Maze-Construction and the Rolling-Ball Maze

George W. Hartmann. Gestalt Psychology: A Survey of Facts ana Principles. New York: Ronald Press, 1935. Pp. 325. Reviewed by R. W. Husband.     

Time Records in Human Maze Learning and their Comparison with Maze Records

Nine measures of role-taking in the tradition of Flavell and two measures of classification were administered to 64 boys and girls in India in four age groups: 6–7, 7–8, 8–9, and 9–10 years. The results lend cross-cultural support to the hypothesis that certain classification skills underlie this type of role-taking ability. The inappropriateness of searching for developmental relationships with some parametric statistics was also demonstrated with these data. The influence of two types of role-taking question on role-taking ability was also assessed. Role-taking questions were asked after the Ss had seen a cartoon sequence. On one type of role-taking question (a “next” question) Ss were asked how another child would think the cartoon ended if shown only the beginning. On the other type of role-taking question (a “before” question) Ss were asked how another child would think the cartoon began when shown only the end. Cartoon content was shown to influence role-taking ability in response to “next” questions.     

Maze Learning by Honeybees

This study examines whether honeybees can learn to fly through complex mazes, in the presence or the absence of specific visual cues. The results are summarized as follows: 1. Bees can learn to fly through a complex maze by following a trail of colored marks. 2. Bees, initially trained to follow color marks through an initial part of the maze, are immediately able to use the same sign-tracking cue to find their way through the rest of the maze, which is unfamiliar to them. 3. Bees trained to follow color marks through a particular maze can use the same cue to negotiate a novel maze. 4. Bees trained to use a particular color to negotiate a maze can immediately use a novel color to negotiate the same maze or even a novel maze. 5. After learning to negotiate a maze by following colored marks, bees can find their way through the maze even when the marks are removed, albeit at reduced levels of accuracy. Thus, the trained bees do not rely solely on sign-tracking to find their way through the maze: they also acquire a spatial memory of the maze or at least a sequence of motor commands describing the correct path through it. 6. Bees can learn to use color as a signal even when it indicates the path through the maze in a symbolic way, for example, blue indicating a turn to the right and green a turn to the left. 7. Bees can learn an unmarked maze. Performance under these conditions is poorer than when marks are provided, but is still significantly better than chance level. 8. Control experiments rule out the use of external landmarks in all of these situations.     

A New Maze Technique

E. D. Adrian. The Mechanism of Nervous Action. Philadelphia: Univ. Pa. Press, 1932. Pp. x+103. Reviewed by Clarence H. Graham.     

Minor Variations in Maze Patterns: II. The Effect upon the Accuracy of the Reproductions of the Maze

After an exam in which the order of question presentation was varied on the basis of pre-established difficulty levels, student perceptions of the test, course, and instructor were compared. Perceptual scores for 68 Ss across nine evaluative factors were analyzed. The hypothesized existence of a primacy/recency halo effect on perceptual bias received partial support. Five of nine factors were significant in the hypothesized direction at the .05 level.     

Sex differences in a human analogue of the Radial Arm Maze: the "17-Box Maze Test"

This study investigated sex differences in spatial memory using a human analogue of the Radial Arm Maze: a revision on the Nine Box Maze originally developed by called the 17-Box Maze Test herein. The task encourages allocentric spatial processing, dissociates object from spatial memory, and incorporates a within-participants design to provide measures of location and object, working and reference memory. Healthy adult males and females (26 per group) were administered the 17-Box Maze Test, as well as mental rotation and a verbal IQ test. Females made significantly fewer errors on this task than males. However, post hoc analysis revealed that the significant sex difference was specific to object, rather than location, memory measures. These were medium to large effect sizes. The findings raise the issue of task- and component-specific sexual dimorphism in cognitive mapping.     

Maze learning in Alzheimer's disease

Alzheimer's disease (AD) patients and normal elderly controls performed a block of 10 trials on a finger maze, followed by a 45-min period during which verbal learning measures were administered. Subjects then performed an additional 10 trials on the original maze, followed by 10 trials on a new maze. The AD patients and a subset of control subjects decreased mean completion time across Blocks 1 and 2, suggesting skill acquisition. Mean time on Block 3 was significantly less than mean time on Block 1, suggesting skill generalization. A subset of controls did not show the above pattern. The results of this study suggest that AD patients are able to acquire and generalize a cognitively mediated perceptual-motor skill.     

网络广告心理效果模式初探

网络是继报纸、杂志、广播、电视之后的第五大媒体,网络广告是当今欧美国家热门的广告形式,并正以超常的速度迅猛发展。要提高网络广告质量,使其持续、健康的发展,建立一个效果评估系统是非常有必要的。而网络广告效果测评更应注重心理效果测评,对网络广告心理效果模式的探讨就具有十分重要的意义。网络广告的非强迫性、交互性及分众媒体的特点,要求在其心理效果模式中注重网络广告引起有意注意的程度,广告信息的针对性,亲和力及能激起消费者的在线购买行为等几个指标。