Automatic contrast: Evidence that automatic comparison with the social self affects evaluative responses

The aim of the present research was to investigate whether unconsciously presented affective information may cause opposite evaluative responses depending on what social category the information originates from. We argue that automatic comparison processes between the self and the unconscious affective information produce this evaluative contrast effect. Consistent with research on automatic behaviour, we propose that when an intergroup context is activated, an automatic comparison to the social self may determine the automatic evaluative responses, at least for highly visible categories (e.g. sex, ethnicity). Contrary to previous research on evaluative priming, we predict automatic contrastive responses to affective information originating from an outgroup category such that the evaluative response to neutral targets is opposite to the valence of the suboptimal primes. Two studies using different intergroup contexts provide support for our hypotheses.     

Affective priming with subliminally presented pictures.

Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately preceded positive or negative target pictures (Experiment 1) or words (Experiments 2 & 3). Evaluative categorization responses to these target stimuli were significantly influenced by the valence of the prime. First, it was demonstrated that high anxious participants were selectively slowed when the subliminally presented prime was negative (Experiments 1 & 2). Second, the affective congruence between primes and targets also exerted an influence on the responses, but in a direction that is opposite to what is typically observed in affective priming research. These reverse priming effects are situated within a series of recent similar findings, and implications for theories of affective priming are discussed.     

Preferences and inferences in encoding visual objects: a systematic comparison of semantic and affective priming

The authors systematically compared semantic and affective priming in five studies involving words and pictures. In Studies 1 (lexical decision task) and 2 (evaluation task), irrelevant short duration (200 ms) primes were briefly flashed before relevant targets. The authors orthogonally varied both the semantic and affective relations between primes and targets. In both studies, semantic priming but not affective priming was found. Study 3 revealed that the same stimuli can produce affective priming, but only when words come from a single semantic category. Studies 4 and 5 used pictures rather than words to examine automatic encoding tendencies. The results conceptually replicated those from Studies 1 and 2. In sum, the findings suggest that affective priming may be a relatively fragile phenomenon, particularly when the semantic properties of objects vary in a salient manner.     

When First Comes Love (or Lust): How Romantic and Sexual Cues Bias First Impressions in Online Social Networking

Three experimental studies (N = 286) tested how priming the concepts of sex or romance influence the way people perceive other social media users. Participants first completed a word-search task containing sexual (intercourse, lust), romantic (love, heart), or control words. Participants then evaluated a target’s sexual qualities and romantic qualities based on social media profiles, as well as rated their acceptance of the priming stimuli. Results suggested that sex primes led participants to judge targets as being more alluring, racy, and provocative, whereas romance primes led participants to judge targets as being more tender, sentimental, and kind. Both men and women found all primes to be equally acceptable content; women were not averse to these mainstream, non-explicit sexual stimuli. Findings are discussed in terms of viewing sex and romance as distinct, yet related networks of concepts and the need to disentangle sex, romance, and sexualized views of romance.     

When Sex Is on the Air: Impression Formation After Exposure to Sexual Music

The present study examines how young men and women, when primed with sexual cues in entertainment media, incorporate these cues into their first impressions of an unfamiliar target. Respondents (n = 188) were exposed to popular music either with or without sexual lyrics. Respondents in the sexual music condition recognized the sexual conveyance of that music. Respondents in the other condition rated the sexuality in their music as low. After exposure, respondents evaluated unknown targets—job applicants represented by their resumés. Sexual conveyance elevated ratings of sexual qualities attributed to the targets, suggesting sexual objectification of the targets. Sexual quality ratings then predicted evaluations of the targets’ merit, including knowledge and integrity. Although the association between sexual quality and overall merit ratings were positive for both men and women, men exhibited a significantly stronger association than women did. Findings support a postconscious automatic processing interpretation of media priming effects and corroborate prior observations that sexual media primes yield sexualized evaluations. Findings also suggest a need to measure initial affective responses to media primes, as different sexual depictions might trigger sexual thoughts with either a positive or negative connotation.     

What is a nice smile like that doing in a place like this? Automatic affective responses to environments influence the recognition of facial expressions

An affective priming paradigm with pictures of environmental scenes and facial expressions as primes and targets, respectively, was employed in order to investigate the role of natural (e.g., vegetation) and built elements (e.g., buildings) in eliciting rapid affective responses. In Experiment 1, images of environmental scenes were digitally manipulated to make continua of priming pictures with a gradual increase of natural elements (and a decrease of built elements). The primes were followed by presentations of facial expressions of happiness and disgust as to-be-recognized target stimuli. The recognition times of happy faces decreased and the recognition times of disgusted faces increased as the quantity of natural/built material present in the primes increased/decreased. The physical changes also influenced the evaluated restorativeness and affective valence of the primes. In Experiment 2, the primes used in Experiment 1 were manipulated in such a way that they were void of any recognizable natural or built elements but contained either similar colours or similar shapes as primes in Experiment 1. This time the results showed no effect of priming. These results were interpreted to give support for a view that the priming effect by environmental pictures is due to the primes representing environmental scenes and not due to the presence of certain low-level colour or shape information in the primes. In all, the present results provide evidence that perception of environmental scenes elicits automatic affective responses and influences recognition of facial expressions.     

Automatic non-associative semantic priming: episodic affective priming of naming responses

Affective priming for associatively unrelated prime-target pairs was investigated using (a) the naming task, (b) a short stimulus onset asynchrony (250 ms), and (c) primes that had acquired their affective connotation during a differential evaluative conditioning procedure. Despite the fact that the primes and the targets were related on the affective dimension only, significant priming emerged. This finding indicates that mere affective overlap is sufficient to produce automatic priming. As such, our results are in line with theoretical accounts of automatic priming that are based on semantic relatedness.     

Affect Is Greater Than,Not Equal to,Condition: Condition and Person Effects in Affective Priming Paradigms

Affective primes may impact ensuing behavior through condition and person effects. However, previous research has not experimentally disentangled these two sources of influence in affective priming paradigms. In the current research, we simultaneously examine the influence of condition factors, in terms of prime valence, and person factors, in terms of affect reactivity and personality. In both studies, undergraduate participants (total N = 174) were primed with either positive or negative affective stimuli (words, Study 1; pictures, Study 2) prior to judging the likability of a neutral target (Arabic characters, Study 1; inkblots, Study 2). Although we did observe between‐condition differences for positive and negative primes, person‐level effects were more consistent predictors of target ratings. Affect reactivity (affect Time 2, controlling Time 1) to the primes predicted evaluative judgments, even in the absence of condition effects. In addition, the personality traits of Neuroticism (Study 1) and behavioral inhibition system sensitivity (Study 2) predicted evaluative judgments of neutral targets following negative affective primes. With effects for condition, affect reactivity, and personality, our results suggest that affective primes influence ensuing behaviors through both informational and affective means. Research using affective priming methodologies should take into account both condition and person‐level effects.     

Mindfulness reduces habitual responding based on implicit knowledge: Evidence from artificial grammar learning

Participants were unknowingly exposed to complex regularities in a working memory task. The existence of implicit knowledge was subsequently inferred from a preference for stimuli with similar grammatical regularities. Several affective traits have been shown to influence AGL performance positively, many of which are related to a tendency for automatic responding. We therefore tested whether the mindfulness trait predicted a reduction of grammatically congruent preferences, and used emotional primes to explore the influence of affect. Mindfulness was shown to correlate negatively with grammatically congruent responses. Negative primes were shown to result in faster and more negative evaluations. We conclude that grammatically congruent preference ratings rely on habitual responses, and that our findings provide empirical evidence for the non-reactive disposition of the mindfulness trait.     

Interactive effects of life experience and situational cues on aggression: The weapons priming effect in hunters and nonhunters

Recent research (Anderson, Benjamin, & Bartholow, 1998) indicates that the presence of guns increases the accessibility of aggressive thoughts via automatic priming. Our research examined whether this “weapons priming effect” differs depending on the structure of an individual's knowledge about guns, and if so, whether that difference results in corresponding differences in aggressive behavior. Experiment 1 revealed that individuals with prior gun experience (hunters) have more detailed and specific information about guns than do individuals with no direct gun experience (nonhunters), and that hunting experience interacts with gun type (hunting versus assault) in predicting affective and cognitive reactions to guns. Experiment 2 revealed that pictures of hunting guns were more likely to prime aggressive thoughts among nonhunters, whereas pictures of assault guns were more likely to prime aggressive thoughts among hunters. Experiment 3 showed differences in aggressive behavior following gun primes that correspond to differences in affective and cognitive responses to gun cues. Our findings are discussed in light of the General Aggression Model.     

Emotion,cognition, and decision making

We examine two explanations of the subliminal affective priming effect. The feelings-as-information model (Schwarz &; Clore, 1988) holds that judgements are based on perceptible feelings. Hence, affective influences depend on the source to which feelings are (mis)attributed. In contrast, the affective primary hypothesis (Zajonc, 1980) suggests that affective influences should resist attributional interventions. This is because the affective system responsible for preferences is separate from the cognitive system responsible for inferences; because early affective processes are automatic and therefore inaccessible to higher-order interventions; and because early affective responses are not represented as conscious feelings. We tested these explanations in two experiments that crossed subliminal affective priming with (mis)attribution manipulations. Both studies found reliable shifts in judgements of neutral stimuli as a result of primes even when subjects were aware that their feelings might not be diagnostic for the judgement at hand. Subjects did not report experiencing any feelings in response to the primes. The obtained affective priming effect was independent of response times and subjective reports of engaging in judgemental corrections. However, the priming effect did prove sensitive to the experimental instructions. We discuss the implications of these findings for the affective primacy hypothesis and the feelings-as-information model.     

Unconscious manipulation of free choice by novel primes

The extent to which non-conscious perception can influence behaviour has been a topic of considerable controversy in psychology for decades. Although a challenging task, convincing empirical demonstrations have emerged suggesting that non-consciously perceived ‘prime’ stimuli can influence motor responses to subsequent targets. Interestingly, recent studies have shown that the influence of masked primes is not restricted to target-elicited responses, but can also bias free-choices between alternative behaviours. The present experiment extends these findings by showing that free-choices could also be biased by novel primes that never appeared as targets and therefore could not trigger acquired stimulus–response (S–R) mappings. This new evidence suggests that free-choice behaviour can be influenced by non-consciously triggered semantic representations. Furthermore, the results reported here support accounts of masked priming that posit an automatic semantic categorisation of non-consciously perceived visual stimuli.     

Men's sex-dominance inhibition: do men automatically refrain from sexually dominant behavior?

Men receive conflicting messages about their sexual roles in heterosexual relationships. Men are socialized to initiate and direct sexual activities with women; yet societal norms also proscribe the sexual domination and coercion of women. The authors test these competing hypotheses by assessing whether men inhibit the link between sex and dominance. In Studies 1a and b, using a subliminal priming procedure embedded in a lexical decision task, the authors demonstrate that men automatically suppress the concept of dominance following exposure to subliminal sex primes relative to neutral primes. In Studies 2 and 3, the authors show that men who are less likely to perceive sexual assertiveness as necessary, to refrain from dominant sexual behavior, and who do not invest in masculine gender ideals are more likely to inhibit dominant thoughts following sex primes. Implications for theories of automatic cognitive networks and gender-based sexual roles are discussed.     

Rapid visuomotor processing of phobic images in spider- and snake-fearful participants

This study investigates enhanced visuomotor processing of phobic compared to fear-relevant and neutral stimuli. We used a response priming design to measure rapid, automatic motor activation by natural images (spiders, snakes, mushrooms, and flowers) in spider-fearful, snake-fearful, and control participants. We found strong priming effects in all tasks and conditions; however, results showed marked differences between groups. Most importantly, in the group of spider-fearful individuals, spider pictures had a strong and specific influence on even the fastest motor responses: Phobic primes entailed the largest priming effects, and phobic targets accelerated responses, both effects indicating speeded response activation by phobic images. In snake-fearful participants, this processing enhancement for phobic material was less pronounced and extended to both snake and spider images. We conclude that spider phobia leads to enhanced processing capacity for phobic images. We argue that this is enabled by long-term perceptual learning processes.     

Mechanisms of unconscious priming: I. Response competition, not spreading activation

Four experiments were conducted to replicate and expand upon A. G. Greenwald, S. C. Draine, and R. L. Abrams's (1996) demonstration that unconsciously perceived priming words can influence judgments of other words. The present experiments manipulated 2 types of relationships between priming and target stimuli: (a) whether priming and target stimuli possess a preexisting semantic relationship (an affective relationship in Experiments 1, 2, and 4; an associative relationship in Experiment 3; and an animacy relationship in Experiment 4) and (b) whether the primes and targets produce the same response. Large priming effects were found only when the primes and targets possessed response compatibility. No residual effects for affective, animacy, or semantic relatedness were observed. Although these results strongly support the conclusion that word meaning can be unconsciously activated, they do not support the claim that the unconscious perception effects obtained in Greenwald et al.'s (1996) paradigm are caused by automatic spreading activation of word meaning. Instead, the results reported here are consistent with a claim that unconsciously perceived words automatically trigger response tendencies that facilitate or interfere with target responding.     

Contextual effects on prejudiced attitudes: When the presence of others leads to more egalitarian responses

In the present paper, we tested the hypothesis that the physical presence of other ingroup members may ameliorate Whites’ spontaneous affective responses toward Blacks. Results of Study 1 demonstrated that IAT-assessed attitudes toward Blacks were indeed less negative when participants were tested in small groups rather than individually. Study 2 shed light on the underlying processes by demonstrating that respondents at the presence of others displayed increased accessibility to egalitarian-related concepts after Black primes, as compared to respondents tested individually. Overall, results point to the wide malleability of spontaneous affective responses and to the possibility that contextual factors, like the presence of other individuals, might automatically activate egalitarians goals. Results are discussed in relation to current models of automatic intergroup bias and preconscious control over it.     

Individual Differences in Affective Priming Effects: Any Links with Personality and Trait Affectivity?

Processing tendencies refer to individual differences in the automatic processing of affective stimuli. Using the affective priming paradigm one can tap these processing tendencies and differentiate positive and negative affective priming scores. In this study we used a classical evaluative decision task with nouns as primes and adjectives as targets to assess individual differences in positive and negative affective priming in two time points. Using Steyer’s (Steyer et al. in Methods of Psychological Research Online 2(1), 21–33, 1997) true intraindividual change modeling approach, the positive and negative priming scores were defined on a latent level. No significant relationships were found between positive affective priming and trait positive affect nor extraversion, as well as between negative affective priming and trait negative affect and neuroticism. As these findings are not in line with previous research (Robinson et al. in Emotion 10(5), 615–626, 2010; Robinson et al. in Personality and Individual Differences 42(7), 1221–1231, 2007) possible moderating influences are discussed.     

Automatic and strategic processes in picture naming

Prior presentation of related priming stimuli can facilitate responding to subsequent targets. However, recent research has demonstrated that inhibition effects can be produced by related primes when some of the primes in the testing sequence directly name their targets. This study used a picture-naming task, manipulating strength of relation between the prime word and the target picture, and the presence of identical primes in the testing sequence. Related primes facilitated naming when identical primes were absent, but not when they were present, whereas the strength effect did not vary as a function of identical-prime presence. A second experiment replicated the strength effect and showed that it was not affected by the presence or absence of primary associates in the testing sequence. A comparison-strategy explanation of the inhibition effect is proposed, in which the strategy is superimposed on an automatic activation of related information.     

Conscious control over the content of unconscious cognition

Visual stimuli (primes) presented too briefly to be consciously identified can nevertheless affect responses to subsequent stimuli - an instance of unconscious cognition. There is a lively debate as to whether such priming effects originate from unconscious semantic processing of the primes or from reactivation of learned motor responses that conscious stimuli afford during preceding practice. In four experiments we demonstrate that unconscious stimuli owe their impact neither to automatic semantic categorization nor to memory traces of preceding stimulus-response episodes, but to their match with pre-specified cognitive action-trigger conditions. The intentional creation of such triggers allows actors to control the way unconscious stimuli bias their behaviour.     

The effect of object–valence relations on automatic evaluation

Two experiments tested the effect of co-occurrence of a target object with affective stimuli on automatic evaluation of the target when the relation between the target and the affective stimuli suggests that they have opposite valence. Participants learned about targets that ended an unpleasant noise or a pleasant music. The valence of such targets is opposite to the valence of the affective stimuli that co-occur with them. Participants reported preference for targets that ended noise over targets that ended music, but automatic evaluation measures revealed the opposite preference. This suggests that automatic evaluation is sensitive to co-occurrence between stimuli more than to the relation between the stimuli, and that relational information has a stronger influence on deliberate evaluation than on automatic evaluation. These conclusions support the associative-propositional evaluation model (Gawronski & Bodenhausen, 2006), and add evidence regarding the sensitivity of the evaluative-conditioning effect to relational information.