The life and death of creativity: The effects of mortality salience on self versus social-directed creative expression

Research in terror management theory suggests that our connections to others function, in part, to provide protection from the anxiety associated with the awareness of inevitable death. The individuating nature of creative expression can potentially undermine these connections, making creativity particularly problematic when one is dealing with mortality concerns. Consistent with this, a number of findings have elucidated emotional consequences associated with creativity when mortality concerns are active. However, to date, research has not focused on how mortality awareness may impact levels of creativity. The present study assessed the hypothesis that mortality concerns will inhibit creative behavior that threatens social connections but will not undermine and may even facilitate creative behavior that bolsters social connections. The results showed that amplified concerns about mortality decreased creativity when the act was self-directed but not when it was community-directed. Theoretical implications and future directions are discussed.     

The effects of mortality salience on political preferences: The roles of charisma and political orientation

Research has shown that mortality salience (MS) heightens liking for certain political candidates. Yet the particular qualities that make candidates more appealing after MS has been subject to debate. This study tested three possibilities: MS increases liking for charismatic candidates independent of participants’ or candidates’ political orientation; MS increases liking for conservative candidates independent of participants’ or candidates’ political orientation; and MS increases liking only for charismatic candidates who support the individual’s pre-existing political orientation, whether liberal or conservative. Following a MS manipulation, liberal and conservative participants evaluated two hypothetical gubernatorial candidates who differed both in their political orientation and level of charisma. MS heightened liking of charismatic candidates who shared the perceiver’s political orientation, whether liberal or conservative. In contrast, MS reduced liking for uncharismatic and opposing-orientation candidates. Results thus indicated that MS heightens regard for same-political orientation charismatic candidates, rather than just any charismatic candidate or conservative candidates. Implications for the influence of death-related concerns on political preference are briefly discussed.     

When death is not a problem: Regulating implicit negative affect under mortality salience

Terror management theory assumes that death arouses existential anxiety in humans which is suppressed in focal attention. Whereas most studies provide indirect evidence for negative affect under mortality salience by showing cultural worldview defenses and self‐esteem strivings, there is only little direct evidence for implicit negative affect under mortality salience. In the present study, we assume that this implicit affective reaction towards death depends on people's ability to self‐regulate negative affect as assessed by the personality dimension of action versus state orientation. Consistent with our expectations, action‐oriented participants judged artificial words to express less negative affect under mortality salience compared to control conditions whereas state‐oriented participants showed the reversed pattern.     

Proximal and distal effects of mortality salience on willingness to engage in health promoting behavior along the life span

The current studies examine proximal and distal mortality salience effects on the willingness to engage in health-promoting activities and explore the roles of age and self-esteem. In Study 1, 164 participants completed a self-esteem scale, were assigned to a mortality salience or a neutral condition, and then completed a scale, tapping their willingness to engage in health promoting activities. Findings revealed that in the proximal mode, mortality salience led the young and middle-aged adults to report higher willingness to promote health behaviors, whereas older adults tended to show a lower willingness to promote their health compared to the control condition. In Study 2, a total of 251 participants completed the same series of questionnaires, including a distracting task immediately after the mortality salience manipulation. Findings revealed that, in the distal mode, whereas death reminders did not affect young adults, mortality salience led middle-aged participants to express higher willingness to conduct health-promoting behaviors than in a control condition. The mortality salience induction did not affect older adults with high self-esteem, but led low self-esteem individuals to report higher willingness to promote their health. The differences between the reactions of the different age groups in both the defense modes are discussed in view of the terror management theory.     

The nature of death and the death of nature: The impact of mortality salience on environmental concern

According to terror management theory, individuals are motivated to distinguish themselves from the rest of nature because doing so facilitates the denial of human mortality. However, based on an integration of terror management and contingencies of self-worth perspectives, the present research hypothesized that existential insecurities about death may differentially influence environmental concern depending on whether or not an individual derives self-esteem from environmental action. Results demonstrated that heightened mortality awareness led to less concern for the environment among those not deriving self-esteem from an environmental domain, but fostered environmental concern among those who do acquire self-esteem from environmental action. The implications of these findings are discussed.     

The effects of personal and collective mortality salience on individualism: Comparing Australians and Japanese with higher and lower self-esteem

The cross-cultural generality of terror management theory was examined in Australia and Japan. Based on previous research suggesting that individualism is stronger in Australia than in Japan, mortality salience was predicted to enhance individualism in Australia, but to reduce it in Japan. The results supported this prediction. Consistent with the theory, the cultural pattern of worldview defense was found only among Australians and Japanese with low self-esteem. We also found preliminary evidence that collective mortality (death of one’s in-group) has a greater impact than personal mortality (personal death) in Japan. Although the cultural worldview and self-esteem may serve terror management functions in both cultures, there may be differences between cultures in the type of mortality that produces the greatest levels of anxiety and the manner in which a given worldview is used to cope with anxiety about mortality.     

The protective identity: Evidence that mortality salience heightens the clarity and coherence of the self-concept

Research guided by terror management theory has shown that self-esteem provides a buffer against mortality concerns. The current research extends the theory to examine whether clarity and coherence in the structure of the self-concept serve a terror management function independent of enhancing self-esteem. Specifically, five studies tested whether mortality salience (MS) heightens diverse tendencies to clarify and integrate self-relevant knowledge, especially in individuals predisposed to seek structured knowledge. MS led high, but not low, structure-seeking participants to prefer coherent (Study 1) clearly-defined (Study 2), and simply organized (Study 3) conceptions of their personal characteristics. Also, MS led high structure-seeking participants to prefer causal coherence in recent experience (Study 4) and meaningful connections between past events and their current self (Study 5). Supporting the specificity of these effects on self-concept structuring, MS increased self-enhancement in Studies 1, 4, and 5 but these effects were not moderated by preference for structured knowledge.     

Differentiating the effects of self-control and self-esteem on reactions to mortality salience

Whereas many previous studies suggest that self-esteem may buffer against the psychological threat of death, recent research has begun to suggest that self-control also may serve as a buffer. Two studies examined the possibility that dispositional self-control uniquely predicts responses to mortality salience, above and beyond self-esteem. In Study 1, an initial exercise in emotion regulation increased subsequent accessibility of death thoughts. In Study 2, mortality salience increased worldview defense. Both of these effects were moderated by dispositional self-control, such that the effects occurred among participants with low but not high self-control. More importantly, these moderating effects were observed over and above the moderating effects of self-esteem. Findings suggest that self-control may serve as an important and unique buffer against thoughts of death.     

The effect of mortality salience on the attitudes toward state control: The case of Russia

Our study examined the effects of mortality salience (MS) on attitudes toward state control in different domains in Russia. Using the theory of Conservatism as Motivated Social Cognition (CMSC) and the Terror Management Theory (TMT), we put forward two alternative hypotheses. Based on the CMSC, MS would enhance the approval of state control in different spheres, while, in line with TMT, the MS effect would be dependent on pre-existing views. The participants in the study were 450 Russian students who completed a questionnaire to measure attitudes toward state control in six spheres of life (the economy, the mass media, political parties, social organisations, science and education). After a week, they were randomly assigned one of three conditions—MS, frightening, and a neutral condition—and again completed the questionnaire on political attitudes. Our results showed that MS mostly provokes “control shifting,” confirming the CMSC's hypothesis. However, a separate analysis conducted among people with different pre-existing political attitudes has revealed that “control shifting” is more pronounced for freedom-oriented participants. We discuss these findings in line with alternative views on the nature of the MS effect and specifics of socio-political context.     

Managing terror when self-worth and worldviews collide: Evidence that mortality salience increases reluctance to self-enhance beyond authorities

Terror management theory posits that one’s self-esteem and worldview operate jointly to manage mortality concerns. Accordingly, past research shows that mortality salience (MS) increases self-enhancement and worldview defense. The current research is the first to examine MS effects when self-enhancement threatens to undermine aspects of the worldview, in this case the credibility and status of worldview-representative authorities. MS led to reluctance to self-enhance following positive personality test feedback when the test was judged negatively by institutional authorities (Study 1a), as well as unwillingness to contradict self-esteem threatening feedback sanctioned by authorities (Study 1b). Mortality salient participants also rated themselves higher on valued dimensions unless it meant viewing themselves more positively than their parents (Study 2) and admired political icons (Study 3). Taken together, these results show that MS increases self-enhancement unless doing so challenges important representatives of the worldview. Theoretical and practical implications are discussed.     

The role of control motivation in mortality salience effects on ingroup support and defense

Terror management research has shown that mortality salience (MS) leads to increased support and defense of cultural ingroups and their norms (i.e., worldview defense, WD). The authors investigated whether these effects can be understood as efforts to restore a generalized sense of control by strengthening one's social ingroup. In Studies 1-3, the authors found that WD was only increased following pure death salience, compared with both dental pain salience and salience of self-determined death. As both the pure death and the self-determined death conditions increased accessibility of death-related thoughts (Study 4), these results do not emerge because only the pure death induction makes death salient. At the same time, Study 5 showed that implicitly measured control motivation was increased in the pure death salience condition but not under salience of both self-determined death and dental pain. Finally, in Study 6, the authors manipulated MS and control salience (CS) independently and found a main effect for CS but not for MS on WD. The results are discussed with regard to a group-based control restoration account of terror management findings.     

Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels

This research looks at a recent initiative to encourage smokers to quit smoking and to discourage nonsmokers from starting to smoke. Evidence has shown that text‐based warning labels are ineffective in drawing attention to the dangers of tobacco consumption; therefore, some governments are looking to draw current smokers and potential smokers away from cigarettes by displaying graphic images of various smoking ailments. This research draws on Terror Management Theory as a means of understanding the effects of graphic visual images in cigarette packaging and offers implications for public health researchers, social marketers, and antismoking campaigners to help smokers to quit and reduce the likelihood of potential smokers becoming smokers. Copyright © 2012 John Wiley & Sons, Ltd.     

The effects of mortality salience on escalation of commitment

Based on propositions derived from terror management theory (TMT), the current study proposes that people who are reminded of their mortality exhibit a higher degree of self-justification behavior to maintain their self-esteem. For this reason, they could be expected to stick with their previous decisions and invest an increasing amount of resources in those decisions, despite the fact that negative feedback has clearly indicated that they might be on a course toward failure (i.e., "escalation of commitment"). Our experiment showed that people who were reminded of their mortality were more likely to escalate their level of commitment by maintaining their current course of action. Two imaginary scenarios were tested. One of the scenarios involved deciding whether to send additional troops into the battlefield when previous attempts had failed; the other involved deciding whether to continue developing an anti-radar fighter plane when the enemy had already developed a device to detect it. The results supported our hypothesis that mortality salience increases the tendency to escalate one's level of commitment.     

When the death makes you smoke: A terror management perspective on the effectiveness of cigarette on-pack warnings

One of the principal vehicles for informing tobacco consumers about the risks of smoking is the warning message on each cigarette package. Based on terror management theory, the present study investigates the impact of mortality-salient warnings on cigarette packages compared to warnings with no mortality threat. Results suggest that to the degree that smoking is a source of self-esteem, later attitudes towards smoking become more positive if the warning message is mortality-salient. On the contrary, if the warning is terrifying but not mortality-salient and relates to the source of self-esteem, smoking attitudes become more negative with higher smoking-based self-esteem. Thus, mortality-salient warnings may increase the tendency to favor smoking under certain circumstances. This fatal ironic effect highlights the importance of a risk communication that matches the self-esteem contingencies of the recipients, and it has urgent implications for health care policy.     

Foxhole atheism,revisited: The effects of mortality salience on explicit and implicit religious belief

Although fear of death features prominently in many historical and contemporary theories as a major motivational factor in religious belief, the empirical evidence available is ambivalent, and limited, we argue, by imprecise measures of belief and insufficient attention to the distinction between implicit and explicit aspects of cognition. The present research used both explicit (questionnaire) and implicit (single-target implicit association test; property verification) measurement techniques to examine how thoughts of death influence, specifically, belief in religious supernatural agents. When primed with death, participants explicitly defended their own religious worldview, such that self-described Christians were more confident that supernatural religious entities exist, while non-religious participants were more confident that they do not. However, when belief was measured implicitly, death priming increased all participants' beliefs in religious supernatural entities, regardless of their prior religious commitments. The results are interpreted in terms of a dual-process model of religious cognition, which can be used to resolve conflicting prior data, as well as to help explain the perplexing durability of religious belief.     

The creative spark of death: The effects of mortality salience and personal need for structure on creativity

Previous research indicates that the awareness of death can be a barrier to creative expression. Specifically, when mortality is rendered salient, creativity is inhibited. However, no studies have considered how individual differences may impact the effect of mortality salience on creativity. Past research has found that mortality salience increases explorative thought processes for individuals low in personal need for structure. Thus, for these people, mortality salience may increase, not decrease, creativity. The current study examined this possibility. Personal need for structure was measured, mortality salience was experimentally manipulated, and creativity was assessed. As predicted, mortality salience increased creativity amongst individuals low in personal need for structure. No effect of mortality salience was observed amongst individuals high in personal need for structure.     

The effects of mortality salience on intergroup bias between minimal groups

We tested the hypothesis, derived from terror management theory, that mortality salience would increase intergroup bias between minimal groups. After assignment to groups, participants wrote about death or a neutral topic, and rated the personality characteristics of the ingroup and outgroup. Results supported the hypothesis.     

Task engagement after mortality salience: The effects of creativity,conformity and connectedness on worldview defence

Terror management research has shown that activating thoughts about mortality (mortality salience) increases defence of one's worldview. This study investigated how worldview defence is affected by engaging in a task that fosters creativity, conformity, or sharing values after being reminded of death. After writing about death or a control topic, participants were randomly assigned to design a t‐shirt with the goal of being as creative as possible, trying to please others but not oneself, or trying to connect with others via shared values. After mortality salience, conforming to others led to increased worldview defence whereas sharing values did not. Further, engaging in a creative task decreased worldview defence after mortality salience. Implications for understanding the interface between different forms of social connectedness, creativity and the management of existential fears are discussed. Copyright © 2004 John Wiley & Sons, Ltd.     

It is our destiny to die: The effects of mortality salience and culture‐priming on fatalism and karma belief

The current study explores whether Asians use culture‐specific belief systems to defend against their death anxiety. The effects of mortality salience (MS) and cultural priming on Taiwanese beliefs in fatalism and karma were investigated. Study 1 showed that people believe in fatalism and karma more following MS compared with the control condition. Study 2 found that the effect of MS on fatalism belief was stronger when Taiwanese were exposed to an Eastern cultural context than to a Western cultural context. However, a matched sample of Western participants did not show increased fatalism belief after either a West‐ or East‐prime task. The present research provides evidence that Asians may use some culture‐specific beliefs, particularly fatalism belief, to cope with their death awareness.