People with more misconceptions about automated vehicles might be more positive toward them

Automated vehicle (AV) technology is likely to influence transportation, mobility, and society dramatically. The year 2020 was a horizon year for the AV, as manufacturers expected commercial AVs to be available to the general market. However, we experienced one cycle of hyperbole for these “self-driving” cars, which are still unavailable to consumers. Meanwhile, many persistent beliefs about this technology are factual or arguable misconceptions. However, the public attitude literature rarely examines public misconceptions of AVs. Thus, we explored the prevalence of three misconceptions: “AVs are already available in the market,” “AVs do not need to be driven manually at all,” and “Mature business models for AVs have been established.” We investigated these misconceptions’ correlations with several cognitive (i.e., benefit and risk perceptions), affective (i.e., positive and negative affect), and behavioral components (i.e., behavioral intention and willingness to pay) of attitudes and trust in AVs. Our online survey in China (N = 1,026) indicated that more than 70% of participants hold one or more of the three misconceptions, with one-third believing that AVs are already available in the market. Furthermore, participants believing one or more of the three misconceptions were more positive regarding specific attitudinal factors (e.g., those who believed that AVs are already available reported greater behavioral intention to use and willingness to pay for AVs than those who rejected this misbelief). This finding indicates that people who are more wrong about AVs might be more positive toward AVs. We need effective and accurate public communication to dispel public misconceptions about AVs and build rational expectations.     

Sharing the road with autonomous vehicles: A qualitative analysis of the perceptions of pedestrians and bicyclists

Public perception assessment is important for gaining a better understanding of the acceptance of autonomous vehicles (AVs) and identifying potential ways to resolve public concerns. This study investigated how pedestrians and bicyclists perceived AVs based on their knowledge and road sharing experiences, applying a combined inductive and deductive data analysis approach. Survey responses of pedestrians and bicyclists in Pittsburgh, Pennsylvania, USA collected by Bike Pittsburgh (BikePGH) in 2019, were analyzed in this research. AVs following traffic rules appropriately and AVs driving safer than the human drivers were the most notable positive perceptions towards AVs. Pedestrians and bicyclists showed comparatively fewer negative perceptions towards AVs than positive perceptions. Negative perceptions mostly included a lack of perceived safety and comfort around AVs and trust in the AV technology. Respondents also concerned about AV technology issues (e.g., slow and defensive driving, disruptive maneuver), while sharing the road with AVs. Perceptions of the respondents were significantly influenced by their views on AV safety, familiarity with the technology, the extent respondents followed AV on the news, and household automobile ownership. Regulating AV movement on roadways, developing safety assessment guidelines, and controlling oversights of improper practices by AV companies were the major suggestions from the survey participants. Findings of this study might help AV companies to identify potential improvement needed in AV technology to increase pedestrians and bicyclists acceptance, and policymakers to develop policy guidelines to ensure safe road sharing among pedestrians, bicyclists, and AVs.     

Willingness of people who are blind to accept autonomous vehicles: An empirical investigation

Attitudes of a sample of 211 UK people who are blind concerning autonomous vehicles (AVs), and the determinants of the willingness of people who are blind to travel in AVs, were examined. Participants answered an open-ended question regarding their attitudes towards level 5 AVs and the results were analysed using a semi-automated structural topic modelling procedure. (Level 5 AVs are fully autonomous anywhere, and do not require controlled areas in which to operate.) Four “topics” emerged from the exercise: (i) “hope” for future independence and freedom to travel offered by AVs to people who are blind, (ii) scepticism that AVs will ever be configured to meet the needs of people who are blind, (iii) concerns over safety, and (iv) the affordability of AVs. The four topics were employed as mediating variables in a structural equation model designed to explain the respondents’ willingness to travel in an AV. A number of covariates were presumed to influence the four mediating topics, including a participant’s desire for independence, comorbidity, locus of control, and level of generalised anxiety. Three of the mediating variables exerted significant influences on willingness to travel in an AV, i.e., hope for future independence, misgivings about safety, and affordability. Scepticism about AVs did not have a significant effect. Several implications for AV design and for the creation of public information messages promoting AVs are suggested. In particular, public information campaigns should emphasise the freedom to travel that AVs will provide for people who are blind; reassurances concerning safety; and the inevitability of AVs appearing on the roads of economically developed countries.     

Pedestrians’ road crossing behaviour in front of automated vehicles: Results from a pedestrian simulation experiment using agent-based modelling

The objective of this research is to explore the relation between personal characteristics of pedestrians and their crossing behaviour in front of an automated vehicle (AV). For this purpose, a simulation experiment was developed using Agent-Based Modelling (ABM) techniques. Sixty participants were asked to cross the road in a virtual environment displayed on a computer screen, allowing to record their crossing behaviour when in the presence of AVs and conventional vehicles (CVs). In some experimental configurations, the AVs communicated their intention to continue or not to continue their trajectories through the use of lights. The ABM allowed controlling the behaviour of the vehicles when interacting with the simulated avatar of the respondents. The subjects of the experiment were also asked to fill in a questionnaire about usual behaviour in traffic, as well as attitudes and risk perceptions toward crossing roads. The questionnaire data were used to estimate individual specific behavioural latent variables by means of principal component analysis which resulted in three main factors named: violations, lapses, and trust in AVs. The results of generalized linear mixed models applied to the data showed that besides the distance from the approaching vehicle and existence of a zebra crossing, pedestrians’ crossing decisions are significantly affected by the participants’ age, familiarity with AVs, the communication between the AV and the pedestrian, and whether the approaching vehicle is an AV. Moreover, the introduction of the latent factors as explanatory variables into the regression models indicated that individual specific characteristics like willingness to take risks and violate traffic rules, and trust in AVs can have additional explanatory power in the crossing decisions.     

Public perception of autonomous vehicles: A qualitative study based on interviews after riding an autonomous shuttle

Autonomous vehicles (AVs) can potentially compensate for human error whilst driving. Thus, the number of accidents and the amount of congestion, emissions and fuel consumption could be reduced. For such reduction to occur, insights into public acceptance of AVs must be considered because they are a crucial factor for the successful implementation of AVs in existing traffic systems.PurposeThis study aims to explore (1) the mobility behaviour of current passengers, (2) the perception of the public of how AVs can be applied, (3) the perceived challenges of AVs in terms of integration into existing traffic systems, (4) the general attitude of the public towards AVs and (5) the perceived safety of passengers after riding an autonomous shuttle with a maximum SAE level of 3 in the setting of mixed traffic.MethodThis qualitative study was conducted in Carinthia (Austria) in September 2018. Interviews were conducted with 19 participants aged between 20 and 75 years. The participants were recruited through purposeful sampling, and data were collected through in-depth, semistructured interviews which were recorded, transcribed, organised and analysed using systematic, qualitative content analysis.ResultsResults show that transport mobility plays an important role in social life. In rural areas, AVs can shift transportation modes from private cars to public transportation. The respondents perceive AVs as an alternative more than as a substitute for existing means of transportation. With the integration of AVs into existing traffic systems, the transportation of goods and people could be improved despite related uncertainties. This study explores different aspects of societal, technical, legal and economic challenges. Overall, the respondents feel positive about AVs. Responses regarding safety show that experience with AVs and speed are key factors.Originality/ValueThis study is one of the first to explain qualitatively public perceptions of AVs after an actual ride in an AV under real-life conditions. The results, which help understand AVs from the public’s perspective, may also provide guidelines for the successful integration of AVs in Austria.     

Why would people want to travel more with automated cars?

The use of automated vehicles (AVs) may enable drivers to focus on non-driving related activities while travelling and reduce the unwanted efforts of the driving task. This is expected to make using a car more attractive, or at least less unpleasant compared to manually driven vehicles. Consequently, the number and length of car trips may increase. The aim of this study was to identify the main contributors to travelling more by AV.We analysed the L3Pilot project’s pilot site questionnaire data from 359 respondents who had ridden in a conditionally automated car (SAE level 3) either as a driver or as a passenger. The questionnaire queried the respondents’ user experience with the automated driving function, current barriers of travelling by car, previous experience with advanced driving assistance systems, and general priorities in travelling. The answers to these questions were used to predict willingness to travel more or longer trips by AV, and to use AVs on currently undertaken trips. The most predictive subset of variables was identified using Bayesian cumulative ordinal regression with a shrinkage prior (regularised horseshoe).The current study found that conditionally automated cars have a substantial potential to increase travelling by car once they become available. Willingness to perform leisure activities during automated driving, experienced usefulness of the system, and unmet travel needs, which AVs could address by making travelling easier, were the main contributors to expecting to travel more by AV. For using AVs on current trips, leisure activities, trust in AVs, satisfaction with the system, and traffic jams as barriers to current car use were important contributors. In other words, perceived usefulness motivated travelling more by AV and using AVs on current trips, but also other factors were important for using them on current trips. This suggests that one way to limit the growth of traffic with private AVs could be to address currently unmet travel needs with alternative, more sustainable travel modes.     

Trust and intention to use autonomous vehicles: Manufacturer focus and passenger control

Autonomous Vehicle (AV) research has focused on public acceptance of and intention to use AVs, with trust emerging as important to these variables. Research on AV trust has centered on trust in vehicle performance. However, trust evaluation may include AV manufacturers and developers, and regulation pertaining to AVs; thus, we expand our measurement of trust to include beliefs based on manufacturers and regulation. In this experiment, we manipulate information regarding manufacturer focus (i.e., an emphasis on standards, regulations, and research (SRR) versus speed to market) to determine its effect on trust. When information focused on SRR, we found higher levels of trust in AV performance and in manufacturers, compared to when it focused on speed to market. In addition, information regarding passenger control (i.e., the ability to take over for the vehicle and to determine privacy settings) was manipulated to yield either high or low passenger control conditions. Behavioral Intention (BI) to use AVs was lowest when speed to market was emphasized and when passenger control was low. Furthermore, trust was tested as a mediator between perceived risk and BI. Trust in AV performance partially mediated the relationship between perceived AV performance risk and BI. In addition, trust in AV regulation partially mediated the relationship between AV privacy/security risk and BI. Researchers should continue to examine trust beyond the AV itself to encompass trust in manufacturers and regulations. Those designing and marketing AVs should carefully consider decisions that influence manufacturer/developer reputation and passenger control due to their effect on intention to use AVs.     

Examining human attitudes toward shared mobility options and autonomous vehicles

This paper presents a comprehensive analysis of people’s attitudes toward shared mobility options and autonomous vehicles (AVs), with a focus on the underlying patterns and potential determinants. A stated preference (SP) survey was designed and implemented in the U.S. Four sets of questions were included in the questionnaire, each focused on one unique aspect of user attitudes, including a) preferences for mobility options and lifestyle (such as overall view of driving, factors in mode choice decisions and technology engagement), b) perceived benefits and concerns of shared mobility option, c) reasons toward or against private vehicle ownership, and d) motivations for and desired features of AVs. A structural equations model was developed to identify latent attitudinal factors and examine the correlations between the latent attitudes (as the endogenous variables) and the observed covariates (including the socio-economic and demographic characteristics, and users’ current mobility profile, such as mode use frequency, travel distance, and trip fare). The model identified eleven latent factors that represent various aspects of attitudes toward AVs and shared mobility options. The findings could be used by policymakers and Transportation Network Companies (TNCs) to a) recognize the users’ latent attitudes, b) understand the underlying patterns of attitudes, c) implement plans and policies more efficiently, d) guide or influence users’ perceptions, and e) enhance travel behavior models. This study lays the foundation for further analysis on understanding user acceptance and adoption of these emerging mobility options, which is essential to estimate the likelihood and magnitude of behavior shifts in the era of automated, connected and shared mobility.     

Attitudes,risk perception and risk-taking behaviour among regular cyclists in Norway

The main aim of the study was to investigate whether attitudes toward traffic safety, risk perception, worry, risk tolerance, safety priority, and accident involvement are associated with cyclists’ risk-taking behaviour. Two types of cyclists’ risk-taking behaviour were studied: (1) ‘violation of traffic rules, and (2) ‘conflicts with other road users when cycling’. The study was based on a questionnaire survey carried out in 2017 among regular cyclists in Norway (n = 426). The results revealed that cyclists’ risk-taking behaviour was influenced by their attitudes, risk perception, and accident involvement. Pragmatic attitudes toward traffic rule violations and safety priority were found to be important predictors of the frequency of rule violations when cycling. Attitudes towards the enforcement of traffic rules for cyclists and dissatisfaction with the traffic rules for cyclists were found to be important predictors for the frequency of situations involving conflicts with other road users. Risk perception and accident involvement were found to be associated with conflicts with other road users, but not with rule violations when cycling. The findings show that risk perception and attitudes toward traffic safety are important for cyclists’ risk-taking behaviour in traffic. The road infrastructure and the traffic regulations are primarily planned for car drivers and pedestrians. If cyclists’ attitudes are to be changed, the cycling infrastructure and traffic rules for cyclists would need to be adjusted to cyclists as road users. When building new infrastructure and implementing new safety measures for cyclists, it is important to include attitude campaigns, as well as communications to the public about safety and the risks linked to cycling. Attitude campaigns could be used to strengthen the authorities’ communications that cyclists are prioritized as road users.     

After you?! – Use of external human-machine interfaces in road bottleneck scenarios

In the near future, automated vehicles (AVs) will enter the urban transport system. This fact will lead to mixed traffic consisting of AVs, human car drivers and vulnerable road users. Since the AV’s passenger no longer has to monitor the driving scene, conventional communication does not exist anymore, which is essential for traffic efficiency and safety. In research, there are plenty of studies focusing on how AVs could communicate with pedestrians. One approach is to use external human-machine interfaces (eHMIs) on the AV’s surface. In contrast to the studies dealing with AV-pedestrian communication, this paper focuses on communication strategies of AVs with drivers of regular vehicles in different road bottleneck scenarios. The eHMI development and design is building on previously defined requirements and on fundamentals of human visual perception. After designing several eHMI drafts, we conducted a user survey with 29 participants resulting in the final eHMI concept. The evaluation of the evolved eHMI was conducted in a driving simulator experiment with 43 participants investigating the AV-human driver interaction at road bottlenecks. The participants were assigned either to the experimental group being faced with the eHMI or to the baseline group without explicit communication. The results show significantly shorter passing times and fewer crashes among the human drivers in the group with the eHMI. Additionally, the paper researches the aftereffects of an automation failure, where the AV first yields the right of way and then changes its strategy and insisted on priority. Experiencing the automation failure is reflected in increased passing times, reduced acceptance ratings and a lower perceived usefulness. In conclusion, especially in unregulated bottleneck scenarios flawless communication via eHMIs increases traffic efficiency and safety.     

Do cyclists need HMIs in future automated traffic? An interview study

Cyclists are expected to interact with automated vehicles (AVs) in future traffic, yet we know little about the nature of this interaction and the safety implications of AVs on cyclists. On-bike human–machine interfaces (HMIs) and connecting cyclists to AVs and the road infrastructure may have the potential to enhance the safety of cyclists. This study aimed to identify cyclists’ needs in today’s and future traffic, and explore on-bike HMI functionality and the implications of equipping cyclists with devices to communicate with AVs. Semi-structured interviews were conducted with 15 cyclists in Norway and 15 cyclists in the Netherlands. Thematic analysis was used to identify and contextualise the factors of cyclist-AV interaction and on-bike HMIs. From the analysis, seven themes were identified: Interaction, Bicycles, Culture, Infrastructure, Legislation, AVs, and HMI. These themes are diverse and overlap with factors grouped in sub-themes. The results indicated that the cyclists prefer segregated future infrastructure, and in mixed urban traffic, they need confirmation of detection by AVs. External on-vehicle or on-bike HMIs might be solutions to fulfil the cyclists’ need for recognition. However, the analysis suggested that cyclists are hesitant about being equipped with devices to communicate with AVs: Responsibility for safety should lie with AV technology rather than with cyclists. A device requirement might become a barrier to cycling, as bicycles are traditionally cheap and simple, and additional costs might deter people from choosing cycling as a transport mode. Future studies should investigate user acceptance of on-bike HMIs among cyclists on a larger scale to test the findings’ generalisability, and explore other, perhaps more viable solutions than on-bike HMIs for enhancing AV-cyclist interaction.     

Longitudinal links between childhood peer acceptance and the neural correlates of sharing

Childhood peer acceptance is associated with high levels of prosocial behavior and advanced perspective taking skills. Yet, the neurobiological mechanisms underlying these associations have not been studied. This functional magnetic resonance imaging study examined the neural correlates of sharing decisions in a group of adolescents who had a stable accepted status (n = 27) and a group who had a chronic rejected status (n = 19) across six elementary school grades. Both groups of adolescents played three allocation games in which they could share money with strangers with varying costs and profits to them and the other person. Stably accepted adolescents were more likely to share their money with unknown others than chronically rejected adolescents when sharing was not costly. Neuroimaging analyses showed that stably accepted adolescents, compared to chronically rejected adolescents, exhibited higher levels of activation in the temporo‐parietal junction, posterior superior temporal sulcus, temporal pole, pre‐supplementary motor area, and anterior insula during costly sharing decisions. These findings demonstrate that stable peer acceptance across childhood is associated with heightened activity in brain regions previously linked to perspective taking and the detection of social norm violations during adolescence, and thereby provide insight into processes underlying the widely established links between peer acceptance and prosocial behavior.     

Assessing the feasibility of the theory of planned behaviour in predicting drivers’ intentions to operate conditional and full automated vehicles

Guided by the Theory of Planned Behaviour (TPB), this study examined the beliefs underpinning, and feasibility of the factors in predicting, individuals’ intentions to use a conditional (Level 3) automated vehicle (AV) and a full (Level 5) AV. Australian drivers (N = 505) aged 17–81 years (Mean age = 33.69, SD = 18.79) were recruited and completed a 20 min online survey which featured both quantitative and qualitative items. For the quantitative data, two linear regressions revealed that the TPB standard constructs of attitudes, subjective norm, and perceived behavioural control (PBC) accounted for 66% of the variance in intentions to use a conditional AV and 68% of the variance in intentions to use a full AV. Of the TPB constructs, attitudes and subjective norms were significant positive predictors of future intentions to use conditional and full AVs. For the qualitative data, some differences emerged for the underlying behavioural beliefs that underpinned intentions to use conditional and full AVs. For example, having beliefs about control over the conditional AV was identified by many participants as an advantage, while not being in full control of the full AV was identified as a disadvantage. For underlying control beliefs, participants identified similar barriers for both vehicle types, including; high costs, lack of trust, lack of control over the vehicle, lack of current legislation to support the mainstream introduction of these vehicles, and concerns of safety for self and for other road users when operating AVs. Overall, these findings provide some support for applying the TPB to understand drivers’ intended use of AVs. However, while the current study showed that the constructs of attitudes and subjective norms might reflect intended use of AVs, more research is required to further examine the role of PBC. Additionally, the findings provide initial insights into the underlying behavioural and control beliefs that may motivate drivers to use AVs and highlight the similarities and differences in drivers’ perceptions towards two levels of vehicle automation.     

Measuring optimism bias among military personnel

High numbers of young military personnel die due to road traffic collisions (RTCs). Yet, there is a paucity of research related to the contributing factors (i.e., optimism bias and willingness to take risks) associated with RTCs and the examination of road safety education program tailored at reducing young military fatalities. In order to address this gap in the literature, we examined one specific road safety educational intervention tailored for the UK military personnel and investigated their attitudes towards the program, optimism bias and willingness to take risks. Measures evaluating their optimism bias, willingness to take risks and attitudes towards the program were asked after the participants attended the road safety interventions. The results revealed that young military personnel, aged 18–25, had higher optimism bias and willingness to take risks compared to older military personnel, and that this effect diminishes with age. The results provide importance evidence related to military personnel’s attitudes to risk-taking.     

Moral disengagement mechanisms in interactions of human drivers with autonomous vehicles: Validation of a new scale and relevance with personality,driving style and attitudes

The introduction of autonomous vehicles (AVs) in the road transportation systems raises questions with respect to their interactions with human drivers’, especially during the early stages. Issues such as unfamiliarity or false assumptions regarding the timid and safe behaviour of AVs could potentially result in undesirable human driver behaviours, for instance “testing” AVs or being aggressive towards them. Among other factors, morality has been determined as a source of aggressive driving behaviour. Following previous approaches on moral disengagement, the current paper argues that moral standards during interactions of human drivers with AVs could potentially blur, leading to the disengagement of self-regulation mechanisms of moral behaviour. The study investigates the impact of moral disengagement on the intention of human drivers to be aggressive towards AVs. To that end, an online survey was conducted including a newly developed survey of moral disengagement, adapted to the context of AVs. Moreover, measures of personality, driving style, attitudes towards sharing the road with AVs and perceived threats were collected. A confirmatory factor analysis provided support for the concept of moral disengagement in the context of AVs. Moreover, relationships between personality, driving style and attitudes towards sharing the road with AVs were found, via a structural equation modelling approach (SEM). The results could have implications in the future driver training and education programmes, as it might be necessary to not only focus on driving skills but also on the development of procedural skills that will improve the understanding of AVs’ capabilities and ensure safer interactions. Efforts on improving attitudes towards AVs may also be necessary for improving human driver behaviour.     

Attitudes in social context: A social identity perspective

Research on attitudes and attitude phenomena occupies a central place in social psychology, but tends to focus mainly on cognitive, intra-individual, and interpersonal dimensions. The normative, group membership, and identity dimensions of attitudes tend to attract less attention. This article approaches attitudes from the perspective of research on group processes, intergroup relations, and social identity, and conceptualises attitudes and attitude phenomena in terms of their group normative properties and dynamics. Our perspective is explicitly framed and focused by contemporary social identity theory—a theory that has a great deal to contribute to attitude research, but often does not talk directly about attitudes. We discuss attitudinal influence and change, how people perceive normative attitudes, and how attitudes relate to action.     

Risk-taking attitudes among young drivers: the psychometric qualities and dimensionality of an instrument to measure young drivers' risk-taking attitudes

Adolescents are proportionately more frequently involved in traffic accidents than are other age groups. A strategy for promoting road safety is to change the attitudes likely to influence driving behavior. However, the lack of valid and reliable instruments to measure risk-taking attitudes makes it difficult to evaluate the effects of measures aimed at changing attitudes among young drivers and their passengers. The present study tested the psychometric qualities of a scale intended to measure adolescents' risk-taking attitudes to driving. The results are based on a self-completion questionnaire survey carried out among 3,942 adolescents and young adults, aged 16-23 years, in Norway in 1998/1999. Using both exploratory and confirmatory factor analyses, 11 dimensions of risk-taking attitudes were identified. Parametric as well as nonparametric methods were applied to test the homogeneity of items within each attitude dimension. The reliability and validity of the dimensions were satisfactory. The attitude dimensions were significantly correlated with self-reported driving behavior, as well as accident frequency. The application of the new measurement instrument in studies aimed at evaluating safety campaigns is discussed.     

Behavioral adaptations of human drivers interacting with automated vehicles

Advancements in technology are bringing automated vehicles (AVs) closer to wider deployment. However, in the early phases of their deployment, AVs will coexist and frequently interact with human-driven vehicles (HDVs). These interactions might lead to changes in the driving behavior of HDVs. A field test was conducted in the Netherlands with 18 participants focusing on gap acceptance, car-following, and overtaking behaviors to understand such behavioral adaptations. The participants were asked to drive their vehicles in a controlled environment, interacting with an HDV and a Wizard of Oz AV. The effects of positive and negative information regarding AV behavior on the participants’ driving behavior and their trust in AVs were also studied. The results show that human drivers adopted significantly smaller critical gaps when interacting with the approaching AV as compared to when interacting with the approaching HDV. Drivers also maintained a significantly shorter headway after overtaking the AV in comparison to overtaking the HDV. Positive information about the behavior of the AV led to closer interactions in comparison to HDVs. Additionally, drivers showed higher trust in the interacting AV when they were provided with positive information regarding the AV in comparison to scenarios where no information was provided. These findings suggest the potential exploitation of AV technology by HDV drivers.     

Passengers’ acceptance and perceptions of risk while riding in an automated vehicle on open,public roads

Automated vehicles are an emerging technology that operate with differing levels of automatic control (SAE levels). The current study explored participants’ acceptance of a conditional (Level 3) automated vehicle (AV) before and after riding as a passenger for 10 min on open, public roads in uncontrolled traffic. Additionally, participants were asked to rate the riskiness (perceived risk) of a variety of vehicle maneuvers, such as turning, accelerating, and braking when approaching an intersection. We predicted that participants would report higher acceptance ratings and lower perceived risk ratings after experiencing the AV compared to pre-trip ratings. Further, we predicted that participants riding in the front-passenger seat would report higher ratings for risk compared to participants sitting in the rear-passenger or rear-driver seats. Sixty participants from South-East Queensland, Australia (aged 21–82 years; M_age = 45.78; 23 female) took part in the study. Compared to pre-trip responses, participants reported statistically higher ratings for acceptance, as well as statistically lower ratings for perceived risk with respect to specific vehicle maneuvers performed while in automated mode. Differences were detected between seats for perceived risk, but these results were less clear. Increases in acceptance and decreases in risk were also detected as the number of false hazards detected by the vehicle increased. Overall, these findings suggest that acceptance towards AVs may increase, and expectations of risk related to AV maneuvers may decrease, after participants have experienced the vehicles firsthand, on an open, public road in an uncontrolled traffic environment.     

Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents

The present study aims to examine customer responses to negative (vs. positive) service outcome with an autonomous vehicle (AV) vis-à-vis human agent. In the first study we manipulate the outcome of the service (negative vs. positive) and the type of service agent (AV vs. human) to evaluate customers' satisfaction with the service. Based on the results of the first study, in the second study we focus only on the negative outcome scenario and we examine how the perceived blame of the AV (vs. human agent) affects customers' satisfaction. Finally, in the third study we introduce another mediator, namely perceived competence, which explains why people attribute less blame to the AV (vs. human agent). Customers' satisfaction is higher for the AV only in the case of a negative service outcome, while no differences emerge when the service had a positive outcome. Additionally, AVs (vs. human agent) are perceived as less competent and blameworthy, leading to a higher customer satisfaction with the service in case of a negative outcome. These results show a customer under-reaction to negative service outcome with AVs. This has relevance for the design and policy implications related to AVs. Our results also provide insights into the psychological underpinnings of acceptance of AVs replacing human agents. This study extends previous literature by showing circumstances in which customers are more (or less) satisfied with an AVs (vs. human agents) and the psychological drivers of these asymmetrical responses.