Self‐other decision‐making differences in loss aversion: A regulatory focus perspective |
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| Authors: | Hongrui Liu Ling Wang Meilin Yao Hang Yang Dongmei Wang |
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| Affiliation: | 1. School of PsychologyBeijing Normal University;2. Beijing Key Laboratory of Learning and Cognition, Department of PsychologyCapital Normal University;3. Langfang Yanjing Polytechnic College |
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| Abstract: | Drawing on a cultural perspective, we examined whether differences in self‐other decision making documented in the West can be replicated in an Eastern context. Study 1 revealed that Chinese participants showed self‐other decision‐making differences in loss aversion similar to those observed in Western participants; loss aversion differed depending on the type of decision recipient, and trait regulatory focus moderated the self‐other decision‐making difference. Study 2 found a mediating effect of situational prevention but not promotion focus on the relationship between decision makers’ roles and loss aversion. Furthermore, both studies revealed that participants did not show a preference for loss aversion, suggesting that the baseline of self‐other decision‐making differences has shifted in China compared to the West. |
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