Strategy compatibility: The time versus money effect on product evaluation strategies

We show that time priming leads consumers to adopt an alternative-based evaluation strategy, whereas money priming elicits the use of an attribute-based evaluation strategy. In Experiment 1, we used process tracing in Mouselab to test this proposition, and the results suggested that the effect of time versus money priming on the choice of product-evaluation strategy was mediated by a holistic versus piecemeal information-processing. The results of Experiments 2A and 2B showed that the use of time versus money priming to trigger the choice of an alternative-based versus attribute-based evaluation strategy may result in systematic preference reversals. Specifically, when time (versus money) was primed, the participants were found to be more likely to choose a product dominating on a verbally described (versus numerically described) attribute (Experiment 2A), and one dominating on a non-alignable (versus alignable) attribute (Experiment 2B).     

Suspicious spirits, flexible minds: when distrust enhances creativity

Intuitively, as well as in light of prior research, distrust and creativity appear incompatible. The social consequences of distrust include reluctance to share information, a quality detrimental to creativity in social settings. At the same time, the cognitive concomitants of distrust bear resemblance to creative cognition: Distrust seems to foster thinking about nonobvious alternatives to potentially deceptive appearances. These cognitive underpinnings of distrust hold the provocative implication that distrust may foster creativity. Mirroring these contradictory findings, we suggest that the social versus cognitive consequences of distrust have diverging implications for creativity. We address this question in Study 1 by introducing private/public as a moderating variable for effects of distrust on creativity. Consistent with distrust's social consequences, subliminal distrust (vs. trust) priming had detrimental effects on creative generation presumed to be public. Consistent with distrust's cognitive consequences, though, an opposite tendency emerged in private. Study 2 confirmed a beneficial effect of distrust on private creative generation with a different priming method and pointed to cognitive flexibility as the mediating process. Studies 3 and 4 showed increased category inclusiveness versus increased remote semantic spread after distrust priming, consistent with enhanced cognitive flexibility as a consequence of distrust. Taken together, these results provide evidence for the creativity-enhancing potential of distrust and suggest cognitive flexibility as its underlying mechanism.     

金钱概念对消费者独特性需求的影响研究

本研究探讨了金钱概念对消费者独特性需求的影响。通过三个实验,实验1研究表明启动金钱概念的消费者在进行产品选择时反从众需求更强烈;实验2研究表明金钱的丰富程度会调节金钱概念对消费者创新性选择的影响,金钱富有启动组选择独特性产品的比例要显著高于金钱缺乏启动组和控制组;实验3研究表明金钱概念对消费者独特性需求的影响是通过社交距离的中介作用完成的,启动金钱概念的消费者会感知到更远的社交距离,进而产生更强烈的独特性需求。     

创造性思维能力高、低大学生特性负启动效应的实验研究

本研究采用问卷法筛选出创造性思维能力高、低大学生作为被试,利用负启动实验范式考察两组大学生特性负启动效应的异同,探讨汉字特性负启动效应与创造性思维的关系。结果发现：低创造性思维能力组大学生具有显著的特性负启动效应,而高创造性思维能力组大学生则没有产生明显的特性负启动效应。     

The Effects of Zhongyong Thinking Priming on Creative Problem‐Solving

Zhongyong thinking is a common approach adopted by Chinese people to solve problems encountered in life and work. Based on the four modes of zhongyong thinking proposed by Pang (Social Sciences in China, 1, 1980, 75), this study chooses the “neither A nor B” form, which represents the “mean” (中) characteristics of zhongyong thinking, called eclectic thinking, and the “both A and B” form, which reflects the “harmony” (和) feature, called integrated thinking. This study primed eclectic thinking and integrated thinking, respectively, through self‐compiled problem situations, and 150 college students and postgraduates students were the participants. Experiment 1 explored the role of the priming of zhongyong thinking in three classic creative thinking tasks: a divergent thinking test, remote association test, and insight problem‐solving test. Experiment 2 further examined the effect of priming of zhongyong thinking on “market investment problems” with higher ecological validity. The findings show that priming integrated thinking can improve remote associates test performance and promote creative solutions to market investment problems, but there is no significant impact on the scores of divergent thinking test and insight problem‐solving; priming eclectic thinking has no significant impact on any of the subsequent creative tasks. This study shows that integrated thinking primes cognitive processing related to information association and information integration, promoting subsequent creative tasks.     

Temporal construal effects on abstract and concrete thinking: consequences for insight and creative cognition

Six studies investigate whether and how distant future time perspective facilitates abstract thinking and impedes concrete thinking by altering the level at which mental representations are construed. In Experiments 1-3, participants who envisioned their lives and imagined themselves engaging in a task 1 year later as opposed to the next day subsequently performed better on a series of insight tasks. In Experiments 4 and 5 a distal perspective was found to improve creative generation of abstract solutions. Moreover, Experiment 5 demonstrated a similar effect with temporal distance manipulated indirectly, by making participants imagine their lives in general a year from now versus tomorrow prior to performance. In Experiment 6, distant time perspective undermined rather than enhanced analytical problem solving.     

Mental set and creative thought in social conflict: threat rigidity versus motivated focus

According to the traditional threat-rigidity reasoning, people in social conflict will be less flexible, less creative, more narrow-minded, and more rigid in their thinking when they adopt a conflict rather than a cooperation mental set. The authors propose and test an alternative, motivated focus account that better fits existing evidence. The authors report experimental results inconsistent with a threat-rigidity account, but supporting the idea that people focus their cognitive resources on conflict-related material more when in a conflict rather than a cooperation mental set: Disputants with a conflict (cooperation) set have broader (smaller) and more (less) inclusive cognitive categories when the domain of thought is (un)related to conflict (Experiment 1a-1b). Furthermore, they generate more, and more original competition tactics (Experiments 2-4), especially when they have low rather than high need for cognitive closure. Implications for conflict theory, for motivated information processing, and creativity research are discussed.     

Unraveling Effects of Novelty on Creativity

Novelty is inherent to creative processes. A positive effect of novelty on creative task performance was therefore predicted. However, creativity can benefit from divergent, as well as convergent thinking. Subsequently, novelty may benefit creative performance when divergent thinking is required, but it could inhibit creative performance when convergent thinking is required. In Study 1, participants were primed with novelty or familiarity, and performed a creativity task that required divergent thinking. Results showed a beneficial effect of novelty priming on originality of the answers. In Study 2, a creativity task that required convergent thinking was framed as novel, familiar, or neutral. Results showed an inhibitory effect of novelty on creativity. Results are related to information processing styles, and implications for creativity and novelty research are discussed.     

金钱概念激活与金钱功能偏好对自我损耗后利他的影响

金钱启动能够提高自我损耗后个体的利他,而金钱功能也可能对损耗后个体利他产生不可忽视的影响。实验让处于自我损耗状态的被试数金钱或白纸,然后测量其利他水平及其对金钱功能的内隐偏好。结果证实了金钱启动的积极效应。此外,在数金钱和数白纸两种条件下,金钱象征性功能偏好对自我损耗后个体利他的效应是相反的。这表明,激活金钱概念与偏好金钱象征性功能都有可能补偿自我损耗后的消极影响,但两者的补偿作用是相互独立的。     

When is all understood and done? The psychological reality of the recognition point

Using lexical decision, the effects of primes of different length on spoken word recognition were evaluated in three partial repetition priming experiments. Prime length was determined via gating (Experiments 1a and 2a). It was shorter than, equivalent to, or longer than the recognition point (RP), or a complete word. In Experiments 1b and 1c, priming increased with prime length and was independent of reaction time. The influence of sensory information following the RP was investigated in Experiment 2b. Latencies decreased with increasing prime length, but priming decreased only for complete words. RP and complete words have a special status. Lexical representations are activated to different degrees at the RP and at word offset.     

The effects of nonconsciously priming emotion concepts on behavior

Current empirical evidence regarding nonconsciously priming emotion concepts is limited to positively versus negatively valenced affect. This article demonstrates that specific, equally valenced emotion concepts can be nonconsciously activated, remain inaccessible to conscious awareness, and still affect behavior in an emotion-specific fashion. In Experiment 1A, participants subliminally primed with guilty emotion adjectives showed lower indulgence than did participants subliminally primed with sad emotion adjectives; even after the addition of a 5-min time delay, these results were replicated in Experiment 1B. Participants in the different priming conditions showed no differences in their subjective emotion ratings and were unaware of the emotion prime or concept activation. Experiments 2A and 2B replicated these findings using a helping measure, demonstrating that individuals primed with guilt adjectives show more helping than do individuals primed with sadness adjectives. In all studies, effects were moderated by individuals' specific emotion-response habits and characteristics.     

Repetition priming in task switching: Do the benefits dissipate?

In task-switching research, one process that has been implicated as a possible source of switch cost is repetition priming. In four experiments, an examination was made of the claim that repetition priming dissipates over the interval between trials and thereby causes switch cost to decrease with increases in the response-cue interval (RCI). In Experiments 1 and 2, RCI was manipulated within participants, producing the standard RCI effect on switch cost. In Experiments3 and 4, RCI was manipulated between participants and had no effect on switch cost. The role of experimental design and the mixed pattern of effects on switch and repeat trials in Experiments1 and 2 suggest that a passive architectural process such as priming dissipation is not responsible for the RCI effect on switch cost. Repetition priming may still be responsible for some or all of switch cost, but it appears to be more stable over time than was previously thought.     

Seventh Graders' Academic Achievement,Creativity, and Ability to Construct a Cross‐domain Concept Map — A Brain Function Perspective

This study proposes an interactive model of cross‐domain concept mapping with an emphasis on brain functions, and it further investigates the relationships between academic achievement, creative thinking, and cross‐domain concept mapping. Sixty‐nine seventh graders participated in this study which employed two 50–minute instructional sessions. The findings suggest that (a) the seventh graders may lack the awareness or ability to integrate knowledge and make connections between their learning and life experiences; (b) creative thinking, academic learning and concept mapping share similar capacities; and (c) cross‐domain concept mapping, which fosters cross‐domain information integration and connections between learning and life experiences, can be an efficient mental tool in understanding a student's creative thinking and academic learning.     

才思泉涌“举步”间：体育运动对创造性思维的影响

创造性思维是运用独特且新颖的观点解决问题的思维形式,发散与聚合思维是两种常见的类型。体育运动对发散与聚合思维具有不同的影响,且受到运动强度、方式、时长以及个体差异等因素的调节。目前解释体育运动如何影响创造性思维的理论有情绪假说、执行功能假说与身心隐喻理论。未来的研究需要在进一步重视研究规范性的基础上,加强神经科学研究并拓宽群体覆盖面,关注体育运动与创造性成就的关系,为开具创造性思维运动处方提供有力的科学支持。     

Personal Characteristics that Distinguish Creative Scientists from Less Creative Scientists

What are the personal characteristics that distinguish the creative scientist from the less creative scientist? This study used the concept of implicit theory in a four‐part study of scientists and graduate students in science. In the first part, we collected 1382 adjective words that describe the personal characteristics of the creative scientist from 354 scientists. In the second part of the study, 542 additional scientists assessed these adjectives. We determined that the personal characteristics of the creative scientist fit into four factors: personality, thinking ability, research ability, and uniqueness. In the third part of the study, we found that the concepts of thinking ability and uniqueness would positively predict 221 graduate students' self‐perceived creativity, and research ability would positively predict their creative motivation. The last part of the study involved having 283 creative scientists and 264 less creative scientists from 30 research institutions rated by three colleagues on the above four factors. A logistic regression found that thinking ability was best able to identify creative scientists while personality best predicted less creative scientists.     

Conceptual and physical object qualities contribute differently to motor affordances

Priming studies have demonstrated that an object’s intrinsic and extrinsic qualities (size, orientation) influence subsequent motor behavior thus suggesting that these object qualities ‘afford’ actions that are congruent with the prime. We present four experiments that aim to evaluate the relative effect of conceptual and physical object qualities on action priming. In Experiment 1 equally graspable known and unknown tools are presented as primes. In Experiment 2 the primes depict high versus low graspable unfamiliar tools, and in Experiments 3 and 4 we present simple graspable shapes versus high graspable unfamiliar or familiar tools respectively. In all experiments the (unrelated) task consists of a timed motor response to the direction of a centrally placed arrow that is superimposed on the prime. Whereas tool familiarity reveals no significant difference on reaction time (Exp 1), responses to high graspable unfamiliar tools (Exp 2) and simple graspable shapes (Exps 3 and 4) are significantly faster. We conclude that motor affordances are most readily determined by object qualities that depend on the object’s physical appearance provided by visual information. Conceptual information about the stimuli, such as semantic category or stored knowledge about its function and associated movements, does not appear to produce detectable effects of action priming in this paradigm.     

艺术设计中创造性思维的fMRI研究：一项基于智能CAD的探索

本项工作尝试将人类思维的神经生物学基础研究与人工智能的研究成果相结合, 利用类比生成模型的原理, 开发了一个计算机辅助设计系统“多源类比人脸生成系统”, 并运用此平台开展了fMRI实验, 对人类大脑创造性思维的神经生物学机制进行了探索。实验采用open-ends模式下的“design task”和problem solving模式下的“control task”作为对照, 共采得15名健康成人被试的有效数据。数据结果显示design task与control task相比更为显著地激活了内侧前额叶、额中回、右侧颞上回、前扣带回、双侧海马、楔前叶这些脑区。综合以往研究推测, 内侧前额叶可能更多地与即兴自由创作中对自我信息的表征有关, 颞叶可能与不断产生和输出新颖性的观点有关, 边缘系统则可能主要与创造性活动中的动力驱动作用有关。总的来说, 创造性思维是多个脑区同时参与的高度分布式加工的结果。     

The unique consequences of feeling lucky: Implications for consumer behavior

Cognitive priming procedures were used to identify the unique effects that luck-related concepts have on consumer behavior. The effects of these concepts could theoretically influence behavior through the elicitation of positive affect or via temporary changes in participants' self representations of how lucky they feel. An initial experiment showed that priming Asian consumers with lucky numbers independently influenced both their perceptions of personal luck and the positive affect they reported experiencing. Subsequent experiments, however, showed that the effect of these primes on consumer behavior was mediated by momentary changes in how lucky people felt (i.e. changes in the self concept) rather than by the positive affect they were experiencing at the time. Exposing consumers to lucky numbers influenced their estimates of how likely they were to win a lottery (Experiment 2), their willingness to participate in such a lottery (Experiment 4), their evaluations of different promotional strategies (Experiment 3), and also the amount of money they were willing to invest in different financial options (Experiment 4). The effect of luck on behavior was also moderated by a person's regulatory focus.     

Affective priming with subliminally presented pictures.

Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately preceded positive or negative target pictures (Experiment 1) or words (Experiments 2 & 3). Evaluative categorization responses to these target stimuli were significantly influenced by the valence of the prime. First, it was demonstrated that high anxious participants were selectively slowed when the subliminally presented prime was negative (Experiments 1 & 2). Second, the affective congruence between primes and targets also exerted an influence on the responses, but in a direction that is opposite to what is typically observed in affective priming research. These reverse priming effects are situated within a series of recent similar findings, and implications for theories of affective priming are discussed.     

Assessment of associative relations in alzheimer's disease: Evidence for preservation of semantic memory

Abstract

Semantic priming was assessed in Alzheimer's disease (AD), elderly control, and young control subjects with three lexical decision, continuous priming experiments. the stimuli were intracategory, associated pairs in Experiments 1 and 2 and varied types of associated pairs in Experiment 3. AD priming effects were equal to those of elderly control subjects; elderly and young control priming effects were also equal. We interpret this as evidence for the relative preservation of the semantic memory network in early AD, as in normal aging, at least to the extent necessary for normal access of concept nodes and normal automatic spreading activation between concept nodes. In a final study (Experiment 4) knowledge of the associations between the targets and related primes used in Experiments 1 and 2 was explicitly assessed; 20 out of 22 AD subjects showed perfect or close to perfect performance.