Social Psychology and the Stimulation of Recycling Behaviors: The Block Leader Approach

Recycling has been touted as an important part of the solution to solid waste problems, yet most citizens still do not recycle, even when recycling is made easy by curbside pickups. This field experiment was designed to increase participation in a city-sponsored curbside recycling program. Citizens who consistently recycled with the city program were approached and asked to be "recycling block leaders." Those who agreed were instructed to give approximately 10 nonrecycling neighbors a persuasive communication advocating recycling and special recycling bags. A second treatment group (of nonrecycling households) had bags and the communication left at their door. Results indicated that the curbside recycling of the two experimental groups differed significantly from one another (with the block leader group recycling more), and both differed significantly from a control group receiving no treatment. A discussion of past recycling intervention research and its feasibility for community application is included.     

The Prediction of Household Recycling of Newspapers: The Role of Attitudes,Intentions, and Situational Factors1

The present study was designed to examine differences between respondents who recycled during a 2-week observation period and those who did not. Of interest was the ability of factors drawn from Ajzen and Madden's (1986) theory of planned behavior and situational factors such as perceptions of borough councils' recycling programs to predict who would recycle. It was found that, although attitudes and intentions to recycle household newspapers were significant predictors of recycling behavior, factors associated with the inconvenience of recycling and the programs provided by borough councils, as well as respondents' past recycling behavior, were also significant predictors.     

Understanding Change in Recycling and Littering Behavior Across a School Social Network

Understanding how communities change requires examining how individuals’ beliefs and behaviors are shaped by those around them. This paper investigates behavior change across a large social network following a recycling intervention in a New Zealand high school community. We used a mixed methods design, combining focus group data with social network analysis from two waves of a questionnaire that measured friendship networks; recycling and littering behaviors; perceived behavioral norms; and teacher, friend, and parent encouragement for these behaviors. Recycling behavior increased significantly over the course of our study. Supporting the importance of social networks in this context, both littering and recycling behavior showed clear social clustering. Further, the degree of change in an individuals’ littering and recycling behavior across time was predicted by friends’ prior behavior. Focus group data provided insight into students’ perceptions of social interactions and how these contributed to littering and recycling behavior.     

A comparison of French and American environmental behaviors,knowledge, and attitudes12

Matched samples of French (N = 56) and American (N = 112) adults were administered surveys assessing environmental behavior (recycling), knowledge, and attitudes, as well as more general attitudes and personality traits. While minimal differences were observed in recycling, the relationships of this behavior with other variables indicated differing conceptions between cultures. The Americans' environmental attitudes were more pro-ecological, were more internally consistent, and were more likely to be related to environmental behavior and knowledge and other attitudinal and personality variables. It was suggested that knowledge may act as a mediating variable between attitudes and behavior.     

Contagion in the Representational Field of Water Recycling: Informing New Environment Practice Through Social Representation Theory

Water shortages in Australia have highlighted an urgent need for alternative water sources, and technologically, water recycling is argued to offer the most cost‐effective, environmentally sustainable solution to these shortages. Yet public support for its implementation is low even in the drought‐stricken areas of Australia. Drawing from the theory of social representations, this study addressed community perceptions of water recycling. Three interrelated methodologies were employed in a self‐report questionnaire. Individual difference scaling/multidimensional scaling analyses of three word association tasks revealed that the emergent social representation of water recycling was contradictory in affect. Normative responses indicated an awareness of the need to use recycled water whereas the functional responses were associated with a fear of contamination. An analysis of differential use scales further revealed that the perception of contagion was specific to when recycled water had contact with the body. The discursive analysis of respondents' comments expanded on both these findings. The study identified the themata of purity/impurity as underpinning the social understanding of water recycling. Copyright © 2011 John Wiley & Sons, Ltd.     

Increasing Community Recycling with Persuasive Communication and Public Commitment

Persuasive communication and public commitment were used to encourage recycling in a citywide program. The persuasive communication was a combination of factors which have been found by laboratory researchers to produce attitude and/or behavior change. The public commitment manipulation involved signing a statement supportive of recycling. Households which did not recycle during a 6-week baseline period were selected for experimental study. Trained Boy Scouts made an oral informational statement and then gave each of 201 experimental households one of three treatments (a written persuasive communication, public commitment, or both). A control group of 132 homes received no treatment. Recycling was observed for 6 weeks following delivery of all treatments. Results indicated that the three treatment groups recycled significantly more than the control group but did not differ significantly from each other. Future directions for applied work in this domain are discussed.     

Quality of Life and Recycling Behaviour in High-Rise Buildings: A Case in Hong Kong

Many researchers, environmentalists and economists have made tremendous efforts to enable polices and measures for waste recycling, to improve the quality of the public living environment and to achieve a better quality of everyday life. This study examined the quality of life (QOL) in high-rise buildings in relation to sustainability. It investigated household recycling behaviour and explored the QOL factors that affect such behaviour. Two models based on different types of recycling behaviour were estimated: 1) a model for the use of public recycling facilities (UPRF) and 2) a model for the use of private recycling sectors (UPRS). Data were collected through a survey of 505 residents in two old districts of Hong Kong. The assessment of QOL included consideration for the physical settings, the socio-demographic variables and the respondents’ attitudes on recycling and living environments. The research methods involved questionnaires and interviews. Correlations and multiple regression analyses were conducted to interpret the data collected through the questionnaires. The findings indicated that UPRF can be significantly predicted by physical settings and by satisfaction with the location of facilities, with the residents’ participation and with the quality of the neighbourhood and accommodation. UPRS can be significantly predicted by housing type, income and the availability of private recycling sectors. These findings also indicate some directions for researchers and policymakers to consider. These directions concern how environments and public facilities should be designed to encourage sustainable behaviour and enable a better QOL without compromising environmental sustainability.     

Attitudes Toward Industrial Pollution, Strategies for Protecting the Environment, and Environmental-Economic Trade-offs

Attitudes toward industrial pollution, environmental-economic trade-offs, and endorsement of various strategies and activities to protect the environment were examined in a community sample. Environmental attitudes were measured using seven distinct factors organized around four cognitive themes: commercialist-expansionist-emphasizing industrial concerns even at the expense of environmental considerations; reformist-emphasizing the need and possibility of environmental quality; radical-emphasizing pessimism over the possibility of environmental quality, given the present economic and policital system; and finally, denial that the community has been harmed by pollution. Examination of the relationship between pollution attitudes and endorsement of the various proenvironmental activities yielded a pattern consistent with a cognitive, syllogistic model of the organization of attitudes. Those emphasizing a commercialist position neither favored nor regarded the various environmental activities as effective. Those who emphasized reform endorsed the various activities as both favorable and effective. Denial was associated with opposition to the various activities. Finally, those taking a radical position favored the various strategies but were not convinced of their efficacy.     

Attitudes of Disabled Individuals Enrolled in a Workstation Center and a Community College Program

This study measured the attitudes of disabled individuals toward the staff who gave them rehabilitation services. The attitudes of two groups of clients at a rehabilitation hospital were evaluated: (a) clients from a vocational rehabilitation workshop and (b) clients from a community college satellite program. Testing was performed at three-week intervals. It was found that clients in the community college program perceived their staff as having more concern than the workshop group. No relationship was found between attitudes and the length of time in the respective program. Clients who entered programs appeared to have attitudes that did not change to any great extent while they were in the rehabilitation programs.     

大学生群体中价值观、感知环境质量与环境意识的关系研究

本研究利用一项大学生环境意识调查数据,探讨了价值观、感知环境质量和环境意识之间关系,并对英格尔哈特的“客观问题和主观价值”假设进行检验。研究结果基本支持该假设,后物质主义者比物质主义者的环境意识更强,感知环境质量差者比感知环境质量好者的环境意识更强。此外,研究还发现,感知环境质量比价值观对大学生的环境意识作用更强;感知中国环境质量比感知家乡环境质量对大学生的环境意识作用更强。     

Recycling, evolution and the structure of human personality

Concomitant with the recent surge in environmental awareness of the industrialized world, social scientists have begun searching for the determinants of recycling behavior. Although the efforts of these scientists – most notably, environmental psychologists – are commendable, they have as yet not isolated the strategies by which long-term recycling can be effectively encouraged. In this article, I comment that by giving proper attention to the evolved structure of human personality, the emerging paradigm of evolutionary psychology may have something to offer those wishing to encourage durable and generalizable recycling behavior.     

Factors Influencing Household Waste Recycling Behavior: Test of an integrated Model1

Although there has been an official household waste recycling system in Taiwan, the system still works rather inefficiently because of problems such as resistance from citizens, political complexity, and those arising from culture. This study examines the antecedents of the behavior of household waste recycling in the context of an integrated model. This model incorporates a wide variety of important factors from previous research on environmental behavior into a single theoretical framework provided by the theory of planned behavior (TPB). This model was tested using data from a sample of 386 community residents in Kaohsiung, each of whom completed a survey. The results suggest that in addition to the TPB variables, perceived moral obligation further improved the prediction of intention to recycle household waste. Implications for operating household waste recycling systems are discussed.     

Influence of sensation seeking on general deviance and specific problem behaviors from adolescence to young adulthood

Indicators of a Sensation Seeking latent construct were assessed during adolescence and used to predict changes in repeatedly gathered measures of a latent construct of General Deviance. A community sample of 595 male and female Ss was assessed 3 times over a 5-year period from late adolescence to young adulthood. Most Ss reported use of licit drugs, about one half had tried illicit drugs, and a substantial minority had engaged in other delinquent or criminal activities. The General Deviance construct was stable over time, although specific cross-effects were found. Sensation Seeking was moderately correlated with General Deviance at all 3 levels but did not predict directly the General Deviance construct over time; the effects of Sensation Seeking on later deviant behavior and attitudes were specific rather than general.     

Group Commitment and Resource Conservation: Two Field Experiments on Promoting Recycling1

Two experiments evaluated the effect of commitment on paper recycling. Using an ABA design, Experiment 1 asked 24 individuals in a retirement home to sign a 4-week group commitment pledge to recycle paper. During this intervention, the subjects recycled 47% more paper than they had during baseline. They continued to recycle at this level during a 4-week follow-up period, when the group commitment was removed. Experiment 2 evaluated the relative effectiveness of group commitment, individual commitment, and token reinforcers on paper recycling in a college dormitory. The students in all three experimental conditions recycled from three to five times more paper than those in the control group during the 4-week intervention. However, in the 3-week follow-up period, when the treatments were removed, only the individually committed subjects continued to recycle significantly more paper than the controls.     

The Campbell Paradigm as a Conceptual Alternative to the Expectation of Hypocrisy in Contemporary Attitude Research

Hypocrisy—professing a general attitude without implementing corresponding attitude-relevant behavior—is, according to Ajzen and Fishbein (2005), commonly found in attitude research that aims to explain individual behavior. We conducted two studies that adopted the Campbell paradigm, an alternative to the traditional understanding of attitudes. In a laboratory experiment, we found that specific attitude-relevant cooperation in a social dilemma was a function of people’s pre-existing general environmental attitude. In a quasi-experiment, we corroborated the reverse as well; engagement in attitude-relevant dietary practices was indicative of environmental attitude. When using Campbellian attitude measures, there is no room for hypocrisy: People put their general attitudes into specific attitude-relevant practices, and differences in people’s general attitudes can be derived from their attitude-relevant behavior.     

Social comparison and prosocial behavior: an applied study of social identity theory in community food drives

Social Identity Theory and the concept of social comparison have inspired research on individuals, addressing effects of personal and environmental factors in directing social attention. The theory's conceptual origins, however, suggest that social comparison may have behavioral implications as well. Such behaviors may include attempts by an individual to enhance the relative status of his ingroup on a salient dimension of comparison. Such behavior is referred to as "social competition." In two studies, the effects of social comparison and social competition were measured in the real-world environment of community food drives. Participants were aggregated by household; 600 households in upper middle-class neighborhoods in Eugene and Salem, Oregon, were contacted. In Study 1 of 300 households, it was hypothesized that inclusion of a social competition cue in requests for donation would significantly increase the likelihood of donation. This hypothesis was supported. Study 2 was done to clarify the possible role in a social comparison of perceived ingroup inferiority in the prior observed increase in donations. The inclusion of a social comparison cue in the donation request significantly increased donations in households of the second study. The findings suggest that researchers should expand study of the theory's behavioral implications, including the role of social comparison in prosocial behavior.     

A three city comparison of the public's knowledge and attitudes about AIDS

A survey of knowledge, beliefs and attitudes about AIDS was administered simultaneously in San Francisco, New York and London to a total of 399 persons. The aim was to investigate how such knowledge and attitudes may he influenced by social and cultural contexts, as well as by disease epidemiology. Across all samples of the general public (excluding risk group members) in the three cities, general fear of AIDS and anti-gay attitudes were significantly negatively correlated with knowledge about AIDS. In the London sample, general fear of AIDS and anti-gay attitudes were significantly and positively associated with both sexual and general health behavior change. Only sexual behavior change, however, was significantly correlated with general fear of AIDS and anti-gay variables for the New York sample. Neither of these variables was significantly associated with behavior change of any kind in the San Francisco sample. We accounted for these inter-city differences by proposing a four-stage model of public response to an epidemic over time. Our data support the need for specific programs aimed at the general public that take into account sociocultural and AIDS epidemiologic differences across different sociocultural contexts.     

Attitudes and beliefs as verbal behavior

Attitudes and beliefs are analyzed as verbal behavior. It is argued that shaping by a verbal community is an essential part of the formation and maintenance of both attitudes and beliefs, and it is suggested that verbal communities mediate the important shift in control from events in the environment (attitudes and beliefs as tacts) to control by other words (attitudes and beliefs as intraverbals). It appears that both attitudes and beliefs are constantly being socially negotiated through autoclitic functions. That is, verbal communities reinforce (a) reporting general rather than specific attitudes and beliefs, (b) presentation of intraverbals as if they were tacts, and (c) presentation of beliefs as if they were attitudes. Consistency among and between attitudes, beliefs, and behavior is also contingent upon the reinforcing practices of verbal communities. Thus, attitudes and beliefs can be studied as social behavior rather than as private, cognitive processes.     

Employment of individuals with mental disabilities: business response to the ADA's challenge

This research examines the response of the business community to the Americans with Disabilities Act (ADA) with specific focus on the employment of those with mental disabilities. The ADA is viewed as an important "rational myth" in that it represents both a legal and normative demand with which businesses are expected to comply. Yet employers' responses will be influenced by their attitudes toward persons with mental disabilities as well as their concern with legal sanction for discriminatory behaviors. A telephone survey was completed in a southern metropolitan area with a random sample of 117 businesses in order to access the knowledge employers have about the ADA (and its inclusion of those with mental disabilities), the compliance with the ADA, the employment practices, and the role played by stigma in the employment of individuals with mental disabilities. In terms of specific practices which indicated compliance with the ADA, a little over one-third of the companies which were surveyed by telephone had a Title 1 implementation plan, 15% had specific policies for hiring those with mental disabilities, and 37.6% had indeed hired such an individual. The role of coercive and normative rationales for compliance to the ADA was examined. It was found that receiving formal information about the ADA, threat of legal sanction, and previous employment of those with mental disabilities were all significant predictors of compliance with the ADA. Stigmatizing attitudes did not predict compliance, though employers did view those with mental disabilities with more discomfort than other types of employees.     

Human Resource Executives' Perceptions of Academic Research

Human Resource (HR) executives were surveyed with regard to their perceptions of academic HR research information. In general, the results suggest that HR practitioners' attitudes related to relevance, skepticism, and accessibility are not as negative as was commonly assumed. Still, some specific areas of practitioner concern were identified in the study. The executives' attitudes were also found to be significantly related to specific demographic and organizational variables. Interestingly, HR executives with Ph.D.s had significantly more negative attitudes toward academic research than those without Ph.D.s. Male HR executives also viewed academic research as more irrelevant than their female counterparts. Attitudes also differed significantly as a function of organizational size and type of industry.