Children's Beliefs About Violating Gender Norms: Boys Shouldn't Look Like Girls,and Girls Shouldn't Act Like Boys

This research examined 3- to 11-year-old children's knowledge of and beliefs about violating several gender norms (e.g., toys, play styles, occupations, parental roles, hairstyles, and clothing) as compared to social and moral norms. Knowledge of the norms and understanding that norm violations were possible increased with age. The children's evaluations of violations of gender norms varied from item to item. Violations concerning becoming a parent of the other gender were devalued in both boys and girls, whereas most toy and occupation violations were not especially devalued in either. Boys with feminine hairstyles or clothing were evaluated more negatively than girls with masculine hairstyles or clothing. On the other hand, girls who played in masculine play styles were devalued relative to boys who played in feminine styles. Evaluations of norm violations were not consistently related to age.     

Individual‐level and community‐level effects of war trauma on social representations related to humanitarian law

Theoretical and empirical accounts of violent intergroup conflict or reactions to victimization suggested psychosocial processes that are likely to paradoxically enhance war victims' justification of violations of humanitarian norms. To test for differences and similarities between individual and community reactions, multilevel analyses of the ‘People on War’ dataset were conducted. This data combines survey responses from fourteen different communities recently involved in armed conflict (N = 12, 047). At the individual level, findings support a specific cycle‐of‐violence hypothesis, indicating that victims of war report less support for a legal conception of humanitarian norms than do non‐victims. In contrast, at the community level, the higher the rate of victims, the more frequently community members adopt a legal conception of humanitarian norms. Further, the strength of condemnation of humanitarian norm violations is positively related to war duration and magnitude of fatalities. These findings are interpreted within a social‐representational framework. The collective experience of generalized vulnerability strengthens a shared perception of the need for formal justice, which cannot be reduced to the sum of the psychological consequences of community members' individual experiences of war trauma. Copyright © 2006 John Wiley & Sons, Ltd.     

Effects of work‐related norm violations and general beliefs about the world on feelings of shame and guilt: A comparison between Turkey and the Netherlands

This paper aimed at investigating the effects of work‐related norm violations (i.e., violations of interpersonal and work regulation norms) and individuals' general beliefs about the world (i.e., social axioms: reward for application, social cynicism) on feelings of shame and guilt in Turkey and in the Netherlands. An experimental study involving 103 Turkish and 111 Dutch participants showed that work norm violations elicited feelings of guilt and shame differently in Turkey and the Netherlands. Specifically, interpersonal norm violation in Turkey elicited feelings of shame and guilt more strongly than did violation of a work regulation norm, whereas no differential effects were found in the Netherlands. As expected, violation of a work regulation norm elicited feelings of shame and guilt more strongly in the Netherlands than in Turkey, whereas violation of an interpersonal norm elicited feelings of shame and guilt more strongly in Turkey than in the Netherlands. The findings provide further evidence for the moderating effects of social axioms: in both countries, participants high in social cynicism felt less ashamed when they violated a work regulation norm than did those low in social cynicism. Our findings are relevant for understanding the underlying mechanisms of norm violations at work, thereby offering a new avenue for investigating cultural differences in the workplace. The latter may be of particular relevance in times of globalization and diversity in the workplace.     

When and how norm violators gain influence: Dominance,prestige, and the social dynamics of (counter)normative behavior

The capacity to influence other people is key to success across domains of life, from personal to professional relationships, from the school yard to the retirement home, and from marketing to politics. Traditional approaches hold that people can gain influence in social collectives by behaving in line with prevailing norms. However, mounting evidence indicates that defying norms can enhance one's power, status, and influence. Here, I take stock of this literature and propose a new perspective that can explain seemingly inconsistent links between norm violation and influence. After discussing various social mechanisms that keep norm violators in check (negative emotions, gossip, social exclusion, formal punishment), I review evidence that violating norms can enhance the capacity for influence. I then integrate insights from the dominance/prestige framework of social rank with research on social responses to norm violations to develop a new model that illuminates when and how norm violators gain influence. I discuss implications for understanding the dynamic negotiation of leadership and influence and the maintenance versus decline of normative systems.     

Anger, Blame, and Dimensions of Perceived Norm Violations: Culture, Gender, and Relationships

From a social cognitive perspective on anger, we attempted to examine the structure of perceived norm violations and their relationships with anger. We asked 884 university students from 4 countries (United States, Germany, Japan, and Hong Kong) to rate their experiences of being harmed in terms of norm violations, angry feelings, blame, and relationship with the harm doers. We found 2 culturally common dimensions in perceived norm violations (informal interpersonal norms and formal societal norms), and these dimensions substantially increased both angry feelings and blame in almost all cultural groups. The violation of interpersonal norms generally evoked anger more frequently than that of societal norms, but there were interactions between culture and relationship closeness and between gender and relationship closeness.     

Upsetting others and provoking ridicule: Children's reasoning about the self‐presentational consequences of rule violation

This study examined children's understanding of the distinctive ‘self‐presentational’ impacts of moral and social‐conventional rule violations. A sample of 80 children aged 7–8 and 9–10 years generated examples of interpersonal events that would upset others and events that would elicit social attention to the self. As expected, both age groups consistently identified moral violations as leading to the former, and deviations from social norms as leading to the latter. Crucially, when children were asked to identify the social‐evaluative consequences of those breaches, they exhibited a significant increase with age in recognizing the self‐presentational risks of social‐conventional deviations.     

Being modest makes you feel bad: Effects of the modesty norm and mortality salience on self‐esteem in a collectivistic culture

Terror management research shows that existential terror motivates people to live up to social norms. According to terror management theory (TMT), people can achieve a sense of self‐worth through compliance with social norms. However, this has not yet been empirically tested. Modesty has long been known as an important social norm in Eastern cultures, such as China, Japan, and Korea. The current research examined whether conforming to the modesty norm in response to reminders of death concerns increases self‐esteem for Chinese. In Study 1, following the modesty norm (i.e., explicit self‐effacement) led to decreased implicit self‐esteem, however, this was only the case if mortality was salient. In Study 2, violating the modesty norm (i.e., explicit self‐enhancement) increased implicit self‐esteem – however – again, this was only the case when mortality was salient. These findings indicate that self‐esteem cannot be maintained through compliance with the modesty norm. Implications of this research for understanding the interplay between self‐esteem and social norms in terror management processes are discussed.     

Young children enforce social norms selectively depending on the violator's group affiliation

To become cooperative members of their cultural groups, developing children must follow their group's social norms. But young children are not just blind norm followers, they are also active norm enforcers, for example, protesting and correcting when someone plays a conventional game the "wrong" way. In two studies, we asked whether young children enforce social norms on all people equally, or only on ingroup members who presumably know and respect the norm. We looked at both moral norms involving harm and conventional game norms involving rule violations. Three-year-old children actively protested violation of moral norms equally for ingroup and outgroup individuals, but they enforced conventional game norms for ingroup members only. Despite their ingroup favoritism, young children nevertheless hold ingroup members to standards whose violation they tolerate from outsiders.     

Emotions as guardians of group norms: expressions of anger and disgust drive inferences about autonomy and purity violations

Other people’s emotional reactions to a third person’s behaviour are potentially informative about what is appropriate within a given situation. We investigated whether and how observers’ inferences of such injunctive norms are shaped by expressions of anger and disgust. Building on the moral emotions literature, we hypothesised that angry and disgusted expressions produce relative differences in the strength of autonomy-based versus purity-based norm inferences. We report three studies (plus three supplementary studies) using different types of stimuli (vignette-based, video clips) to investigate how emotional reactions shape norms about potential norm violations (eating snacks, drinking alcohol), and contexts (groups of friends, a university, a company). Consistent with our theoretical argument, the results indicate that observers use others’ emotional reactions not only to infer whether a particular behaviour is inappropriate, but also why it is inappropriate: because it primarily violates autonomy standards (as suggested relatively more strongly by expressions of anger) or purity standards (as suggested relatively more strongly by expressions of disgust). We conclude that the social functionality of emotions in groups extends to shaping norms based on moral standards.     

Minimal and maximal goal orientation and reactions to norm violations

Violations of social norms can either be evaluated in an absolute or in a gradual fashion depending on whether group goals are represented as minimal or maximal goals. Recent research has shown that absolute versus gradual deviations lead to increased levels of demanded punishment and inclination to exclude the deviant from the respective moral community. In this article, we investigate whether individual differences in orientation towards setting goals in either minimal or maximal terms predict reactions to norm violation. In three studies we found that a dominant minimal goal orientation (MIN) relative to maximal goal orientation (MAX) increased punishment inclinations and social exclusion tendencies towards norm violators. These effects were mediated by affective reaction and proved to be unique goal orientation effects when possible effects of need for closure, intolerance of ambiguity and regulatory focus were controlled for. Copyright © 2008 John Wiley & Sons, Ltd.     

Misalignment and Misperception in Preferences to Utilize Family‐Friendly Benefits: Implications for Benefit Utilization and Work–Family Conflict

Despite their increasing popularity, family‐friendly benefits are frequently underutilized. Drawing on literatures concerning social norms and pluralistic ignorance, this study examines the role of personal preference, group norm misalignment, and misperception of group norms on employees’ utilization of family‐friendly benefits. In 2 samples (154 firefighters and 440 nurses) across 3 data collection periods, we found that when employees’ preferences for benefit utilization were misaligned with the perceived group norm, they adjusted their family‐friendly benefit utilization in a manner congruent with the norm, even when that norm was misperceived. Further, we found that family‐friendly benefit utilization was negatively associated with work–family conflict. Together, our findings suggest that misperceived social norms regarding family‐friendly benefit utilization can lead to situations whereby employees do not utilize family‐friendly benefits because they mistakenly perceive utilization is not socially accepted and, as a result, experience higher work–family conflict.     

Social group norms,school norms,and children's aggressive intentions

This study examined whether the effect of social group norms on 7‐ and 10‐year‐old children's aggression can be moderated or extinguished by contrary school norms. Children (n=384) participated in a simulation in which they were assigned membership in a social group for a drawing competition against an outgroup. Participants learnt that their group had a norm of inclusion, exclusion, or exclusion‐plus‐relational aggression, toward non‐group members, and that the school either had a norm of inclusion, or no such norm. Findings indicated that group norms influenced the participants' direct and indirect aggressive intentions, but that the school norm moderated the group norm effect, with the school's norm effect tending to be greater for indirect vs. direct aggression, males vs. females, and younger vs. older participants. Discussion focused on how school norms can be developed, endorsed, and presented so that they have their most lasting effect on children. Aggr. Behav. 36:195–204, 2010. © 2010 Wiley‐Liss, Inc.     

Children's social groups and intergroup prejudice: Assessing the influence and inhibition of social group norms

A simulation group study examined whether the effects of group norms on 7‐ and 9‐year‐old children's intergroup attitudes can be moderated by a contrary school norm. Children learnt that their school had an inclusion norm, were assigned to a group with an outgroup inclusion or exclusion norm, and indicated their ingroup and outgroup attitudes under teacher surveillance or not. Results revealed reduced outgroup liking when the group had an exclusion norm, but that the effect was moderated when the school had an inclusion norm, especially among the older children. The participants’ ingroup liking was also reduced, but teacher surveillance had no effect on attitudes. The findings are discussed in relation to possible strategies to moderate social group norm effects.     

The identification of alcohol problems: Socioeconomic status differences in social norms and causal attributions

It was hypothesized that the identification of abnormal behavior requires an internal causal attribution for actions that violate shared social norms. It was further hypothesized that socioeconomic status (SES) groups would differ in problem identification, due to differences in their norms and causal attribution biases. Attributions of causality for alcohol use and inferences of an alcohol problem were examined in socioeconomically different communities that differed in their social norms for alcohol consumption. For all respondents problem identification required that alcohol use be attributed to causes internal to the person. However, the lower SES sample was generally biased toward attributing alcohol use to external causes, in contrast to an "internal" bias among higher SES respondents. The latter were also more sensitive to norm violations in their problem identification. These differences led higher SES respondents to more readily identify an alcohol problem.     

Gender,residual deviance,and social control

Focusing on gendered aspects of informal social control, we use a societal reaction approach to examine 15 years of students’ gender norm violation projects. Three predictions regarding differential reaction to women's and men's residual deviance are (a) that there will be no gender differences, (b) that those with less power and status (women) will be sanctioned more or (c) that those with more status resources (men) will be monitored and reacted to more. We discuss methodological advantages of using norm violations to study informal social control. Findings contribute to a more complete theory of how societal reactions to residual deviance are mediated by gender. There were large gender differences in what students chose to do regarding norm violations and little change over time. Male “deviants” were censured more in terms of negativity, strength of reaction, laughter, and homophobia; female “deviants” were censured more as targets of verbal and sexual remarks. We discuss the need for more attention to gender‐specific types of reaction and the role of homophobia in informal social control of men.     

Proximal Norms,Selected Sociodemographics,and Drinking Behavior Among University Student Athletes

Few studies have examined social norm theory with subpopulations of college students. In this study, the authors examined the relationships between social norms and student‐athlete drinking. Results suggest drinking is a function of proximal norms, particularly related to teammates. Implications for counselor interventions are discussed.     

A Towel Less: Social Norms Enhance Pro-Environmental Behavior in Hotels

Previous research has shown that normative appeals to engage in environmentally friendly behavior were most effective when they were accompanied by a provincial norm (e.g., when norms matched individuals’ immediate situational circumstances). Analyzing hotel guests’ towel-use during their stay, the current study tests whether messages employing provincial norms were more effective in reducing towel-use than standard environmental messages. In line with previous findings, guests of two hotels used significantly fewer towels when provincial normative appeals—rather than standard environmental messages—were communicated. These findings corroborate to the body of research demonstrating the power of social norms on environmental behavior.     

The Selfish Side of Self‐Control

Self‐control is a powerful tool that promotes goal pursuit by helping individuals curb personal desires, follow norms, and adopt rational thinking. In interdependent social contexts, the socially acceptable (i.e. normative) and rational approach to secure long‐term goals is prosocial behaviour. Consistent with that, much research associates self‐control with prosociality. The present research demonstrates that when norm salience is reduced (i.e. social relations are no longer interdependent), high self‐control leads to more selfish behaviour when it is economically rational. In three studies, participants were asked to allocate an endowment between themselves and another person (one‐round, zero‐sum version of the dictator game), facing a conflict between a socially normative and an economically rational approach. Across the studies, norm salience was manipulated [through manipulation of social context (private/public; Studies 1 and 2), measurement of social desirability (Studies 1 and 3), and measurement (Study 2) and manipulation (Study 3) of social power] such that some participants experienced low normative pressure. Findings showed that among individuals in a low normative pressure context, self‐control led to economically rational, yet selfish, behaviour. The findings highlight the role of self‐control in regulating behaviour so as to maximize situational adaptation. Copyright © 2014 European Association of Personality Psychology