| 我国医院“品牌建设”浅探 |
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| 引用本文： | 徐蕴, 吴斌, 张静. 2006. 我国医院“品牌建设”浅探. 医学与哲学, 27(6A): 6-7,14. |
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| 作者姓名： | 徐蕴 吴斌 张静 |
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| 作者单位： | 1. 南京中医药大学 江苏南京 210046;; 2. 南京师范大学新闻传播学院 江苏南京 210046;; 3. 南京中医药大学附属常州市中医院 江苏常州 225000 |
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| 摘 要： | 随着社会生产力的提升和商品经济的发展，全球经济进入品牌时代。经济全球化的发展将使我国医疗机构进一步与国际接轨、参与竞争，医院“品牌建设”势在必行。从品牌的价值、医疗市场的竞争以及我国医院“品牌建设”的现状入手，重点讨论品牌经营战略。
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| 关 键 词： | 医院 品牌 现状 思考 |
| 收稿时间： | 2006-04-13 |
Analysis on the Brand Construction of Hospitals in China |
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| XU Yun, WU Bin, ZHANG Jing. 2006. Analysis on the Brand Construction of Hospitals in China. Medicine & Philosophy, 27(6A): 6-7,14. |
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| Authors: | XU Yun WU Bin ZHANG Jing |
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| Affiliation: | Nanjing University of Traditional Chinese Medicine, Nanjing 210046, China |
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| Abstract: | Along with the development of social productivity and commodity economy, the world has entered a brand era. Economy globalization makes Chinese medical institutions be more closely related with and more participative in the world competition, which leads to a necessity of hospital brand building.To discuss building strategies through analyzing the value of brand, competition in medical market as well as present building actuality in Chinese hospitals. |
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| Keywords: | hospital brand actuality thinking |
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