The appeal of the underdog

When people observe competitions, they are often drawn to figures that are seen as disadvantaged or unlikely to prevail. The present research tested the scope and limits of people's support for underdogs. The first two studies demonstrated, in the context of Olympic matches (Study 1) and the Israeli-Palestinian conflict (Study 2), that observers' support for a competitor increased when framing it as an underdog. The final two studies explored mechanisms underlying support for underdogs. Study 3 showed that participants attributed more effort to a team when they believed it to be an underdog, and perceptions of effort mediated liking. In Study 4, participants reading a hypothetical sporting event supported a team with a low probability of success and labeled it an underdog unless it had greater resources than an opponent, suggesting that low expectations by themselves do not engender support if positive outcomes are not seen as deserved.     

The Future is Bright: The Underdog Label,Availability, and Optimism

Research suggests that people support underdogs. Three studies examined how laypeople conceptualize the underdog label. Study 1 used a free association method to create a semantic network map of the underdog construct. In Study 2, participants provided their own definitions and selected the entity that best exemplified an underdog. In the two studies, the underdog term was linked to both disadvantage and successful qualities. In Study 3, participants read fictional stories about competing entities unlikely to succeed. When targets were labeled as underdogs, participants predicted that they would perform significantly better than expectations. We suggest that, although dictionaries define underdogs as unlikely to prevail, a layperson's conceptions, shaped by inspirational archetypal stories of odds overcome, are more optimistic.     

The effects of priming legal concepts on perceived trust and competitiveness, self-interested attitudes, and competitive behavior

Socio-legal scholars have suggested that, as a ubiquitous social system, law shapes social reality and provides interpretive frameworks for social relations. Across five studies, we tested the idea that the law shapes social reality by fostering the assumptions that people are self-interested, untrustworthy, and competitive. In Studies 1 and 2, we found that people implicitly associated legal concepts with competitiveness. Studies 3-5 showed that these associations had implications for social perceptions, self-interested attitudes, and competitive behavior. After being primed with constructs related to the law, participants perceived social actors as less trustworthy and the situation as more competitive (Study 3), became more against a political issue when it conflicted with their normative self-interest (Study 4), and made more competitive choices during a prisoner’s dilemma game when they believed that social relations were basically zero-sum in nature (Study 5). The implications and applications of these results are discussed.     

Effects of Poll Reports on Voter Preferences

Relative strengths of the bandwagon (or rally-around-the-winner) affect and its converse, the underdog effect, were tested. Study 1 was conducted with registered Republicans during 4 days immediately prior to the first major Republican primary of 1996. Bogus poll data showing Dole leading Forbes (or Dole trailing Forbes) were presented to voters who then voted their preference for Dole, Forbes, or neither. Findings showed a significantly greater tendency to vote for Dole over Forbes when the bogus poll showed Dole leading Forbes than when it showed Dole trailing. Thus, results supported the bandwagon effect and, furthermore, showed it as explaining 6% of the variance in voter preferences. In Study 2, participants were given bogus poll data on 2 personally relevant issues and were then asked to vote their preferences on the issues. Participants had extremely strong consensus preferences on one issue and were not influenced by bogus poll data. On the second issue that involved moderately strong consensus preferences, bogus polls significantly affected votes, supporting the bandwagon effect. Bandwagon effects were stronger for women compared with men, and for 2 of 3 PAD (Pleasantness, Arousability, Dominance) basic temperament factors; that is, for individuals with more arousable and less dominant temperaments. Implications for other personality variables were noted.     

The Advantage of Disadvantage: Underdogs in the Political Arena

Political candidates are often labeled as underdogs, either by the press or themselves. This paper explores connotations associated with the underdog label in the political arena. We argue that being labeled an underdog has a strategic advantage because it is associated with positive qualities, particularly likeability. The current studies demonstrate that partisan supporters prefer to see their favored candidate as an underdog compared to people not aligned with the candidate, and underdog-labeled entities are perceived to be warmer, and no less competent, than frontrunners. Discussion focuses on the advantages and risks of carrying the underdog label in the political arena.     

Intergroup time bias and racialized social relations

Within the framework of intergroup relations, the authors analyzed the time people spent evaluating ingroup and outgroup members. They hypothesized that White participants take longer to evaluate White targets than Black targets. In four experiments, White participants were slower to form impressions of White than of Black people; that is, they showed an intergroup time bias (ITB). In Study 1 (N = 60), the ITB correlated with implicit prejudice and homogeneity. Study 2 (N = 60) showed that the ITB was independent of the type of trait in question (nonstereotypical vs. stereotypical). Study 3 (N = 100) demonstrated that ITB correlates with racism measured 3 months beforehand, is independent of motivation to control prejudice, and is not an epiphenomenon of homogeneity. In Study 4 (N = 40) participants not only showed the ITB in a racialized social context but also displayed it following a minimal group manipulation.     

Moral spillovers: The effect of moral violations on deviant behavior

Two experiments investigated whether outcomes that violate people’s moral standards increase their deviant behavior (the moral spillover effect). In Study 1, participants with and without a moral mandate (i.e., a strong attitude rooted in moral conviction) read about a legal trial in which the outcome supported, opposed or was unrelated to their moral mandate. Relative to when outcomes supported moral mandates, when outcomes opposed moral mandates people judged the outcome to be less fair, were more angry, were less willing to accept the outcome, and were more likely to take a borrowed pen. In Study 2, participants who recalled another person’s moral violation were more likely to cheat on an experimental task relative to angry or neutral condition participants. Taken together, results provide evidence for moral spillover: outcomes that violate moral standards increase deviant behavior.     

Why do we listen to music? A uses and gratifications analysis

Four 'uses and gratifications' studies investigated peoples' reasons for listening to music (Study 1); and whether these reasons differ significantly from those associated with other leisure activities (Study 2). In Study 3, an open-ended, qualitative research design was used to investigate why people listen to music. In Study 4, a cross-sectional design was used to investigate the possibility that people of different ages might listen to music for different reasons. Findings showed that there are a number of reasons why participants listen to music, comparison of which indicated that participants listen to music primarily to manage/regulate their moods. Comparison with other leisure activities indicated that for the most part, listening to music was rated better than other leisure activities at serving an individual's different needs. This versatility may explain why music is so important to people. Evidence was also found to suggest that the reasons for listening to music may change as people grow older.     

Self-compassion and reactions to unpleasant self-relevant events: the implications of treating oneself kindly

Five studies investigated the cognitive and emotional processes by which self-compassionate people deal with unpleasant life events. In the various studies, participants reported on negative events in their daily lives, responded to hypothetical scenarios, reacted to interpersonal feedback, rated their or others' videotaped performances in an awkward situation, and reflected on negative personal experiences. Results from Study 1 showed that self-compassion predicted emotional and cognitive reactions to negative events in everyday life, and Study 2 found that self-compassion buffered people against negative self-feelings when imagining distressing social events. In Study 3, self-compassion moderated negative emotions after receiving ambivalent feedback, particularly for participants who were low in self-esteem. Study 4 found that low-self-compassionate people undervalued their videotaped performances relative to observers. Study 5 experimentally induced a self-compassionate perspective and found that self-compassion leads people to acknowledge their role in negative events without feeling overwhelmed with negative emotions. In general, these studies suggest that self-compassion attenuates people's reactions to negative events in ways that are distinct from and, in some cases, more beneficial than self-esteem.     

More than skin deep: visceral states are not projected onto dissimilar others

What people feel shapes their perceptions of others. In the studies reported here, we examined the assimilative influence of visceral states on social judgment. Replicating prior research, we found that participants who were outside during winter overestimated the extent to which other people were bothered by cold (Study 1), and participants who ate salty snacks without water thought other people were overly bothered by thirst (Study 2). However, in both studies, this effect evaporated when participants believed that the other people under consideration held political views opposing their own. Participants who judged these dissimilar others were unaffected by their own strong visceral-drive states, a finding that highlights the power of dissimilarity in social judgment. Dissimilarity may thus represent a boundary condition for embodied cognition and inhibit an empathic understanding of shared out-group pain. Our findings reveal the need for a better understanding of how people's internal experiences influence their perceptions of the feelings and experiences of those who may hold values different from their own.     

Stereotypes and terror management: evidence that mortality salience enhances stereotypic thinking and preferences

If stereotypes function to protect people against death-related concerns, then mortality salience should increase stereotypic thinking and preferences for stereotype-confirming individuals. Study 1 demonstrated that mortality salience increased stereotyping of Germans. In Study 2, it increased participants' tendency to generate more explanations for stereotype-inconsistent than stereotype-consistent gender role behavior. In Study 3, mortality salience increased participants' liking for a stereotype-consistent African American and decreased their liking for a stereotype-inconsistent African American; control participants exhibited the opposite preference. Study 4 replicated this pattern with evaluations of stereotype-confirming or stereotype-disconfirming men and women. Study 5 showed that, among participants high in need for closure, mortality salience led to decreased liking for a stereotype-inconsistent gay man.     

Individual differences in learning the affective value of others under minimal conditions

This paper provides the first demonstration that people can learn about the positive and negative value of other people (e.g., neutral faces) under minimal learning conditions, with stable individual differences in this learning. In four studies, participants viewed neutral faces paired with sentences describing positive, negative or neutral behaviors on either two (Study 1) or four (Studies 2, 3, and 4) occasions. Participants were later asked to judge the valence of the faces alone. Studies 1 and 2 demonstrated that learning does occur under minimal conditions. Study 3 and 4 further demonstrated that the degree of learning was moderated by Extraversion. Finally, Study 4 demonstrated that initial learning persisted over a period of 2 days. Implications for affective processing and person perception are discussed.     

Ageism and death: effects of mortality salience and perceived similarity to elders on reactions to elderly people

The present research investigated the hypotheses that elderly people can be reminders of our mortality and that concerns about our own mortality can therefore instigate ageism. In Study 1, college-age participants who saw photos of two elderly people subsequently showed more death accessibility than participants who saw photos of only younger people. In Study 2, making mortality salient for participants increased distancing from the average elderly person and decreased perceptions that the average elderly person possesses favorable attitudes. Mortality salience did not affect ratings of teenagers. In Study 3, these mortality salience effects were moderated by prior reported similarity to elderly people. Distancing from, and derogation of, elderly people after mortality salience occurred only in participants who, weeks before the study, rated their personalities as relatively similar to the average elderly person's. Discussion addresses distinguishing ageism from other forms of prejudice, as well as possibilities for reducing ageism.     

Too many Asians in universities? The effect of social dominance orientation on support for admissions limits

This paper tests the hypothesis that support for limits on the admission of Asian students into universities is motivated by people’s social motivation—namely, the desire to maintain the status hierarchy. Study 1 found that, among participants who evaluated a proposed limit to the number of Asian applicants admitted to universities, social dominance orientation (SDO) was positively related to policy support. Conversely, among participants who evaluated a proposed limit on White admits, SDO was negatively related to policy support. Study 2 found that the perceived threat of the group getting admitted at high rates explained differential support of policies that seek to limit group-specific admissions. In all, these findings suggest that attitudes toward changes in campus demographics may be rooted in a desire to maintain the status hierarchy.     

Powerless people don't yell but tell: The effects of social power on direct and indirect expression of anger

Expressing anger can engender desired change, but it can also backfire. In the present research we examined how power shapes the expression of anger. In Study 1, we found that powerless individuals were less inclined to express their anger directly but more inclined to express it indirectly by sharing it with others. Powerless participants’ reluctance to express anger directly was mediated by negative social appraisals. In Study 2, we replicated the effect of power on direct anger expression in a situation in which participants had actual power (or not). Anger was evoked in the laboratory using an ecologically valid procedure, and participants were given an opportunity to express anger. Study 3 showed that powerless participants expected direct anger expression to arouse more anger than fear in the target, whereas the opposite was true for indirect anger expression. Powerful participants always expected to elicit more fear than anger in the target.     

Self-reflection and feelings of self-worth: When Rosenberg meets Heisenberg

The more people think about their attitude toward some issue, the stronger their attitude becomes. The present research examined whether this strengthening effect also applies to self-evaluative attitudes. In four studies, we had some participants complete a self-evaluation measure before rating their momentary feelings of self-worth (Studies 1, 2, and 4) or implicit self-feelings (Study 3). In all four studies, evaluative self-reflection led low self-esteem participants to feel worse about themselves and high self-esteem participants to feel better about themselves. We did not find this self-esteem polarization effect when more general emotions of happiness and sadness were measured (Study 2) or when participants reflected on non-evaluative aspects of themselves (Study 4). These findings suggest that evaluative self-reflection has different consequences for low self-esteem people than for high self-esteem people, and that order effects in personality research may represent actual changes in self-feelings rather than methodological confounds.     

How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals

Although both top‐dog and underdog positioning appeals are widely used in marketing and advertising, little is known about which strategy is more effective in persuading consumers. By introducing a sense of power, a social variable that is inherently relevant to the nature of the top‐dog versus underdog classification, we propose that consumers' responses to these two appeals are influenced by their psychological experience of power. Specifically, low‐power consumers will respond to top‐dog appeals more favorably because associating with top dogs facilitates power restoration. In contrast, high‐power consumers will respond to underdog appeals more favorably because supporting underdogs facilitates power expression. In four experimental studies, we provide consistent support for our main predictions as well as the underlying processes. Studies 1 and 2 demonstrate the differential effect of consumers' power states on their attitudes toward top‐dog versus underdog appeals. Providing process evidence, Studies 3 and 4 identify boundary conditions under which the basic effect was eliminated. These findings contribute to the persuasion literature and power research and provide important implications for positioning strategy and advertisement development.     

Diffusion of entitlement: An inhibitory effect of scarcity on consumption

Four studies demonstrated that increasing a desirable commodity's scarcity (i.e., decreasing its supply or increasing demand for it) can inhibit people from claiming the commodity for themselves, thereby delaying its consumption. In Study 1, participants were slower to claim a commodity when its supply was limited versus unlimited. In Study 2, participants expressed more disapproval of someone who took the last commodity compared to the second-last commodity. Participants in Study 3 anticipated that increased demand for a commodity would make them less likely to claim it despite wanting it more. Study 4 showed that the more participants there were who could claim a commodity, the longer it went unclaimed. The inhibitory effect of scarcity was mediated by diminished entitlement to the commodity (Study 3), and increasing entitlement reduced the inhibition against taking scarce commodities (Studies 1 and 2). These findings are discussed in the context of individuals' concern with equality.     

Do people aggress to improve their mood? Catharsis beliefs, affect regulation opportunity, and aggressive responding

Do people aggress to make themselves feel better? We adapted a procedure used by G. K. Manucia, D. J. Baumann, and R. B. Cialdini (1984), in which some participants are given a bogus mood-freezing pill that makes affect regulation efforts ineffective. In Study 1, people who had been induced to believe in the value of catharsis and venting anger responded more aggressively than did control participants to insulting criticism, but this aggression was eliminated by the mood-freezing pill. Study 2 showed similar results among people with high anger-out (i.e., expressing and venting anger) tendencies. Studies 3 and 4 provided questionnaire data consistent with these interpretations, and Study 5 replicated the findings of Studies 1 and 2 using measures more directly concerned with affect regulation. Taken together, these results suggest that many people may engage in aggression to regulate (improve) their own affective states.     

Embodied metaphor and the “true” self: Priming entity expansion and protection influences intrinsic self-expressions in self-perceptions and interpersonal behavior

Drawing on conceptual metaphor perspectives and embodied cognition theories, we proposed that the intrinsic self-concept-who people think they truly are-is represented metaphorically as a physical entity, and that expressions of the intrinsic self-concept are therefore conceptualized in terms of entity activity. Using an empirical strategy for experimentally investigating conceptual metaphor, we tested whether exposure to pictorial primes depicting entity expansion and protection produces metaphor-consistent effects on self-perceptions and interpersonal behaviors expressive of the intrinsic self-concept. In Study 1, participants primed with entity expansion perceived themselves as more self-actualized and less concerned with satisfying extrinsic contingencies of self-esteem. Study 2 showed that this effect was mediated by the increased accessibility of the concept entity expansion. In Study 3, expansion-primed participants conformed less to other people's opinions. In Study 4, participants primed with entity protection were less willing to disclose intimate, but not non-intimate, self-knowledge to a stranger.