If It's Difficult to Pronounce, It Must Be Risky

ABSTRACT— Low processing fluency fosters the impression that a stimulus is unfamiliar, which in turn results in perceptions of higher risk, independent of whether the risk is desirable or undesirable. In Studies 1 and 2, ostensible food additives were rated as more harmful when their names were difficult to pronounce than when their names were easy to pronounce; mediation analyses indicated that this effect was mediated by the perceived novelty of the substance. In Study 3, amusement-park rides were rated as more likely to make one sick (an undesirable risk) and also as more exciting and adventurous (a desirable risk) when their names were difficult to pronounce than when their names were easy to pronounce.     

Index to Volume 122

I examined the impact of first names on ratings of physical attractiveness as judged by British undergraduate subjects using male and female full-face pictures presented on photographic slides. The photographs were identified with attractive names, unattractive names, or without any name indicated. Subjects rated the stimulus figures for physical attractiveness. Names accounted for approximately 6% of the variance in subjects' ratings of physical attractiveness. This effect was highly significant for pictures of women (p < .001), but nonsignificant for pictures of men (p > .05).     

An Improved Device for the Continuous Pneumatic Recording of Respiration and Changes in Blood Pressure

Boys and girls in grades 2, 3, 4, 5, 6, 8, and 11 (N = 2212) rated the desirability of 179 male and 246 female first names. The popularity of specific first names was found to vary systematically across the grades. The first name preferences of adolescent girls were somewhat different from those of adolescent boys and younger children of both sexes.     

Gender bias in fame judgments: Implicit gender stereotyping or matching study phase fame?

Familiarized names are falsely judgedfamous more often than nonfamiliarized names. Banaji and Greenwald (1995) demonstrated a gender bias in thisfalse fame effect, with the effect being larger for male than for female names. This effect was interpreted as reflecting the operation of a gender stereotype. However, the famous male names were, in fact, better known than the famous female names. Thus, the presence of more famous male names during study may have contributed to the observed male-famous association. If so, there should be no gender bias if the studied famous male and female names are equally famous, and a reversed gender bias should emerge if the famous female names are more famous than the male names. In two experiments, these predictions were corroborated. A “classical” gender bias was found only when the famous males were more famous than the famous females. These findings are consistent with the hypothesis that the gender bias in fame judgments, rather than showing implicit gender stereotyping in the sense of a transsituational judgment bias, reflects the fact that, in test, participants select a proportion of fame judgments to male and female names so that it matches the relative degree of fame of male and female names encountered during study.     

The Effects of Names on Perception of Intelligence, Popularity, and Competence

Three experiments were conducted to explore the effects of first names on judgments of intelligence, popularity, and competence. In Experiment 1, first names that were used more often in the past than they are now (called Older Generation names) were rated by a sample of college-aged judges as less popular and less intelligent than were first names that are used more often now than in the past (called Younger Generation names). In addition, male first names tended to have higher ratings of these same qualities than did female first names. In Experiments 2 and 3, either resumes or personal ads were used to provide additional information to the raters. Results similar to those found in Experiment 1 were obtained. In general the present experiment used groups of names rather than individual names so as to control for possible irrelevant and idiosyncratic differences that might be found among individual names. Relevance to research in which men and women are compared was discussed.     

Impressions of people with gender-ambiguous male or female first names

Undergraduates (12 men, 12 women) read a scenario in which they formed an impression of nine people who had left their first name on an answering machine. Participants rated the extent to which seven characteristics (Ethical, Caring, Popular, Cheerful, Successful, Masculine, Feminine) applied to people whose first names were gender-ambiguous (e.g., Chris), male (e.g., Ken) or female (e.g., Pam). People with gender-ambiguous names were rated less Ethical than those with female names, and people with gender-ambiguous names and male names were rated less Caring, less Cheerful, and less Feminine than those with female names. These results are consistent with the idea that there is a bias towards assuming that a person of unspecified sex is a male.     

Therapist Judgments of Clients' Sex-role Problems

Thirty therapists belonging to the Michigan Society of Consulting Psychologists rated the bipolar adjectives of the Sex-Role Stereotypes Questionnaire as to which pole was a problem for their average male and female clients. Female clients were viewed as too feminine on both socially desirable and socially undesirable adjectives. The problems of male clients were not viewed in sex stereotypic ways on the specific stereotypes. Asked directly, therapists reported that sex-role expectations create problems for both male and female clients. The findings contradict the hypothesis that therapists see the problems of women in therapy as nonconformity to the feminine stereotype.     

Gender-related effects in the perception of anger expression

The purpose of the study was to investigate the influence of sex of stimulus person, sex type of subject, and sex of subject on the social perception of anger expression. One hundred and sixty-six female and 100 male subjects completed a questionnaire that consisted of 10 vignettes depicting the expression of anger by either a female or a male stimulus person. For each vignette, subjects rated the psychological balance, expected frequency of behavior, perceived degree of anger, and appropriateness of behavior. Overall, female stimulus persons were rated higher on all dependent measures, but only male raters significantly differentiated between male and female stimulus persons. Generally, female subjects gave higher ratings, but viewed angry behavior as less appropriate than did male subjects. Ratings were also found to be related to subjects' scores on Extended Personal Attributes Questionnaire scales that involved socially undesirable traits. Post hoc analysis indicated that the type of anger response (“aggressive” or “nonaggressive”) was also an important variable, especially for the female subjects.     

Alcohol and drug use in stressful times: The influence of the masculine role and sex-related personality attributes

In times of stress, men and women sometimes turn to the use of alcohol and drugs as an avenue for relieving their discomfort and distress. One explanation of this finding implicates traditional male tendencies as predisposing factors. The purpose of the present investigation was to study how the relationship between stress and substance use is moderated (1) by the masculine role, as measured by the Masculine Role Inventory; and (2) by socially desirable and undesirable masculine-instrumental and feminine-expressive personality attributes, as measured by the Extended Personal Attributes Questionnaire. The results indicated that during stressful episodes men characterized by socially undesirable instrumental personality attributes reported using tranquilizers and sedatives. By contrast, it was found that during stressful times, women characterized by success preoccupation reported less use of mind-altering drugs and more use of tranquilizers-sedatives. In addition, it was found that socially desirable expressive attributes served to buffer the impact of stressful experiences on women's use of alcohol.A preliminary report of these data were presented at the 1985 annual meeting of the Southwestern Psychological Association, Austin, Texas. Gratitude is extended to Toni Falbo for her assistance with this research.     

Personality goes a long way: The malleability of opposite‐sex physical attractiveness

This study tested the influence of personality information on judgments of physical attractiveness. Employing a within‐subject design, 56 female and 22 male college students rated attractiveness of opposite‐sex photos; participated in a distraction task; viewed each photo again, along with personality information (desirable, undesirable, none); and then rated the photos for physical attractiveness, desirability as a friend, and desirability as a dating partner. Personality information produced significant changes in ratings of physical attractiveness for attractive, neutral, and unattractive targets. The pattern of results is consistent with a model in which desirability of the target’s personality leads to greater desirability as a friend, leading to greater desirability as a dating partner, leading to the target being judged as more physically attractive.     

Attitudes Toward Pornography and the Characteristics Attributed to Pornography Actors

Proponents and opponents of pornography often use the assumed characteristics and motivations of female pornography actors to justify their position. The purpose of this study was to examine the relations among attitudes toward pornography, gender, and beliefs about both female and male pornography actors. University students (N = 165) completed measures assessing their attitudes toward pornography and their beliefs about male and female pornography actors. Attitudes toward pornography were significantly related to beliefs about both male and female pornography actors, as was gender. A larger discrepancy between beliefs about female pornography actors and women in general than between male pornography actors and men in general was found. Male participants rated female pornography actors similar to male pornography actors, whereas female participants rated female pornography actors more negatively than male pornography actors. Across participant gender, female pornography actors were believed to come from more dysfunctional families than male pornography actors. In general, male pornography actors were attributed more positive motivations for their work than female pornography actors.     

SEX DIFFERENCES IN THE ATTRIBUTION OF SOCIALLY DESIRABLE AND UNDESIRABLE TRAITS TO OUT-GROUP MEMBERS*

One hundred and forty-four male and female Australian subjects rated an Australian or a Vietnamese target group on the possession of five socially desirable and five socially undesirable personality traits. As predicted, the out-group was perceived less favourably than the in-group, but only by the males, the females not making the distinction.     

Student Ratings of a Male and Female Professors’ Lecture on Sex Discrimination in the Workforce

Using an experimental design, male (n = 41) and female (n = 46) undergraduate students in the southeastern USA evaluated an identical written lecture by a male and female professor on pay disparities between men and women in the workforce suggesting sex discrimination. Regardless of the students’ sex, the male professor and his lecture was rated more positively and less sexist than the female professor. Moderated multiple regression analysis indicated that more traditional and gender stereotypical attitudes toward women in male students were related to greater sexism ratings of the female professor compared to the male professor whereas; no differences on ratings of sexism between the male and female professor were found for male students with more liberal attitudes.     

Three last letters identify most female first names

The last spelled letter often indicates the sex of first names. Most female names end with the last letter a, e, or i. Female names are distinctive and therefore easy to identify because of the small number of predominantly female endings. Most male names end with one of 19 last letters. Two last letters, h and y, occur with similar frequency for both sexes. The cultural tradition of higher status for men contributes to the avoidance of predominantly female last letters for male names. A female name with a predominantly male last letter therefore occurs more often than a male name with a predominantly female last letter. The findings were obtained from the 500 most frequent first names given to males and females in Pennsylvania in 1990.     

Teachers’ Perceptions of Creativity in the Classroom

Teachers’ implicit understandings of creativity may not align with current research-based understanding of creativity and characteristics associated with creative students. Even teachers who say they value creativity may actually find creative characteristics undesirable. Participating teachers (n = 371) rated student characteristics on a scale of very undesirable to very desirable. Participants also completed a brief self-assessment of personal creativity and rank-ordered a set of educational objectives based on what they perceived as most important. Results indicated that teachers found student characteristics associated with creativity less desirable than those characteristics contraindicative to creativity (d = 2.70). No effects were found based on the grade level (d = 0.07) and small effects were found for subjects taught (η² = 0.023). Similarly, no effects were found for the teachers’ level of experience (η² = 0.004) or age (η² = 0.002). Teachers’ level of personal creativity was related (r = .248) to how desirable they rated student characteristics associated with creativity, but the importance with which teachers ranked creative thinking had small effects (η² = 0.04) on how desirable they found characteristics associated with creativity. These results generally confirm previous studies and suggest that teachers’ grade level, subject, experience, and age have no effect on their perception of creative characteristics. However, some evidence suggests that teachers who are more creative find student characteristics associated with creativity more desirable in class.     

Beauty Is More than "Name" Deep: The Effect of Women's First Names on Ratings of Physical Attractiveness and Personality Attributes

This study investigated the effects of first names on ratings of physical attractiveness and personality attributes. Pictures of female targets varying in physical attractiveness (low, medium, high) were assigned a desirable, neutral, or undesirable first name. In a control group, targets were presented without a first name. Both physical attractiveness ratings and ratings of personality attributes were influenced by targets' physical attractiveness irrespective of the assigned first name.     

Sex differences in listening comprehension

In order to examine the effect of sex of the speaker on listening comprehension in a public speaking situation, 60 male and 60 female subjects viewed either a male or female speaker presenting a talk on either a masculine (chess), feminine (interior decorating), or neutral (snow skiiing) topic. The results supported the hypotheses that when a male speaks he is listened to more carefully than a female speaker, even when she makes the identical presentation. No differences were found when the topic was biased towards one sex; males were still recalled better than females. The above relationships were also true for male and female subjects; both recalled information more accurately from male speakers than from female ones. Rating of informativeness of the presentation showed no difference for sex of the speaker; but effectiveness ratings of the speaker indicated that while both male and female subjects rated male speakers equally effective, the same was not true for the female speakers. Male subjects rated the female speakers significantly more effective than they did male speakers, whereas female subjects rated male and female speakers equally effective.This article is based in part on the first author's master's thesis, submitted to the Graduate School, University of North Carolina at Greensboro, under the direction of the second author. This research was supported in part by the Center for Creative Leadership, Greensboro, North Carolina. A portion of this paper was presented at the 23rd Southeastern Psychological Association Convention, Hollywood, Florida, May 1977.     

大学生性别情绪刻板印象的内隐和外显研究

为了了解不同性别大学生的性别情绪刻板印象,并分析内隐和外显测验的关系,对280名大学生进行了外显连线测试,对87名大学生进行了内隐联想测验。结果发现:在内隐和外显测验中,男女大学生均存在性别情绪刻板印象,将男性名字更多地与愤怒词相联系,将女性名字更多地与高兴词相联系;男女大学生的性别情绪刻板印象程度存在极其显著的差异,女生更明显地表现出"男性更容易愤怒、女性更容易高兴"的偏见;被试的内隐和外显性别情绪刻板印象相关不显著,是两个不同的建构。     

A Comparative Study of the Implicit and Explicit Gender Attitudes of Children and College Students

Implicit attitudes and explicit attitudes toward men and women and toward male soldiers and female soldiers were assessed in fifth-graders (28 male, 31 female) and college students (43 male, 42 female). Women were rated more positively than men on an explicit attitude measure. Similarly, female soldiers were rated more positively than male soldiers, except among college men, who were pro-male soldier. Different results emerged from an Implicit Association Test using names of men and women (general gender condition) or of male soldiers and female soldiers (soldier name condition). Latencies indicated pro-female attitudes in the soldier name condition and among women and college students. Error rates also indicated pro-female attitudes, except for a pro-male preference among men in the general gender condition. Reasons that implicit and explicit attitude measures may produce such divergent results are discussed.