Social influence effects on automatic racial prejudice.

Although most research on the control of automatic prejudice has focused on the efficacy of deliberate attempts to suppress or correct for stereotyping, the reported experiments tested the hypothesis that automatic racial prejudice is subject to common social influence. In experiments involving actual interethnic contact, both tacit and expressed social influence reduced the expression of automatic prejudice, as assessed by two different measures of automatic attitudes. Moreover, the automatic social tuning effect depended on participant ethnicity. European Americans (but not Asian Americans) exhibited less automatic prejudice in the presence of a Black experimenter than a White experimenter (Experiments 2 and 4), although both groups exhibited reduced automatic prejudice when instructed to avoid prejudice (Experiment 3). Results are consistent with shared reality theory, which postulates that social regulation is central to social cognition.     

Effects of racial prejudice and race of target on aggression

Three studies were conducted to investigate the relationship between prejudice and physical aggression using the competitive reaction time paradigm. In Study 1, high and low prejudiced subjects competed against either a black or white opponent. The race of the opponent did not differentially affect the aggressive behavior of either high or low prejudiced subjects. In Study 2, high prejudiced subjects were confronted with a competitor who behaved in a nonaggressive fashion. Under these conditions, the high prejudiced subjects attacked the black target more than the white target. In Study 3, high prejudiced subjects competed against an opponent who communicated nonaggressive intentions. The subjects behaved in a nonaggressive manner toward both the black and the white target. It was proposed that prejudice facilitates indiscriminate aggression in the presence of a clear threat and selective aggression in the presence of ambiguous threat.     

Mimicry reduces racial prejudice

Humans are empathic animals. We automatically match other people's motor responses, allowing us to get “under the skin” of other people. Although this perception–action-coupling—a form of motor resonance—occurs spontaneously, this happens less readily with the outgroup (vs. the ingroup) and for those high (vs. low) in prejudice. Thus, prejudice diminishes our tendency to resonate with the outgroup. Here we suggest that the reverse is also possible—that resonating with the actions of an outgroup member can reduce prejudice. We predict, in other words, that explicitly mimicking the outgroup can reduce prejudice. Participants watched a 140-second video depicting actors repeatedly reaching for and drinking from a glass of water. They passively watched a video with Black actors; watched the video and mimicked the Black actors; or watched and mimicked a video with actors from their ingroup. Participants then completed the Affect Misattribution Procedure (Payne, Cheng, Govorun, & Stewart, 2005), a measure of implicit anti-Black prejudice, and an explicit symbolic racism measure. Results indicate that the outgroup-mimicry group had similar implicit preference for Blacks and Whites, unlike the other two groups, which preferred Whites over Blacks. The outgroup-mimicry group also reported less explicit racism towards Blacks than the ingroup-mimicry group, but no less than the ingroup-observation group. Mimicking specific outgroup members, therefore, reduces implicit, and possibly explicit, bias against the outgroup more generally.     

Cognitive costs of exposure to racial prejudice

This study examined how encountering racial prejudice affects cognitive functioning. We assessed performance on the Stroop task after subjects reviewed job files that suggested an evaluator had made nonprejudiced, ambiguously prejudiced, or blatantly prejudiced hiring recommendations. The cognitive impact of exposure to ambiguous versus blatant cues to prejudice depended on subjects' racial group. Black subjects experienced the greatest impairment when they saw ambiguous evidence of prejudice, whereas White subjects experienced the greatest impairment when they saw blatant evidence of prejudice. Given the often ambiguous nature of contemporary expressions of prejudice, these results have important implications for the performance of ethnic minorities across many domains.     

Reducing automatically activated racial prejudice through implicit evaluative conditioning

The authors report a set of experiments that use an implicit evaluative conditioning procedure to reduce automatically activated racial prejudice in White participants in a short period and with relatively few trials. Experiment 1 demonstrated that participants were unaware of the repeated conditioned stimulus-unconditioned stimulus (CS-US) pairings of Black-good and White-bad. In Experiment 2, the procedure was found to be effective in reducing prejudice as indicated by an evaluative priming measure of automatically activated racial attitudes. In Experiment 3, this reduction in prejudice was found to persist throughout a 2-day separation between the conditioning procedure and the administration of the dependent measure. The implications of the present findings for the persistence of automatically activated racial prejudice are discussed.     

Social power increases implicit prejudice

The effects of power on implicit and explicit attitudes towards racial groups were examined. In Study 1, participants who had power showed a stronger facilitation of positive words after exposure to White faces, and negative words after exposure to Black faces, compared to participants who did not have power. In Study 2, powerful participants, compared to controls and powerless participants, showed more positive affective responses to Chinese pictographs that followed White compared to Black faces. Power did, however, not affect explicit racial attitudes. In Study 3, powerful participants showed greater racial prejudice toward Arabs in an Implicit Association Test than did powerless participants. This effect was driven by the power of the perceiver rather than the power of the target. Implications of these findings are discussed.     

Multisensory stimulation with other-race faces and the reduction of racial prejudice

This study investigated whether multisensory stimulation with other-race faces can reduce racial prejudice. In three experiments, the faces of Caucasian observers were stroked with a cotton bud while they watched a black face being stroked in synchrony on a computer screen. This was compared with a neutral condition, in which no tactile stimulation was administered (Experiment 1 and 2), and with a condition in which observers’ faces were stroked in asynchrony with the onscreen face (Experiment 3). In all experiments, observers experienced an enfacement illusion after synchronous stimulation, whereby they reported to embody the other-race face. However, this effect did not produce concurrent changes in implicit or explicit racial prejudice. This outcome contrasts with other procedures for the reduction of self-other differences that decrease racial prejudice, such as behavioural mimicry and intergroup contact. We speculate that enfacement is less effective for such prejudice reduction because it does not encourage perspective-taking.     

Controlling racial prejudice: social-cognitive goals affect amygdala and stereotype activation

The malleability of stereotyping matters in social psychology and in society. Previous work indicates rapid amygdala and cognitive responses to racial out-groups, leading some researchers to view these responses as inevitable. In this study, the methods of social-cognitive neuroscience were used to investigate how social goals control prejudiced responses. Participants viewed photographs of unfamiliar Black and White faces, under each of three social goals: social categorization (by age), social individuation (vegetable preference), and simple visual inspection (detecting a dot). One study recorded brain activity in the amygdala using functional magnetic resonance imaging, and another measured cognitive activation of stereotypes by lexical priming. Neither response to photos of the racial out-group was inevitable; instead, both responses depended on perceivers' current social-cognitive goal.     

Intergroup contact buffers against the intergenerational transmission of authoritarianism and racial prejudice

The present study focused on the buffering role of positive intergroup contact in the intergenerational transmission of authoritarianism and racial prejudice in a sample of adolescents and one of their parents. In accordance with our expectations, adolescents’ intergroup contact experiences moderated the mediated relationships between parental authoritarianism and adolescents’ prejudice, both via adolescents’ authoritarianism and via parental prejudice. These relationships were stronger among adolescents with lower, rather than higher, levels of intergroup contact. We conclude that intergroup contact buffers the indirect relationship between parents’ authoritarianism and adolescents’ racial prejudice and therefore constitutes a promising means of reducing the intergenerational transmission of prejudice.     

The relationship between parental racial attitudes and children’s implicit prejudice

Although many researchers assume that implicit racial attitudes develop via exposure to prejudicial socializing agents (e.g., parents, peers, and the media) starting in childhood, there is a dearth of research on implicit attitudes in children. This study looks at the effect of one socializing agent—parents—on children’s or implicit racial prejudice. Specifically, we examine Allport’s (1954) contention that children’s identification with their parents moderates the intergenerational transmission of prejudice. Fourth- and fifth-grade children completed measures of implicit and explicit pro-White/anti-Black prejudice, as well as a survey assessing child-parent identification. Parents completed a survey that measured their attitudes toward Blacks. As hypothesized, we found greater correspondence between parents’ prejudice and children’s prejudice among children who were highly identified with their parents than less identified children.     

Perspective taking combats automatic expressions of racial bias

Five experiments investigated the hypothesis that perspective taking--actively contemplating others' psychological experiences--attenuates automatic expressions of racial bias. Across the first 3 experiments, participants who adopted the perspective of a Black target in an initial context subsequently exhibited more positive automatic interracial evaluations, with changes in automatic evaluations mediating the effect of perspective taking on more deliberate interracial evaluations. Furthermore, unlike other bias-reduction strategies, the interracial positivity resulting from perspective taking was accompanied by increased salience of racial inequalities (Experiment 3). Perspective taking also produced stronger approach-oriented action tendencies toward Blacks (but not Whites; Experiment 4). A final experiment revealed that face-to-face interactions with perspective takers were rated more positively by Black interaction partners than were interactions with nonperspective takers--a relationship that was mediated by perspective takers' increased approach-oriented nonverbal behaviors (as rated by objective, third-party observers). These findings indicate that perspective taking can combat automatic expressions of racial biases without simultaneously decreasing sensitivity to ongoing racial disparities.     

Effects of situational cues on prism-induced aftereffects

A test was made of the hypothesis that external stimuli present during exposure to lateral displacement of the visual field can serve as situational cues whose presence or absence will influence the magnitude of aftereffects manifested subsequent to adaptation resulting from the exposure. The results indicated that the relative aftereffects were significantly greater when thenondisplacing goggles were worn during the periods in which aftereffect measurements were taken than was the case when they were removed during these test periods. The finding that manipulation of certain cues, i.e., the restriction of the visual field, weight, etc., of the goggles, associated with the adaptation period can in part determine the size of observed aftereffects provides evidence in support of the notion that aftereffects can be conditioned to precisely given constellations of stimuli In addition, the need for caution in conceptualizing aftereffects as simply the persistence of adaptive shifts once visual displacement has been terminated is suggested.     

Predicting support for racial transformation policies: Intergroup threat,racial prejudice,sense of group entitlement and strength of identification

Policies and programs designed to challenge the effects of racial discrimination (such as affirmative action) are hotly contested. Factors which have been proposed to explain opposition to these policies include racial prejudice, group threat and self‐interest, and perceptions of intergroup justice. We report the results of two random national telephone surveys which tested a theoretically based model of the predictors of policy support in post‐apartheid South Africa. The results provided limited support for Blumer's group position model. Compensatory and preferential treatment policies had different underlying predictors: Violated entitlement featured in the models of compensatory policy attitudes, but not preferential treatment policy attitudes, where threat was the strongest predictor. In addition to threat and violated entitlement, policy attitudes among the black sample were related to ingroup identification but those of the white sample were related to prejudice. The effects of these variables were in the opposite directions for the two samples: Policy support was associated with strong ingroup identification and high levels of threat among the black sample (i.e. prospective beneficiaries of the transformation policies), but with low levels of prejudice and threat among the white sample. We conclude by considering the implications that these findings have for social change programs. Copyright © 2009 John Wiley & Sons, Ltd.     

Perspective taking and prejudice reduction: the mediational role of empathy arousal and situational attributions

This research was designed to examine whether perspective taking promotes improved intergroup attitudes regardless of the extent that stereotypic perceptions of outgroups are endorsed, as well as examining the mechanisms (attributional or empathy related) by which perspective taking motivates improved intergroup attitudes. Participants were presented with an interview segment where an African American interviewee discussed the difficulties experienced as a result of his membership in a negatively stereotyped group. Materials were presented in a 2 (perspective taking: other focused or objective focused) × 2 (target stereotypicality: confirming or disconfirming) between participants design. Findings revealed that the manipulation of target stereotypicality influenced subsequent stereotype endorsement; those exposed to a stereotype confirming target later endorsed more stereotypic perceptions of African Americans than did those exposed to a stereotype disconfirming target. However, perspective taking promoted improved intergroup attitudes irrespective of stereotypicality; those encouraged to adopt the perspective of the target later reported more favourable intergroup attitudes than did those who remained detached and objective listeners. Whereas empathy partially mediated the relation between perspective taking and intergroup attitudes, situational attributions were a stronger and more reliable mediator. Copyright © 2003 John Wiley & Sons, Ltd.     

Classical and modern racial prejudice: a study of attitudes toward immigrants in Sweden

In two studies we develop and validate a Classical — overt or direct — and a Modern — covert or subtle — Racial Prejudice Scale, concerning attitudes toward immigrants, for a Swedish (Scandinavian) context. Further, we examine whether these two forms of prejudice are distinguishable. Confirmatory factor analyses showed that, although highly correlated, classical and modern racial prejudice are distinguishable. This conclusion was also supported by various construct validations. The findings are discussed in relation to other studies that compare the content and structure of modern and classical racism. Copyright © 2000 John Wiley & Sons, Ltd.     

Confronting prejudice (literally): reactions to confrontations of racial and gender bias

Participants in two studies reported how they would feel, think, and behave after being confronted about either gender-biased or equivalent racial-biased responses. In Study 2, whether the confrontation was from a target group member (Black or female) or nontarget (White or male) group member was manipulated. Regardless of confronter status, allegations of racial bias elicited more guilt and apologetic-corrective responses and greater concern over having offended the confronter than similar confrontations of gender bias, which elicited more amusement. Target confrontations elicited less guilt but greater discomfort than nontarget confrontations and were associated with feelings of irritation and antagonism among more prejudiced participants. In addition, participants perceived a target's confrontation as more of an overreaction than the same confrontation from a nontarget. The implications of these findings for prejudice-reduction efforts are discussed.     

Understanding the relations between different forms of racial prejudice: a cognitive consistency perspective

Research on racial prejudice is currently characterized by the existence of diverse concepts (e.g., implicit prejudice, old-fashioned racism, modern racism, aversive racism) that are not well integrated from a general perspective. The present article proposes an integrative framework for these concepts employing a cognitive consistency perspective. Specifically, it is argued that the reliance on immediate affective reactions toward racial minority groups in evaluative judgments about these groups depends on the consistency of this evaluation with other relevant beliefs pertaining to central components of old-fashioned, modern, and aversive forms of prejudice. A central prediction of the proposed framework is that the relation between "implicit" and "explicit" prejudice should be moderated by the interaction of egalitarianism-related, nonprejudicial goals and perceptions of discrimination. This prediction was confirmed in a series of three studies. Implications for research on prejudice are discussed.