Original and cumulative prospect theory: a discussion of empirical differences

This paper discusses differences between prospect theory and cumulative prospect theory. It shows that cumulative prospect theory is not merely a formal correction of some theoretical problems in prospect theory, but it also gives different predictions. Some experiments by Lola Lopes are re-analyzed, and are demonstrated to favor cumulative prospect theory over prospect theory. It turns out that the mathematical form of cumulative prospect theory is well suited for modeling the psychological phenomenon of diminishing sensitivity. © 1997 John Wiley & Sons, Ltd.     

Applying the extended theory of planned behaviour to predict Chinese people's non‐remunerated blood donation intention and behaviour: The roles of perceived risk and trust in blood collection agencies

Against the backdrop of critical clinical blood shortage in China in recent years, the present research extends the theory of planned behaviour by incorporating two constructs potentially of importance in influencing non‐remunerated blood donation behaviour, namely perceived risk and individual trust in blood collection agencies to predict Chinese people's non‐remunerated blood donation intention and behaviour. A survey was conducted to measure variables of the theory of planned behaviour, and other variables such as experience of non‐remunerated blood donation, perceived risk and individual trust in blood collection agencies. Data to assess non‐remunerated blood donation behaviour were collected via phone interviews. Results of the path analysis are as follows. Subjective norm, perceived behavioural control and individual trust in blood collection agencies are all positively associated with attitudes toward non‐remunerated blood donation, explaining 46.9% of the variance in this variable. Perceived risk is negatively associated with blood donation intention, while subjective norm and attitudes toward non‐remunerated blood donation are both positively associated with blood donation intention. Together, the three variables account for 28.4% of the variance in donation intention. Both having a positive association with non‐remunerated blood donation behaviour, the combination of blood donation intention and donation experience explains 42.8% of its variance.     

The theory of planned behaviour and breast self-examination: Assessing the impact of past behaviour,context stability and habit strength

This study applied the theory of planned behaviour (TPB) to the prediction of breast self-examination (BSE) intentions and behaviour, and tested whether the frequency of past behaviour and context stability moderates intention–behaviour and habit–behaviour relations. Seventy-seven females completed measures of the TPB, frequency of past behaviour, context stability and habit strength (Self-Report Habit Index). BSE behaviour was assessed at 1-month follow-up (n?=?66). The TPB explained 33% of the variance in BSE intentions and 11% of the variance in time 2 BSE. The frequency of past behaviour moderated the intention–behaviour relationship such that the intention was only positively related to time 2 BSE behaviour when the frequency of past behaviour was low. Context stability and the combination of the frequency of past behaviour?×?context stability moderated the habit–behaviour relationship such that habit strength was only positively related to time 2 BSE behaviour when context stability and the combination of frequency of past behaviour?×?context stability were high. The results are consistent with the proposal that behaviours that are performed frequently in stable contexts are predominantly under the control of habitual processes, whereas behaviours that are performed infrequently in unstable contexts are predominantly under the control of intentional processes.     

The theory of planned behaviour: Reactions and reflections

The seven articles in this issue, and the accompanying meta-analysis in Health Psychology Review [McEachan, R.R.C., Conner, M., Taylor, N., & Lawton, R.J. (2011). Prospective prediction of health-related behaviors with the theory of planned behavior: A meta-analysis. Health Psychology Review, 5, 97–144], illustrate the wide application of the theory of planned behaviour [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211] in the health domain. In this editorial, Ajzen reflects on some of the issues raised by the different authors. Among the topics addressed are the nature of intentions and the limits of predictive validity; rationality, affect and emotions; past behaviour and habit; the prototype/willingness model; and the role of such background factors as the big five personality traits and social comparison tendency.     

Decision making, risk taking and psychological time: Review of empirical findings and psychological theory

Three domains of research (1) involvement in past and future events, (2) knowledge of the past and the future, and (3) value as a function of time (discounting) were used to elucidate man's limitations when he makes decisions based on earlier experience with consequences in the close and distant future. Evidence from all three areas illustrate that man is captured in a narrow time-space sphere around "here and now".—One consequence of this limitation is that risk-willingness increases the longer ahead the outcome of a decision is likely to occur. To specify, the less we are involved in, the less we know of and the less the consequences are evaluated the larger is our willingness to make decisions with future risks. Learning from experience seems to play a minor role in improving decision making. Ill-defined problems and non-distinct outcomes make "economic man" fairly useless as a norm for decision making in decisions with longranging effects and of a non-repititive character.—The paper ends with a discussion of strategies that can compensate for the limitations of distal cognition.     

Applying self-determination theory to understand the motivational impact of cash rewards: New evidence from lab experiments

We investigated, based on self-determination theory (SDT), the impact of the functional meaning of monetary rewards on individuals' motivation and performance and further tested the role of the psychological needs as the underlying mechanism. In two experimental studies, we show that when presented in an autonomy-supportive way, rewards lead participants to experience greater intrinsic motivation, which leads them to perform better, than when monetary rewards are presented in a controlling way. This is mediated by greater psychological need satisfaction, indicating that through greater feelings of competence, autonomy, and relatedness, individuals experience greater intrinsic motivation for the task at hand. Our findings suggest that rewards can have a distinct effect on individuals' motivation and performance depending on whether they take on an autonomy-supportive or controlling meaning, thus providing empirical evidence for the theoretical and practical implications of SDT's concept of functional meaning of rewards. By highlighting the importance of this concept, this research contributes to our understanding of the effectiveness of such rewards in the workplace, suggesting that they can foster employee motivation and performance if organisations present them to employees in an autonomy-supportive way to convey an informational meaning and positively contribute to their psychological need stisfaction.     

The evolution of decision-making under risk: Framing effects in monkey risk preferences

When making choices between risky options, human decision-makers exhibit a number of framing effects. One of the most prominent framing effects is the tendency for decision makers to evaluate gambles relative to a reference point, and to act risk-seeking when prospects are framed as losses but risk-averse when identical prospects are framed as gains. This tendency for risk-preferences to reverse between loss and gain frames has been termed the reflection effect, and is one of the primary predictions of Prospect Theory. Here, we explore whether non-human primates exhibit a similar reflection effect. Using a token-trading task, we show that capuchin monkeys (Cebus apella) exhibit an analogous reversal of risk preferences depending on whether outcomes are presented as gains or losses, suggesting that similar framing effects also influence choice in non-human primates. This finding suggests that the mechanisms that drive framing effects in humans may be evolutionarily ancient, extending broadly across the primate order.     

Analysis of the decision-making process leading to appendectomy: a grounded theory study

The aim was to develop a theoretical understanding of the decision-making process leading to appendectomy. A qualitative interview study was performed in the grounded theory tradition using the constant comparative method to analyze data. The study setting was one county hospital and two local hospitals in Sweden, where 11 surgeons and 15 surgical nurses were interviewed. A model was developed which suggests that surgeons' decision making regarding appendectomy is formed by the interplay between their medical assessment of the patient's condition and a set of contextual characteristics. The latter consist of three interacting factors: (1) organizational conditions, (2) the professional actors' individual characteristics and interaction, and (3) the personal characteristics of the patient and his or her family or relatives. In case the outcome of medical assessment is ambiguous, the risk evaluation and final decision will be influenced by an interaction of the contextual characteristics. It was concluded that, compared to existing, rational models of decision making, the model presented identified potentially important contextual characteristics and an outline on when they come into play.     

Revised reinforcement sensitivity theory: The impact of FFFS and stress on driving

This study investigated the effect of a fear-based personality trait, as conceptualized in Gray’s revised reinforcement sensitivity theory (RST) by the strength of the Fight/Flight/Freeze system (FFFS), on young people’s driving simulator performance under induced psychosocial stress. Seventy-one young drivers completed the Jackson-5 questionnaire of RST traits, followed by a psychosocial stress or relaxation induction procedure (random allocation to groups) and then a city driving simulator task. Some support was found for the hypothesis that higher FFFS sensitivity would result in poorer driving performance under stress, in terms of significantly poorer hazard responses, possibly due to an increased attentional focus on the aversive cues inherent in the stress induction leaving reduced attentional capacity for the driving task. These results suggest that stress may lead to riskier driving behaviour in individuals with fearful RST personality styles.     

Applying the social cognitive model of career self-management to career exploration and decision-making

We present two studies applying the social cognitive model of career self-management (Lent & Brown, 2013) to career exploration and decision-making outcomes in college students. In the first study (N = 180 college students), we developed a new, brief measure of career exploration and decision-making self-efficacy for use in subsequent model testing. The measure yielded two factors, decisional self-efficacy and coping efficacy, with adequate internal consistency reliability estimates. The decisional self-efficacy factor related strongly to an established measure of career decision self-efficacy and produced theory consistent relations with measures of outcome expectations, social support, conscientiousness, exploration goals, prior engagement in career exploration, decisional anxiety, and level of career decidedness. In the second study (N = 215 college students), we re-examined the factor structure of the new self-efficacy measure and used it to assess the tenability of the self-management model in a path analysis predicting exploration goals, decisional anxiety, and career decidedness. The model fit the data well overall, though certain predictors were linked to the criterion variables only indirectly via mediated pathways. Implications of the findings for the social cognitive model as well as for future research and practice are considered.     

Young adults' intention to eat healthy food: Extending the theory of planned behaviour

Abstract

The present study predicts adults' intention to eat healthily, using the theory of planned behaviour (TPB) and additive and moderating effects of role identity, group norms and group identification, derived from identity theory and self categorisation theory. A total of 735, 25 years old adults participated in a mailed questionnaire survey in 1997. The TPB explained 52% of the variance in young adults' decision to eat healthily, with perceived behavioural control and subjective norms being the strongest (β= .56, p < .001) and weakest (β = .05, p < .005) determinants, respectively. Although, role identity accounted for an additional amount of 4% of the variance in behavioral intention, past behaviour did not moderate the impact of role identity on intention, as hypothesised. Neither perceived group norm nor group identification added to the prediction of intention over and above the TPB. However, group identification was found to act as a moderator on the relation between group norm and behavioural intention in the predicted direction. The wider social context seems to play a stronger role for the formation of adults' healthy eating decisions than indicated by the TPB.     

Testing sociometer theory: Self-esteem and the importance of acceptance for social decision-making

The present study examined the sociometer’s role in guiding social behavior. The authors hypothesized that low self-esteem people (LSEs), but not high self-esteem people (HSEs), base their social decision-making on acceptance. Undergraduate participants were invited to join a social group and were led to believe that acceptance either was guaranteed, or was likely but not guaranteed. HSEs always were eager to join the group, whereas LSEs were keen to join the group only when acceptance was guaranteed. Furthermore, mediation analyses indicated that LSEs’ willingness to join the group was dependent on their anticipated social outcomes, which were contingent on acceptance from the group, whereas acceptance did not affect HSEs’ decision-making. These results support a sociometer account of social decision-making.     

负期望条件下的末期效应：情绪动机诱发风险寻求

风险决策中, 末期效应指“个体在重复多轮决策任务的末尾冒险倾向升高”的现象, 但其内在机制尚不明确。三个研究的结果发现, 在实验室环境和自然环境下, 不同期望(负期望值和等期望值)条件下被试在最后一轮的投资均会显著增加, 末期效应稳定出现, 且不受到最后一轮决策前被试所拥有的代币数量的影响。即, 就算在风险选项收益更小的情况下, 被试也会倾向于在最后一轮选择高风险选项, 且这一效应是参照点独立的, 这说明末期效应的出现是源于对情绪满足感的追求。未来研究可从这一点切入, 进一步研究情绪影响风险决策过程的机制。     

The theory of planned behaviour and breast self-examination: assessing the impact of past behaviour, context stability and habit strength

This study applied the theory of planned behaviour (TPB) to the prediction of breast self-examination (BSE) intentions and behaviour, and tested whether the frequency of past behaviour and context stability moderates intention-behaviour and habit-behaviour relations. Seventy-seven females completed measures of the TPB, frequency of past behaviour, context stability and habit strength (Self-Report Habit Index). BSE behaviour was assessed at 1-month follow-up (n?=?66). The TPB explained 33% of the variance in BSE intentions and 11% of the variance in time 2 BSE. The frequency of past behaviour moderated the intention-behaviour relationship such that the intention was only positively related to time 2 BSE behaviour when the frequency of past behaviour was low. Context stability and the combination of the frequency of past behaviour?×?context stability moderated the habit-behaviour relationship such that habit strength was only positively related to time 2 BSE behaviour when context stability and the combination of frequency of past behaviour?×?context stability were high. The results are consistent with the proposal that behaviours that are performed frequently in stable contexts are predominantly under the control of habitual processes, whereas behaviours that are performed infrequently in unstable contexts are predominantly under the control of intentional processes.     

Augmenting the theory of planned behaviour: Motivation to provide practical assistance and emotional support to parents

Abstract

Surveys indicate that the highest proportion of people receiving informal care are parents (Green, 1988), yet a literature search showed that psychological studies of motivation to care for parents are limited. The present study utilised an augmented model of the theory of planned behaviour (Ajzen, 1985) including measures of anticipated regret and carer self-concept, to examine individuals' motivations to provide practical assistance and emotional support to their parents. Intention to provide emotional support was predicted by the theory of planned behaviour constructs, while intention to provide practical assistance was predicted by subjective norm and perceived behavioural control but not by attitude. Anticipated regret substantially improved prediction of both types of behavioural intention. These findings indicate that providing practical assistance and emotional support are motivated behaviours, governed by both rational and emotional factors, suggesting that future research may benefit from adopting a broader perspective based upon social psychological theory     

Risk and rationality: the influence of decision domain and perceived outcome control on managers' high‐risk decisions

The issue of when managers will undertake different forms and amounts of risk in their new business creation decisions is still not fully understood. To address one facet of this issue, this paper advances the proposition that decision domain and perceived outcome control interact to impact managers' new‐product introduction decisions. Employing a causal method, a nested experimental design and indicators of risk's probability of loss and magnitude of loss elements, the study's results demonstrate that the manager's level of perceived outcome control combines with decision domain to determine subsequent levels of risk taking that are specific to each element of risk. Implications for theory, including prospect theory, and practice, especially firms wanting to pursue today's high‐risk new‐economy based initiatives, are discussed. Copyright © 2002 John Wiley & Sons, Ltd.