Different selves,different values: Effects of self‐construals on value activation and use

Three experiments demonstrated structural properties and dynamic effects of self‐construal on the processing and use of values. In Study 1, it was found that self‐focus during encoding caused spontaneous cognitive clustering of individualistic versus relational values. Study 2 demonstrated that self‐construal affected the implicit weight of a value‐related attribute in a multi‐attribute choice task. In Study 3, behavioral intentions were better predicted by personal values than social norms when the personal self was primed, whereas social norms predicted better when the collective self was primed. The effects of manipulated self‐construal were mimicked when comparing participants with an individualistic versus collectivistic cultural background. No interaction was found between priming and cultural background. Taken together, the studies demonstrated that different domains of the self are associated with different values, which may instigate different cognitive and behavioral processes when activated. Copyright © 2008 John Wiley & Sons, Ltd.     

Parenting Self‐Construals of Mothers With a Serious Mental Illness: Efficacy,Burden, and Personal Growth1

We explored parenting self‐construals among mothers with serious mental illness (n= 379). Mothers reported feeling moderately positively about themselves as parents, more efficacious than inefficacious, more positive than negative, more valued than disvalued; but also at least somewhat restricted and burdened by motherhood. Factor analyses revealed 3 parenting self‐construal factors: efficacious, burdened, and parenting as a personal growth experience. In hierarchical regression analyses, parenting self‐construal factors significantly added to prediction of parenting behaviors and attitudes (nurturance, explanatory parenting style, and parenting stress), once demographic, mental health history, and current social context variables (support, stress, and current mental health) were taken into account. Maternal parenting self‐efficacy increased (while self‐construal of parenting as a burden decreased) positive parenting style.     

The role of self-aspects in emotions elicited by threats to physical health

In two studies, we examined the relationship between self-aspects and socially engaging and socially disengaging emotions elicited by imagined and real physical health problems. In Study 1, participants imagined themselves experiencing a health problem described in a hypothetical scenario and rated the extent to which they would experience a list of emotions. The experience of socially engaging emotions such as shame and embarrassment was predicted by the endorsement of collective self. In Study 2, participants recalled a past health problem and emotions they experienced during its course. Again, collective self predicted the extent to which people mentioned socially engaging emotions in their free recall of emotions. Independent self was not related to the imagined experience of socially disengaging emotions in Study 1 or the recollection of such emotions in Study 2.     

Understanding response patterns in dyadic conflict: An interactive approach combining self‐construal and opponent's dominance‐submissiveness

Previous works on the effect of self‐construal in interpersonal behaviours tend to adopt a main effect approach. The present research proposes an interactive approach in understanding two response patterns in dyadic conflict by combining self‐construal and the stance of the opponent. Independent self‐construal was hypothesised to be associated with a self‐centred pattern of conflict response, which is characterised by taking contending responses regardless of whether the stance of the opponent is dominant or submissive. Relational self‐construal was hypothesised to be associated with a tuning‐in pattern of conflict response, which is characterised by showing contending responses when the opponent is submissive but yielding responses when the opponent is dominant. With trait self‐construal measured and opponent's stance manipulated, Study 1 provided initial support for the hypotheses. Study 2 showed a three‐way interaction effect between trait self‐construal, manipulated self‐construal and the opponent's stance on actual conflict responses during discussion of a scenario. The effect of self‐construal manipulation was only observed among people who were low in trait independent self‐construal and average in trait relational self‐construal. The results pinpoint the importance of considering personal and opponent factors simultaneously in understanding the dynamics of dyadic conflict processes.     

Economic and social distance: Perceived income inequality negatively predicts an interdependent self‐construal

Previous research has shown that economic inequality influences how people are related with others. In this article, we suggest that perceived economic inequality influences self‐construal. Specifically, we propose that higher economic inequality leads to an independent self‐construal, whereas lower economic inequality leads to an interdependent self‐construal. Correlational data from Studies 1a and 1b revealed that people who perceive lower levels of economic inequality tend to show higher levels of interdependent self‐construal, even after controlling for social class. In Study 2, using an experimental design, we found that perceived high economic inequality leads to a more independent and less interdependent self‐construal compared to the low economic inequality condition. These results expand the literature bridging the gap between a macro‐social factor, such as economic inequality, and a micro‐social factor, such as self‐construal.     

Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection

Marketing managers of luxury brands often use exclusionary marketing tactics that can lead consumers to feel rejected by those brands. In our research, we examine whether consumers with independent self‐construals are more likely than those with interdependent self‐construals to downgrade their evaluations of a luxury brand when feeling rejected by it. Results of three studies support this hypothesis. Using a manipulation of brand rejection with hypothetical future scenarios, study 1 provides evidence that consumers with a higher chronic independent (versus interdependent) self‐construal are more likely to lower their brand attitudes and purchase intentions of a desirable luxury brand that rejects them. Study 2 replicates the moderating effect of self‐construal at a cultural level, comparing Chinese and American respondents. Study 3 again compares self‐construals at a cultural level, but manipulates brand rejection by asking respondents to recall a prior rejection experience. Importantly, Study 3 reveals a mediating influence of self‐brand connection. That is, independents, when recalling an experience of luxury brand rejection, were more likely than interdependents to report a decrease in their feelings of connectedness to the rejecting brand, which in turn resulted in lower attitudes toward the brand and lower purchase intentions. Our findings provide luxury brand marketers with insights for both niche branding strategy design and cross‐cultural customer relationship management.     

Linking Emotion to the Conflict Face‐Negotiation Theory: A U.S.–China Investigation of the Mediating Effects of Anger,Compassion, and Guilt in Interpersonal Conflict

This study linked emotion to the theoretical assumptions of the face‐negotiation theory and probed the critical role of anger, compassion, and guilt in understanding the complex pathways of their relationships with self‐construal, face concerns, and conflict styles in U.S. and Chinese cultures. Results showed that anger was associated positively with independent self‐construal, self‐face concern, and the competing style, and compassion was associated positively with interdependent self‐construal, other‐face concern, and the integrating, compromising, and obliging styles. Guilt was related positively with interdependent self‐construal and the obliging style in the United States, and with interdependent self‐construal and the avoiding style in China. Overall, emotion mediated the effects of self‐construal and face concerns on conflict styles in both cultures, but cultural differences also emerged.     

Collectivistic Self‐Construal and Forgiveness

This study tested a theoretical model of the relationship between collectivism and forgiveness. Participants (N= 298) completed measures of collectivistic self‐construal, forgiveness, and forgiveness‐related constructs. A collectivistic self‐construal was related to understanding forgiveness as an interpersonal process that involved reconciliation. Individuals with more collectivistic views reported higher trait forgivingness, which predicted the tendency to respond to specific offenses with decisional rather than emotional forgiveness. Individuals with a more collectivistic self‐construal may place more value on interpersonal harmony, reconciliation, and decisions to forgive rather than emotional peace. Implications suggest that counselors understand issues of conflict, hurts, and forgiveness within an assessment of clients’ self‐construal.     

Sometimes inclusion breeds suspicion: Self‐uncertainty and belongingness predict belief in conspiracy theories

In the present contribution, the author investigated the idea that messages communicating inclusion by others lead to stronger conspiracy beliefs about impactful societal events than messages communicating exclusion by others. These effects of belongingness, however, were expected only among people who experience high levels of self‐uncertainty. In Study 1, a manipulation of belongingness predicted belief in conspiracy theories only among people with unstable self‐esteem (an individual difference indicator of self‐uncertainty), while controlling for self‐esteem level. In Study 2, a manipulation of belongingness influenced belief in conspiracy theories only among participants who were experimentally induced to feel uncertain about themselves. It is concluded that among self‐uncertain people, inclusion breeds suspicion about the causes of impactful and harmful societal events.     

Engaging in self‐regulation results in low‐level construals

Previous research has suggested that self‐regulation results in low‐level construals but has inferred construal levels after self‐regulation only indirectly, through construal‐dependent judgments and choices. In the present paper, we demonstrate a direct link between engaging in self‐regulation and low‐level construals, by manipulating self‐regulation and subsequently assessing construal levels using well‐established and straightforward measures of construal level in three studies. Participants who engaged in self‐regulation subsequently provided lower egocentric spatial distance estimates (Studies 1A and 1B), formed more groups when categorizing objects (Study 2), and used more concrete language when describing cartoon main characters' behavior (Study 3) than participants who did not engage in self‐regulation. These findings provide direct evidence that low‐level construals result from engaging in self‐regulation. Copyright © 2012 John Wiley & Sons, Ltd.     

Let's be friends: Relational self‐construal and the development of intimacy

Two studies examined the role of relational self‐construal in the development and maintenance of intimacy in roommate relationships. In Study 1, 98 roommate pairs completed questionnaires assessing attitudes toward their relationship. Results showed that high relationals disclosed more personal information than lows, which was then associated with their roommates’ perceptions of relationship quality. In Study 2, 142 roommate pairs followed the Study 1 procedure with a 1‐month follow‐up session for the participants (86% returned). Results replicated the findings of Study 1 and showed reciprocated disclosure from the roommates, followed by increased disclosure by the participants at Time 2. These findings support the H. T. Reis and P. Shaver (1988) intimacy model and indicate the importance of the self‐construal in this interpersonal process.     

The importance of social and ideal social dimensions in self‐congruity research

Chronic or situational self‐construal moderates the effects of four self‐congruity (SC) dimensions (i.e., actual, ideal, social, and ideal social) on brand evaluations. Past research has mainly focused on the actual and ideal SC effects; these effects have been found to be stronger than the social and ideal social SC effects. However, the findings of past research are based on samples from individualistic cultures. Individualists have a dominant independent self‐construal. We conduct two experiments to show that the social and ideal social SC effects are stronger than the actual and ideal SC effects for individuals with a dominant interdependent self‐construal. In Study 1, using samples from collectivistic cultures, four SC effects are compared. In Study 2, we examine how primed self‐construal, whether independent or interdependent, impacts the four SC effects. This research documents the importance of the social and ideal social dimensions in SC research.     

Self‐construal and students’ math self‐concept,anxiety and achievement: An examination of achievement goals as mediators

This study examines the role of self‐construal in student learning by testing a mediation model: through math achievement goals, self‐construal predicts math self‐concept and anxiety, which further predict math achievement. A sample of 1196 students from 104 secondary classes in Singapore took a survey and a math achievement test. The results from multi‐group structural equation modelling support measurement invariance and equal path coefficients in the mediation model between boys and girls. Interdependent self‐construal positively predicted mastery approach and avoidance goals, through which interdependent self‐construal had a positive total indirect effect on math anxiety. Independent self‐construal positively predicted mastery approach, performance approach and performance avoidance goals, and through the two approach goals, high independent self‐construal was associated with high math self‐concept. Overall, self‐construal was not associated with math achievement. The findings enhance our understanding of achievement motivation from a sociocultural perspective and help explain East Asian students’ relatively higher anxiety and lower self‐concept in comparison with their Western counterparts as reported in international studies.     

Subjective well‐being and valuation of future health states: Discrepancies between anticipated and experienced life satisfaction

One way of informing health policy decisions is to ask people about the impact that different health states would have on their future subjective well‐being. The present research explored the relation between anticipated and experienced changes in health‐related subjective well‐being, and examined whether affective forecasting errors could be reduced by psychological distancing manipulations. Using survey methodology, we tested whether people can accurately estimate the impact of different possible health states on their subjective well‐being. We also manipulated psychological distance: Forecasts were made about present self, future self, or others. Based on construal level theory and past work on affective forecasting errors, our prediction was that increasing psychological distance may reduce the mismatch between anticipated and experienced impact of health states on subjective well‐being. We found that the impact of ill health on subjective well‐being was greatly overpredicted and that this overprediction was not eliminated when participants were asked to make predictions about themselves in the future or about other people. Consistent with past work, we found that our participants correctly expected that their subjective well‐being would deteriorate more if they experienced the highest levels of mental illness as compared to the highest intensities of pain or most severe limitations to physical functioning.     

Dissimilar effects of task‐relevant and interpersonal threat on independent–interdependent self‐construal in individuals with high self‐esteem

Previous research has indicated that individuals with high trait self‐esteem (HSEs) become more independent and less interdependent after experiencing a task‐relevant threat. However, these studies have not investigated other sources of ego threats, such as interpersonal threats. Therefore, the moderating effects of the degree of trait self‐esteem on task‐relevant and interpersonal ego threats were investigated in relation to independent, or interdependent self‐construal. It was predicted that in HSEs, the level of task‐relevant stress would be positively–negatively related to their independence–interdependence, whereas the level of interpersonal stress would be negatively–positively related to their independence–interdependence. In individuals with low trait self‐esteem (LSEs), the two types of stresses and independent–interdependent self‐construal may not have a significant relationship. We conducted a questionnaire survey with undergraduates. Correlational analysis of the results indicated that in HSEs, greater task‐relevant stress was related to heightened independence, whereas greater interpersonal stress had the opposite effect, indicating lower independence and heightened interdependence. However, these stresses were not related to the self‐construal of LSEs. These findings suggest that task‐relevant and interpersonal threat could have differential effects on independent and interdependent self‐construal for HSEs, but not in LSEs.     

Viewing time through the lens of the self: The fit effect of self‐construal and temporal distance on task perception

This paper describes how different self‐construals influence people's perception of temporal distance and in turn their task evaluation. We hypothesize that people with a more accessible interdependent (vs. independent) self‐construal perceive future events as temporally more proximal, and that people's reaction toward a task is intensified when the temporal distance to the task matches (vs. mismatches) their self‐construal. Across four studies, we showed that individuals with a more accessible interdependent self‐construal (Study 1) and East Asians (Study 2) perceived future events as more proximal than those with a more accessible independent self‐construal and European Americans. Further, when considering a task at a temporal distance that fits their self‐construal, individuals perceived a pleasant task as more motivating (Study 3) and an unpleasant task as less motivating (Study 4).

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Associations among relational values,support, health,and well‐being across the adult lifespan

Is the link between close relationships and health and well‐being static across the lifespan, or are the benefits most evident in older adulthood, when concerns about physical health are greater? In Study 1, a cross‐sectional survey of 271,053 adults, valuing friendships was related to better functioning, particularly among older adults, whereas valuing familial relationships exerted a static influence on health and well‐being across the lifespan. In Study 2, a longitudinal study of 7,481 older adults, only strain from friendships predicted more chronic illnesses over a 6‐year period; support from spouses, children, and friends predicted higher subjective well‐being over an 8‐year period.     

Duality of independence and interdependence: An adaptationist perspective

We propose a new framework for understanding cultural differences in self‐construal by noting the duality of this construct. Based on the analysis of the adaptive roles of self‐construal, we predicted that a US–Japan difference in self‐construal exists in the contrast between self‐expression and rejection avoidance. We confirmed these predictions using newly constructed self‐construal scales. Compared to Japanese respondents, American respondents were higher on self‐expression and lower on rejection avoidance. Our findings regarding the contrast between distinctiveness of the self and harmony seeking, which are traditionally discussed as the core features of independence and interdependence, did not support the standard cultural psychological view. The two groups of respondents did not differ on distinctiveness of the self and the American respondents were higher on harmony seeking than were Japanese respondents.     

Relationships between leader and follower organizational identification and implications for follower attitudes and behaviour

We present a multi‐sample multi‐level approach that examines the link between leader and follower organizational identification, and follower attitudes. Study 1 comprises 367 school teachers and 60 head teachers in Germany. The results illustrate a significant relationship between head teacher and school teacher school identification. Moreover, indirect relations between head teacher school identification and school teacher job satisfaction and self‐reported citizenship behaviours, mediated by school teacher school identification, are predicted and supported by the data. The findings are replicated within Study 2, comprising 233 school teachers and 22 head teachers. Finally, a third study replicates the findings in a different sector using a sample of 314 travel agents in 127 travel agencies and their leaders. Taken together, leader's self‐construal in terms of the organization is related to follower organizational identification, and therefore leads to greater follower satisfaction and to a greater willingness to exert extra effort on behalf of the organization.