小而灵通，老而顽固？年龄信息对创造性观念评价的影响及其机制

创作者的年龄作为重要的社会线索信息,可能会影响大众对其观点的创造性评价。本研究以物品非常规用途想法作为评价材料,考察了4类年龄信息对创造性观念评价的影响,以及相关刻板印象在其中的作用。结果发现,10岁左右年龄信息会提升被试的新颖性和适用性评分;30岁左右的信息提升了新颖性评分,但刻板印象强弱对评分变化不具有预测作用。这表明,对于领域一般性产品,有关创作者的刻板印象不易被激活并应用于创造性评价。     

What Makes an Idea Risky? The Relations between Perceptions of Idea Novelty,Usefulness, and Risk

Individuals and organizations frequently tout creative ideas as a desirable goal, and yet, creative ideas are frequently rejected. Creativity researchers have often suggested that creative ideas are rejected because they are perceived as riskier due to their inherent novelty or originality. Although this assumption is prevalent, we are unaware of any empirical research directly examining the relations between perceptions of novelty and risk. We provide an empirical test of this assumption in two studies in which participants rate the novelty, usefulness, and riskiness of ideas. Across both studies, we find consistent support for the idea that usefulness, rather than novelty, has the strongest relation with risk perceptions. We also find some evidence that novelty and usefulness interact to predict perceptions of risk. Additionally, in Study 2, we find that usefulness has the strongest relation with willingness to invest and buy a product. The findings of this study suggest that the bias against creativity may be driven by the perceived usefulness of an idea, rather than its novelty, such that ideas with lower usefulness are perceived to be riskier.     

Applying the SIDE model to brainwriting: The impact of intergroup comparison and anonymity on creative performance

According to the Social Identity model of Deindividuation Effects, intergroup comparison under anonymity accentuates social identity salience, potentially increasing motivation to work for one's group. The present experiment aimed to examine whether intergroup comparison and anonymity could boost creative performance in a brainwriting task. Sixty participants, randomly assigned to groups, wrote their ideas on sticky notes of the same (anonymity) or different color (individuation). To reinforce social identity salience, half the groups were told that their performance would be compared with other groups. As predicted, anonymity and intergroup comparison boosted both the number of nonredundant ideas produced by group members (fluency), and diversity of ideas pertaining to different categories (flexibility). By contrast, when social identity was not salient, anonymity led to an increase in the originality of ideas.     

新颖性寻求对创造性行为表现的影响：语义网络的中介作用

研究采用物品多用途任务、中文复合远距离联想任务和汉语双字词词对相关性判断任务,考察新颖性寻求特质水平对创造性表现的影响,探明语义网络在其中的作用。结果发现：（1）高新颖性寻求个体在物品多用途任务中有更高的新颖性得分,而在中文复合远距离联想任务中与低新颖性寻求个体表现一致;（2）在低相关词对判断时,高新颖性寻求个体反应时更短;（3）低相关词对判断反应时在新颖性寻求对创造性行为表现的影响中起部分中介作用。本研究结果预示着,新颖性寻求特质有利于个体建构形成能快速激活远距离信息的语义网络,进而促进其创造性行为表现。     

Creative Metacognitive Feelings as a Source of Information for Creative Self-efficacy,Creativity Potential,Intrapersonal Idea Selection,and Task Enjoyment

Creativity scholars try to untangle the commonalities and differences between creative self-beliefs: creative self-efficacy, creative self-concept, creative metacognition, and creative role identity. While these efforts are already contributing significantly, we would like to suggest that for creative metacognition, we need to go beyond the assessment of confidence beliefs and regulation and include creative metacognitive feelings and intrapersonal idea selection as two additional components. To test the validity of our proposition, this study examined the influence of creative metacognitive feelings on creative self-efficacy, creative potential, accurate intrapersonal idea selection (agreement between individuals’ selection of their most creative idea and two independent judges’ selection of the participants’ best idea), and task enjoyment. To elicit metacognitive feelings, participants were randomly assigned to remember and write down two or six instances in their lives in which they generated novel and useful ideas that helped solve a problem. Participants then completed a questionnaire assessing creative self-efficacy, ease of recall as a proxy of metacognitive feelings, performance on a divergent thinking task, and task enjoyment. Results showed an indirect influence of recalling fewer examples on creative self-efficacy through its influence on metacognitive feelings. Metacognitive feelings then had an indirect influence, through creative self-efficacy, on creative potential and task enjoyment.     

Recognizing creative leadership: Can creative idea expression negatively relate to perceptions of leadership potential?

Drawing on and extending prototype theories of creativity and leadership, we theorize that the expression of creative ideas may diminish judgments of leadership potential unless the charismatic leadership prototype is activated in the minds of social perceivers. Study 1 shows that creative idea expression is negatively related to perceptions of leadership potential in a sample of employees working in jobs that required creative problem solving. Study 2 shows that participants randomly instructed to express creative solutions during an interaction are viewed as having lower leadership potential. A third scenario study replicated this finding showing that participants attributed less leadership potential to targets expressing creative ideas, except when the “charismatic” leader prototype was activated. In sum, we show that the negative association between expressing creative ideas and leadership potential is robust and underscores an important but previously unidentified bias against selecting effective leaders.     

愤怒情绪对不同类型恶意创造力表现的影响

个体的恶意创造力主要体现在伤害、欺骗与捉弄他人三方面。本研究旨在考察愤怒情绪对上述三类恶意创造力表现的影响及作用路径。研究设计了愤怒、恐惧和中性三种情绪诱发条件（后两者分别作为愤怒情绪的消极和中性情绪对照）,以考察不同情绪状态下个体在三类恶意创造力表现上的差异。结果发现,对于伤害和欺骗他人,愤怒情绪诱发组在观点流畅性、新颖性和伤害性上均高于中性情绪诱发组;而对于捉弄他人,愤怒情绪诱发组仅在观点流畅性和新颖性上高于中性情绪诱发组。内隐攻击性中介了愤怒情绪对三类恶意创造力表现的影响,而情绪唤醒度仅中介了愤怒情绪对伤害他人恶意创造力表现的影响。上述结果表明,内隐攻击性是愤怒情绪促进不同类型恶意创造力的通用路径,而情绪唤醒度是愤怒情绪促进伤害他人恶意创造力的特异路径。     

Creativity and Confucianism Among American and Korean Educators

The purpose of this study was to examine differences in creative styles and Confucian ideas between Koreans and Americans and to examine the relationship between creativity and Confucianism. A total number of 579 educators (227 American and 352 Korean) participated in this study. Eastern-Western Perspective Scale was used to measure participants’ level of Confucianism and the Torrance Tests of Creative Thinking-Figural was used to measure participants’ level of creative potential. The results indicate that Koreans have strikingly more Confucian ideals than Americans, whereas Americans have more creative strengths and are more adaptively creative than Koreans. The results also indicate higher levels of Confucianism relate to lower levels of creativity. The Confucian elements that show negative relationships with creativity are suppression of expression, gender inequality, gender role expectations, and filial piety.     

Facilitating Creative Idea Selection: The Combined Effects of Self-Affirmation,Promotion Focus and Positive Affect

Generating creative ideas in a brainstorm session `is a crucial part of innovation. However, for actual implementation, the most creative ideas must be selected from a pool of ideas. To date, idea selection has remained relatively unexplored and validated instruments to measure idea selection performance are not systematically employed. This study aimed to improve creative idea selection performance in a field study. In this study, an idea pool of 18 ideas was used, and participants had to select the 5 most creative ideas from the idea pool. Right before participants performed the idea selection task, in the experimental condition, a promotion focus and positive affect was induced in combination with a self-affirmation task. Participants in the control condition performed corresponding filler tasks. The selection of the 5 most creative ideas from the idea pool of 18 ideas was performed individually. Participants in the experimental condition selected ideas that were more creative than did participants in the control condition. These findings provide first evidence that the selection of creative ideas can be enhanced through a combined induction of promotion-focus, positive mood and self-affirmation.     

Unraveling Effects of Novelty on Creativity

Novelty is inherent to creative processes. A positive effect of novelty on creative task performance was therefore predicted. However, creativity can benefit from divergent, as well as convergent thinking. Subsequently, novelty may benefit creative performance when divergent thinking is required, but it could inhibit creative performance when convergent thinking is required. In Study 1, participants were primed with novelty or familiarity, and performed a creativity task that required divergent thinking. Results showed a beneficial effect of novelty priming on originality of the answers. In Study 2, a creativity task that required convergent thinking was framed as novel, familiar, or neutral. Results showed an inhibitory effect of novelty on creativity. Results are related to information processing styles, and implications for creativity and novelty research are discussed.     

The selection of creative ideas after individual idea generation: Choosing between creativity and impact

It is commonly assumed that successful innovation depends on creative idea generation: the more ideas are generated, the higher the probability of selecting a very good idea should be. However, research has shown that people do not perform optimally at idea selection and that ideational output may not contribute much to creative idea selection. The present studies aim to explain this phenomenon. We identified the strong tendency of our participants to select feasible and desirable ideas, at the cost of originality, as the main reason for their poor selection performance. Two manipulations of participants' processing of the available ideas (exclusion instructions and quality ratings) had no effect on selection effectiveness. In contrast, explicitly instructing participants to select creative or original ideas did improve selection effectiveness with regard to idea originality, but at the same time decreased participants' satisfaction and the rated effectiveness of chosen ideas. Results are discussed in relation to an effectiveness‐originality trade off.     

愤怒情绪对恶意创造力的影响及调节策略

以两个实验考察愤怒情绪对恶意创造力表现的影响及作用路径, 并探究调节愤怒情绪对削弱恶意创造力表现的效应。实验1比较愤怒、悲伤、中性情绪下个体恶意创造力表现的差异, 发现愤怒情绪下个体生成更多、更新颖的恶意观点, 情绪唤醒度和内隐攻击性中介了愤怒对恶意创造力表现的影响。实验2探究不同情绪调节策略(认知重评、表达抑制)如何影响愤怒个体的恶意创造力表现, 发现认知重评组和表达抑制组的恶意创造力表现比无策略的控制组水平更低, 情绪唤醒度和内隐攻击性中介了两种情绪调节策略对个体恶意创造力表现的影响。上述结果表明, 愤怒情绪通过提升内隐攻击性和情绪唤醒度进而促进个体恶意创造力表现, 而认知重评和表达抑制策略可作为削弱愤怒个体的恶意创造力表现的有效策略。     

Creativity: Intrapersonal and Interpersonal Selection of Creative Ideas

Creative idea selection—the selection of the most creative idea(s) from available ideas—is an important yet understudied topic. Creative idea selection can be performed by the idea generator (i.e., intrapersonal selection) or by another person (i.e., interpersonal selection). In the current research, we examined whether these two types of selection lead to different levels of performance. Participants generated six creative ideas to solve a societal problem. Thereafter, two selection tasks—intrapersonal selection and interpersonal selection—were performed. During intrapersonal selection, the idea generator selected the most creative idea from his/her own ideas; during interpersonal selection, another person made the selection from the same ideas. We found no effect of intrapersonal and interpersonal selection on creative idea selection performance: People selected ideas of identical creativity, irrespective of whether that idea was from themselves or from others. Moreover, we replicated the earlier finding that people perform suboptimally at creative idea selection, failing to select ideas that were more creative than an average idea, for both intrapersonal and interpersonal selection.     

The Effects of Domain Knowledge and Instructional Manipulation on Creative Idea Generation

The experiment was designed to explore the effects of domain knowledge, instructional manipulation, and the interaction between them on creative idea generation. Three groups of participants who respectively possessed the domain knowledge of biology, sports, or neither were asked to finish two tasks: imagining an extraterrestrial animal and creating a new sport. Participants in each group were randomly assigned to one of three instructions, in order to encourage them to perform the tasks using a specific instance strategy (relying on specific instances), an abstract strategy (relying on abstract principles), or their habitual ways. Based on an analysis of the participants' verbal reports and their creations, the results suggested that domain knowledge enhanced the tendency to use the abstract strategy, and improved the originality and practicality of the generated ideas. Instructions also influenced the strategy participants used in creative idea generation. The instruction to use abstract principles brought forth the most original creations. Moreover, there was an interaction between domain knowledge and instructions. Encouraging participants to use the specific instance strategy blocked the knowledgeable people from developing novel ideas. Other factors, such as age, grade and gender, were found to be unrelated to either the originality or the practicality of the creations. The implications of the results were discussed in detail.     

Brainstorming,Brainstorming Rules and Decision Making

This study investigated the effect of brainstorming experience on the ability of groups to subsequently select the best ideas for implementation. Participants generated ideas either alone or in interactive groups and with either the regular brainstorming rules or with additional rules designed to further increase the number of ideas generated. All participants subsequently were asked to select their top five ideas in a group evaluation phase. Groups of individuals generating ideas in isolation (nominal groups) generated more ideas and more original ideas and were more likely to select original ideas during the group decision phase than interactive group brainstormers. Additional rules increased idea generation but not idea originality or idea selection.     

Making Group Brainstorming More Effective: Recommendations From an Associative Memory Perspective

Much literature on group brainstorming has found it to be less effective than individual brainstorming. However, a cognitive perspective suggests that group brainstorming could be an effective technique for generating creative ideas. Computer simulations of an associative memory model of idea generation in groups suggest that groups have the potential to generate ideas that individuals brainstorming alone are less likely to generate. Exchanging ideas by means of writing or computers, alternating solitary and group brainstorming, and using heterogeneous groups appear to be useful approaches for enhancing group brainstorming.     

Industrial and Biological Analogies Used Creatively by Business Professionals

The objective of this study was to test the effect of far-field industrial (i.e., man-made) versus biological analogies on creativity of business professionals from two organizations engaged in the idea generation phase of new product development. Psychological effects, as reflected in language use, were measured via computerized text analysis of transcribed audio recordings of ideation sessions. Effects on quality of product concepts generated by participants were measured via analysis of 15 judges’ multidimensional creativity ratings. Though psychological effects were undetectable, results suggest presenting new product development professionals with biological analogies as ideation stimulus increases novelty and may increase elegance of solutions generated. Presenting far-field industrial analogies increases relevance and effectiveness of solutions generated. This study serves as a source of evidence that biomimicry (design by analogy to biology) is an effective approach to product innovation. It also shows that there is an important role for far-field industrial analogies in stimulating ideas during new product development. A strategically designed brainstorming session should prime innovators with both far-field industrial and biological analogies to generate maximally creative ideas.     

Opening the Creative Mind of High Need for Cognitive Closure Individuals through Activation of Uncreative Ideas

Drawing on the integrative system theory of creativity combining the person, process, and press perspectives, this research offers the first evidence of how high-need-for-cognitive-closure (NFC) individuals’ creative mind can be opened up, by making them become more cognizant of uncreative ideas as consensually invalid solutions to creative problems. A validation study was conducted to first establish the utility of a newly developed chocolate design task. In the second study, half of the participants were made aware of conventional chocolate designs by drawing these designs before generating a revolutionized design of chocolate; the other half did not have to draw out the conventional designs first. Results confirmed that, given the opportunity to cognize uncreative solutions, high-NFC participants who had a higher creative ideation potential became the most creative. Their low-NFC counterparts, however, did not seem to benefit from the trigger of uncreative solutions. The implication that holding onto a chronic motive to attain cognitive closure or epistemic certainty is not necessarily detrimental to creative performance was discussed.     

Multicultural experience enhances creativity: the when and how

Many practices aimed at cultivating multicultural competence in educational and organizational settings (e.g., exchange programs, diversity education in college, diversity management at work) assume that multicultural experience fosters creativity. In line with this assumption, the research reported in this article is the first to empirically demonstrate that exposure to multiple cultures in and of itself can enhance creativity. Overall, the authors found that extensiveness of multicultural experiences was positively related to both creative performance (insight learning, remote association, and idea generation) and creativity-supporting cognitive processes (retrieval of unconventional knowledge, recruitment of ideas from unfamiliar cultures for creative idea expansion). Furthermore, their studies showed that the serendipitous creative benefits resulting from multicultural experiences may depend on the extent to which individuals open themselves to foreign cultures, and that creativity is facilitated in contexts that deemphasize the need for firm answers or existential concerns. The authors discuss the implications of their findings for promoting creativity in increasingly global learning and work environments.     

Positive mood enhances divergent but not convergent thinking

A positive mood enhances creative performance. We examined which type of creativity, divergent or convergent thinking, was enhanced by a positive mood. Half of the participants listened to happy music and thought about happy events (positive group). The other half listened to the Japanese Constitution (neutral group). Participants' emotional valence and arousal were measured before and after mood induction. All participants then engaged in a creative activity involving the generation of new names for rice. The results indicated that the positive group produced more divergent ideas than did the neutral group. On the other hand, the two groups did not differ with respect to the number of convergent ideas that were generated. We suggest that being in a positive mood facilitates flexible thinking and consequently leads to production of unconventional and atypical ideas.