discussed in terms of recent controversies regarding dual-process models of attitudes and associative versus propositional modes of information processing.     

Development of implicit and explicit category learning

We present two studies that examined developmental differences in the implicit and explicit acquisition of category knowledge. College-attending adults consistently outperformed school-age children on two separate information-integration paradigms due to children’s more frequent use of an explicit rule-based strategy. Accuracy rates were also higher for adults on a unidimensional rule-based task due to children’s more frequent use of the irrelevant dimension to guide their behavior. Results across these two studies suggest that the ability to learn categorization structures may be dependent on a child’s ability to inhibit output from the explicit system.     

Bridging the gap between explicit and implicit measurement of personality: The questionnaire-based implicit association test

This study presents the questionnaire-based implicit association test (qIAT), a method that resembles the assessment procedures of self-report scales and allows an implicit assessment of constructs measured by such instruments. The qIAT measures the speed of association between ordinary questionnaires’ items (i.e., short statements rather than single words) and true versus false self-related sentences. Participants completed self-report measures of all Big-Five domains and the qIAT that measured extraversion. The qIAT implicit extraversion score showed good levels of internal consistency and it correlated with explicit extraversion but not with other explicit scales, thus supporting the convergent and discriminant validity of this measure. It also predicted a criterion behavior, and this prediction was incremental to self-report assessment of the same set of items. The qIAT opens the door for the indirect assessment of numerous psychological phenomena measured by existing self-report scales.     

Changes in implicit and explicit exercise-related attitudes after reading targeted exercise-related information

The purpose of this research was to examine if reading exercise information targeted at pretest explicit attitudes were related to changes in corresponding implicit or explicit attitudes. The associative-propositional evaluation (APE) model guided the research. Participants (N = 154) completed pretest measures of implicit and explicit attitudes; one week later they read information that targeted pretest explicit affective or instrumental attitudes and again completed the attitude measures. Results showed changes in implicit attitudes in both instrumental message conditions that supported the hypotheses that counter-attitudinal information would result in implicit attitude change in the opposite direction to the reading whereas information that targeted congruent attitudes would show changes in keeping with the information. This study demonstrates the importance of considering how implicit cognitions may change as a result of reading exercise-related information, and the relationship between implicit and explicit attitudes.     

Consequences of discrepant explicit and implicit attitudes: Cognitive dissonance and increased information processing

Attitudes research has shown that evaluations assessed directly (explicit attitudes) and indirectly (implicit attitudes) can diverge for many reasons. However, only recently has work begun to examine the phenomenology of experiencing discrepant explicit and implicit attitudes, and a number of important questions remain unanswered. What are the consequences of explicit-implicit attitude discrepancies on information processing? What psychological states accompany these discrepancies, and can they account for behavior? In two experiments, the current work examined whether dissonance-related discomfort results from discrepant explicit and implicit attitudes and considered its role in directing subsequent information processing. Dissonance and additional information processing were observed in experimental conditions where explicit and implicit attitudes diverged (and increased dissonance-related discomfort accounted for greater information processing; Experiment 1), but they were eliminated by a manipulation that reduced dissonance (i.e., self-affirmation; Experiment 2). The role of cognitive dissonance in explicit-implicit attitude inconsistencies and information processing is discussed.     

Explicit and implicit attitudes towards food and physical activity in childhood obesity

This study investigated differences in the explicit and implicit attitudes towards food and physical activities between children with obesity (n=38) and a matched control group (n=38). The implicit attitude was assessed using the Extrinsic Affective Simon Task (EAST; J. Exp. Psychol. (50) (2003) 77), a modified version of the Implicit Association Test (IAT; J. Personality Social Psychol. (74) (1999) 1464). It was expected that both groups would report a positive explicit attitude towards healthy food and intense physical activities, and a negative explicit attitude towards unhealthy food and sedentary activities. Of particular interest was the hypothesis that children with obesity would have a more positive implicit attitude towards unhealthy food and sedentary activities than the control group. Results revealed no differences between groups in the explicit attitude towards food and physical activity. Children and adolescents with obesity had a more pronounced positive implicit attitude towards food in general. The relevance of these findings in terms of prevention, treatment and further research is discussed.     

Positive and negative associations underlying ambivalent attitudes

In two studies, we compared the strength of positive and negative associations of ambivalent attitudes to those of nonambivalent attitudes. In Study 1, results from an implicit association task showed that, in contrast to nonambivalent attitudes, ambivalent attitudes were characterized by strong positive and negative associations. In Study 2 responses to ambivalent attitude objects were faster following a positive as well as following a negative prime, compared to a non-word prime, whereas for neutral attitude objects prime type did not influence response times. Results provide direct evidence for the assumption that both positive and negative associations of ambivalent attitudes are relatively strong. Implications for attitude strength and attitude structure are discussed.     

The effect of expertise on the relation between implicit and explicit attitude measures: An information availability/accessibility perspective

Three experiments investigate expertise as a moderator of the relationship between implicit and explicit attitude measures. Prior research suggests that greater expertise leads to stronger implicit–explicit relations; however, a cognitive view of expertise can also predict a weaker implicit–explicit relation. Our framework helps to resolve that seeming contradiction on the basis of the availability/accessibility of attributes versus attitudes in explicit attitude measures. We show that object specificity and contextual factors (e.g., instructions and prior evaluations in a survey) differentially affect the availability/accessibility of global attitudes and attribute information for novices versus experts, thus determining how expertise moderates the implicit–explicit relation.     

The intergenerational transmission of implicit and explicit attitudes toward smoking: Predicting adolescent smoking initiation

This study examined the intergenerational transmission of implicit and explicit attitudes toward smoking, as well as the role of these attitudes in adolescents’ smoking initiation. There was evidence of intergenerational transmission of implicit attitudes. Mothers who had more positive implicit attitudes had children with more positive implicit attitudes. In turn, these positive implicit attitudes of adolescents predicted their smoking initiation 18-months later. Moreover, these effects were obtained above and beyond the effects of explicit attitudes. These findings provide the first evidence that the intergenerational transmission of implicit cognition may play a role in the intergenerational transmission of an addictive behavior.     

Role of attention, memory, and covariation-detection processes in clinically significant eating-disorder symptoms

Cognitive theorists implicate a role for cognitive processing of shape- and weight-related information in the maintenance and potential etiology of eating disorders. The present study examines the role of women’s processing of information regarding other women’s body size and affect in eating disorder symptoms among young women. 253 female undergraduates completed attention, memory, and covariation-detection tasks that presented full-body photographs of young women, as well as an eating-disorder measure. High-Symptom women, relative to Medium- and Low-Symptom women, showed greater relative attention to body size than affect, better memory for body size and worse memory for affect, and enhanced sensitivity to the manipulated covariation between body size and affect. All participants perceived an illusory correlation between body size and affect. These findings suggest that cognitive theories may be extended usefully by considering processing of other-relevant and affective information, as well as the role of covariation-detection processes in eating disorders.     

Relationships of career adaptabilities with explicit and implicit self-concepts

Career adaptability is a psychosocial construct that incorporates a set of essential resources to one's career development. The adaptability resources' relevance is even higher when it comes to former communist countries, such as Romania, where job security and stability were seen as central benefits for workers. The aim of this study was to provide a more comprehensive understanding of the stable underpinnings of career adaptabilities by exploring their relationships with aspects of the self that are driven by automatic processes and that are less affected by self-presentation biases. A sample of 359 participants completed the Career Adapt Abilities Scale (CAAS)-Romanian form, out of which a subsample of 212 participants also completed a set of scales comprising explicit and implicit measures of conscientiousness, extraversion, neuroticism, and self-esteem. Results revealed nonsignificant additive contributions of the implicit self-concept measures over what was already explained by the explicit self-concepts. The most noticeable effect resides in the significant interaction between explicit and implicit self-esteem in relation to control, confidence, and overall adaptability. These results reveal that individuals with high explicit and low implicit self-esteem perceive themselves as being the most adaptable. Notably, these results were obtained using a Romanian version of CAAS that possesses very good psychometric properties (i.e., excellent internal consistencies, the same four-factor multidimensional solution, replicated patterns of associations between CAAS and explicit self-concepts of personality).     

A dual-process model of affective and instrumental attitudes in predicting physical activity

IntroductionA novel dual-process model based upon the affective-reflective theory which distinguishes between affective attitude and instrumental attitude at an explicit and implicit level was used to predict physical activity.MethodUndergraduate students (N = 114) completed a lab-based study at two time-points, spaced two weeks apart. Participants completed self-report measures of the theory of planned behavior constructs, including explicit affective attitude and explicit instrumental attitude. Implicit affective attitude and implicit instrumental attitude were measured using single category implicit association tests.ResultsExplicit affective attitude and perceived behavioral control indirectly predicted physical activity through intention, and explicit affective attitude, implicit affective attitude, and intention predicted physical activity directly with a modest effect size (R² = 0.24).DiscussionFindings suggest explicitly and implicitly held evaluative information are conceptually distinct, and affective evaluations are key in guiding physical activity behavior regardless of whether such evaluations are implicit or consciously accessible.     

The role of faith in intuition, need for cognition and method of attitude formation in implicit–explicit brand attitude relationship strength

We tested the hypothesis that Faith in Intuition (FI) would moderate implicit–explicit attitude relationship strength for attitudes formed via associative processes, but not propositional processes. Experiments 1 and 2 demonstrated that FI moderated I–E relationship strength for attitudes formed via evaluative conditioning. High FI people had stronger I–E correlations. Experiment 2 showed that FI did not moderate I–E relationship strength for attitudes formed via propositional reasoning. Those low in Need for Cognition (NC), however, showed stronger I–E correlations than those high in NC. The importance of considering trait variables in combination with the method of attitude formation is discussed.