The direction of affective priming as a function of trait anxiety when naming target words with regular and irregular pronunciation

Results from an affective priming experiment confirm the previously reported influence of trait anxiety on the direction of affective priming in the naming task (Maier, Berner, & Pekrun, 2003): On trials in which extremely valenced primes appeared, positive affective priming reversed into negative affective priming with increasing levels of trait anxiety. Using valenced target words with irregular pronunciation did not have the expected effect of increasing the extent to which semantic processes play a role in naming, as affective priming effects were not stronger for irregular targets than for regular targets. This suggests the predominant operation of a whole-word nonsemantic pathway in reading aloud in German. Data from neutral priming trials hint at the possibility that negative affective priming in participants high in trait anxiety is due to inhibition of congruent targets.     

Affect in the eyes: explicit and implicit evaluations

The present study investigated whether another individual’s gaze direction influences an observer’s affective responses. In Experiment 1, subjective self-ratings and an affective priming paradigm were employed to examine how participants explicitly and implicitly, respectively, evaluated the affective valence of direct gaze, averted gaze, and closed eyes. The explicit self-ratings showed that participants evaluated closed eyes more positively than direct gaze. However, the implicit priming task showed an inverse pattern of results indicating that direct gaze was automatically evaluated more positively than closed eyes were. Experiment 2 confirmed that the opposite patterns of results between the two tasks were not due to differences in presentation times of the gaze stimuli. The results provide evidence for automatic affective reactions to eye gaze and indicate a dissociation between explicit and implicit affective evaluations of eyes and gaze direction.     

Investigating the mechanisms underlying affective priming effects using a conditional pronunciation task

Recently, using a conditional pronunciation task, De Houwer and Randell (2004) reported evidence of affective priming effects only when pronunciation depended on the semantic category of targets. Although these findings support the notion that spreading of activation is the mechanism underlying affective priming effects, an explanation in terms of postlexical mechanism could not be ruled out. To clarify this point, we conducted two experiments in which nouns for both the to-be-pronounced as well as the not-to-be pronounced targets were used and all stimuli were affectively valenced words. In Experiment 1, the to-be-pronounced targets were object-words, and the not-to-be-pronounced targets were person-words, whereas in Experiment 2, the instructions were reversed. Results of experiment 1 showed affective priming effects only when pronunciation of target words was conditional upon their semantic category. Most importantly, affective priming effects were observed for both object-words (Experiment 1) and person-words (Experiment 2). These results are compatible with a spreading activation account, but not with a postlexical mechanism account of affective priming effects in the pronunciation task.     

A time course analysis of the affective priming effect

The argument that automatic processes are responsible for affective/evaluative priming effects has been primarily based on studies that have manipulated the stimulus onset asynchrony (SOA; i.e., the interval between the onset of the prime and the onset of the target). Moreover, these SOA studies provide an insight in the time course of the activation processes underlying automatic affect/attitude activation. Based on a fine-grained manipulation of the SOA employing either the evaluative decision task (Experiment 1) and the pronunciation task (Experiment 2) we concluded that affective priming, and hence automatic affect activation, is based on fast-acting automatic processes. The results of Experiment 3 provide a valid explanation for an apparent discrepancy between the results of Experiments 1 and 2 and previous findings. Finally, the results of Experiment 3 support the prediction of Jarvis and Petty (1996) that affective priming effects should be stronger for participants who are more chronically engaged in conscious evaluations.     

Alexithymia and the automatic processing of affective information: Evidence from the affective priming paradigm

In Study 1, we examined the moderating impact of alexithymia (i.e., a difficulty identifying and describing feelings to other people and an externally oriented cognitive style) on the automatic processing of affective information. The affective priming paradigm was used, and lower priming effects for high alexithymia scorers were observed when congruent (incongruent) pairs involving nonverbal primes (angry face) and verbal target were presented. The results held after controlling for participants' negative affectivity. The same effects were replicated in Studies 2 and 3, with trait anxiety and depression entered as additional covariates. In Study 3, no moderating impact of alexithymia was found for verbal-facial pairs suggesting that the results cannot be merely explained in terms of transcoding limitations for high alexithymia scorers. Overall, the present results suggest that alexithymia could be related to a difficulty in processing and automatically using high arousal emotional information to respond to concomittant behavioural demands.     

情绪启动研究的实验范式

情绪启动是探讨情绪和态度自动激活的有效方法,近期其研究范式有了较大的发展,相继产生了经典情绪启动实验、阈下情绪启动实验、向后情绪启动实验以及情绪启动与其他范式相结合的实验等较有影响的研究范式。文章分别梳理了这些范式及其研究结果,并在此基础上,总结研究所采用的范式并展望今后研究的发展趋势。     

Adult attachment avoidance and automatic affective response to sad facial expressions

The present work represents the first study to investigate the relationship between adult attachment avoidance and anxiety and automatic affective responses to basic facial emotions. Subliminal affective priming methods allowed for the assessment of unconscious affective reactions. An affective priming task using masked sad and happy faces, both of which are approach‐related facial expressions, was administered to 30 healthy volunteers. Participants also completed the Relationship Scales Questionnaire and measures of anxiety and depression. Attachment avoidance was negatively associated with affective priming due to sad (but not happy) facial expressions. This association occurred independently of attachment anxiety, depressivity, and trait anxiety. Attachment anxiety was not correlated with priming due to sad or happy facial expressions. The present results are consistent with the assumption that attachment avoidance moderates automatic affective reaction to sad faces. Our data indicate that avoidant attachment is related to a low automatic affective responsivity to sad facial expressions.     

Choice preferences without inferences: subconscious priming of risk attitudes

We present a procedure for subconscious priming of risk attitudes. In Experiment 1, we were reliably able to induce risk‐seeking or risk‐averse preferences across a range of decision scenarios using this priming procedure. In Experiment 2, we showed that these priming effects can be reversed by drawing participants' attention to the priming event. Our results support claims that the formation of risk preferences can be based on preconscious processing, as for example postulated by the affective primacy hypothesis, rather than rely on deliberative mental operations, as posited by several current models of judgment and decision making. Copyright © 2002 John Wiley & Sons, Ltd.     

Individual Differences in Affective Priming Effects: Any Links with Personality and Trait Affectivity?

Processing tendencies refer to individual differences in the automatic processing of affective stimuli. Using the affective priming paradigm one can tap these processing tendencies and differentiate positive and negative affective priming scores. In this study we used a classical evaluative decision task with nouns as primes and adjectives as targets to assess individual differences in positive and negative affective priming in two time points. Using Steyer’s (Steyer et al. in Methods of Psychological Research Online 2(1), 21–33, 1997) true intraindividual change modeling approach, the positive and negative priming scores were defined on a latent level. No significant relationships were found between positive affective priming and trait positive affect nor extraversion, as well as between negative affective priming and trait negative affect and neuroticism. As these findings are not in line with previous research (Robinson et al. in Emotion 10(5), 615–626, 2010; Robinson et al. in Personality and Individual Differences 42(7), 1221–1231, 2007) possible moderating influences are discussed.     

Backward affective priming: Even when the prime is late, people still evaluate

It is well-established that affective stimuli can prime congruent evaluations if they precede the target within a short time interval, i.e., forward affective priming. The present research examines whether similar effects occur if affective primes succeed target presentation, i.e., backward affective priming. Experiments 1 found short-lived, yet reliable backward affective priming. Experiment 2 found parallel forward affective priming in the same paradigm. Experiment 3 found forward and backward affective priming in a within-subjects design. Comparison with neutral primes suggested that the observed effects were mainly due to interference. Backward affective priming is a robust phenomenon that may reflect a rapid and continuous evaluation of environmental stimuli.     

Contextual influences on implicit evaluation: a test of additive versus contrastive effects of evaluative context stimuli in affective priming

Drawing on two alternative accounts of the affective priming effect (spreading activation vs. response interference), the present research investigated the underlying processes of how evaluative context stimuli influence implicit evaluations in the affective priming task. Employing two sequentially presented prime stimuli (rather than a single prime), two experiments showed that affective priming effects elicited by a given prime stimulus were more pronounced when this stimulus was preceded by a context prime of the opposite valence than when it was preceded by a context prime of the same valence. This effect consistently emerged for pictures (Experiment 1) and words (Experiment 2) as prime stimuli. These results suggest that the impact of evaluative context stimuli on implicit evaluations is mediated by contrast effects in the attention to evaluative information rather than by additive effects in the activation of evaluative information in associative memory.     

Intentional and automatic processing of numerical information in mathematical anxiety: testing the influence of emotional priming

ABSTRACT

Current theoretical approaches suggest that mathematical anxiety (MA) manifests itself as a weakness in quantity manipulations. This study is the first to examine automatic versus intentional processing of numerical information using the numerical Stroop paradigm in participants with high MA. To manipulate anxiety levels, we combined the numerical Stroop task with an affective priming paradigm. We took a group of college students with high MA and compared their performance to a group of participants with low MA. Under low anxiety conditions (neutral priming), participants with high MA showed relatively intact number processing abilities. However, under high anxiety conditions (mathematical priming), participants with high MA showed (1) higher processing of the non-numerical irrelevant information, which aligns with the theoretical view regarding deficits in selective attention in anxiety and (2) an abnormal numerical distance effect. These results demonstrate that abnormal, basic numerical processing in MA is context related.     

The affective priming effect: Automatic activation of evaluative information in memory

Abstract

Fazio, Sanbonmatsu, Powell, and Kardes (1986) argued that affect may be activated automatically from memory on the mere observation of an affect-loaded stimulus. Using a variant of the standard sequential priming paradigm, it was demonstrated that the time needed to evaluate target words as positive or negative decreased if they were preceded by a similarly valenced prime word, but increased when preceded by a prime of opposite valence. Several aspects of their procedure, however, do not warrant their conclusion concerning the unconditionality of the effect. The present research investigated the generality of this affective priming effect. In Experiment 1, it was tested whether the effect can be generalised to more complex visual material. Stimulus pairs consisted of colour slides. Subjects had to evaluate the targets as quickly as possible. In Experiment 2, the standard word-word procedure was used, but target words had to be pronounced. In both experiments, significant affective priming effects were observed, supporting Bargh, Chaiken, Govender, and Pratto's (1992) assertion that the automatic activation effect is a pervasive and relative unconditional phenomenon. Implications for theories of affect and emotion are discussed.     

Differences in semantic and translation priming across languages: The role of language direction and language dominance

In the present study, we examined bilingual memory organization, using the priming paradigm. Many of the previous studies in which this experimental technique has been used in the bilingual domain appear to have had several differences in methodology that have caused there to be a lot of variation in the data reported. The aim of the present work was to create an experimental situation that was well constrained so that automatic processes could be observed. In Experiment 1, Spanish-English bilinguals participated in an unmasked semantic- and translation-priming study in which a lexical decision task was used. The results revealed significant translation-priming effects in both language directions and, unexpectedly, significant semantic priming in the L2-L1 direction only. In Experiment 2, we examined semantic- and translation-priming effects with a forward mask design. The results indicated that significant priming was obtained only for translation word pairs in both language directions. These results are discussed with regard to current models of bilingual memory representation.     

Affective Priming Effects in the Left and Right Cerebral Hemispheres in Patients With Alzheimer's Disease

Alzheimer’s disease (AD) patients and control subjects were tested in an affective priming paradigm associated with an affective discrimination task. Two pictures, one affectively positive or affectively negative and the other neutral, were presented simultaneously in the right and in the left visual fields; the participants had to decide which of the two pictures was the most affectively positive or negative. The target pictures were preceded by a prime picture that was either affectively positive, affectively negative, or neutral. The principal result was the observation, in AD patients as well as in control subjects, of negative affective priming effects for targets presented in the right hemisphere, and of positive affective priming effects for targets presented in the left hemisphere. The presence of affective priming effects suggests that AD patients have no particular deficit in the automatic activation of emotional information; the fact that priming effects were also observed for targets presented in the left hemisphere showed that AD patients probably have no left hemisphere deficit in the automatic activation of emotional information. However, in AD patients, affective priming effects were significant with negative targets but not with positive targets, which could suggest that AD patients processed positive targets in a more semantic way than negative targets.     

Differential encoding of affective and nonaffective content information in trait anxiety

The relative encoding of affective and nonaffective content information in high and low trait anxious individuals was investigated. Experiment 1 (N = 35) found that, compared to Low Anxiety participants, High Anxiety participants showed relatively greater speeding of affective semantic decisions compared to nonaffective content semantic decisions. Using a similarity rating paradigm, Experiments 2 (N = 51) and 3 (N = 100) found higher levels of trait anxiety were associated with a decreased use of content information when nonaffective information was less salient than affective information. Experiment 4 (N = 100) found higher levels of trait anxiety were associated with a complementary increased use of affective information when affective information was less salient than nonaffective information. Thus, it appears that trait anxiety may be associated with a bias to encode less salient information to a greater extent when it is relevant to affect, and to a lesser extent when it is not.     

Mechanisms of unconscious priming: I. Response competition, not spreading activation

Four experiments were conducted to replicate and expand upon A. G. Greenwald, S. C. Draine, and R. L. Abrams's (1996) demonstration that unconsciously perceived priming words can influence judgments of other words. The present experiments manipulated 2 types of relationships between priming and target stimuli: (a) whether priming and target stimuli possess a preexisting semantic relationship (an affective relationship in Experiments 1, 2, and 4; an associative relationship in Experiment 3; and an animacy relationship in Experiment 4) and (b) whether the primes and targets produce the same response. Large priming effects were found only when the primes and targets possessed response compatibility. No residual effects for affective, animacy, or semantic relatedness were observed. Although these results strongly support the conclusion that word meaning can be unconsciously activated, they do not support the claim that the unconscious perception effects obtained in Greenwald et al.'s (1996) paradigm are caused by automatic spreading activation of word meaning. Instead, the results reported here are consistent with a claim that unconsciously perceived words automatically trigger response tendencies that facilitate or interfere with target responding.     

Spontaneous trait inferences as self-generated primes: implications for conscious social judgment.

The priming literature has documented the influence of trait terms held outside of conscious awareness on later judgment relevant to the primed trait dimension. The present research demonstrated that spontaneous trait inferences can serve as self-generated primes. In Experiment 1, Ss instructed to memorize trait-implying sentences (thus spontaneously inferring traits outside of consciousness) showed assimilation effects in judgment. Ss instructed to form inferences from these sentences (thus consciously inferring traits) showed contrast effects. Experiment 2 demonstrated that these findings were due to semantic activation rather than to a general evaluative response. When evaluatively inconsistent trait constructs were primed, similar patterns of assimilation and contrast were found. Implications for the ubiquitous occurrence of priming through the process of social categorization are discussed.     

基于面孔知觉的刻板印象激活两阶段模型

从个体建构研究视角出发, 考察了基于面孔知觉的刻板印象激活过程。实验一比较了性别分类判断、启动范式以及同时呈现范式下刻板印象匹配性判断三者所用反应时的差异, 结果发现, 后者显著地大于前二者, 且等于前二者之和; 面孔倒置呈现使同时呈现范式下刻板印象匹配判断的反应时和错误率显著增大, 但其对启动范式中刻板印象匹配判断的反应时和错误率没有影响。实验二基于同时呈现范式, 通过不同程度的面孔变形来操纵性别类别提取的难度, 更精确地探讨了基于面孔知觉的社会类别信息提取过程对刻板印象激活的影响, 结果表明, 随着从面孔中提取类别信息难度的增加, 刻板印象激活所用的反应时也逐渐增大。研究结果证实了研究者所提出的刻板印象激活两阶段模型, 即基于面孔知觉的社会类别提取阶段和刻板印象信息激活阶段, 证实社会类别激活和刻板印象信息激活是两个分离的过程, 以社会类别信息提取为目的的面孔知觉对刻板印象的激活有显著影响。     

Affective priming with subliminally presented pictures.

Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately preceded positive or negative target pictures (Experiment 1) or words (Experiments 2 & 3). Evaluative categorization responses to these target stimuli were significantly influenced by the valence of the prime. First, it was demonstrated that high anxious participants were selectively slowed when the subliminally presented prime was negative (Experiments 1 & 2). Second, the affective congruence between primes and targets also exerted an influence on the responses, but in a direction that is opposite to what is typically observed in affective priming research. These reverse priming effects are situated within a series of recent similar findings, and implications for theories of affective priming are discussed.