Memory for Sexual and Nonsexual Television Commercials as a Function of Viewing Context and Viewer Gender

The present study investigated memory for sexual and nonsexual commercials as a function of programme‐commercial congruity and programme‐induced level of involvement. Participants were allocated to one of four conditions: sexual programme with sexual or nonsexual commercials and nonsexual programme with sexual or nonsexual commercials. Recall and involvement levels were tested with a series of memory tests and programme ratings. It was predicted that sexual advertisements would be recalled and recognised better overall, that the sexual programme context would impair memory for commercials, and that level of involvement with the programme would inversely correlate with recall and recognition of the commercials and their content. Recall of sexual advertisements was found to be better than for nonsexual advertisements, and subjective ratings of programme involvement were higher for the sexual programme. Neither the perceived involvement level nor programme type affected memory for the commercials overall, but men were shown to remember sexual advertisements better than nonsexual advertisements—particularly when the sexual advertisements were embedded in a sexual programme. Women were equally good at remembering sexual and nonsexual advertisements. Implications of the current results and suggestions for future research are discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

The Relation of Story Structure Properties to Recall of Television Stories in Young Children with Attention-Deficit Hyperactivity Disorder and Nonreferred Peers

In this study, the authors examined memory for televised stories to gain insight into similarities and differences in story comprehension between young children with attention-deficit hyperactivity disorder (ADHD) and their typical peers. In particular, the authors investigated the extent to which 4- to 6-year-old children's free recall of story events is predicted by several structural properties of story events (number of causal connections, whether an event is on or off the story's causal chain, story-grammar category, and position in the story's hierarchical structure), whether differences exist between children with ADHD and nonreferred comparison children in their sensitivity to structural features of stories, and whether age differences in sensitivity to structural features are similar for both groups. For both groups, recall of story events was predicted by all four structural properties, but the effects of the two causal properties was stronger for comparison children than for children with ADHD. Further examination revealed that this difference was observed only when a competing activity was available during television viewing. These findings indicate that both groups of preschool children are able to benefit from causal structure when recalling television stories, but that children with ADHD lose this benefit when attention is divided. Consistent with previous findings for nonreferred children (P. W. van den Broek, E. P. Lorch, & R. Thurlow, 1996), in both diagnostic groups the effects of causal properties increased across age, and older children were more likely to include causally important protagonists' goals in their recalls than younger children.     

Recall of Television Advertisements as a Function of Program Evaluation

The effects of program content and program evaluation on viewers' ability to remember advertisements placed in the middle of a television program were examined. University undergraduates (N = 129) took part in what was described to them as a program evaluation study. Results showed no differences in recall as a function of the content of the program watched, but program evaluation ratings were significantly related to recall of advertisements. Greater program involvement as indicated by measures of liking, perceived credibility, perceived contemporaneity, and affective response was associated with poorer free and cued recall of advertising content.     

Japanese television as a window on other cultures

Beginning with a brief review of issues regarding the effects of television on viewers in Japan, this paper examines how foreign programming and features relating to other countries are utilized on terrestrial television, the most influential of the mass media today. Foreign cultures are introduced either through importation of programs from abroad or through indigenous programs dealing with such topics. An overview of the changing role of imported programs emphasizes comparison of the public and commercial networks. News reporting and commercials are highlighted in a discussion of the treatment of foreign cultures in indigenous programs. Survey results show that Japanese people are favorably disposed toward foreign program imports, suggesting that the major reason for the failure of imported programs to flourish in Japan is the strong competition offered by domestic productions, not xenophobic attitudes on the part of viewers. I also consider the distinguishing characteristics of television and the cinema in order to explain the popularity of films as opposed to television dramas from abroad. In conclusion, studies that examine the effects of television on viewers' perceptions of foreign cultures are presented to suggest the importance of analyzing images of foreign cultures as depicted in programs that are domestically produced, rather than analyzing those that are imported.     

Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials

This study was designed to examine the portrayal of men and women in a sample of 370 Spanish television commercials. The general objective was to compare and contrast the plurality and similarities between men and women as regards both gender role portrayals and sexism levels and also product stereotyping as the association of certain kinds of products with gender. In addition, we examined the type of social relationship held by the main actor/actress in the commercial. Applying content analysis methodology, the results highlight a feminine culture and a social reality moving steadily toward gender equality and complementariness between genders, albeit still within the framework of the traditional family model, which characterizes women as homemakers and mothers. Impact of Cultural and Social Reality on Marketing Activities: Gender Role Portrayals and Sexism in Spanish Commercials.     

一致性、相关性对记忆生存优势效应的影响

对词语进行生存加工能提高记忆成绩,这种记忆的生存优势效应已得到不少研究的验证,且大多数研究表明生存优势是一种独特的编码方式(Nairne&Pandeirada,2011)。但是,Butler等人(2009)的研究结果表明实验中生存加工带来的记忆优势可能是一致性效应(即编码任务与编码的材料之间具有一致性)的作用。本文在2个实验中选用与生存和抢劫加工条件相关程度不同的词(高中低)为实验材料,采用生存加工、抢劫加工、愉悦度和有意学习为实验条件,研究一致性和相关性在记忆生存优势中的作用。结果发现:(1)生存条件下的记忆效果显著优于愉悦度条件和有意学习条件,这说明的确存在记忆的生存优势效应;(2)高生存相关词在生存加工条件下产生了记忆优势,而中、低生存相关词在2种加工条件下记忆成绩差异不显著,这说明加工条件的一致性只在一定程度上影响着记忆的生存优势效应;(3)词语自身的生存相关性没有表现出较强的记忆优势,当然这也可能与实验材料的词频有关。研究结果支持了Nairne和Pandeirada(2011)的观点。     

The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000

Furnham, A. & Paltzer, S. (2010). The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000. Scandinavian Journal of Psychology, 51, 216–236. In 1999, Furnham and Mak published a review of 14 content‐analytic studies of sex roles stereotyping in television commercials. All these studies were based on the McArthur and Resko (1975) content categories. This paper updates that review considering 30 studies in over 20 countries published between 2000 and 2008. Studies were from Australasia, Austria, Bulgaria, Ghana, Hong Kong, Japan, Kenya, Korea, Malaysia, Mauritius, New Zealand, Poland, Russia, Serbia, Singapore, South Africa, Spain, Saudi Arabia, Sweden, Taiwan, Thailand, Turkey, the United Kingdom and the United States. They examined over 8,000 advertisements. National and cultural differences in gender stereotypes are also considered in the light of this data. The popularity of, and the problems associated with, the research paradigm are considered.     

Neuroticism,Extraversion, Perceived Social Support,and Escape Television Viewing as Determinants of Psychological Distress in Crime Victims

This study describes a longitudinal analysis of the relationship among neuroticism, extraversion, educational level, perceived social support, escape viewing, and psychological distress in crime victims. A sample of 170 crime victims completed self-report measures of these concepts. Personality traits, educational level, and baseline rates at 3 months postcrime of perceived social support and escape television viewing were modeled as predictors of psychological distress at 6 and 9 months postcrime. Neuroticism and extraversion significantly predicted psychological distress following victimization. Escape viewing had direct effects on distress and mediated the relationship between neuroticism and distress. Distress symptoms at 3 months were the strongest predictors of distress at 6 and 9 months postcrime.     

The Effects of Hand Gestures on Verbal Recall as a Function of High- and Low-Verbal-Skill Levels

The author examined the effects of cueing for verbal recall with the accompanying self-generated hand gestures as a function of verbal skill. There were 36 participants, half with low SAT verbal scores and half with high SAT verbal scores. Half of the participants of each verbal-skill level were cued for recall with their own gestures, and the remaining half was given a free-recall test. Cueing with self-generated gestures aided the low-verbal-skill participants so that their retrieval rate equaled that of the high-verbal-skill participants and their loss of recall over a 2-week period was minimal. This effect was stable for both concrete and abstract words. The findings support the hypothesis that gestures serve as an auxiliary code for memory retrieval.     

Minding the Dreamer Within: An Experimental Study on the Effects of Enhanced Dream Recall on Creative Thinking

Several studies have found an association between frequency of dream recall and creativity. We tested the hypothesis that training individuals to increase dream recall by means of a daily dream log would increase scores on the Torrance Test of Creative Thinking (TTCT). One hundred twenty‐five participants completed a baseline measure of creativity (TTCT, figural version) as well as of dream recall, dissociation, thinness of psychological boundaries, mindful‐attention awareness, and well‐being. Participants were randomly allocated to two groups: the experimental group (n = 55) received a daily dream log; while the control group (n = 32) received a similarly phrased log registering memories of a vivid episode from the previous day. After 27 days, all participants completed follow‐up measurements identical to those at baseline. A non‐randomized non‐intervention group (n = 35) was used to test for practice effects on the TTCT. There was significant selective increase for the “creative strengths” component, which was only observed in the experimental group. There were significant correlations between creativity and dissociation as well as between creativity and thinness of psychological boundaries. Enhanced dream recall through daily dream logging fosters aspects of creativity. Associations between creativity, dissociation, and thinness of boundaries, suggest that increased awareness to dreams increases creativity through a “loosening” of stereotyped thinking pattern.     

Context Effects in Performance Evaluation: The Impact of Ratee Sex and Performance Level on Performance Ratings and Behavioral Recall

We extend the research on context effects in performance evaluation by examining the impact of ratee sex and context performance level as moderators of context effects in performance ratings and in the recall of performance information. Subjects (N= 269) rated the performance of an average performer (male or female) alone or following a low or high performing context (male or female). We found significant differences in the magnitude of contrast effects for an average target ratee as a function of both target ratee sex and performance level. These differences were found for both performance ratings and the evaluative content of performance information recalled.     

Failing to Recall: Examining the Effects of Trace Decay and Interference on Memory for Campaign Information

Voters are continuously bombarded with information during political campaigns, yet a consistent conclusion from research on voter learning is that individuals remember far less information about political candidates than one might expect. What remains unclear is why memory for campaign information is so poor. The present study examines two explanations for memory failure. Using an experimental design, the present study explores whether campaign information fades from memory (trace decay) or whether extraneous information impedes an individual's subsequent ability to recall campaign information (interference). The results suggest that examining the ways in which the larger information environment influences recall of campaign information has important implications for the importance we attribute to campaign information in models of voter decision making.     

Television Viewers' Ideal Body Proportions: The Case of the Curvaceously Thin Woman

Dozens of studies have linked ideal-body media exposure to the idealization of a slim female figure, but none have examined the proportions of this figure. College women's and men's exposure to ideal-body images on television was correlated with their perceptions of the ideal female bust, waist, and hip sizes and their approval of surgical body-alteration methods. For women, exposure to ideal-body images on television predicted the choice of a smaller waist and hips, and either a larger bust (for those who perceived themselves to be smaller-busted) or a smaller bust (for those who perceived themselves to be larger-busted). For both women and men, exposure to ideal-body images on television predicted approval of women's use of surgical body-alteration methods such as liposuction and breast augmentation.     

The Effects of Thematic Importance on Story Recall among Children with Attention Deficit Hyperactivity Disorder and Comparison Children

This study examined the recall of televised stories for younger (4-6 years) and older (7-9 years) children with and without attention deficit hyperactivity disorder (ADHD) under two different viewing conditions (toys present/toys absent). Each child watched two Rugrats television programs, once with toys present and once with toys absent. Immediately after viewing a program, the child completed a free recall of the observed story. Comparison children's recall increased more than ADHD children's as importance level increased, and comparison children recalled more information overall than children with ADHD. When toys were present, children with ADHD retold less coherent stories than comparison children, as indexed by smaller correlations between the story units recalled and the order of these units in the story. In summary, children with ADHD demonstrated multiple difficulties in story comprehension. These findings add to our understanding of the differences in higher-order cognitive processing abilities between children with ADHD and comparison children, and suggest important areas of focus in designing more effective academic interventions for children with ADHD.     

The Influence of Television on Adolescent Girls' Sexual Attitudes and Behaviour in a South African Setting

This study explored how television influences the sexual attitudes and behaviour of adolescent girls in a South African urban setting. A total of 4 adolescent girls participated (average age = 16 years old, range = 15–17 years old). Data was collected using in-depth interviews. Thematic content analysis (Neuman, 2006) was used for the data summarization. The results of the study suggest that television viewing influences the adolescent girls' sexual attitudes and behaviour towards permissiveness. Participants also indicated being influenced by parents and peers in their sexual attitudes.     

Observational Context of Mother-Child Interaction: Impact of a stress Context on Emotional Availability

Previous studies have found that a stressful observational context challenges the mother-child relationship, thus highlighting negative interactive behavior. However, the impact of observational context has only been investigated in infants and preschoolers without specifically using the Emotional Availability Scales. Nor have they explored whether the association of mother-child interaction with children’s emotional or behavioral problems depends on the observational context. We observed 140 mothers and their five to 12-year-old children in non-stressful free play and in a stressful task context. In general, dyads showed higher emotional availability in the task context compared to the free play. Specifically, mothers showed higher levels of Sensitivity, Structuring and Nonhostility, but lower levels of Nonintrusiveness during the task compared to the free play context; children showed higher levels of Responsiveness during the task than during free play. After controlling for dyadic stress, contextual effects decreased for all dimensions of emotional availability. The association of mother-child interaction with child problem behavior depended on the observational context. Specifically, we found maternal emotional availability during free play to be more strongly associated with child problem behavior than during the stressful task; however, emotional availability of the child was more strongly associated with problem behavior when obtained during the task. We conclude that context impacts on mother-child interactive behavior and also on the association of mother-child-interaction and child behavior. Stress is a relevant contextual factor influencing mother-child interactive behavior.     

The Effect of a Nonverbal Aid on Preschoolers' Recall for Color

The purpose of the present study was to investigate whether the provision of a nonverbal memory aid would improve preschoolers' recall of color. Forty 4-year-old children carried out 2 tasks with the same set of colored objects. Colors were not referred to, nor were children told that their recall would later be tested. One day later, the children were split into 2 groups. One group was given a chart containing both the colors of the objects and distractor colors. The other group was not given a chart. Recall for object color was tested. There was an effect of chart provision; children who used the chart recalled more colors correctly than did those who did not use a chart. This result indicates (a) that even very young children can make use of props to facilitate their recall and (b) that such memory aids need not be exact copies of previously seen objects. Implications of these findings for eyewitness recall are discussed.     

The Social Costs and Benefits of Anger as a Function of Gender and Relationship Context

On the basis of Social Role Theory and a social functional view of emotions, we argue that gender differences in anger experiences and expression are related to men??s and women??s relationship context. We hypothesized that women in traditional relationship contexts would express their anger less directly, and would suppress their anger more, due to expected negative social appraisals. We compared anger reactions to a conflict situation in a traditional and egalitarian relationship context. Eighty-two Dutch adult participants (43 women and 39 men) were recruited partly by students in a psychology class, and partly by a snowball method. They were invited to participate only if they had a steady relationship of minimally one year. The results show that women report more intense subjective anger in both contexts, but that the expression of anger differed with relationship context. In traditional relationships women tend to suppress their anger more than men, while men report to express their anger directly more than women. This difference in anger expression was mediated by negative social appraisals. In egalitarian relationships, this difference was not found.     

Adults' Acquisition of Novel Dimension Words: Creating a Semantic Congruity Effect

The semantic congruity effect is exhibited when adults are asked to compare pairs of items from a series, and their response is faster when the direction of the comparison coincides with the location of the stimuli in the series. For example, people are faster at picking the bigger of 2 big items than the littler of 2 big items. In the 4 experiments presented, adults were taught new dimensional adjectives (mal/ler and borg/er). Characteristics of the learning situation, such as the nature of the stimulus series and the relative frequency of labeling, were varied. Results revealed that the participants who learned the relative meaning of the artificial dimensional adjectives also formed categories and developed a semantic congruity effect regardless of the characteristics of training. These findings have important implications for our understanding of adult acquisition of novel relational words, the relationship between learning such words and categorization, and the explanations of the semantic congruity effect.