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Accounting for Racism Against Maori in Aotearoa/New Zealand: A Discourse Analytic Study of the Views of Maori Adults
Authors:Sylvia Pack  Keith Tuffin  Antonia Lyons
Affiliation:School of Psychology, Massey University, Wellington, New Zealand
Abstract:Previous discursive studies on the construction, reproduction and justification of racism have focussed on the accounts of perpetrators to the exclusion of the targets of racist talk. The current study redresses this imbalance by exploring the talk of targets of racism in Aotearoa/ New Zealand. Interviews were conducted with 24 participants, 19 Māori and five Pākehā partners. Our social constructionist discourse analysis identifies four primary discourses that participants drew on to account for racism, two of which resonated strongly with the literature and two which spotlighted new areas of interest. A discourse of ignorance functioned to allow participants to account for racism by highlighting Pākehā ignorance of Māori people and culture, and of racism itself. The second discourse implicated the media for emphasising negative Māori news, avoiding positive Māori achievements and promoting negative stereotypes. A third discourse constructed Pākehā as possessing an innate sense of superiority which contributed to racism, and fourthly, institutionalised racism was used by participants to construct a colonial society which continued to marginalise Māori. Finally we consider the implications of these findings with respect to existing literature, some implications around the intersectionality and relationship between these discourses, and the importance of potential gains in understanding made possible through the study of targets' perspectives. Copyright © 2015 John Wiley & Sons, Ltd.
Keywords:racism  discrimination  target    ori    kehā    Aotearoa  New Zealand  discursive psychology
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