Stimulus recognition and the mere exposure effect.

A meta-analysis of research on Zajonc's (1968) mere exposure effect indicated that stimuli perceived without awareness produce substantially larger exposure effects than do stimuli that are consciously perceived (Bornstein, 1989a). However, this finding has not been tested directly in the laboratory. Two experiments were conducted comparing the magnitude of the exposure effect produced by 5-ms (i.e., subliminal) stimuli and stimuli presented for longer durations (i.e., 500 ms). In both experiments, 5-ms stimuli produced significantly larger mere exposure effects than did 500-ms stimuli. These results were obtained for polygon (Experiment 1), Welsh figure (Experiment 2), and photograph stimuli (Experiments 1 and 2). Implications of these findings for theoretical models of the mere exposure effect are discussed.     

刺激类型及表征关系对无意视盲的影响

通过考察刺激类型以及重叠呈现的图片流和词语流的表征关系对非注意刺激的捕获差异,试图考察刺激类型和表征关系对无意视盲（Inattentional Blindness）的影响。分别有20名中学生参加了词和图片基线水平测试,52名中学生参与了无意视盲实验。研究结果表明：（1）当词与图片重叠呈现时,不管注意刺激是词还是图片,也不管词与图片的表征是否一致,与基线水平相比,被试都出现了显著的无意视盲现象。（2）当词与图片的表征意义一致时,如果注意刺激是图片,而非注意刺激是词,那么被试更容易觉察到非注意刺激。（3）非注意刺激与注意刺激表征意义一致时更容易捕获观察者的注意     

Exposure effects and associative learning

The contributions of initial stimulus affect and of associative learning to the effects of repeated stimulus exposures were examined in two experiments. Stimuli that were initially positive and stimuli that were initially negative were presented for different number of times, and subjects rated these stimuli afterward on a number of affective dimensions. In all cases, except when negative affect was associatively paired with every stimulus exposure, affective responses became increasingly more positive with increasing exposures. The results were taken to indicate that the exposure effect can overcome an initially negative stimulus affect when the conditions of the mere exposure hypothesis are satisfied. Initial stimulus affect and associative learning of affect were shown to be independent factors, the first influencing the intercept of the exposure function, the second its slope.     

The role of fear and expectancies in capture of covert attention by spiders

Fear-related stimuli are often prioritized during visual selection but it remains unclear whether capture by salient objects is more likely to occur when individuals fear those objects. In this study, participants with high and low fear of spiders searched for a circle while on some trials a completely irrelevant fear-related (spider) or neutral distractor (butterfly/leaf) was presented simultaneously in the display. Our results show that when you fear spiders and you are not sure whether a spider is going to be present, then any salient distractor (i.e., a butterfly) grabs your attention, suggesting that mere expectation of a spider triggered compulsory monitoring of all irrelevant stimuli. However, neutral stimuli did not grab attention when high spider fearful people knew that a spider could not be present during a block of trials, treating the neutral stimuli just as the low spider fearful people do. Our results show that people that fear spiders inspect potential spider-containing locations in a compulsory fashion even though directing attention to this location is completely irrelevant for the task. Reduction of capture can only be accomplished when people that fear spiders do not expect a spider to be present.     

Novel stimuli are negative stimuli: evidence that negative affect is reduced in the mere exposure effect

Repeated exposure of a nonreinforced stimulus results in an increased preference for that stimulus, the mere exposure effect. The present study repeatedly presented positive, negative, and neutrally affective faces to 48 participants while they made judgments about the emotional expression. Participants then rated the likeability of novel neutrally expressive faces and some of these previously presented faces, this time in their neutral expression. Faces originally presented as happy were rated as the most likeable, followed by faces originally presented as neutral. Negative and novel faces were not rated significantly differently from each other. These findings support the notion that the increase in preference towards repeatedly presented stimuli is the result of the reduction in negative affect, consistent with the modified two-factor uncertainty-reduction model and classical conditioning model of the mere exposure effect.     

Attentional capture by emotional stimuli is modulated by semantic processing

The attentional blink paradigm was used to examine whether emotional stimuli always capture attention. The processing requirement for emotional stimuli in a rapid sequential visual presentation stream was manipulated to investigate the circumstances under which emotional distractors capture attention, as reflected in an enhanced attentional blink effect. Emotional distractors did not cause more interference than neutral distractors on target identification when perceptual or phonological processing of stimuli was required, showing that emotional processing is not as automatic as previously hypothesized. Only when semantic processing of stimuli was required did emotional distractors capture more attention than neutral distractors and increase attentional blink magnitude. Combining the results from 5 experiments, the authors conclude that semantic processing can modulate the attentional capture effect of emotional stimuli.     

Affect and stereotyping: the effect of induced mood on distinctiveness-based illusory correlations.

In 2 studies, the effects of mood on the formation of distinctiveness-based illusory correlations were examined. After exposure to stimuli inducing positive, neutral, or negative mood, Ss read information about behaviors performed by members of 2 groups in an illusory correlation paradigm. In both experiments, only Ss in a neutral mood formed illusory correlations. In addition, Experiment 2 assessed Ss' processing latencies as a means of investigating differential attention to distinctive behaviors. Only Ss in a neutral mood differentially attended to the minority group's infrequent behaviors. Induced mood apparently interfered with the processing necessary to differentially encode distinctive stimuli, undermining the illusory correlation effect.     

中性词和负性词的纯粹接触效应

纯粹接触效应指刺激的重复呈现能增加个体对该刺激的喜好。该研究考察中性和负性情绪的非新异刺激能否产生纯粹接触效应。首先评定挑选出本身不使人产生偏好倾向的中性和负性词对。实验一、二分别以所选中性词和负性词为材料, 每个词阈下呈现6次或1次, 后进行偏好判断和再认判断。结果发现, 对多次接触的中性词,偏好分数显著高于随机水平, 再认成绩与随机水平无显著差异; 对多次接触的负性词, 偏好分数和再认成绩均与随机水平相比无显著差异。研究表明, 在阈下呈现的条件下, 中性的非新异刺激能产生经典纯粹接触效应, 而负性非新异刺激则无此种效应。负性情绪材料纯粹接触效应的这一特异性可用加工水平模型解释。     

Happiness increases distraction by auditory deviant stimuli

Rare and unexpected changes (deviants) in an otherwise repeated stream of task‐irrelevant auditory distractors (standards) capture attention and impair behavioural performance in an ongoing visual task. Recent evidence indicates that this effect is increased by sadness in a task involving neutral stimuli. We tested the hypothesis that such effect may not be limited to negative emotions but reflect a general depletion of attentional resources by examining whether a positive emotion (happiness) would increase deviance distraction too. Prior to performing an auditory‐visual oddball task, happiness or a neutral mood was induced in participants by means of the exposure to music and the recollection of an autobiographical event. Results from the oddball task showed significantly larger deviance distraction following the induction of happiness. Interestingly, the small amount of distraction typically observed on the standard trial following a deviant trial (post‐deviance distraction) was not increased by happiness. We speculate that happiness might interfere with the disengagement of attention from the deviant sound back towards the target stimulus (through the depletion of cognitive resources and/or mind wandering) but help subsequent cognitive control to recover from distraction.     

Photic Stimulation of Young Rats

Zajonc, Harrison, and their colleagues have recently conducted a series of studies demonstrating a positive, monotonic relation between frequency of “mere” exposure and liking for stimuli. Other studies have found either the inverted-U relation or a decrease in liking. It was proposed that an emphasis upon mere exposure may be somewhat misleading, and that a concern with degree of stimulus familiarity might be more fruitful. Conflicting forms of the exposure-liking relation seem to be potentially reconcilable if consideration is given to factors that influence the rate at which stimuli become familiar, or capable of being anticipated and represented in memory.

Two experiments using stimuli and procedures taken from Zajonc (23) yielded a positive, monotonic relation between frequency and liking. A third experiment, designed to produce greater attention to the stimuli and thus hasten familiarization, yielded an inverted-U relation. A fourth experiment used simpler verbal stimuli than the first three. This was designed to result in even faster familiarization. As expected, there was a negative relation between liking and exposure frequency.

The “frequency group” of investigators has explained the monotonic exposure effect in terms of the response competition hypothesis. However, the latter is incapable of handling a nonmonotonic relation. A reasonable alternative seems to be the expectancy arousal hypothesis (5): viz., that liking is maximum for stimuli that arouse moderately strong expectancies of either a “molar” or a “molecular” nature. Previous research (5, 6, 7, 8) has supported this hypothesis, although some of the studies are also amenable to the response competition hypothesis. A further experiment was designed to distinguish between predictions from the response competition and the expectancy arousal hypotheses. The results supported the latter.     

积极情绪反馈对注意捕获影响的实验研究

目的：研究采用“学习-测试”范式,通过3个实验探讨积极社会情绪反馈对注意捕获的影响。方法：实验1,在学习阶段做出反应后,分别给予积极情绪和中性情绪反馈,探讨积极情绪和中性情绪捕获注意的情况;实验2,学习阶段做出反应后,没有任何情绪反馈;实验3,改变学习阶段积极情绪和中性情绪反馈图片出现的频率,探讨图片出现频率对注意捕获的影响。结果：（1）与中性情绪相比,积极情绪捕获了较多注意（实验1）;（2）无情绪反馈时,经过多次练习的刺激作为干扰刺激也捕获到了注意（实验2）;（3）积极情绪影响刺激注意优先性的过程还受到积极情绪图片出现频率的影响（实验3）。结论：积极情绪捕获注意的机制中,也有自上而下目标驱动的机制在起作用;情绪图片出现的频率也会影响社社会情绪对注意的捕获。     

Space, object, and task selection

Within the field of selective attention, two separate literatures have developed, one examining the effect of selection of objects and another examining the effect of selection of features. The present study bridged these two traditions by examining the compatibility effects generated by two features of attended and unattended nontarget (foil) stimuli. On each trial, participants determined either the identity or the orientation of a visual stimulus. Spatial attention was controlled using cues (presented prior to the target frame) designed to involuntarily capture attention. We independently manipulated the stimulus dimension the participants prepared for and the stimulus dimension on which they actually executed the task. Preparation had little influence on the magnitude of compatibility effects from foil stimuli. For attended stimuli, the stimulus dimension used in executing the task produced large compatibility effects, regardless of whether that dimension was prepared. These and other compatibility effects (e.g., Stroop effects) are discussed in relation to an integrative model of attentional selection. The key assumptions are that (1) selection occurs at three distinct levels (space, object, and task), (2) spatial attention leads to semantic processing of all dimensions, and (3) features do not automatically activate responses unless that object is selected for action.     

Endogenous shifts of attention cause distortions in the perception of space: Reviewing and examining the attentional repulsion effect

ABSTRACT

The functioning of spatial attention and its effects on visual processing are typically studied using chronometric and accuracy measures of behaviour. However, a growing body of literature has studied the attentional repulsion effect (ARE). Simply put, when attention is focused on one location in the visual field, stimuli appearing nearby the attended location are perceived as being located further away from the attended location than they physically are. The ARE is particularly compelling, as it is best explained by considering the receptive field properties of visual cells, thus allowing for more direct comparisons between behaviour and neural functioning. Nonetheless, most research testing the ARE has manipulated spatial attention exogenously. Furthermore, for studies that have explored endogenous attention and the ARE, empirical evidence is conflicting. Therefore, the aim of the current study was to address this inconsistency by testing the effect of voluntary attention on spatial repulsion using an optimal operationalization of endogenous attention. Centrally presented, highly informative double-cues were used to shift attention, and placeholders were included in the display to help anchor attention. Overall, we observed strong spatial repulsion effects when attention was shifted endogenously, providing compelling evidence that voluntary deployments of attention can cause perceptual distortions of space.     

What we see: inattention and the capture of attention by meaning

Attention is necessary for the conscious perception of any object. Objects not attended to are not seen. What is it that captures attention when we are engaged in some attention-absorbing task? Earlier research has shown that there are only a very few stimuli which have this power and therefore are reliably detected under these conditions (for example, Mack & Rock, 1998; Moray, 1959). The two most reliable are the observer's own name and a happy face icon which seem to capture attention by virtue of their meaning. Three experiments are described which explore whether these stimuli are detected under conditions, heretofore unexamined, which either cause inattentional blindness or are associated with a perceptual failure associated with the limits of attention. The evidence obtained indicates that these stimuli have a unique capacity to capture and extend the limits of attention under conditions in which this has been deemed highly unlikely.     

Examining effects of preconscious mere exposure: An inattentional blindness approach

An increase in affective preference for stimuli, which a person has been repeatedly exposed to, is known as mere exposure effect. This effect has been shown for stimuli that are processed subliminally, that is, below the threshold of awareness. This study fills a current research gap by investigating mere exposure effects under processing that is preconscious, which follows from a high stimulus strength but absence of top-down amplification. In three experiments (N = 240 in total) preconscious processing was evoked using an inattentional blindness paradigm, which allowed the processing of stimuli (nonwords or Chinese symbols) under complete inattention. Contrary to our hypothesis, we did not find a mere exposure effect in our experiments. We expand the current state of knowledge by discussing the distractor devaluation effect and the attentional set of participants as possible reasons for the absence of the mere exposure effect. Directions for future investigations are outlined.     

Implicit preferences: the role(s) of familiarity in the structural mere exposure effect

In four experiments using an artificial grammar (AG) learning procedure, the authors examined the links between the "classic" mere exposure effect [heightened affect for previously encountered stimulus items (Bornstein, 1989; Zajonc, 1968)] and the "structural" mere exposure effect [greater hedonic appreciation for novel stimuli that conform to an implicitly acquired underlying rule system (Gordon & Holyoak, 1983)]. After learning, participants: (a) classified stimuli according to whether they conformed to the principles of the grammar and, (b) rated them in terms of how much they liked them. In some experiments unusual and unfamiliar symbols were used to instantiate the AG, in others highly familiar characters were used. In all cases participants showed standard AG learning. However, whether the two exposure effects emerged was dependent on symbol familiarity. Symbols with high a priori familiarity produced a structural mere exposure effect. Moderately familiar symbols produced only the classic, but not the structural, mere exposure effect. Highly unfamiliar symbols produced neither exposure effect. Results are discussed in the context of implicit learning theory and implications for a general theory of aesthetics are presented.     

Emotional stimuli exert parallel effects on attention and memory

Because emotional and neutral stimuli typically differ on non-emotional dimensions, it has been difficult to determine conclusively which factors underlie the ability of emotional stimuli to enhance immediate long-term memory. Here we induced arousal by varying participants' goals, a method that removes many potential confounds between emotional and non-emotional items. Hungry and sated participants encoded food and clothing images under divided attention conditions. Sated participants attended to and recalled food and clothing images equivalently. Hungry participants performed worse on the concurrent tone-discrimination task when they viewed food relative to clothing images, suggesting enhanced attention to food images, and they recalled more food than clothing images. A follow-up regression analysis of the factors predicting memory for individual pictures revealed that food images had parallel effects on attention and memory in hungry participants, so that enhanced attention to food images did not predict their enhanced memory. We suggest that immediate long-term memory for food is enhanced in the hungry state because hunger leads to more distinctive processing of food images rendering them more accessible during retrieval.     

The subliminal mere exposure effect does not generalize to structurally related stimuli.

R.F. Bornstein (1994) questioned whether subliminal mere exposure effects might generalize to structurally related stimuli, thereby providing evidence for the existence of implicit learning. Two experiments examined this claim using letter string stimuli constructed according to the rules of an artificial grammar. Experiment 1 demonstrated that brief, masked exposure to grammatical strings impaired recognition but failed to produce a mere exposure effect on novel structurally related strings seen at test. Experiment 2 replicated this result but also demonstrated that a reliable mere exposure effect could be obtained, provided the same grammatical strings were presented at test. The results suggest that the structural relationship between training and test items prevents the mere exposure effect when participants are unaware of the exposure status of stimuli, and therefore provide no evidence for the existence of implicit learning.     

Can auditory deviant stimuli temporarily suspend cognitive processing? Evidence from patients with anxiety

While anxiety is typically thought to increase distractibility, this notion mostly derives from studies using emotionally loaded distractors presented in the same modality as the target stimuli and tasks involving crosstalk interference. We examined whether pathological anxiety might also increase distractibility for emotionally neutral irrelevant sounds presented prior to target stimuli in a task where these stimuli do not compete for selection. Patients with anxiety and control participants categorized visual digits preceded by task-irrelevant sounds that changed on rare trials (auditory deviance). Both groups exhibited an equivalent increase in response times following a deviant sound but patients showed a reduction of response accuracy, which was entirely due to an increase in response omissions. We conclude that the involuntary capture of attention by unexpected stimuli may, in patients with anxiety, result in a temporary suspension of cognitive activity.     

The detection of fear-relevant stimuli: are guns noticed as quickly as snakes?

Potentially dangerous stimuli are important contenders for the capture of visual-spatial attention, and it has been suggested that an evolved fear module is preferentially activated by stimuli that are fear relevant in a phylogenetic sense (e.g., snakes, spiders, angry faces). In this study, a visual search task was used to test this hypothesis by directly contrasting phylogenetically (snakes) and ontogenetically (guns) fear-relevant stimuli. Results showed that the modern threat was detected as efficiently as the more ancient threat. Thus, both guns and snakes attracted attention more effectively than neutral stimuli (flowers, mushrooms, and toasters). These results support a threat superiority effect but not one that is preferentially accessed by threat-related stimuli of phylogenetic origin. The results are consistent with the view that faster detection of threat in visual search tasks may be more accurately characterized as relevance superiority effects rather than as threat superiority effects.